Industry Analysis

INDUSTRY ANALYSIS

(Source: www.pama.org.pk , www.app.com )

Overview:

The motorcycle industry in the Pakistan is progressing so well that manufacturing of

motorcycles has touched the 0.7 million mark in financial year 2005-06.It is one of the

most growing sectors in the Pakistani industry .With the rising demand of motorcycles

every year, the industry shows a huge potential in both the local and international market.

Motorcycle Industry estimates show that last year a total of over 750000 motorcycles

were sold in the country. The industry has been experiencing a healthy growth rate of

around 30% per year for the past 4-5 years.

Pakistan came at number seven with a production of 750,000 units of motorcycles

constituting to 2% of the global total. Currently Atlas Honda in Pakistan hold first place

in terms of sale and market share, the other Japanese brands being manufactured in

Pakistan include Yamaha and Suzuki.

The most successful design among the Japanese brands has been the Honda 70CC which

enjoys tremendous popularity on account of its fuel economy, resale and low

maintenance features.

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Production and sale:

MOTORCYCLE   Jul'06 Aug'06 Sept'06 Oct'06 Nov'06 Dec'06 Jan'07 Feb'07 Cumulative  

Honda P 25,600 25,500 25,500 28,400 31,050 26,215 27,325 27,705 217,295  S 23,615 25,517 28,194 28,145 30,034 27,028 27,004 27,023 216,560Yamaha P 3,867 4,446 5,405 3,772 5,090 4,660 4,073 4,830 36,143  S 4,208 4,398 5,342 3,835 5,080 4,368 4,407 4,803 36,441Suzuki P 1,358 1,680 1,666 2,001 2,900 2,694 2,402 2,451 17,152  S 1,288 1,824 2,004 1,644 2,420 2,633 2,599 2,334 16,746Sohrab P 362 271 784 600 636 632 547 500 4,332  S 798 755 628 583 670 552 456 450 4,892Triwheeler P 138 134 218 125 210 212 255 429 1,721  S 201 133 205 112 187 206 281 380 1,705Qingqi P 836 816 685 717 1,033 731 1,191 1,390 7,399  S 771 827 777 774 957 988 1,203 1,381 7,678Fateh Hero P 2,415 2,250 2,360 2,405 2,700 2,211 1,310 2,179 17,830  S 2,345 2,280 2,416 2,408 2,650 2,231 1,717 1,757 17,804TOTAL MOTOR- P 34,576 35,097 36,618 38,020 43,619 37,355 37,103 39,484 301,872

     CYCLES: S 33,226 35,734 39,566 37,501 41,998 38,006 37,667 38,128 301,826

Market Share of motorbike in Pakistan

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COMPANY PROFILE

(Source: www.atlashonda.com,pk)

Background:

Atlas Honda Limited is a joint venture between the Atlas Group and Honda Motor Co.,

Japan. The company established by the merger of Panjdarya Limited and Atlas Autos

Ltd. in 1988. Both these motorcycle-manufacturing concerns established by the Atlas

Group. In addition, a third concern, Atlas Epak Ltd. was taken over by the Government

of Bangladesh. Atlas Honda Limited manufactures and markets Honda motorcycles in

collaboration with Honda Motor Company. The Company also manufactures various hi-

tech components in-house in collaboration with leading parts manufacturers like Showa

Atsumitech, Nippon Denso and Toyo Denso. Honda motorcycles are by far the largest

selling motorcycles in the country with an unmatched reputation for high quality,

reliability and after-sales-service.

All about Atlas Honda:

Atlas has undertaken to develop local manufacturing capabilities to the highest,

economically feasible level. While a major role in localization has been assigned to

vendor industries, Atlas has the country’s largest in-house manufacturing capability at its

Karachi and Sheikhupura plants. To support the production facilities, the company has

established an R&D wing and tool making facilities through CDA & CAM, which are

growing rapidly in size and function as the company expands. Atlas has managed to

execute 14 Joint Venture/Technical Assistance Agreements between local vendors and

foreign manufacturers for transfer of technology. Besides, Atlas has directly executed 5

Joint Venture/Technical Assistance Agreements other than Honda.

Atlas management is striving to modernize company operations by adapting applicable

aspects of research and theory and more specifically, Honda’s unique philosophy of

hard/soft technologies to the realities of Pakistani conditions. Company management

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structure, systems and processes are changed according to the demands of the customer,

growth and new technology.

Efforts are being made to develop participation at all levels of personnel in decision-

making and a substantial and effective delegation has been established at levels where

applicable. Various participation programs such as ‘Ala Mayar’ Quality Circles

movement, launched in 1985, are strongly encouraged to allow constructive self-

expression and teamwork. The Company training and development programs encourage

all members to develop themselves and contribute to their full potential.

Atlas Honda is playing a pioneering role in creating conditions for easy and confident use

of motorcycles all over the country. A vast and growing network of over 1600

motorcycles sales service and spare parts dealers has been established. In order to back

up this system, Atlas has set up Technical Training Centers in Karachi and Lahore, which

provide several courses of varying duration and complexity for motorcycle mechanics

and users each year. Mobile training facilities take the latest know-how, technology and

maintenance of motorcycles to major rural and urban centers around the country.

Vision:

To be the market leader in the motorcycle industry, emerging as a globally competitive

center of production and exports.

