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INDIGO WINE GROUP INDIGO WINE GROUP REYNEKE PRESENTATION REYNEKE PRESENTATION
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INDIGO WINE GROUP REYNEKE PRESENTATION. BACKGROUND BACKGROUND - In 1988, The Reyneke family bought the farm Uitzicht – a 35ha farm on the ridge of the.

Dec 26, 2015

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Page 1: INDIGO WINE GROUP REYNEKE PRESENTATION. BACKGROUND BACKGROUND - In 1988, The Reyneke family bought the farm Uitzicht – a 35ha farm on the ridge of the.

INDIGO WINE GROUPINDIGO WINE GROUP

REYNEKE PRESENTATIONREYNEKE PRESENTATION

Page 2: INDIGO WINE GROUP REYNEKE PRESENTATION. BACKGROUND BACKGROUND - In 1988, The Reyneke family bought the farm Uitzicht – a 35ha farm on the ridge of the.

BACKGROUND BACKGROUND - In 1988, The Reyneke family bought the farm Uitzicht – a 35ha farm on the

ridge of the Polkadraai Hills, with spectacular views of Stellenbosch.

Contemporaneously, Johann Reyneke began the lengthy process of the

conversion from conventional farming to organic practices to a method of

farming which was in accordance with biodynamic principles.

On 1 January 2007, Reyneke wines was certified by Debio (Norway) and

IFOAM (Europe). Reyneke was the first farm in South Africa to achieve Demeter

International certification: the largest, and arguably, the most widely

acknowledged biodynamic accreditation body in the world.

INSPIRATION -INSPIRATION - So what inspired this move towards biodynamic farming? A philosophy

graduate, Reyneke’s Master’s thesis was on the environment and

development; Reyneke’s academic background may well have catalyzed his

predilection towards biodynamic farming, but it was his encounter, in 1991,

with a 15-year old bottle of Nicolas Joly’s biodynamic Loire Chenin

Blanc, Colée de Serrant, while in Copenhagen, which signified his

watershed moment.

Page 3: INDIGO WINE GROUP REYNEKE PRESENTATION. BACKGROUND BACKGROUND - In 1988, The Reyneke family bought the farm Uitzicht – a 35ha farm on the ridge of the.
Page 4: INDIGO WINE GROUP REYNEKE PRESENTATION. BACKGROUND BACKGROUND - In 1988, The Reyneke family bought the farm Uitzicht – a 35ha farm on the ridge of the.

DEFINING BIODYNAMIC FARMING DEFINING BIODYNAMIC FARMING – Biodynamic farming is an ecological, self-supporting

farming system (rather than an industrial or chemical approach to

the production of agricultural produce). Grapes are grown with no

herbicides, no fungicides and no pesticides. It has no adverse

environmental effects and promotes soil enrichment, conservation

and construction. Soil is viewed as a complex and living entity and

is considered the prime capital and wealth of the farmer.

JOHAN REYNEKEJOHAN REYNEKE -- Johan has essentially become South Africa’s biodynamic expert in

the field of viticulture. His knowledge and passion about

biodynamic farming is immediately evident and he is happy to

share this with anyone who is looking for advice. Biodynamic

farming is a way of life for Johan, his wife Mila and their two

daughters Tallulah and Josephine. He firmly believes that

“Farmers are stewards of the land, and depending on our custodianship and

the degree to which we honour the land, we will reap the

dividends”.

Page 5: INDIGO WINE GROUP REYNEKE PRESENTATION. BACKGROUND BACKGROUND - In 1988, The Reyneke family bought the farm Uitzicht – a 35ha farm on the ridge of the.

KEY DIFFERENCES BETWEEN ORGANIC AND BIODYNAMIC:KEY DIFFERENCES BETWEEN ORGANIC AND BIODYNAMIC:

Use of imported materials:

Organic permits imported (materials brought in from outside the farm) organic fertilizers and pesticides  Biodynamic reduces imported materials by addressing its needs from within the farming system

Fertility delivered via a nutrient rich soil component, called humus, created by the:

Integration of livestock Intensive use of green manure (cover crops grown to add nutrients to soil) and legumes  Rotation of crops Application of field/compost sprays (the biodynamic preparations)

Pest and Disease Control:

Creation of biologically diverse habitat encourages balanced predator prey relationships Humus development contributes to insect and disease resistance

Water:

Increased humus levels result in soil’s ability to store water Preservation of natural areas emphasized Biodiversity requirementsNo specific requirement for Organic farmingBiodynamic requires a biodiversity set- aside of ten percent of the total farm   acreageFarm certificationOrganic is crop focused and allows for a designated parcel of land to be certified Biodynamic is farm focused and requires that the whole farm be certified

Page 6: INDIGO WINE GROUP REYNEKE PRESENTATION. BACKGROUND BACKGROUND - In 1988, The Reyneke family bought the farm Uitzicht – a 35ha farm on the ridge of the.

Reyneke Reserve Range Reyneke Range

Page 7: INDIGO WINE GROUP REYNEKE PRESENTATION. BACKGROUND BACKGROUND - In 1988, The Reyneke family bought the farm Uitzicht – a 35ha farm on the ridge of the.

Product Range & PricingProduct Range & Pricing

PRODUCT   PACKED   SUGGESTED RETAIL

         

Reyneke Sauvignon Blanc   6 X 750ml   $27.99

         

Reyneke Capstone Red   6 X 750ml   $27.99

         

Reyneke Chenin Blanc   6 X 750ml   $34.99

         

Reyneke Pinotage   6 X 750ml   $34.99

         

Reyneke Reserve White   6 X 750ml   $49.99

         

Reyneke Reserve Red   6 X 750ml   $74.99

Page 8: INDIGO WINE GROUP REYNEKE PRESENTATION. BACKGROUND BACKGROUND - In 1988, The Reyneke family bought the farm Uitzicht – a 35ha farm on the ridge of the.

AccoladesAccolades• Best Overall White (’09 Res White) & Red (’07 Res Red) – 2011 Nedbank Green Challenge

• Top 100 Organic Wine Producers in the World - London International Wine Trade Fair ’08

• 2010 Tri Nations (Aus, NZ and SA) Wine Challenge – Gold Medal (Res Red ’08)

• Served to First Class travelers on Lufthansa Airlines

• Best Shiraz in Belgium – UIT Magazine ’06

• First Organic Wine (’08 Reserve Red) in South Africa to achieve 5 Stars – 2011 John Platter

Page 9: INDIGO WINE GROUP REYNEKE PRESENTATION. BACKGROUND BACKGROUND - In 1988, The Reyneke family bought the farm Uitzicht – a 35ha farm on the ridge of the.

Thank you !Thank you !