November 2, 2011 November 2 , 2011 Also Inside This Issue: National Investment And Manufacturing Zones vs SEZs Old Gold Mines To Re-open As Prices Near Record Highs Cos Opt For Ship-Breaking To Beat Low Freight Rates And Much, Much More Indian Steel Prices Up Despite Fall In Demand
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November 2, 2011
November 2 , 2011
Also Inside This Issue:
National Investment And Manufacturing Zones vs SEZs
Old Gold Mines To Re-open As Prices Near Record Highs
Cos Opt For Ship-Breaking To Beat Low Freight Rates
And Much, Much More
Indian Steel Prices Up Despite Fall In Demand
November 2, 2011
Indian Steel Prices Rising Despite Fall In Demand
D omestic steel prices have continued to rise despite rising output and slowing consumption, according to latest data from the gov-
ernment. Rising output and slowing consumption growth should have ideally led to high inventory levels, but that has not hap-
pened, according to officials at key steel companies.
We, at PRU, try to analyse the dynamics of this industry and the factors that could have led to the domestic price increase.
Production And Demand Scenario
According to latest data provided by Joint Plant Committee, a government body that tracks steel metrics in India, steel output was 34.7
million tonnes in April-September, up 9.3% from a year ago, while demand grew a mere 1.8 % to 33.1 million tonne in the same period
(Table 1).
Rising interest rates have impacted steel user industries and this is reflected in the industrial growth rate numbers. Index of Industrial
Production for August was up 4.1% from a year ago, slightly up from July‗s 3.3%, which was a 21-month low.
Automobile sector, one of the key user industries, is going through tough times because of high inflation, sharp rise in interest rates and
spike in fuel prices. Sales growth of automobiles (excluding two‐wheelers) in April-August has declined to 9.7% on year-on-year basis
from 26% in the same period last year.
There has also been slowing order inflow to infrastructure companies,
another major steel consumer. The only major order inflow in July-
September period was that of GMR Infrastructure Ltd worth `7,200
crore from National Highway Authority of India. Demand from infra-
structure sector constitutes about 61% of total steel demand in India.
(Chart1)
However, steel production continues to grow at over 9%.
Steel Authority of India Ltd and Tata Steel Ltd — the major steel mak-
ers in India -- together posted a production growth of 2.9% in April-
September compared with a year ago. Incremental production due to
3.4 million tonnes capacity addition by Essar Steel during this period
also contributed to the healthy growth in production.
Table 1: Production , Consumption , Export and Import( Million Tonnes)
According to the World Gold Council, total gold demand in India
reached 963 tonnes in 2010, accounting for about 25% of total
global demand. Gold has been an important part of Indian wed-
dings and traditions. Over the years, gold has slowly transformed
into a sophisticated investment instrument, besides its traditional
uses.
According to the latest data, in April-June, investment demand
that constitutes gold bars and coins surged 78% from a year ago
to 108.5 tonnes. Inflation concerns and relative under-
performance of other assets, such as domestic equity market and
property, continues to support investment demand for gold.
Currently, with gold production at around 9.16 tonnes in 2010-11
(both primary gold production and by-product secondary gold),
India produces only around 1% of its annual gold consumption
(chart 6). According to the ministry of mines, gold reserves
(proven and probable) stand at 19.25 million tonnes. But extrac-
tion has been abysmal due to lack of investment in mining ac-
tivities.
According to Deccan Gold Mines Ltd, the only gold exploration
company listed on Bombay Stock Exchange, the business of
gold exploration is highly speculative in nature and involves a
high degree of risk. Any mineral discovered might not result in
proven or probable reserves. The delay in commissioning of
mining projects or technical difficulties can result in higher capi-
tal expenditure making the project economically non-viable.
For instance, Bharat Gold Mines that used to operate the Kolar
gold mines, was closed in 2001 as cost of extraction exceeded
prevalent market prices at that time. But gold prices in the do-
mestic market have jumped almost five-fold since then and is
currently hovering around `27,200 per 10 grams (chart 7). This
unprecedented price rise holds out the prospect of now turning gold mining projects into a profitable activity.
Recently, Hutti Gold Mines also announced plans to enter into joint ventures with gold firms abroad to commence mining in Da-
vangere, Tumkur, Gulbarga, Chitradurga, Shimoga and Dharwad districts where gold minerals have been found.
