Indigo

INDIGO AIRLINES

BY: GROUP 1 DIKSHA JYOTI TANUJ TALWINDER GURSEWAK

AIRLINES

COMMENCED OPERATION 4 AUGUST,2006

HEADQUARTERED GURGAON.

COMPANY SLOGAN ON TIME,EVERY TIME

KEY PLAYER MR. RAHUL BHATIA,CHAIRMANMR.ADITYA GHOSH,PRESIDENT

INDIGO IS ONE OF THE FASTEST GROWING AIRLINES IN INDIA with 399 flights, connecting 33 destination across the nation.

INDIGO AIRLINES commenced operation on 4 august,2006 with a service From DELHI to IMPHAL.

MISSION STATEMENT:TO BE THE BEST AIRLINE IN INDIA BY PROVIDING THE FOLLOWING VALUES TO THE CUSTOMER.*AFFORDABLE FAIRS*ONTIME PERFORMANCE*HASSLE FREE SERVICE.

LATEST NEWSAIRLINES

# Indigo Airlines, the country's largest low-cost carrier, announced a fivefold increase in net profit to Rs 787 crore (Rs 7.87 billion) for 2012-13.

# Indigo has tied-up with Expedia Affiliate Network to allow its customers to book their hotels across the country and overseas through the carrier's website.

# Indigo promoter buys Pepsi’s corporate headquarters in Gurgaon for Rs 50 crore.

# one of the largest airline in India with the market share 30.3%

Success of INDIGO DREAM….

THE SECRET BEHIND SUCCESS

*AIRCRAFT MANAGEMENT--INDIGO first purchase the aircrafts, then sold them to intermediary and then hire the fleet on lease from them on some contractual basis.--Use single configuration aircraft.

*GROWTH AND EXPANSION STRATEGY--It adopted a strategy of starting with one aircraft and adding one after every six week. In other way to say is that they first tested one market and after establishing foothold in that market, they expanded to other markets.--INDIGO signed a deal with Airbus and ordered 100 Airbus-320 fleet.

THE SECRET BEHIND Success*ONE OF THE LOWEST CANCELLATION RATE IN INDUSTRY

*COMFORTAirbus A320 aircraft is only aircraft type in the fleet which is known for best in class comfort .

*ADVERTISEMENT STRTEGY--Sponsoring fashion shows , talent hunts , new year parties etc.--Social networking medium –facebook , twitter ,Youtube.

Competitors of Airlines

SUMMARY

•India’s best performing low cost Airline in term of profit.• Established in 2005 as subsidiary of inter globe enterprises.•A fleet of 70 aircrafts making 379 flights daily, across 29 destinations in India and 4 destinations international.•Plans to acquire 125 new aircraft by 2025.•Plans to serve 100 cities in India, South east asia , Middle east and china by 2025.