Industry Analysis GRP-4(Light Background)

7/25/2019 Industry Analysis GRP-4(Light Background)

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Industry

AnalysisOnBeverage

Industry

PRESENTEDBY:- Group 4

Abhilipsa Panda-1406260002Ayush Khedaria-1406260009Priya Jaisal- 14062600!6R"una# Sin$h Salu%a-14062600&Siddhar'h (ahapa'ra-

1406260064

An)h"r*a)ul'y+-

Pr"*, S, K,isal


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Plan Of Presentation


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.NTD,


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What is beverage???

BEVERAGE is a drink specifically

prepared for human consumption.

All kind of liquid except water are

called beverae.

beverae althouh consit some

percentae of water in it.


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is'"ry "* be3era$e indus'ry

People congregated at the local soda fountain in the late 1880s, satat ornate fountains and ordered a fizz-bubbling beverage in a glass.

Later on part of the fun of drinking a bottled carbonated beverage

was the ecite!ent of opening the bottle. "hether #ou pushed thestopper in, or snapped loose the cla!p, #ou didn$t know whether thecontents would open with a %pop% and then foa!, spurt, gush, fizzleor la# li!p within.

&lthough !an# were entering the bottling trade, soft drink

production was still considered a seasonal business, with activit#centered during the war!er !onths.

'oft drink sales epansion was also li!ited in the earl# 1(00s b# theli!ited nu!ber of available outlets and the consu!er$s restricted!obilit#.


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."n'd

)ottlers could onl# !ake their products available wherepeople congregated, and that often !eant delivering

beverages b# wagon to the general store, town picnic orchurch social.

*bviousl#, the develop!ent of the !otor car and truckhad a profound i!pact on the pattern of beverage

consu!ption. +he auto!obile !ade a trip to the corner grocer# a!ore freuent event and also created the %roadsidestand% as a place to stop for a cold bottle of sodas.


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3er3ie "* e3era$eindus'ry

+he beverage industr# in ndia occupies '/ 0 !illion!arket in the '/ 2.3 billion food processing industr# inndia

+he !a4or sectors in beverage industr# in ndia are tea andcoffee which are not onl# sold heavil# in the do!estic!arket but are also eported to a range of leading overseas!arkets.

&!ong the hot beverages !anufactured in ndia, tea is the!ost do!inant beverage that is ruling both the do!esticand international !arket even toda#.

+he suppl# of tea and coffee is insur!ountable in the ndianbeverage industr#.


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."n'd

+he taste factor in tea varies according to the taste of individualsin different countries and the beverage co!panies in ndia!anufacture the products in accordance with the taste of the

individuals. +he soft drink !arket such as carbonated beverages and 4uices

constitutes around '/ 1 billion producing 85 !illion crates per#ear.

Pepsi and 6oca cola are the two leading brands in the ndian

!arket. +he !ineral water !arket in ndia is a '/ 30 !illion industr#

and produces 23 !illion crates. &round 5.( !illion crates isusuall# consu!ed each !onth but it rises to 3. !illion crates inthe peak season.


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e3era$e ."/panies inndia

7ruit 4uices, pulp and concentrates, and sauces or ketchupsare doing ver# well in the beverage !arket in ndia for thepast few #ears.

arious !ilk products, health beverages, beer, and countr#liuors have also been contributing largel# in the risingde!and of beverages in ndia.

+he leading beverage co!panies in ndia are also eporting

various products especiall# tea and coffee to the international!arkets ever# #ear.

+ea and coffee have registered an ecellent growth in thendian beverage !arket as these are the !ost preferreddrinks purchased ecessivel# around the world.


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."n'd

&!ong all the leading beverage co!panies in ndia,6oca cola has accounted for a thriving growth since itsinception. t occupies around 20 percent of thecarbonated drink sector in the ndian beverage industr#.

&nother predo!inant brand in beverages is 9estle ndiaLi!ited which occupies 21.83 percent of the total 9estle'.&. 'witzerland. +he 9estle products are hugel#

eported to :ussia apart fro! selling in the do!estic!arket.