Mission:

A dynamic, profitable and growth oriented company through market leadership,

maximizing export and excellence in quality and service; to ensure attractive returns to

equity holders; reward employees according to their ability and performance; to foster a

network of researchers and engineers ensuing unique contributions to the development of

the industry; customer satisfaction and protection of the environment by producing

emission friendly green products and to remain a good corporate citizen fulfilling its

social responsibilities in all respects.

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Quality:

What is Honda?

Honda is an entity that realizes the dreams of individuals and spreads joy to people.

Honda's philosophy, unique corporate culture, pursuit of challenges that fulfill

individuals' dreams and variety of products and activities born of challenges will remain

the foundation of the Honda brand. We will continue building on our history of realizing

people's dreams.

Honda's Driving Force:

The expectations and appreciation of people around the world for our dreams.

People see Honda as pursuing its dreams and always remaining a step ahead of the world.

This image and the people’s appreciation of our outlook will continue to be the driving

force of the Honda brand.

Growth in sale of Honda:

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5 (five) S

This is a Japanese term use to determine quality of work done in Honda and about

environment how environment changes the mood and quality work of a person in any

organization. 5 (five) S are

Seiri – (sort out).

Seiton – (put in order)

Seisou – (cleanliness)

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Seiketsu – (neat and tidy)

Shitsuke – (discipline)

Organization structure

CEO

Finance Marketing Supply chain HRM R & DQuality

Procurement Warehouse Production Control

Imports

Local

SAPRM

Chairman

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Locations:

Company Supply chain:

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Customer

Dealers

Assembly / manufacturing plant

Suppliers

Procurement

Part assembling (Karachi)

Central Warehouse (Sheikapura)

Product range:

CD 70:

Honda CD 70 is the No. 1 choice in motorcycles. In addition to its established superiority

in terms of great speed and fuel economy, the Honda CD 70 is presented with special

features. The new attractively designed CD 70 is right there at the top, with an

aerodynamic shape, super econo-power, a smoke-free 4-Stroke engine and the special

Honda 12-volt CDI technology.

The new eye-catching graphics, front and rear mud-flaps, comfortable seat and the new

utility box have made Honda CD 70 an ideal combination of elegance and durability.

Because of its high resale value, Honda CD 70 is an asset in your life. It’s excellent petrol

average makes it greatly economical, and its easily available spare parts ensure trouble-

free companionship

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Import 5% CD-70 15% CD- 125

Local 95% CD-70 85% CD- 125

CG 125: New Honda CG 125 is the ideal combination of elegance and power. Its speed and

performance symbolizes the true essence of modern life. The 125 cc 4-stroke engine

generates 11-Horse Power with low fuel consumption. It is ideal for high speed, long runs

and rough pathways. Honda CG125 has a CDI Ignition System and a 12-volt battery

(instead of 6-volt). The headlight and indicators are brighter, with an easy starting-up of

the engine.

CD 100:

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Quality, Performance, Speed, Economy Petrol and Re-sale Value define Honda

Motorcycles. All these have managed to successfully bag your trust on the New Honda

CD100. It is a stunning result of advanced Japanese technology and right up there is an

outstanding performer representing all the qualities that make Honda motorcycles so

special.

Procurement

Overview  

  Units

Plant capacity 605,000Shaikhupura 500,000Karachi 105,000  605,000

 Planned capacity 2006-2007 400,000Expected Units produce, June 2007 350,000

SAP

Master production scheduling (MPS)

The objectives of this module are to help Atlas Honda they anticipate shortage before its

occur, (current stock, purchasing order, manufacturing order & sales order) these

activities creates a projection of your stock levels anywhere from a week to several years

in advance through this you can easily highlights your shortage.

MPS you can easily see what exactly the shortage will appear if we execute the specific

production plan.

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Material Requirement Planning

MRP serve as a bridge between the master production schedule and real purchase order

and manufacturing order. MRP shows, which item have to purchase, in what quantity,

and when the order should be placed so that the required material will arrive just in time

Production Plan (April 2007)

Procurement Process:

1) Forecasted Procurement:

2) Bill Of Material (B.O.M.)

3) Price Negotiation

4) Performa Invoice is called

5) Purchase Order is placed

6) Establish Letter of Credit (L.C.)

7) Revival and Recovery of Original Documents:

- Bill of Lading

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- Invoice

- Letter of Credit

8) Clearing Agents

9) Delivery and Possession of Material

10) Good Receipt Note

Production Planning:

Long range capacity planning

Aggregate Planning

Master Production Scheduling

Production Planning & control system

Pull SystemPush System

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Atlas Honda total plant capacity is 500,000 units in Shaikhupura and 105,000 units in

Karachi. But Honda produces motorbikes according to the market demand and customer

demand, because of this reason their plant always operates under capacity.

Atlas Honda planned to produce 400,000 units of motorbike during the current fiscal year

that is 2006-07. But they are expecting to achieve 350,000 units of motorbikes during the

current fiscal year.

Atlas Honda is using both push as well as pull system. Push system is use before

assembly plant. Pull system is used after they assemble the required units and supply

their motorbikes to their dealers so that dealer could fulfill the customer’s demand.

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MANUFACTURING

Overview:

Total number of assemble parts 350 parts for each product.