Copper mining companies like Hindalco Ltd and Hindustan Copper Ltd that produce gold as by-product of copper are also benefitting
from high gold prices. For instance, Hindalco produced 6.96 tonnes of gold during 2010-11 (April-March) worth ` 1,117 crore and
Hindustan Copper Ltd also produced 0.26 million tonnes in the same period.
In recent years, India‘s gold exploration and mining sectors have failed to attract private investments. Most state-owned companies lack
funds and expertise to carry out extensive exploration for gold.
The ministry of mines is considering a proposal to introduce ―flow-through‖ share option to encourage investments in the high risk
business of metals exploration. This class of shares is expected to improve funds flow for exploration companies by allowing ―flow-
through‖ of tax benefits — usually available to exploration companies — to the mining company acquiring the mines. In some tax ju-
risdictions, when an exploration company sells a mining operation to a mining company through sale of shares, the acquisition value of
the shares can be used as a tax-deductible expense by the mining company, thereby technically facilitating ―flow-thorough‖ of the tax
breaks received by the exploration company. The final outline of the proposal is likely to finalised and incorporated in the New Mining
Source: Bloomberg
November 2, 2011
Bill that is expected to be tabled in the winter session of Parliament. Flow-through share option already in practice in Canada, Australia
and the US.
Cos Opt For Ship-Breaking To Beat Low Freight Rates
Baltic Dry Index averaged 1,840 points in September, up 32.7% from a month ago, aided mainly by a rise in Capesize freight rates. A
rise in demand for steel mainly in Asia, Japan and China, and tightening tonnage in the Atlantic
pushed up Capesize rates.
Despite the increase, the BDI remains more than 80% below pre-crisis peak.
Global shipping freight rates have remained subdued due to rise in fleet strength in the past three
years. This year, addition of new ships was expected to be the highest-ever, but that did not hap-
pen because of 38% slippage in deliveries. In 2010, the global fleet rose to 536.4 million dead
weight tonnage, up from 459.2 million dwt in the previous year.
Low freight rates, high fuel costs and high prices being offered by ship-breakers to owners have
resulted in record high demolition of dry bulk ships in deadweight tonnage terms.
The number of dry bulk carriers sold for demolition so far this year represented 3.65% of the
global dry bulk carrier fleet. On an average, 1.2% of the world fleet was committed for demoli-
tion each year during 2000-2010. Nearly 55% of the demolished ships in 2011 were Capesize
vessels. This is substantially high when compared with an average of 27% of Capesize vessels
being demolished over the past 10 years.
While demolition rate of these vessels has been high, this segment has also witnessed inflow of
new tonnage in excess of 27 million DWT , or around 153 vessels. Hence, demolition of vessels
partially negated the impact of excess supply.
It must be noted that massive inflow of new tonnage is not the only factor behind higher demolition rate. It is also poor earnings that
has led to this trend. It is estimated that average spot earnings for a 10-year-old Capesize vessel in 2011 has been $8,296 a day com-
pared with $30,587 last year.
Another reason is high running cost together with high capital costs and depreciation that is also taking a toll on the industry‘s profit-
ability.
The four major ship-recycling markets of the world are India, Bangladesh, China and Pakistan. India is the largest ship-breaking nation,
and Alang is its leading facility.
So far this year, 283 vessels with a cargo capacity of 8.9 million dwt have been scrapped by Indian breakers. Bangladesh comes in sec-
ond in terms of deadweight (7.4 million dwt) and China in terms of numbers (107 vessels of various kinds). The typical demolished
Capesize vessel is 27 years old on average with a cargo capacity of 160,125 dwt and built in Japan (51%) between 1977 and 1991, a
Bloomberg report said.
According to a news report, Indian companies such as Great Eastern Shipping Ltd has put on hold plans to buy new ships as the market
is reeling under high cost pressures and oversupply. The company scrapped seven of its vessels last year and has sold two more tankers
during the current financial year till date, in line with the global trend.
PRU View
The Indian shipping fleet is also expected to record an incremental tonnage of 19 lakh dwt in 2011-12 (April-March). Of this, more
than 80% of tonnage relates to dry bulk carriers. Essar Ports-Essar Shipping combine is likely to commission about 8.5 lakh dwt of the
What Is BDI? The Baltic Dry Index
measures shipping rates for dry bulk carriers that carry commodities such as coal, iron and other ores, cocoa, grains, phosphates, fertilizers, animal feeds, etc.
The Baltic exchange calcu-lates the BDI by estimat-ing the average time char-ter rate of four indexes that represent the vessel types—Capesize, Pana-max, Supramax and Handysize. Each of these vessels makes up 25% of the BDI.