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!A""I#IA$IO%


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$YP&" O# B&'&(AG&

!ilk"A!#$% &mfed'

(ea"(A(A (ea% Brooke Bond% etc'

)offee"*escafe% Bru% etc'

Alcohol"+ack ,aniels% Black ,o% Bacardi% etc'

-ater"Aquafina% Bisleri% Blue% etc'

+uice"(ropicana% Real% etc'

Energy Drink(Red Bull, Monster, Gatorade, etc) oft drinks"/anta% 0up% (humbs up. etc'

1ealth beverae "1orlicks%Bournvita etc'

&thers2 lassi % sodas % etc.


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Key players "* be3era$eindus'ry

PepsiCo

Coca-cola

Nestle

Red Bull Gmbh

Tata tea UB Group

SABMiller India

Sula Wines

Godre !ershe" #oods

Amul

Wood$ord reser%e

&r'anic (alle"

Snapple

)r* Pepper Snapple 'roup

+ones soda


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Sales


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Distribution Channel

;anufacturer

&gents

"holesalers :etailers

6onsu!ers


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S5T ANA7SS 8EERA:E ND;STR7

"erves basi) )onsu*erneeds!o+ )ost!arge and gro+ing

*ar,etAvailable in dierent.avors

Old te)hnologiesand poor +or,ing)onditions/

Wea, (01

I*port pro)eduresare slo+,

o*panies are in)reasinglyoutsour)ing logisti)s to)on)entrate on*anufa)turing and*ar,eting/

$he gro+ing seg*ents inIndia )ould oer good

$he biggest threatfa)ing by beverage*anufa)turers +or,ingin India is *isbranding2

+hi)h *isleads third


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3 a5or Players ofBeverage Industry In

India/


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;R SE:(ENT

ENER:7 DRNK


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! /ain players in ener$ydrin# se$/en'

(ed

Bull

onster Gatorad

e


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.(PAN7 PR8E

Compan" - Red Bull Gmb!

&,ned b"-&ustrian business!an and for!erProcter < =a!ble !arketing !anager)ietrich Mateschit *

T"pe - Private

#ounded - &ustria >1(85?

Product@ Anerg# /rink.

Website- www.redbull.co!


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is'"ry

This drin. had alread" been in e/istence under

the thai name 0Krating Daeng which !eans :ed

)ull. 7irstl# the product was available onl# in &ustria for

first 7ive #ears . &fter that it was introduced in 3!arkets including western < Aastern Aurope, 'outh

&frica and 9ew Bealand b# 1((C. +oda# :ed )ull is available in !ore than 12C

6ountries.


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")a'i"n

ain Headquarter

Red Bull Gmb!

7uschl a! 'ee, 'alzburg,&ustria.

Indian Headquarter

ndian Headquarter

R1) BU22 IN)IA P(T* 2T)

1st 7loor ) "ing&triu!, Danakia 'paces, 6hakala, &ndheri Durla :oad

&ndheri >A?;u!bai 50003(


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6ey Personnel

Mana'in' )irector Cum #ounder-/ietrich;ateschitz

Partner-6haelo Eoovidh#aSi'nin' Authorit" 3- :udolf +heierl "alter )achinger /r. olker iechtbauer /r. :oland 6oncin /r. ;anfred FGckel


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I""IO%


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'I"IO%

PeopleH )e a great place to work where peopleare inspired to be the best the# can be.

Port$olioH )ring to the world a portfolio of ualit#

)everage that anticipate and satisf# people$sdesire and needs PartnersH 9urture a winning network of custo!ers

and suppliers, together we create !utual, enduringvalue.

Pro$itH ;ai!ize long-ter! return to share ownerswhile being !indful of our overall responsibilities

Producti%it"H )e a highl# effective, lean and fast-!oving organization.


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l"$"

pun)hline


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A(6&$I%G I7 O#(&B8!!

P:*/6+

P:6A PL&6A

P:*;*+*9


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P(O18$

:ed )ull can be called as a pioneer in the energ#drink categor# worldwide.

n ndia too, :ed )ull was the brand that createdthe energ# drink categor#.

+he brand ca!e to ndia in 00. &lthough thebrand has been keeping a low profile co!pared to

the 6ola !a4ors , :ed )ull has created a categor#of energ# drinks in the ndian !arket.