Imported parts (CD-70) 5%

Imported parts (CD-125) 15%

Shifts in Karachi 1

Shifts in SKB 24 hour

CD 70:

CD 125:

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Components

Imported 5%

LocallyProcured 95%

Lead Time:6 months

Lead Time: 1 week

Components

Imported 15%

LocallyProcured 85%

Lead Time:6 months

Lead Time: 1 week

Manufacturing Process:

In Atlas Honda there are total fourteen processes, as follows:

1. Frame Assembling

Where frame of motorbikes are produce in bulk quantity.

2. Paint shop

In paint shop nearly 110 parts of motorbikes are being painted at present.

3. Buffing

Buffing shop used to buffer 35 components of motorbike

4. Alternative Current generation

This department works on electric works in a motorbike from engine

wiring to ignition switch and light

5. Drum Gear Shift

This shop works on all work related to gear and chain

6. Drum Gear Shop

This department used to work on drums on front as well as rear drum

7. Machine Shop

In this department all the extra machine work is done

8. Fuel Cope

Fuel tank and other material related to fuel e.g. filter and carburetor are

assembling here.

9. Die casting

In this department chrome of metal parts done by Honda by own.

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10. Engine Assembling

In this shop engine is assemble in proper form to fit into chassis or frame

11. Wielding

All the necessary wielding are done here regarding frame etc

12. Ignition Coil Shop

This shop related to work on ignition coil, which is right beside engine to

produce electric for engine and light

13. Switch Assembling

Where switch of motorbike made and assemble in complete form

14. Engine Machine Assembling

Here engine is attached to frame and check whether is working fine or not.

Bottlenecks:

In Atlas Honda supplier are considered as bottlenecks, because of their power and they

create bottlenecks by doing following things:

Shortages

Delays

Poor quality

Upholding stocks.

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Bottleneck

WAREHOUSING

Warehouse Details:

Atlas Honda Has one major warehouse which is in SKP and where they store all the

finished assembled parts and two sub warehouse in its Karachi plant and their names are

CKD Store

RM Store

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SupplierProcurement

Part Assembling (Karachi)

Central Warehouse (Sheikapura)

Assembling/Manufacturing Plant

Dealers

CKD Store

CKD Store are those store where they store those part which they import from Japan and

Taiwan and the capacity of this store is approximately 2000 assembled part and currently

they have a stock of 300 assembled part of each product its mean they have four product

and current stock level is 1200 parts.

RM Store

RM store are those store where they store those parts which is in the raw form like the

steel sheet for making the body tank, rear brake front, and many other part which they

take from the local supplier and convert into the finished formed and the capacity of this

store is almost same as CKD Store.

VENDORS/DEALERS

Overview:

Number of suppliers in Karachi 120Number of suppliers all over Pakistan other than Karachi 130

Total number of suppliers 250

ATLAS HONDA has their dealers all over Pakistan

Dealers:

Atlas Honda has established countrywide dealers’ network. The network of dealers is

based on "Sales, Services, and Spare parts”. All the dealers work under Atlas Honda

according to their instruction. There are in all 307 dealers. The list of their dealers is.

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307 Dealer(s) are in PakistanDealer Name City Category Address

       Butt Honda Centre Dina Sales, Service and Spare Parts G.T.Road

Sajjad Autos Jehlum Sales, Service and Spare Parts Kohinoor Plaza, Old GTS Chowk

Fazal Din & Sons Jehlum Sales, Service and Spare Parts Opp Railway Station

Nazir Honda Palace Dadyal (A.K) Sales, Service and Spare Parts Pindi Road

Qamarmashani Honda Q.Mashani Sales and Spare Parts Bannu Road

Pothohar Honda Gujar Khan Sales, Service and Spare Parts G.T.Road, Near PTC Exchange

Rizwan Honda Display Haripur Sales, Service and pare Parts Rehana Plaza G.T.Road

Tahir Autos Islamabad Sales, Service and Spare Parts Aslam Market, Aabpara

Capital Honda Islamabad Sales, Service and Spare Parts G-9 Markaz, Laraib Centre

Honda International Rawalpindi Sales and Service Muree Road, Waris Khan

Honda World Rawalpindi Sales, Service and Spare Parts Muree Road, Waris Khan

Khawaja Atos Rawalpindi Sales, Service and Spare Parts Muree Road, Waris Khan

Qaiser Autos Rawalpindi Sales, Service and Spare Parts Kashmir Road, Saddar

Bannu Automobiles Bannue Sales and Spare Parts Kohat Road

Waseem Honda Centre Attock Sales, Service and Spare Parts Ghani Plaza, Railway Bridge

Al-Jibran Enterprises Peshawar Sales, Service and Spare Parts Opp Green Hotel Sadar

Riaz Autos Muzaffarabad Sales, Service and Spare Parts Neelam Road, Lower Plate

Aslam Autos Kasur Sales, Service and Spare Parts Near Noor Mahal Cine

Saquib traders Sheikhupura Sales, Service and Spare Parts Al Shafi Market, Lahore Road

Naseer Traders Chiniot Sales and Spare Parts Tehsil Chowk,

Rehman Autos Gojra Sales, Service and Spare Parts Rizvi Market, Ghala Mandi Road

Tariq Autos Pir Mahal Sales, Service and Spare Parts Ghasia Chowk Rajana Road

Honda Palace Jhang Sales and Spare Parts Session Chowk

Aftab Traders Jhang Sales, Service and Spare Parts Thana Saddar Chowk

New Al aziz Autos Pak Pattan Sales, Service and Spare Parts Sahiwal Road

Haji .M.Siddque & Co. Pattoki Sales, Service and Spare Parts Multan Road

Anees Autos Gujranwala Sales, Service and Spare Parts 9-Trust Plaza

Zaffar Autos Sialkot Sales, Service and Spare Parts Opp Railway Station

Altaf Hussian & Co Karachi Sales, Service and Spare Parts301/A Shahrah-e-Liaq Opp.Masjid-e-Khizra, AM-19, Saddar

