Indiegogo Lab Presentation

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Indiegogo Lab

Shannon Swallow, Josh McClain, Orly Sibony, Pam Mangan

#gogolab | @indiegogo

Copyright Indiegogo. All rights reserved. Confidential & proprietary.

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AgendaIntroduction to IndiegogoPitchPerksRunning & Promoting a Campaign

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Our PurposeWe are the worlds funding engine, empowering passionate people and organizations to fund what matters to them.



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First and largest global platformFlexible vs. fixedNo application processGreat customer support

How is Indiegogo Different


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What are the benefits of an Indiegogo campaign?Raise moneyGain visibilityGauge demand & mitigate riskConnect with your audience

Raise moneyGain visibilityGauge demand & mitigate riskConnect with your audience


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The PitchGoal

Video

Pitch Text


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Higher Goal

More Money


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People Want to Give to Successful Projects


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87% of campaigns that hit their goal exceed it.Setting a Reasonable GoalRaise more than your goal87%

Exceed GoalAt Goal

13%


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Launched campaigns with a pitch video raise 370% more compared to ones without a pitch video.

Pitch Video




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Video Is Fortune a Wheel? Answer the who, what when, where, why, and howTell your storyKeep it under 3 minutesInclude a strong call to actionExpress gratitude


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Pitch TextPlan your pitch real estateShow your project or productProvide infographicsThe more you tell, the more you sell


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The PerksPurpose of PerksWhat is a Perk?What Perks Can Accomplish


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Purpose of PerksPerks can motivate contributors to give out of:PassionPrideParticipationOn average, campaigns with perks raise 143% more than campaigns without perks.


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What Are Perks?Good or Product

A physical objectSWAGYour product


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What Are Perks?ExperienceEventRecognitionVolunteerParticipation


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What Are Perks?Digital GoodA songSubscription to newsletterExclusive insight into projects progress


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What Are Perks?In-Kind PerkDinner with a celebrity or influential individualSpecial skillAccess to exclusive places


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What Can Perks Accomplish?Make contributors feel valuedThank you letterA phone callAn expression of gratitude


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What Can Perks Accomplish?Show off participationT-shirtsSWAGCreative involvement


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Think FulfillmentDo the math on perks pricing (your time counts)Know how youll fulfill at 10 and 10,000 unitsResearch international shipping

| Indiegogo | Indiegogo Lab#Crowdfunding: Running & Promoting a Campaign


Plan


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Pre-LaunchBuild Layers

TeamCampaigns with a team raise 339% more than campaigns that run solo

Inner CircleFriends, family, people passionate about the project


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Pre-LaunchDont leave your campaign to chanceAsk your team and inner circle how much theyll giveKnow where 30% of your funding will come before you launch


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Launch on a Monday or Tuesday in the morningRun your campaign for 21-45 days

LaunchWhen to launchyour campaignLaunch on a Monday or Tuesday in the morningRun your campaign for 21-45 days


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LaunchEmailEmail brings in 20% more funding than any other sourceClear call to actionPut up a vacation responderAdd your campaign to your signature


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LaunchSocial Media22% of a campaigns funds raised comes from social mediaIf you dont have a community on social media, dont promote through social mediaSecure 30% before pushing to the public


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LaunchIndiegogo Campaign

Campaigns with updates raise 286% more fundsAsk your contributors feedbackyour campaign should act as a point of communicationDont spam!


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Active EngagementKeep up momentum


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Campaign CompletionFinishing StrongUpdate frequently until deadline

After DeadlineFollow up about fulfillmentUse your campaign for marketingThank your contributorsBecome part of the Indiegogo community


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Campaigner Field Guidelanding.indiegogo.com/iggfieldguide/

Additional [email protected] Team is Here for YOU!

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#Thank you

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Indiegogo Lab Presentation

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