Industry Changers: From Olympic Swimmer to a Career at LinkedIn

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Hosted by: Career Advisors on Demand..com/webinars

http://www.evisors.com/

http://www.evisors.com/webinars/webinar/60



featuring:

Liliana GuiscardoSocial Media and Talent Acquisition Specialist

Hosted by: LeeAnn MutchlerDirector of International Business Development

Real Life Industry Changers:

“How I went from Olympic athlete to finding a career at LinkedIn...(and how you can too)”





Presenting Liliana Guiscardo





Agenda1. From Olympics to LinkedIn2. LinkedIn Landscape3. Social Media Trends4. LinkedIn Defined 5. Careers at LinkedIn6. Q&A





Our Mission.Connect the world’s professionals to make them more productive and successful





EverywhereWork wherever our

members work

InsightsBe great at what

you do

IdentityConnect, find, and

be found





LinkedIn: A global pool of Professionals

7

Europe, Middle East and Africa:

44M+

North America: 65M+

Asia Pacific: 40M+Latin America and

Caribbean: 14M+

225M+Members worldwide

107 M+Monthly unique visitors

+2 newMembers per second

Monthly uniques source: Comscore

Australia: 4M+

95%Fortune 100 companies use LinkedIn to hire





What does this mean for businesses?





HireEngage the world’s best passive talent

SellEngage the world’s

decision makers

MarketEngage most

effectively with professionals





HireEngage the world’s best passive talent





Talentpowers everything you do.

The very best candidates are often happily employed

Linkedin Recruiter

14

©2013 LinkedIn Corporation. All Rights Reserved.

• Search 225+ million Members on Linkedin (over 4 million in Australia alone) to find the right candidates for your roles.

• Get full access to names & full profiles.

• Send communication at scale to multiple members.

• Advanced filters to allow you to quickly identify the right profiles.

• Build a talent pipeline for immediate and future vacancies.

• Manage all recruitment in one place with CRM functionality

Hosted by:See the rest at evisors.com/webinars/webinar/84



Recruiter: Build your shortlist of candidates

15

TIME SAVER: Using LinkedIn Recruiter effectively requires less than 15 minutes a day, giving valuable time back to busy Senior level

managers.

Quickly zero-in on the right candidates with search filters

Get Their Full Profile


Recruiter: Send a message to these membersMake your communications ultra efficient

1616





http://talent.linkedin.com



http://talent.linkedin.com/



MarketEngage most effectively with professionals




The most effective place to engage with professionals

55%2

College grad or post grad$83K

2

Average household income

Business Decision Makers

7.9M1

Sources: 1. Internal LinkedIn data, October 2012; 2. The Nielsen Company @ Plan Rel 4 2011; 3. comScore US Media Metrix Data, September 2012

32xMore buying power than average Internet sites




Brands are driving superior results

2x

more likely to purchase and recommend1

Company Followers

4x better vs. Twitter and Facebook2

B2B conversions

50% more likely to purchase from a company they engage with on LinkedIn3

Company Presence

Sources: 1. Client Follower research study in the U.S., 2012; 2. Hubspot study of 3,128 B2B companies in 2011; 3. LinkedIn Follower Research, 2012




Engaging the right audience with the right message at the right time

Media + data = resultsHosted by:See the rest at evisors.com/webinars/webinar/84



http://marketing.linkedin.com/





SellEngage the world’s decision makers




Relationships matter

Advancing relationships with Sales Navigator

LinkedIn Confidential ©2013 All Rights Reserved


“Over 90% of our sales staff is using LinkedIn Sales Navigator every day.”

Loren Alhadeff Vice President – Corporate Sales at DocuSign, Inc

http://sales.linkedin.com/





Some Legends I met along the way…




Connect

Book your one-on-one session with Liliana atwww.evisors.com/expert/2433


http://www.evisors.com/expert/2433



Questions & Answers




Questions & Answers

Question 1:

What sort of roles and careers are available at LinkedIn?

Hosted by:See the answer at evisors.com/webinars/webinar/84



Questions & Answers

Question 2:

How do I best tailor my resume or CV to look like a LinkedIn candidate?




Questions & Answers

Question 3:

Are there opportunities for upward mobility into a management position? How long does it take to reach a management role?




Questions & Answers

Question 4:

Could you expound upon the details in leveraging your leadership ability within an MBA context?




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Industry Changers: From Olympic Swimmer to a Career at LinkedIn

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