New Shah Autos Quetta Sales and Spare Parts 2-14/11, Chormal Roa

Honda Point Quetta Service and Spare Parts Sitarat Hotel Bldg, Liaqqat Bazar

Ali Autos Dadu Sales, Service and Spare Parts Station Road,

Mehran Autos Dadu Sales, Service and Spare Parts Station Road

Mehboob Autos Mir Pur Khas Sales and Spare Parts Near Civil Hospital Jamil Shaheed Road

Prince Autos Sukkur Sales and Spare Parts Shikarpur Road

Honda Citi Larkana Sales, Service and Spare PartsShop # 5,6,7,8 Pakistan Railway Mkt New Station Road

Manzoor Autos Larkana Sales, Service and Spare Parts Quaid-e-Azam Road

Madina Autos Mehrabpur Sales, Service and Spare Parts Thari Road

Ali Autos Daharki Sales, Service and Spare Parts Main Road

Alnoor Autos Jaccobabad Sales, Service and Spare Parts Kemora Lane, Quetta Road,

Musal Khail Bhakkar Sales, Service and Spare Parts Jhang Road

Ghazanfar Honda D.G.Khan Sales, Service and Spare Parts Quaid-e-Azam Road

Imran Traders D.G.Khan Sales, Service and Spare Parts Jampur Road

Iftikhar H.Palace D.I.Khan Sales, Service and Spare Parts Circular Road

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Asad Honda Jampur Sales and Spare Parts Dera Road

Jatoi Honda Jatoi Sales, Service and Spare Parts Permit Road

Japan H. Centre Fatehpur Sales and Spare Parts Multan Mianwali Road

Saleem Honda Sh Taunsa Sales and Spare Parts Hashim, Tunsa Sharif

Al-Madina Honda Rahim Yaar Khan Sales, Service and Spare Parts Shahi Road

Mian Motors Kehror Pacca Sales and Service Duniapur Road

Kabli Motors Vehari Sales, Service and Spare Parts Club Road

New Pakistan Autos Burewala Spare Vehari Bazar KASHMIR AUTO STORE ALIPUR CHATTA Spare MATEEN MARKET, MADINA CHOWK

Chaudry Auto Store Baseerpur Spare Depalpur Road

Madina Autos Bhalwal Spare Old Bus Stand

Japan Autos Chiniot Spare Lahore,Sargodha Road

Shan Autos Chiniot Spare Lahore, Sargodha Roa

Fine Autos Depalpur Spare Kutchery Road

J.K.Autos Faisalabad Spare 366/A, Gulistan Colo No-2,Millat Chowk

Karim Auto Store Faisalabad Spare Narwala Road, Jinnah Colony

Liaqat Auto Service Faisalabad Service and Spare Parts 922/B,People Colony No-2 Near Al-Fatha G

New Japan Autos Faisalabad Spare Narwala Road, Jinnah Colony

New Lahore Autos Faisalabad Spare Jinnah Market, Sargodha Road

New Shakeel Autos Faisalabad Spare Narwala Road

Mian Auto Agency Gojra Spare Quaid-e-Azam Road

Saddar Autos Gojra Spare Railway Road

Arain Autos Gujranwala Spare Sialkot Road, Small Civil Line Roa

New Macca Autos Gujranwala Spare Macca Market, Sialkot Road

Pak Autos Hafizabad Spare Gujranwala Road

Asghar Autos Havelly Lakhan Spare Opp. M.C.Office, Pakpattan Road

Chaudry Autos Jaranwala Spare Lahore Road, Near Market Committe

Afzal Auto Store Jhang Saddar Spare Session Chowk

Japan Autos Jhang Saddar Spare Session Chowk

United Autos Jhang Saddar Spare Session Chowk

Haji Auto Store Kasur Spare Near Bus Stand, Rizvia Market

Aamir Auto Store Lahore Spare 60-Lytton Road

Aamir Autos Lahore Spare 78-Mcleod Road

Asif Corporation Lahore Spare 66-Lytton Road

Auto House Lahore Spare 51-Mcleod Road

Auto Centre Lahore SpareShop No.20, Qadir Gaba Mkt, 70-Mcleod Road

Auto Company Lahore Spare 53-Mcleod Road

Bahoo Corporation Lahore Spare 48-Mcleoad Road

Chief Autos Lahore Spare Dilawar Market, Mcleod Road

New Deen Autos Lahore Spare 57-Mcleod Road

Fine Autos Lahore Spare 71-Mcleoad Road

Green Autos Lahore Spare 51-Mcleoad Road

Ittefaq Auto Corp Lahore Spare 108 Lytton Road

Jamal Autos Lahore Spare 61/A, S.M.Rafi Marke Mleod Road

Khas Autos Lahore Spare 65-Mcleod Road

Khalil Corporation Lahore Spare 78-Mcleod Road

National Autos Lahore Spare Super Market, 61-A Mcleoad Road

Pervaiz Sons Lahore Spare 28 Alfateh Market, 88 Mcleoad Road

Parts Centre Lahore Spare 56-Lytton Road

Rashid Autos Lahore Spare Ijaz Centre, 56 Lytton Road

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Shahzad Autos Lahore Spare 60-Lytton Road