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P(O18$ !I%&

Core red bull products3-:ed )ull *riginal:ed )ull Anerg# 'hot:ed )ull 'ugar free

:ed )ull +otal zero:ed )ull 6ola

2imited 1dition3-:ed Adition)lue Adition'ilver Adition

Li!e Adition71 Adition

2atest 1dition3-

+otal Bero *range Adition+otal Bero 6herr# Adition:ed )ull 'u!!er Adition


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OP&$I$O("

BIGG1ST C&MP1TIT&RS3-

4* Monstert holds second position in the !arket and is giving tough co!petition to :ed )ull.)iggest variet# of products available in the !arket.

80I of total sales in ' !arket.Presence in around C0 countries.5* Roc.start holds rd position in the !arket after :ed )ull and ;onster.13 different products.Present in !ore than 8 countries.

6* &thers&!p9os7ull +hrottle, etc.


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P(I&

Pre*iu*Pri)ing

"trategy

9; greaterthan the *ost

e


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P!A&

JWe dont bring the product to thepeople, we bring people to the product.K

-)ietrich Mateschit


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1I"$(IB8$IO% "$(A$&GY

Intensi%e distribution ai!s to providesaturation coverage of the !arket b# using allavailable outlets such asH

Super markets

Gyms

Coffee HousesH 'tarbucks, 'ubwa#, )arista,6osta 6offee, 6af 6offee /a#

In n Out Convenience Stores.

Pizza Outlets.


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P(OO$IO%

J+o ensure accurac# < relevance of the!essage thorough understanding of the

audience%s needs, e!otions < activities isreuired.K


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Pro*otional "trategies

"a*plingProgra*

Athlete&ndorser

&vent"ponsorship

Advertise*ent


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"a*pling Progra*

Tar$e'in$ pla)eshere pe"ple needs

"r an's ener$ydrin#,

")a'ed a' )"n)er's?par'ies? *es'?

sp"r'in$ e3en's?)a/puses? e'),

ire ener$e'i))"lle$e s'uden's '"

be red bull s'uden'brand /ana$er,

E@uipped i'h Redull branded 3ehi)le

and a))ess"ries,


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A$=!&$& &%1O("&(

(a#e Red ull a3ailablea' )"/pe'i'i"n- all"in$

a'hle'es be)"/eau'hen'i) user ,

A'hle'es use Red ull*"r i's s'i/ula'in$ ee)'

)rea'in$ aarenessa/"n$ 'heir audien)e,

Red bull pu' i's l"$" "na'hle'es E@uip/en',


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&'&%$ "PO%"O("=IP

."n'r"ls allaspe)'s "* 'he

e3en'

Rein*"r)ed 'he brand

p"si'i"nin$ as anindependen'

s'i/ula'in$ be3era$e

E3en's enhan)ed Redull 3isibili'y

;ni@ue e3en'sa''ra)'s /edia

)"3era$e


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A1'&($I"I%G

718 #ACT&RS3-"hat i!age do we want to portra#M

"hat product or service do we want to e!phasizeM

Fow !uch !one# we can spendM

"hen is the right "hat target !arket do we want to reachM

ti!e to advertiseM

&1I8" O#


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&1I8" O#A1'&($I"I%G

A- !edia

Print ;edia

*utdoor !edia

'ponsoring

:ed )ull +our )us


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&-&1IA

&d 6a!paigns on Pri!e + channels such as 9/+good ti!es, ;+, 6hannel , Boo!, F1, 'tar "orld ines2

5ournals2 et)/


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O8$1OO( &1IA

Ads "n

billb"ards?h"ardin$s?

e')


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Sp"ns"rin$

:ed bull pro!otes their products through sponsoring

EENTS

ATETES

(;S.ANS

DJs

81 RA.N:TEA(S

KERS


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N


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(&1 B8!! $O8( B8"

niue concept introduced b# redbull forpro!oting its brand na!e.


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.;ST(ER SE:(ENT

:ed )ull basicall# targets those custo!erwhich are in age group of 18-3 #ears.

:ed )ull also tr# to focus on collegestudents.