November 2, 2011
total incremental tonnage in 2011-12.
Despite a rise in BDI, high charges for depreciation, port, and fuel are expected to keep the pressure on the profits of shipping compa-
nies in India. High order-book position also reflects that the squeeze on revenues would continue.
Tough Times Ahead For Tyre Makers
Slowing demand from the automobile industry together with
rising costs are likely to dent the profitability of Indian tyre-
makers in the coming quarters.
Low consumer confidence and uncertainty over income levels
in the future have led to a sharp deceleration in automobile
sales. Rising interest rates, high costs and fuel prices have also
contributed to the slowdown in sales.
In our report on festive demand, we had mentioned that this
season may not bring as much cheer for the automobile manu-
facturers because of weak buyer sentiment. This has indeed
happened. The latest sales figures released for October (Refer
Table 3) show weak growth in automobile sales compared
with a year ago.
Automobile sales have a direct bearing on the tyre industry as a big share of total tyre output is purchased by original equipment manu-
facturers. The other demand driver is the replacement market.
According to data released by the Automotive Tyre Manufacturers‘ Association, tyre output in July was at a record high of 108 million,
up 9.6% from a year ago. In August, tyre output fell from the previous month to nearly 102 million, up 4.5% from the previous year.
Tyre output fell in August mainly because of the decline in truck and bus tyre production.
Lower Consumption Weighs
Production has largely followed the trend in consumption. Overall replacement demand fell 3.3% and bus and truck tyre sales in the
replacement market contracted 24.3% in August from a year ago.
It must be noted that movement of goods across the country indicates the level of economic activity. The year 2009 was marked by a
sharp fall in commercial vehicle sales and a consequent dip in tyre demand. This time too demand for truck and bus tyre replacement is
the first segment to be hit.
Rising costs of tyre prices (15-20% over the past one year) also may have resulted in a switch to cheap variety of tyres, mainly im-
ported from China and South Korea. An economic slowdown also leads to truck and bus owners going in for re-treading of tyres in-
stead of replacement. Removal of anti-dumping duty on cheap tyre imports from other Asian countries, such as China and South Korea
last month, is only expected to make matters worse.
Original equipment manufacturers in the automobile segment stock up before the festive season begins. Since tyre demand data are
available only until August, we may see demand from original equipment manufacturers also retreating in the current quarter.
Shrinking demand and cheap Chinese imports are making it very difficult for tyre companies to increase prices. Increase in input costs,
mainly rubber, is so steep that companies are unable to pass on the complete rise to customers, thereby taking a hit on profitability.
Rubber Demand Down
Reflecting the slowdown in the automobile sector and the offtake of new tyres, rubber consumption in India has fallen behind produc-
Table 3: Domestic Car Sales
Source; The Economic Times
November 2, 2011
tion. In September, favourable climate and increased
tapping intensity resulted in rubber production at
80,200 tonnes while consumption fell to 74,000 ton-
nes.
While slower demand growth in China has led to inter-
national rubber prices easing off a bit, it is depreciation
of Indian rupee that is expected to negate the positive
effect. Rubber prices are still ruling high around `200
a kilogram.
PRU View
The automobile slowdown has a ripple effect on sev-
eral aspects of the tyre industry. One, the tyre compa-
nies are sitting on a pile of high-cost inventory. Finished goods inventory remained high in July-September, as demand slowed. Easing
rubber prices will make it even more difficult for tyre makers to raise prices, thereby affecting profit margins.
Second, tyre production capacity is expected to go up to 188 million by March 2012 from 156 million a year ago, as companies — in-
cluding JK Tyres Ltd and Falcon Tyres Ltd — have planned capacity addition. With capacity increasing and demand slowing, bargain-
ing power of suppliers is expected to weaken. Also, anticipating slower demand, announcements of fresh capacity addition have re-
duced substantially.
Apparel Prices to Come Down To Factor In Weak Cotton Prices
Apparel Makers, Retailers Plan To Cut Prices 15%: Even as headline inflation is steadily climbing, apparel shoppers can now see
some signs of respite. Apparel manufacturers and retailers plan to cut merchandise prices for the upcoming spring-summer season,
which starts in February, by 10 to 15%. The reason: A drop in sales and a correction in raw material (cotton) prices (Business Standard,
October 27, 2011).
PRU Analysis
Apparel manufacturers and retailers plan to cut prices 10-15% from February to factor in fall in cotton prices. This move is expected to
boost consumer demand for apparel that has been hit in the last three to four months due to price hikes.