S.M.Iqbal Auto Store Lahore Spare 247-6-B1 Township

Tanveer Corporation Lahore Spare 65-Mcleod Road, Shop No.2 Chiniot Pl

Umer Autos Lahore Spare 27-AlFateh Market, 88-Mcleoad Road

Usman Corporation Lahore Spare 49-Mcleod Road

Pak Autos M.B.Din Spare Kutchery Road

Honda Centre Okara Spare Church Road

Waheed Autos Pattoki Spare Multan Road

Jalil Autos KARACHI AntennaA-5, KDA FLATES, PHASE:I, SHADMAN TOW NORTH KARACHI.

choudhry Auto S.parts Qila Dedar Sing Spare Hafizabad Road

Maqbool Autos Rajana Spare Pir Mahal Road JAPAN AUTO CONCERN SAHIWAL Spare CHURCH ROAD

RAO AUTOS SAHIWAL Spare CHURCH ROAD

DEEN AUTOS SARGODHA Spare FATIMA JINNAH ROAD

KHALID BROTHERS SARGODHA Spare FATIMA JINNAH ROAD

SHAHID BROTHERS SARGODHA Spare FATIMA JINNAH ROAD BISMILLAH HONDA CENTRE SARGODHA Spare TRUST PLAZA TOOR AUTO SPARE PARTS SHAKARGARH Spare RAILWAY ROAD

SHAHBAZ AUTOS SHEIKHUPURA SpareNEAR CITY PETROLUM, LAHORE SARGODHA ROAD

WAHEED AUTOS SHEIKHUPURA Spare LAHORE SARGODHA ROAD PERVAIZ AUTO STORE SHORKOT CANTT Spare RAFIQUE CHOWK

AZAD AUTOS SIALKOT Spare KARIMPURA ROAD

F.K.HONDA FORT SIALKOT Spare KARIMPURA ROAD

SHAMA AUTOS SIALKOT Spare RAILWAY ROAD WAZIR AUTO TRADING SIALKOT Spare RAILWAY ROAD

MALIK AUTO STORE T.T.SINGH Spare NEAR BUS STAND, KAMALIA ROAD FAREED AUTO SERVICE FAISALABAD Antenna

COLLEGE ROAD, NEAR DAJKOT ROAD

SUFI AUTO CENTRE FAISALABAD Antenna PARTABNAGAR JHANG RO

LARKANA AUTOS LARKANA Spare BOKHARI ROAD

HONDA WING LAHORE Antenna 4 LAKE ROAD CHUBRJI HONDA SUPER STAR LAHORE Antenna 34 SHAMA ROAD NEW MOZANG

HONDA KINGS LAHORE Antenna 14 A TEMPLE ROAD

AZAD AUTOS DEHRKI Spare MAIN ROAD

JAPAN AUTOS SUKKUR Spare UMAR STATION ROAD AL UBAID AHMED AUTOS SUKKUR Spare MEHRAN HOTEL

KHALID AUTOS SUKKUR Spare MEHRAN HOTEL

MEMON AUTOS SUKKUR Spare MEHRAN HOTEL

NAEEM BROTHERS SUKKUR Spare STATION ROAD

IQBAL AUTOS SUKKUR Spare MEHRAN HOTEL MAST QALANDER AUTOS DEHRKI Spare MAIN ROAD

NEW SPARK AUTOS KANDKOT Spare NEAR TOWER

NOORANI AUTOS KHAIRPUR Spare KATCHERY ROAD

QUETTA AUTOS QUETTA Spare KHYBER MARKET GOLDEN VESPA TRADERS QUETTA Spare KHYBER MARKET

SADIQ AUTOS QUETTA Spare CHOHARMAL ROAD

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AKBAR AUTOS LORALAI Spare ZHOB ROAD

SHAH AUTOS KHAIRPR Spare KATHERY ROAD SHAH PARTS CENTRE KARACHI Spare

SAIRA MANSION NEAR AURANGZAIB MKT

PRINCE AUTOS KARACHI Spare AURANGZEB MARKET

NOORANI AUTOS KARACHI Spare AURANGZEB MARKET

SUPER AUTO STORE KARACHI Spare AURANGZEB MARKET

NOOR AUTOS KARACHI Spare AURANGZEB MARKET

AKBAR AUTOS KARACHI Spare AURANGZEB MARKET

AZIZ AUTOS KARACHI Spare AURANGZEB MARKET CHANDNA TRADERS KARACHI Spare

TAJ MAHAL MKT, NEAR,AURANGZEB MKT

ANAS TRADERS KARACHI SpareTAJ MAHAL MKT, NEAR AURANGZEB MKT

EASTREN AUTOS KARACHI Spare AURANGZEB MARKET NEW RUBY TRADERS KARACHI Spare AURANGZEB MARKET

FAZAL TRADERS KARACHI Spare AURANGZEB MARKET STAR AUTO TRADERS KARACHI Spare AURANGZEB MARKET

RAHEEL AUTOS KARACHI Spare AURANGZEB MARKET

HONDA TECHNIC LAHORE Antenna148 A G.T. ROAD OPP. CROWN MARRIAGE HALL BAGHBANPURA

MUSTAFA CORPORATION KARACHI Spare BEHIND AURANGZEB MAR

STAR AUTOS KARACHI Spare WATERPUMP F.B.AREA

HAFEEZ AUTOS KARACHI Spare WATERPUMP F.B.AREA

ARIF AUTOS KARACHI Spare MALIR, LIAQAT SQUARE

AL-MUMTAZ AUTOS KARACHI SpareNEAR SHAMA SHOPPING SH.FAYSAL COLONY

BABU AUTOS HYDERABAD Spare KHOKHAR MOHALLA

BUSHRA AUTOS HYDERABAD Spare STATION ROAD DELUX AUTO STORE HYDERABAD Spare STATION ROAD KARACHI AUTO STORE HYDERABAD Spare STATION ROAD