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ANA7SS PART

Redbull has a p"er*ull Narr" pr"du)' line


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pbrand,

.a'e$"ry leadership, rand iden'i'yBPre/iu/C, Disrup'i3e /ar#e'in$

s'ra'e$ies, :rea'er /ar#e' share 'han

)"/pe'i'"rs, S'r"n$ dis'ribu'i"n pr")ess, r"ad $e"$raphi) presen)e,

Narr" pr"du)' line,

."n'r"3ersial 'as'e,

Pr"du)' line e'ensi"n,

:r"in$ /ar#e'

se$/en',

E/er$in$ /ar#e's,

eal'h )"n)ern,

."/pe'i'"rs had

sa'ura'ed 'he /ar#e'

i'h sa/e 'ype "*

in$redien' a' a l"er

pri)e,

Pre Deli3ery nspe)'i"n and. E di'


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A$e li/i's sh"uld be se' "npur)hasin$,

e$al res'ri)'i"n '" a))ess ne/ar#e's,

Pr"ne '" 'a in)rease based "nheal'h ssues,

P

."nsu/er Ependi'ure , Risin$ disp"sable in)"/es

en)"ura$e pre/iu/ pur)hases(a%"r s"*' drin# /anu*a)'urers

ha3e been a''ra)'ed '" 'he sp"r's

and ener$y drin# /ar#e' par'ly by'he pre/iu/ pri)es 'ha' )urren'lyeis' *"r 'hese pr"du)'s,

Ne$a'i3e eal'h )"n)erns:l"bal ar/in$ n)reasin$ )"nsu/er )"n)ern

ar"und die' and pers"nal heal'h

/pr"3ed /anu*a)'urin$ 'e)hni@ues andpr")ess )"uld lead '" l"er pri)es,

nn"3a'i"n i'hin 'he /ar#e' nepr"du)'s l""#in$ *"r ul'i/a'e han$"3er)ure ,

n'erne' /a#es easier '" rea)h ne

/ar#e's and )"nsu/er /"re eF)ien'ly,

&" $


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Porters #ive #or)es


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OP&$I$I'&


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OP&$I$I'&(I'A!(Y@&1I8

;arket leader.

:ed bull holds C0I of the !arket share of world

wide energ# drink seg!ent.=rowing !arket.

:ed bull avoid to fall in a price war.

ndustr# growth enhance rivalr#.

e.g-;onster, :ockstar, =atorade, )urn, etc

$=(&A$" O# %&W


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$=(&A$" O# %&W&%$(A%$"@&1I8

:ed bull is protected b# certain barrier toentr#H

)rand !age, Aperience < :eliabilit#./istribution channels priorit#.

Acono!ies of scale.

Figh invest!ent needed.

$=(&A$" O#


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$=(&A$" O#"8B"$I$8$&"@=IG=

9on- caffeinated energ# drinks.

*rganic energ# drinks.

9ew substitute$s products !a# have lowprice.

"8PP!I&(" BA(GAI%I%G


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"8PP!I&(" BA(GAI%I%GPOW&(@!OW

'i!ple ingredients>caffeine, taurine,vita!in ), sucrose and glucose?.

B8Y&(" BA(GAI%I%G


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B8Y&(" BA(GAI%I%GPOW&(@!OW

)EA:' &:A 9*+ P:6A 'A9'+A.


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$O$A! A%" "O!1

+his below statistic presents the nu!ber of :ed )ullcans sold worldwide fro! 011 to 01.

n 011, about 5,08 !illion cans were soldthroughout the world. 7ro! 011 to 01 :ed )ull%sglobal can sales increased b# 1.8 percent to about3,2 !illion..


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'ource- O 'tatista 013


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:evenue 6ollected n )illion >' ?'ource H- www.statisticbrain.co!


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:ed bull is neither listed in )o!ba# 'tock Achange nor

in 9ational 'tock Achange.

(&"O8(&"


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(&"O8(&""8"$AI%ABI!I$Y

6reated production techniues to!ini!ize !ore than 3,1 tons of co

e!ission. 80I of energ# used for production co!es

renewable resources.

