INDONESIA e-COMMERCE Goes To MOBILE COMMERCE
INDONESIA e-COMMERCEGoes To
MOBILE COMMERCE
I N D O N E S I A E - C O M M E R C E 2 0 1 6
Afraid of Fraud
is number 1 issue (34.6%)
in online shopping
in Indonesia*)
( source: APJII, 2012 )
*) until now
Source: id.cert & Central Bank
Source: We Are Social
1 . P e r s o n a l S h o p p e r
2 . O m n i C h a n n e l
3 . M o b i l e C o m m e r c e
Kun Arief Cahyantoro
National Cyber Desk
Kun Arief Cahyantoro
National Cyber Desk
Kun Arief Cahyantoro
National Cyber Desk
Kun Arief Cahyantoro
National Cyber Desk
Kun Arief Cahyantoro
National Cyber Desk
I N D O N E S I A D I G I T A L T R E N D 2 0 1 6
In less than two years, a smartphone could
be your only computer( source: www.wired.com, 2015 )
Number of Indonesia mobile phone exceed
population since October 2012( source: We Are Social, 2012 )
Source: We Are Social, Nielsen, Mastel
Kun Arief Cahyantoro
National Cyber Desk
Kun Arief Cahyantoro
National Cyber Desk
C O N S U M E R B E H A V I O U R ( S m a r t p h o n e & A p p s )
The productive age population carries two things, namely
reliable workforce and strong consumers. Strong consumers
make the economy grow. So, they act as investment booster
as well as consumption sources( source: Minister of Finance, 2013 )
Consumer Behavior ( Productive Age )
1. More powerful smartphone ( processor, memory,
screen, camera, etc. )
2. More convenience and secure apps
3. Price independent
G P D I n c r e a s e d
Kun Arief Cahyantoro
National Cyber Desk
Kun Arief Cahyantoro
National Cyber Desk
B U S I N E S S G R O W T H I M P A C T O N E - C O M M E R C E
Potential transaction value / market value of online business (e-commerce) is predicted at
US$ 20 billion to US$ 28 billion in 2016
P R O V I D E R I N F R A S T R U C T U R E R E A D I N E S S
3) Providers must ready to support logistics from online shopping
1) Providers must concern on information
resilience to secure customer right on data
privacy seal ( data distribution rights & data
revoke rights )
2) Providers must support end-to-end
certificate authority to secure transaction
against fraud and to make reliable
transaction with financial institution