Indonesia forest league - young lions 2013

INTAN ANDINI M. FARHAN NOOR

YOUNG LIONS 2013 �

XM GRAVITY

INDONESIA FOREST LEAGUE

(LIGA HUTAN NASIONAL) Young Lions 2013

IN 2000, INDONESIA REACHED 1.4 Gton CO2e. ALMOST 645 Mton CO2e (47%) COME FROM LUCF (LAND-USE CHANGE

& FORESTRY)

INDONESIA FOREST LEAGUE

BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ �

SOURCE : KEMENTRIAN KEHUTANAN RI

Kton CO2e

INDONESIA FOREST LEAGUE

BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ �

SINCE 2011, WE HAVE REDD+ PROGRAM (REDUCING EMISSION FROM DEFORESTATION AND FOREST DEGRADATION+) INITIATE BY OUR

GOVERNMENT AND UNDP

TO SUPPORT OUR NATIONAL STRATEGY OF REDUCING EMISSION FROM DEFORESTATION AND FOREST DEGRADATION+ (REDD+)

(MINIMUM 26% BY 2020 / UNILATERAL)

INDONESIA FOREST LEAGUE

BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ �

SOURCE :DOKUMEN KEHUTANAN RI

VOLUME IN GGCO2E

INDONESIA FOREST LEAGUE

BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ �

PAPUA, KALIMANTAN AND SUMATERA BECOME THE BIG FOREST AREA IN INDONESIA. MOSTLY THE STAKEHOLDER OF FORESTRY

& LAND-USE CHANGE ARE MALE, PRODUCTIVE AGE (17-35 YEARS OLD)

SO, WHAT ARE THEY DOING IN THEIR FREE TIME?

SOURCE : WIKIPEDIA

INDONESIAN SOCCER FANS PLACED 3RD AS THE BIGGEST SUPPORTER BASE IN THE WORLD AFTER ARGENTINA AND ENGLAND (england sport marketing)

INDONESIA FOREST LEAGUE

THEY ARE MORE CARE & ENGAGE WITH THEIR LOCAL SOCCER CLUB RATHER THAN WITH THEIR ENVIRONMENT NOR GOVERNMENT. 96% SPACE OF STADIUM WAS FULL IN EVERY MATCH. (beritajatim.com)

BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ �

IN REGION, ONE OF THE CASUAL EVENT WHO CAN REUNITE PEOPLE AND DRIVE THEM TO PARTICIPATE IS ANYTHING

RELATED WITH THEIR SOCCER CLUB

BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ �

INDONESIA FOREST LEAGUE

DONATE ONE TREMBESI TREE GET ONE HOME

MATCH TICKET

HOW?�

*TREMBESI IS A KIND OF TREE THAT ABSORD CO2 HIGHER THAN OTHER TREES. IT COST IDR 15,000 - 20,000

*TREMBESI IS A KIND OF TREE THAT ABSORD CO2 HIGHER THAN OTHER TREES. IT COST IDR 15,000 - 20,000

TOGETHER WITH NATIONAL FOOTBALL ASSOCIATION, LOCAL FOOTBALL CLUB, MUNICIPALITIES & UN-REDD+ TWISTED THE NATIONAL LEAGUE WITH

A FOREST INDEX SUSTAINABILITY.

PERIODICALLY, WE MEASURE THE REFERENCE EMISSION LEVEL. IF THEY REACH THE TARGET, THEY WILL GET THEIR STADIUM RENOVATED

WHAT FANS/CITIZENS CAN GET?�

INDONESIA FOREST LEAGUE

BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ �

INFORMATION CAN BE ACCESS IN WWW.LIGAHUTANNASIONAL.COM

GOALS - INSIGHTS - CAMPAIGN - BUZZ �

INDONESIA FOREST LEAGUE

LOCAL STADIUM www.ligahutannasional.com

CORE SOCIAL MEDIA CHANNELS LOCAL NEWSPAPER

SEARCH

COMMUNITY INFLUENCERS

TARGETED BANNER BY REGION

ALL COMMUNICATION IS LOCALIZED BY REGION �

NEWS PLATFORM

FANS STARTED TO BUY TREES INSTEAD TICKET PASS TO WATCH THEIR HOME GAME LIVE IN THE

STADIUM

CHANGING INGRAINED HABITS�

INDONESIA FOREST LEAGUE

WHILE THE TREES HELP TO DECREASED THE EMISSION LEVEL