Garment makers were reeling under high raw material (cotton)
cost from June 2010 until April 2011. Prices of popular Shankar
6(LS) kadi more than doubled to `165 a kilogram in March from
`78 a kg a year ago on the back of robust demand and con-
strained supply because of unfavourable climatic conditions in
main producing countries like China, Pakistan and the US.
Imposition of 10% excise duty on branded garments since
March this year further added to the cost of apparel makers.
Hence, they had to hike prices 8-18% to pass on higher costs to
consumers. According to Clothing Manufacturers' Association
of India, this rise in apparel prices resulted in weakening de-
mand.
According to the Centre for Monitoring Indian Economy, ap-
parel industry witnessed a fall in sales in April-June and mar-
ginal rise in revenue was driven by higher realisation.
140
160
180
200
220
240
260
Jun-11 Jul-11 Aug-11 Sep-11 Oct-11
` per kg Chart 6: Natural Rubber Prices
Domestic Rubber (RSS-4) (Thailand)
Source: CMIE, Dhanbank PRU
Source: CMIE, Dhanbank PRU
November 2, 2011
The impact of weakening demand was reflected in the quarterly results of some of the major players in the industry.
For instance, net sale of Bombay Rayon Fashions Ltd in April-June had fallen 13.3% sequentially to `608 crore due to decline in sales
volume of the garment segment. Margins for this quarter shrank 67 basis points due to high cotton prices.
Cotton prices declined almost 50% to `88 a kg In June-July from peak prices but it didn‘t translate into cheap fabrics since spinning
mills had a huge pile-up of yarn produced from cotton procured earlier at high price. But now with major destocking of yarn inventory
taking place, the fall in cotton prices is likely to be reflected in the cost of yarn produced in the coming months.
Some companies, such as apparel maker and retailer Provogue, have already cut prices by 12-15% following the fall in cotton prices.
All Is Not Well With Industry: Core Sector Growth Hits A New Low
India‘s core infrastructure sector grew 2.3% in September, the slowest pace in 30 months. The latest numbers hint that industrial activ-
ity is slowing at a faster-than-expected pace. Core sector has a weightage of 37.9% in the Index of Industrial Production and comprises
Poor core sector growth in September was on a low base of 3.3% growth a year ago. Lower growth momentum has been due to fall in
output in coal, natural gas and fertiliser industries. Lower coal output has been due to flooding in the mines while natural gas output fell
because of low production in KG Basin.
Coal output has fallen sharply 17.8% from a year ago, natural gas was down 6.4% and fertilisers production dipped down 2.1%. Also,
lower cement output growth of 0.9% shows slower activity in the construction industry. Steel output growth slowing to 6.6% points to
broad-based moderation in the industry, especially in construction and capacity creation. Electricity registered an 8.9% output growth,
but on a low base of 2.2% last year.
In April-September, the eight core infrastructure industries registered a growth of 4.9% on a year-on-year basis, lower from 5.6% last
year.
Reserve Bank of India‘s second quarter macroeconomic review points to a slowdown in corporate investments and services and, there-
fore, points to risk to growth. Moderation has been visible in construction industry and in services, namely, community, social and per-
sonal services. The poor global economic environment is also expected to impact industrial growth further due to global linkages.
The slowing eight core industries leaves the onus on the already-burdened consumer goods to lift slowing industrial growth numbers.
High interest rates environment is impacting consumer goods growth. Capital goods growth has been volatile and thus renders it less
useful for estimates. In September, Diwali festivities restocking could lift the industry growth, which is otherwise on a downward trend.
Table 4: Core Sector Trends
% YoY Weights Sep-10 Jul-11 Aug-11 Sep-11
Apr-Sep
FY11
Apr-Sep
FY12
Core Sector 37.9 3.3 7.8 3.7 2.3 5.6 4.9
Coal 4.38 -1.8 2.4 -15.3 -17.8 0.2 -4.8
Crude Oil 5.22 12.5 1.4 1.6 0.1 10.2 5.1
Natural Gas 1.71 12.6 -8.2 -5.3 -6.4 25.2 -8.5
Refinery Products 5.94 -10.2 3.9 3.9 4.4 2.6 4.7
Fertilizers 1.25 0.3 -1.6 4.3 -2.1 -2.3 0.6
Steel 6.68 11.7 15.5 8 6.6 7.4 9.5
Cement 2.41 5.2 10.8 7.2 0.9 4.7 2.5
Electricity 10.32 2.1 13 9.4 8.9 4.1 9.3
November 2, 2011
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