Indie pop

Indie Pop Research

Martelle Kumar

Indie pop History

• Indie pop is a sub genre and is influenced from both ‘alternative rock’ (which originated in the UK during the mid 1980’s) and pop music.

• The term ‘indie’ was originally used to describe a pop performer who was signed on independent labels. But now it is a term to describe music that is different and different from others(Independent)

Indie Pop

• Indie pop is a sub genre of indie rock. It often has more of a lighter, softer upbeat rhythm. It is often a style of indie music that crosses the pop genre and attracts man pop fans and enters the same charts etc.

• Due to this, many styles of music come under the category of indie pop. Based on the literal meanings of both indie and pop, indie pop means ‘popular independent’. According to a definition from the urban dictionary indie pop is ‘the mainstream of underground media’ 20 of today’s most prominent Indie pop bands/ artists include

Representations And Ideologies

• Indie pop center themselves around being different, being trendy and different

• All people in the video are young and beautiful

• Some videos follow a narrative of tackling massive life issues- Drug abuse, affaires, run always etc.

• However, in recent years the focus in music videos are the artist.

Indie Artist

Indie Fashion