RAIS BROS AUTOS HYDERABAD Spare STATION ROAD NAVEED AUTO STORE HYDERABAD Spare STATION ROAD

QUTBI AUTOS HYDERABAD Spare KHOKHAR MOHALLA

SALEEM AUTOS HYDERABAD Spare STATION ROAD

SUPER AUTOS HYDERABAD Spare STATION ROAD

TAWAKKAL AUTOS HYDERABAD Spare STATION ROAD

PRINCE AUTOS MIRPURKHAS Spare JAMIL SHAHEED ROAD

KASHIF AUTOS LAHORE Antenna BANK STOP WALTON ROAD CANTT.

TAJ AUTOS NAWABSHAH Spare MOHNI BAZAR

JAWAID AUTOS SANGHAR Spare MAIN CHOWK MALIK AUTO SERVICE JARANWALA Antenna

AZIZ MARKET FAISALABAD ROAD DISTRICT FAISALABAD

HONDA IQBAL TOWN LAHORE Antenna

3-A MUSLIM BLK MAJEED ARCADE MAIN RD IQBAL TOWN

ARSLAN AUTOS RAWALPINDI Spare CICULAR ROAD AHMED HONDA CENTRE SAMUNDRI Antenna

RAJHANA ROAD, DISTRICT FAISALABAD

LUCKY AUTOS RAWALPINDI Spare QURESHI PLAZA, MURREE ROAD

MOHAMDI AUTOS RAWALPINDI Spare H-135/B MURREE ROAD AL MUSHRAF AUTOS LAHORE Antenna 102 AZIZ ROAD MISRI SHAH

NEW MOON AUTOS RAWALPINDI Spare J-58 MURREE ROAD

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SHAN AUTOS RAWLPINDI Spare CUMMATEE CHOWK

SABEEL AUTOS RAWALPINDI Spare LIAQAT ROAD, OPP MOTI MASJID

ANWAR AUTOS RAWALPINDI Spare H-135, MUREE ROAD

SAQIB AUTOS ISLAMABAD Spare G 9/4 I & T CENTRE

HONDA CENTRE MARDAN Spare CANTT MARKET

AHMAD AUTOS TEXLA Spare SHERSHAH SURI ROAD

ADNAN AUTOS MARDAN Spare CANTT BAZAR SOHAIL & COMPANY PESHAWAR Spare NASIR BAGH ROAD

SALEEM AUTOS SHEIKHUPURA Antenna CAPREE PARK FAISALABAD ROAD

AWAN AUTOS HARI PUR Spare TEHMOUR BULDING

NEW CITY AUTOS GUJAR KHAN Spare G.T.ROAD

MOON AUTOS JEHLUM Spare OPP RAILWAY STATION

SAJJAD AUTOS JEHLUM Spare GTS CHOWK KOHNOOR PLAZA

PUNJAB AUTOS SARAY ALAMGIR Spare OPP CALTEX PUMP

QAYYOUM AUTOS DINA Spare MANGLA ROAD

A ONE HONDA MIR PUR Spare NANGI ADDA ALAMA IQBAL ROAD

FRIENDSS AUTOS KOTLI Spare NEAR BURKIAT MOSQUE

MACCA AUTOS CHAKWAL Spare TALAGANG ROAD

MACCA AUTOS CHAKWAL Spare TALAGANG ROAD HONDA CITY REPAIRING CHAKWAL Spare JEHLUM ROAD

MADINA AUTOS TALA GANG Spare MIANWALI ROAD

JAPAN AUTOS BANNU Spare KOHAT ROAD

FARID AUTOS MENGORA Spare G T ROAD AMAN KOT

KASHMIR HONDA RAWALA KOT Spare MANG ROAD

KAISER AUTOS ABBOTABAD Spare MUNDIA MANSERA ROAD SABIR & SAGHIR AUTO SERVICE MULTAN Antenna

RAILWAY ROAD NEAR CANTT. STATION

MOON AUTOS RAHIM YAR KHAN Antenna SHAHI ROAD SHAHEEN BROTHERS SARGODHA Antenna FATIMA JINNAH ROAD SHAHEEN BROTHERS SARGODHA Antenna FATIMA JINNAH ROAD HONDA LAND SERVICE CENTER BAHAWAL PUR Antenna KARBALA CHOWK SHABBIR HONDA SERVICE AHMAH PUR EAST Antenna

