dustries Selling on Consumer Fear
May 25, 2015
Industries Selling on Consumer Fear
Fear
An unpleasant emotion caused by the belief that someone or something is dangerous, likely to
cause pain, or a threat.
Use of Fear to ‘Sell’• Everyone is afraid of something
• But regardless of what each individual might be afraid of, there is no doubt that fear sells
Saffola Vegetable Oil - Uses fear of heart diseases, if ‘healthy’ saffola oil is not
used
Use of Fear to ‘Sell
• But few products actually solve a person’s fears but rather placate it temporarily
• Such products play with the consumer’s mind, who think they won’t be safe unless they keep buying the product
• That’s how fear profits a marketeer
Your kids won’t grow up to become - taller, stronger, sharper
if they don’t drink Horlicks,
Some elaborated examples...
Beauty Industry – Fair & Lovely
Fair & Lovely invokes fear of darker skin, thus offering Fair & Lovely as the ultimate solution
The anti-germ industry
Consumers’ paranoia about dirt and germs is so aggravated that things like anti-bacterial chopsticks actually sell
The Weight Loss Industry
If you’re carrying around a few extra pounds, though, that doesn’t mean you’re unattractive. But the weight loss industry would like
you to think you are.
Some companies which use fear to sell!
• There are many companies ‘Fear’ as a Successful Marketing Tool
• Be it security industry or insurance company, fear is indispensable part of their Integrated Marketing Communication!
• Hence, by successfully manipulating people’s emotions, industries take a bite out of you by playing on your fear.
Solution – Their Products!
Industries that prominently use fear
• The beauty industry• The anti-germ industry• The weight loss industry• Doctors• The children’s products industry• The environmental industry• The self-help industry• Advocay group• Fraudsters• Niche Experts• The media
Source: http://www.businesspundit.com/25-people-and-industries-that-profit-from-fear/
Ultimate use of Fear!
Anti – Radiation Industry
Some quick facts about Radiation!
• Many believe that cell-phone towers emit harmful radiation• However, the radiofrequency fields (RF) emitted from cell
towers or antennas are mild and weak and so do not cause any damage to human health
• Even international credible bodies like, WHO, ICNIRP & EU have stated that Radiation are not hazardous as pictured by some groups with vested interest
• Niether there is any scientific evidence till date that weak RF rays is the reason for harmful and major health effects
How Fear helps the marketeers!
• These groups, together state that cell-phone tower radiation is extremely dangerous, thus public needs to ‘protected’ – Solution – Their Products!
PC GuardComputer Radiation Shield
ATR-GLSAnti radiation Glass
24K-ZodiacAnti Radiation Sticker
• These self-proclaimed experts make false claims that if people use some anti-radiation products like – shields, anti-radiation clothes, mobile stickers, etc
• They are imbibing the element of ‘fear’ amongst the masses
• This fear acts to their advantage, and they achieve their ultimate goal - PROFIT
Some elements used to provoke fear
Series of scary images are used to prove a point& invoke fear
Some Anti-Radiation Products Ads
There has been no explanation on how can a product work as a shiled against radiation & negative energies both
Some Anti-Radiation Products Ads
Mobile-chips are noting but mere piece of plastic, such claims are false & misleading
Anti-Radiation Products – Fake!
• Such products make a false claim – the radiation emitted by cell-phone tower is so weak, that it can be obstructed merely by a milk carton.
• The main intention of the product is to sell – hence the trick includes ‘make-to-believe.’
• Marketeers clearly use the elemnt of puffery, these products are neither standarized nor authorized.
• Such marketeers disguise themselves as ‘Activist’ and propagate anti-radiation agenda, to serve their interest.
Anti-Radiation Products – Fake!
Innocent people get fooled out of fear & marketeers do what they are best known for -
So would you still prefer to believe the fraudsters claiming to sell so-called ‘anti-
radiation products’?
Or woul you rely on facts & know that such products are merely to fool you!
Choice is your!
http://theradiationdoctor.wordpress.com/