Indonesia social media campaign case story

ANDY WARHOL

andy warhol

Giant

DIGITAL MARKETING REVOLUTION

Managing Director

#WE ARE CONNECTED


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Today, thanks to mobile and other connected devices, digital is a persistent layer of our daily lives. All media are now digital and all experiences can be digital now, too.

SHAREABLE & ALWAYS UP TO DATE


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REAL BEHAVIOUR


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Which means that as long as we don’t design dead ends (e.g. watch our TV spot that drives to our website where you can get a link to our mobile app that interacts with our print ads), brand experiences never have to end.

80%viewers use smartphone/tablet while watching TV

32million

tweeted about TV

Nielsen 2012 TV & Twitter Relationship study


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CAMERA360


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Perhaps best of all, in digital communication can flow both ways, which has empowered a new breed of more active (and sometimes more demanding) consumers. Brands that have courted these consumers are already reaping the rewards.

For example, in five years Starbucks has elicited over 150,000 ideas which have generated millions of dollars in new product sales.

DIGITAL STRATEGY 101, FIRST EDITION BY @BUD_CADDELL 16

Perhaps best of all, in digital

communication can flow both ways,

which has empowered a new breed of

more active (and sometimes more

demanding) consumers. Brands that

have courted these consumers are

already reaping the rewards. For

example, in five years Starbucks has

elicited over 150,000 ideas which have

generated millions of dollars in new

product sales.

WHAT we can do in digital era is listening and responding to consumers, bridging brand experiences, iterating offerings, and collecting and activating consumer relationships in order to accomplish an actionable and measurable objective.

HOW?


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UNDERSTAND1#

Customer-Centric


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UNDERSTAND1#


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EMOTION IS MOTIVATION IMAGE CENTRIC, make it visual

2#

Blusukan, naik gerobak, turun ke selokan, berbecek dengan banjir. penggemar music rock dll.Sangat kontras dengan jabatannya yang tinggi dan ini sangat melekat erat di otak rakyat.

"A picture is worth a thousand words"


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8x8 pixel Black&White

90’s Phenomenon

Tamagotchi

70millionsold worldwide

It becames real by behaving real. By demonstrating behavior that are real. Reality is augmented when it feels different, not when it looks different

3# REAL BEHAVIOUR


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SHAREABLE & ALWAYS UP TO DATE

case study


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digital marketing campaign (dmc)

digital present maintenance (dpm)

product scope objective strategy tool kpi

Share of Audience

Maintenance Engagement

Integrated ActivationMedia PlacementAmbassadorEndorser

online reputation management (orm)

DevelopingImagery Integrated Activation

Media PlacementAmbassadorEndorser

Continues UpdateEditorial PlanStatus Plan

WebsiteFaceBook/ AppTwitterYouTube

WebsiteFaceBook TwitterYouTubeBlog

WebsiteFaceBook / AppTwitterYouTubeBlog

ABAAverages Brand Audience

Sentiment +,-

Participation

DIGITAL Platform


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Video Promo

Total Impression 236K


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Corporate Website

Sambut Samba Microsite

Social Media

Service Media

10K 15 MONTHS ( January 13 until March 14 )

Average Per Month

BEFORE

43K 3 MONTHS ( April until July 14 )

Average Per Month

BEFORE


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Media Coverage

How Much Money You Will Spend?


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Video Winner

157 Videocost

FREE

How Much Money You Will Spend?


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Unique Visitor

Website Trafficwww.toyotaastra.co.id

57.869.616Total Website Traffic


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Total Customer Contact By Website & Email By Phone

Customer Contactwww.toyotaastra.co.id


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GIVE PEOPLE A REASON TO TALKSHAREABLE & ALWAYS UP TO DATE


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"A word is worth a thousand pictures" HIDUP BERSAMA by A. Samad Said


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Annisa & An-Nur Cerebral Palsy (lumpuh otak)

after all, INTERNET IS ABOUT HUMANITY


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GIANT283AFB11

[email protected]

Indonesia social media campaign case story

Internet