KACHEHRY ROAD DISTT. BAHAWAL PUR

QAYYUM AUTO SERVICE MULTAN Antenna CHOWK DOLAT GATE

BHATTI AUTOS DERA GHAZI KHAN Antenna JAM PUR ROAD ASIF HONDA SERVICE SADIQABAD Antenna

ALLAMA IQBAL ROAD HYDRI MARKET DISTT. R.Y.KHAN

COMMERCIAL AUTO SERVICE HAROON ABAD Antenna

CHAMMAN BAZAR DISTT. BAHAWAL NAGER

REFAQAT HONDA SERVICE DERA ISMAEEL KH Antenna

SHAH FAISAL BAZAR NORTH CIRCULAR ROAD

HASSAN AUTO SERVICE KAHROR PAKKA Antenna DUNYA PUR ROAD DISTT. LODHRAN

KHALID AUTOS RAJAN PUR Antenna DERA ROAD

SINDH AUTOS JAM PUR Antenna D.G.KHAN ROAD. DISTT. RAJAN PUR QADRIA HONDA SERVICE VEHARI Antenna CLUB ROAD SAJID AUTO SERVICE KHAN PUR Antenna R.Y.KHAN ROAD DISTT. R.Y.KHAN HONDA SERVICE CENTRE KASUR Antenna

CHUNGI STEEL BAGH NEAR DISTRICT HOSPITAL

NASIR AUTO SERVICE JHANG SADAR Antenna NEAR ADA MADHUKI TOBA ROAD,

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IQBAL HONDA SERVICE KHANEWAL Antenna MULTAN ROAD LAYYAH AUTO SERVICE LAYYAH Antenna CHOBARA ROAD NASIR AUTO SERVICE CHISHTIAN Antenna HIGH WAY ROAD DISTT. B . NAGER ISLAM HONDA SERVICE LODHRAN Antenna MULTAN ROAD NEW SAHIWAL AUTO SERVICE SAHIWAL Antenna CHURCH ROAD HONDA CHICHAWATNI CHICHAWATNI Antenna COLLEGE ROAD DISTT SAHIWAL SAEED AUTO ENGINEERING OKARA Antenna

BABA FARID SUPER MARKET LAHORE ROAD

HONDA CENTRE RAWALPINDI AntennaSHEHNAZ PLAZA CHANDNI CHOWK NEAR UTILITY STORE

AFZAAL AUTOS JHELUM AntennaADDA NAULAKHA SULEMAN PARAS CHOWK

HONDA MASTER CHAKWAL AntennaOPP GRID STATION. TALAGANG ROAD. DISTRICT.CHAKWAL

RAMAZAN AUTO W/SHOP SIALKOT Antenna

CHOWK AKBARABAD, EMINABAD ROAD

JAPAN AUTO SERVICE MANDI BAHAUDDIN Antenna

OLD RASOOL ROAD. DISTRICT MANDI BAHAUDDIN

MUGHAL AUTO SERVICE KHARIAN Antenna GULYANA ROAD. DISTRICT GUJRAT BUTT HONDA CENTRE KOTLI A.K Antenna PINDI ROAD. DISTRICT KOTLI A.K AL-SHEHBAZ AUTO W/SHOP T.T. SINGH Antenna SHOR KOT ROAD SARFARAZ HONDA SERVICE MIRPUR A.K Antenna

F-1,JARI KAS ROAD. DISTRICT MIRPUR A.K

IMTIAZ AUTO & ENGG.WORKS GUJRANWALA Antenna GONDALANWALA ROAD

ANEES AUTOS GUJRANWALA Antenna 9-TRUST PLAZA G.T.ROAD MIAN MEHMOOD AUTOS GUJRANWALA Antenna NEAR NIGAR CENIMA G.T.ROAD

New Ismial Autos Karachi Antenna Nara heights shop no business recorder ro

Qutub Autos Hyderabad Antenna Khokhar mohalla Hyderabad

Qutub Autos Hyderabad Antenna Khokhar mohalla Hyderabad

Kamal Autos Hyderabad Antenna House no9-b raja ki 12 Latifabad

Azam Autos Mirpurkhas Antenna gareeb abad near hab RIDER HONDA WORKSHOP HARIPUR Antenna

TAIMUR BUILDING.G T ROAD.DISTRICT H ARIPUR

Shafiq Autos Nousheroferoze Antenna National highway

Khan Autos Mehrab pur Antenna Thari mirwah road AL-SIDRA AUTO W/SHOP GUJRAT Antenna OPPOSITE EID GAH, G.T.ROAD