/eveloped A6* can coolers>si A6* cancoolers use as !uch power as one lightbulb to refrigerate their cans?.


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."/pany pr"Gle+


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."/pany pr"Gle+

+#pe-Public

+raded as-9&'/&Q

7ounded-00>as ;onster?Products-'oft /rinks, 9atural 4uices

,Anerg# drinks

9et nco!e-'8 ;illion>7E 01?

+otal assets-'1.50 ;LL*9>7E 01?

"ebsite-www.!onsterbevcorp.co!


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.ATN

!ead9uatersH-6orona, 6alifornia,

nited 'tates


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is'"ry

)efore 00,;onster )everages was known asFansen 9atural 6oorporation. Fansen was sellingfresh 4uices and natural soda. nspired b# the

success of &ustria-based :ed )ull =!bF, theco!pan# introduced its first energ# drink in #ear1((C.+he drink didn$t i!press consu!ers.

+hen the co!pan# reva!ped its product b#

increasing the sugar and caffeine content. tlaunched ;onster Anerg# in 00.+he energ#drink was twice the size of a :ed )ull energ#drink. Fowever, it was the sa!e price as :ed )ull.;onster Anerg# was popular with consu!ers.


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."n'd

+he products ecellent growth over the#ears pro!pted the co!pan# to change

the na!e fro! Fansen 9aturals to;onster )everages. +he na!e reflectedan aggressive i!age-co!pared to its

subtle i!pression as fresh 4uice!anufacturer.


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Key pers"nnel

:odne# sacks, chair!an, chief < principaleecutive officer

Filton F.'cholsberg, ice chair!an,President

;ark R.Fall, /irector


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"$" and pun)hline

:R5T STA:E 8


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:R5T STA:E 8(NSTER

2002 2005 2008 20!20"

8ull pr"du)' line+


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8ull pr"du)' line+

;onster Anerg# Rava ;onster

;onster Lo-6arb

;onster &ssault ;onster Dhaos

;onster ;-80

;onster ;SS/ ;onster Anerg# &bsolute Bero

;onster Anerg# 'uper /r#T

.NTD


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.NTD,

;onster Anerg# &nti-=ravit#

;onster Anerg# ;ad /og

;onster )lack ceT ;onster S-Presso Fa!!er

;onster :ehab ;idnite

;onster 6uba-Li!aU ;onster Anerg# ;


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! years sales 'rend

4:;;>011?

501?

64=>>01?


S l * ' ! 'i'


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Sales "* '"p ! )"/pe'i'"rs+

.(PETTRS


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.(PETTRS

+he top co!petitors of ;onster areH

(ar#e'in$ s'ra'e$ies


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(ar#e'in$ s'ra'e$ies

+he !ain !arketing ob4ective for !onster will be to sta# above the other thirt#energ# drink co!panies as the !arket !a4orit#, as well as !aking sure that!onster is the first na!e that co!es to !ind when thinking about energ# drinks. &sof right now ;onster is owner of around CI of the !arket share and the plan is tokeep on growing.

*ur target !arket and audience to !ake sure the# are sta#ing with !onster. *urbase target !arket consists of #oung professionals and students 12-5 #ears ofage that prefer this J9ew &ge beverageK because it eudes a hip and edg# vibe thatreflects their lifest#le. +his will also help us regain !an# of our lost consu!ers and!a#be even attract a few !ore.

+o create a greater presence a!ong large groups of people. 'uch things likesponsoring sporting events, college events, or cit# events.

+his could also co!e in hand# at !an# colleges as it would also be a great test!arket for new products that are co!ing out as well as keep the !onster na!egoing b# word of !outh and advertising. 6ollege kids love to talk about what the#like, so this is a !assive opportunit#.

Sh hi


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Sh" sp"nsership

. ' '


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.us'"/er se$/en'

;onster basicall# targets those custo!er which are inage group of 18-0 #ears.

;onster also tr# to focus on college students.

;onster sponsors various athelets, rock bands, rall#,-ga!es etc.