Ahmed M/C Works Sukkur Antenna 1-Race curse road

New Mehran Autos Dadu Antenna College Road

HONDA DISPLAY PESHAWER Antenna OPP GOVT HIGH SCH OOL.GT ROAD MARDAN HONDA CENTRE MARDAN Antenna CANTT BAZAR

ASHFAQ AUTOS MIRPURMATHELO Antenna MAIN ROAD MIRPURMATHELO

KASHMERI AUTOS KASHMORE Antenna RAILWAY ROAD

QAMAR AUTOS THATTA Antenna NATIONAL HIGHWAY THATTA

SHAHBAZ AUTOS LARKANA AntennaSHOP NO 29,POLICE SHOPPING CENTRELARKA

GHULLAM HUSSAIN AUTO WORK SHOP QAZI AHMED Antenna NATIONAL HIGWAY

JALIL AUTOS KARACHI Antenna A-5 KDA FLATES PHASE

ZAFAR AUTOS TANDO ALAYAR Antenna MAIN ROAD TANDO ALAY

ZEESHAN AUTOS KARACHI Antenna MAIN ROAD SECTOR 10 ORANGI

25

TOWN

KHURSHEED AUTOS KARACHI AntennaMAIN ROAD GOSHT MARKET LANDHI NO5,1/2

HAFIZ HONDA SERVICE MAILSI Antenna

MULTAN ROAD NEAR FIDHA CHOWK DISTT. VEHARI

NEW PAKISTAN AUTOS BUREWALA Spare VEHARI BAZAR

WELCOME MOTORS BUREWALA Spare JOIA ROAD

WAQAR AUTOS BUREWALA Spare VEHARI ROAD MEHMOOD HONDA PARTS DDERAN WALA Spare YATEEM WALA CHOWK

NAEEM AUTOS FORT ABBAS Spare HIGHWAY ROAD COMMERCIAL AUTOS HAROONABAD Spare CHAMAN BAZAR

MALIK AUTOS KHANEWAL Spare RAILWAY ROAD

TARIQ AUTOS MIAN CHANNU Spare TULAMBA ROAD KHAWAJA JEE HONDA CENTRE MULTAN Spare HUSSAIN AGAHI

LUCKY AUTOS MULTAN Spare HUSSAIN AGAHI NEW AL-MADINA AUTOS MULTAN Spare HUSSAIN AGAHI

KASHIF AUTOS MULTAN Spare HUSSAIN AGAHI

NASEER AUTOS MULTAN Spare HUSSAIN AGAHI

SHAHID AUTOS MULTAN Spare HUSSAIN AGAHI

IMRAN AUTOS MULTAN Spare HUSSAIN AGAHI

WELCOME AUTOS VEHARI Spare CLUB ROAD

AFMA AUTOS BHAWALPUR Spare MULTAN ROAD

NEW CHEAP AUTOS BHAWALPUR Spare CIRCULAR ROAD REHMAN AUTO STORE FEROZA Spare SHAHI ROAD

HAJI AUTO STORE KEHROR PACCA Spare DUNIA PUR ROAD

MADINA AUTOS LIAQAT PUR Spare ELLAHI ABAD CHOWK

ADNAN AUTOS RAHIM YAAR KHAN Spare SHAHI ROAD

AKRAM AUTOS RAHIM YAAR KHAN Spare SHAHI ROAD

LIAQAT AUTOS RAHIM YAAR KHAN Spare SHAHI ROAD

MUSLIM AUTOS RAHIM YAAR KHAN Spare SHAHI ROAD

SHEIKH AUTOS RAHIM YAAR KHAN Spare SHAHI ROAD

YAZMAN AUTOS YAZMAN Spare BHAWALPUR ROAD

BILAL AUTOS BHAKKAR Spare JHANG ROAD, NEAR CHISTI HOTEL

MASTOI HONDA D.G.KHAN Spare BLOCK W PHATTAR BAZA

SHAHZEB AUTOS D.G.KHAN Spare RAILWAY ROAD

AQEEL AUTOS D.G.KHAN Spare JAMPUR ROAD IFTIKHAR HONDA PALACE D.I.KHAN Spare CICULAR ROAD

SHAHEEN AUTOS D.I.KHAN Spare CIRCULAR ROAD

SUPER AUTOS JAM PUR Spare TRAFFIC CHOWK

AWAN TRADERS KOT ADDU Spare MANDI CHOWK G.T.ROAD

LUCKY AUTOS KOT ADDU Spare G.T.ROAD NEW SHEIKH AUTOS MULTAN Spare SHER SHAH ROAD

RASHID AUTOS MUZAFAR GARH Spare MULTAN ROAD MADINA AUTO STORE RAJAN PUR Spare D.G.KHAN ROAD

26

Major Selling Cities:

Transportation:

Atlas Honda limited hire local contractor for the purpose of transporting assembled parts

from Karachi to Sheikhupura. Then transfer finished product from Sheikhupura to

different dealers. There are three types of trucks that are used for that purpose, and each

of them has different capacity.

Type of trucks and there capacity:

HINO (125 motorbikes)

Atlas Honda

Karachi Hyderabad Lahore Sheikapura Sialkot Gujranwala

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BEDFORD (110 motorbikes)

MAZDA (65 motorbikes)

.

CONCLUSION

Efficient supply chain management system should be the key concern for any

manufacturing company. To remain in competition for it’s timely fulfilled of order Atlas

Honda in not an exemption. Supply chain department in Atlas Honda Pakistan is separate

but it integrates with other departments through which respective departments have a

better picture of production plan and capacity.

Whereas Atlas Honda performing in a best manner for achieving 65.7% of market share.

The Supply chain department of Atlas Honda is focusing on supplier suppliers to

Customer Customers.

The Production area is well defined it’s organized in such a manner that the faults are

less; the MPS system helps them to identify the forecasting factor of each production

plan. The MPS indicates the shortage or the excess of the finish goods; it’s a kind of

forecast through which you can have a finish good picture for a specific Production plan

or the requirements of upcoming production

Procurement process of Atlas Honda Pakistan is well organized. All the requirement of

the production department is fulfilled in no time because they forecast the procurement

plan for upcoming 3 months; the reason behind for forecasting for the next quarter is to

avoid the shortfalls.

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They are also performing the pull strategies when their dealers require the motorbike

form them so then they will supply on the immediate bases. It means their customer

should not wait for along time to get the bike. Right time delivery to the right customers.

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