S '


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S"'

"trength:n 'he '"p & )"/panies*"r customersatisfaction

Opportunities:The online opportunity"* sh"ppin$ 'hr"u$h y"ur)"/pu'er

Wea,nesses+S'"res are n"' si'ua'ed

in 'he )en'er "* 'he '"nbu' out of it

$hreats+"trong )o*petitors su)h

as (o),star di3ersiGes/"re and /"re 'heir

pr"du)'s

S'ren$'hs


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S'ren$'hs

;onster Anerg# /rink has !uch strength behind its brand.&lthough it !a# see! like it, the ;onster s#!bol did not 4ustbuild its i!age overnight .;onster co!pan# is fueled b#

helping its co!!unit# of consu!ers to eperience life on thewild side. t has built great relationships with pro-athletes,celebrities, and the -tre!e sports co!!unities. Folding ahigh percentage in the !arket share and helping raise its!anufacturer Fansen 9atural 6orp .;onster has one of the

!ost appealing and uniue st#le of cans when it co!es toenerg# drinks as well.

5ea#nesses


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5ea#nesses

+he !ain weakness ;onster Anerg# faces isthe# are in such a large industr#. +he beverage

industr# is so large and having so !an# optionsto choose over pa#ing overprice for a boost ofenerg#. +his doesn$t count the fact the# are alsoco!peting !ore aggressivel# with the other thirt#

or so energ# drinks. Faving too !an# flavors tochoose fro! !a# also be a weakness.

pp"r'uni'ies


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pp"r'uni'ies

;onster Anerg# has opportunities all aroundthe globe. 6onsidering how !an# events occurin all the sports the# support. +heir !ain focusis being seen at large events. ;onster Anerg#wants to show the# can hang with the bigdogs. +his is wh# their sponsors pla# such alarge role in their brands i!age. ;onster iscreating opportunities for their fans to relate totheir idols that are at the top of their sport.

Threa's


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Threa's

+he threats ;onster Anerg# could face are criticalconsidering how powerful their brand is to the public.;onster !ust !ake sure not to !ake an# !istakes thatcould 4eopardize the brands i!age. nepected threatscould be involved with sponsors. f one of the! were topass awa# due to a stunt perfor!ed at an event ;onsterwas hosting. &lso sponsors !a# be seen in a bad light,which could happen at an# ti!e and this could look

negative on the brands i!age.

Pes'


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Pes'

P"r'ers & *"r)e /"del


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P"r'ers & *"r)e /"del

S;PPER P5ER-(DERATE


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AND STAE

n general, suppliers have the abilit# to purchaseinput prices fro! various suppliers. Fowever, the#are at the !erc# of price increases that pertain to

a particular industr#. n the past, Fansen has !ade arrange!ents with

third part# bottlers and co-packers on a !onthl#basis, which has allowed all parties involved to

pursue !ore beneficial agree!ents. 6oca-6ola bottlers will service a significant portion

of Fansen$s 9orth &!erican /'/ volu!e.

arrier '" en'ry+l"


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arrier '" en'ry+l"

t is relativel# eas# for a co!pan# to enterthe non-alcoholic beverage industr#. &

new co!pan# will t#picall# start outregionall#, and will then grow proportionalto its success. ;arket share in the non-alcoholic beverage industr# is frag!enteddue to the high nu!ber of co!petitors.

uyer p"er low


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uyer p"er-low

+he high nu!ber of co!petitors andproduct offering present in this industr#

leads to a high nu!ber of substituteproducts. +his presence of substitutesleads to high consu!er power.

Threa's "* subs'i'u'es hi$h


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Threa's "* subs'i'u'es-hi$h

n this industr#, it is likel# that there will bea substitute for ever# product. ;an#

products are si!ilar, so a product canbeco!e a substitute on the basis ofconsu!er preferences, packaging, or price.

+he threat of substitutes increase in a!acro-econo!ic environ!ent like the onewe are eperiencing toda#.

De$ree "* ri3alry high


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De$ree "* ri3alry-high

&s previousl# reported, price co!petitionoccurs throughout the non-alcoholicbeverage industr#. +he energ# drinkseg!ent has less price co!petition thanseg!ents such as the carbonatedbeverages, however as our econo!#

weakens think that price co!petition willincrease within the energ# drink seg!ent.

se and nse lis'in$s


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se and nse lis'in$s

;onster is not listed in )'A and 9'A

Sales $raph


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Sales $raph


101/141

.(PAN7 PR8E


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.(PAN7 PR8E

Countr"- nited 'tate

Compan" - Pepsi6o

Introduced- 'epte!ber (, 1(23 Product t"pe - 'ports drink, nutrition drink,

protein drink

Mar.ets- 80 countries including the nited'tates, 6anada, nited Dingdo!, and &ustralia

Website@ www.gatorade.co!

STR7


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STR7

=atorade invented in 1(23

1(2C orange bowl

+he Quaker *ats purchased =atorade in1(8 for a su! of 0 !illion

005 4ourne# to ndia

KE7 PERSNNE


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KE7 PERSNNE

7ounder @ Ra!es :obert 6ade

6A* @ 'usan /. "ellington

President @ +odd ;agazine

'enior ice President of 'ports ;arketing @ Rennifer'tor!s

/irector of 6o!!unications @ Pete )race

ice President of )rand ;arketing @ &ndrea 7airchild


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P8%=!I%& W"# $R%& W"'("#)

:

PRD;.T NE


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PRD;.T NE

*riginal =atorade

=atorade 7ierce

=atorade Stre!o =atorade 9utrition 'hake

=atorade Anerg# /rink

=atorade Anerg# )ar

.(PETTRS


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.(PETTRS

(ARKET STATE:ES


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(ARKET STATE:ES

/e!ographics

&thletes ages 13-0

;en

Ps#chographics :eplenish their !uscle

6are about what the# look like

&ssociate the!selves with strateg#, power, and fitness

Fave a passion for sports

.;ST(ER SE:(ENT


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.;ST(ER SE:(ENT

t includesH1. 13-0 #ears old.;ale < fe!ale.'ingle< !arried )ehavior1.F#drates after ever# workout

.6o!petitive Lifest#le1.&ctive < alwa#s on the go.Angages in health oriented activities


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ANA7SS PART

S'r"n$ brand na/e, S'r"n$ repu'a'i"n a/"n$

'hl '


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a'hle'es,, Huali'y pr"du)'s,

ar$e )"n'ainers"/e'i/es a#ard '")arry ar"und

Pr"du)' line and ser3i)esepansi"n

:r"in$ /ar#e'

se$/en',

E/er$in$ /ar#e's,

Risin$ pri)e "* 3ari"usra /a'erials,

Pr"du)' subs'i'u'i"n

e$al res'ri)'i"n '" a))ess ne/ar#e's

usiness )y)le s'a$e


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/ar#e's,

:"3ern/en' 'ype

:"3ern/en' s'abili'y

i#ely p"li'i)al )han$es

P

;ne/pl"y/en' ? lab"ur supply ?lab"ur )"s'

C P"pula'i"n $r"'h a$e pr"GleC eal'h ? edu)a'i"n? s")ial /"bili'y

C E/pl"y/en' pa''erns ? a''i'ude '""r#

C i*es'yle )h"i)es

RID a)'i3i'y

/pa)' "n e/er$in$ 'e)hn"l"$y

/pa)' "n in'erne' and redu)ed)"//uni)a'i"n )"s's

/pa)' "n 'e)hn"l"$y 'rans*er

&

" $

!7EARS SAES TREND


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!7EARS SAES TREND


SE I NSE


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SE I NSE

=&+*:&/A is not listed in )'A < 9'A

.SR A.TTES


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.SR A.TTES

=atorade launch beat the heat ca!paignto educate athletes , parents , and

coaches about heat related illnesses


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A9A:=E /:9D'

;&:DA+ '6A9&:*n 9/&

ndian ;arket


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ndian ;arket

1.3 !illion cases of consu!ption perannu!

30 !l cans priced between :s. C0-:s.83V-per can

Anerg# value W 11.3 calories

=rowth potential @ 50I to 30I #ear on#ear

ndian ;arket /rivers


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ndian ;arket /rivers

9ew energ# drinks entering ndian !arketregularl# - i!ported or do!estic produced.

!ported brands entering !arket areestablishing the!selves as a safe

Industry Analysis GRP-4(Light Background)

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