Refrigerator market in India
Aug 11, 2015
Refrigerator market in India
AGENDA
Indian Refrigerator Industry
Key Players in the industry
Recent news April 2015
Manufacturing units
Growth Determinants
R & D Centres in India
Future Milestones
Indian Refrigerator Industry
Refrigerator market is estimated to grow at a
CAGR of 25.7% during 2012-2015.
Overall growth - 15% by volume YoY
The size of the refrigerator market is estimated
to be 3.5- 4 million units , valued at Rs 50 billion
The domestic penetration rate of refrigerators is
about 9%.
Two Major Categories :Direct Cool (DC)
and Frost Free (FF) refrigerators.
Market sales –urban 75%
Rural 25%
34%
29%
24%
13%
Sales
SouthNorthWestEast
Key Players in Industry source: current week .com 2013
LG -29%Samsung -18%Videocon- 18%Godrej-18%Whirlpool -12%Others -5%
29%
18%18%
18%
12% 5%Sales
Others includes:
ElectroluxHitachiHaierSiemensSharpBoschToshibaVoltas Refrigerator
Recent news - April 2015
Refrigerators demand up 17 % in 8 months of
this year :GfK
Godrej sets target to become second largest
refrigerator brand
LG aims Rs6,000 cr market in refrigeration
with 20% growth
Indo-US joint statement to cut use of chemical
refrigerants opens door for talks
)
Market size of refrigerators in India from 2007 to 2016 (in million U.S ,dollars)
source : stastista Report 2016
2011 2012 2013 2014 2015 20160
200
400
600
800
1000
1200
1400
1600
910
1074.151182.52
1287.71391.29
1488.51Market size in million us dollers
Market size in million us dollers
Linear (Mar-ket size in million us dollers)
Upcoming Investments by Major Players (USD billion) Source: consumer durables India report 2014
LG
Panasonic
Videocon
Haier
Blue star
Whirlpool
0 50 100 150 200 250 300 350 400
375
208.3
12.5
10.4
8.3
3.1 Investment in USD
LGPanasonicVideoconHaierBlue starWhirlpool
Manufacturing of refrigeration units in India
1. LG Plot No. 51, Surajpur - Kasna Road,Udyog Vihar,
Greater Noida, U.P. India2. Samsung A-1, Noida Phase 2, Noida - 201305, Sector-81 Plot No P-1, Sipcot Industrial Park Phase 2,
Sriperumbudur, Kanchipuram - 602105, Sunguvarchatram Post
3. Videocon 14 Kms Stone Aurangabad-Paithan RoadChitegaon
Tq. Paithan ,Aurangabad : 431105 ,Maharashtra ,India .
4) Godrej Plot No. A - 40 Phase VIII A, Industrial Area Mohali 160 059, Punjab
Shirwal near Pune in Maharashtra. 5. Whirlpool 28 N.I.T., Faridabad (Haryana) A-4 MIDC Rajangaon, Taluka – Shirur, District – Pune Village Thirubhuvanai, Pondicherry 605 0016) Electrolux Vigyan Nagar, RICO Industrial Area, Opp. RIICO Office,
Shahjanpur,Alwar District - Rajasthan – India Plot No. 28 Khasra No. 293 Industrial Area Selakul, VikasnagarDehradun - Uttaranchal – India Village Chavaj, Via Society Area
Bharuch District - Gujarat – India
Village Majara, Taluka Warora, Chandrapur District - Maharashtra – India
Plot No. 1D Udyog Vihar Industrial Area Gautam Budh Nagar - uttar Pradesh – India
A-32, Butibori Industrial Area, Village Rulkhiri, Nagpur. Maharashtra – India
7. Hitachi Hitachi Complex, Karan Nagar Kadi
Dist. Mehsana - 382727 Gujarat8. Haier Ranjangoan in Pune district of Maharashtra.9. Siemens 130, Pandurang Budhkar Marg,Worli,Mumbai – 40001810. Sharp Gat No. 686/4, Koregaon Bhima
Shirur - 412216Maharashtra, India
11.Bosch Arena House, 2nd Floor Main Building, Plot
No.103, Road No.12, MIDC, Andheri East, Mumbai- 400093
12. Voltas RefrigeratorThane Plant,2nd, Pokhran Road,Thane - 400 601 Dadra Plant ,Shreenath Industrial Estate, C
BuildingSurvey NO.197, Nr. Dadra Check Post Pin – 396230
Uttarakhand Plant Plot No.1, Sector 8, I.I.E. Pant Nagar Industrial Area,Dist U.S. Nagar, Rudrapur ,Pin - 263145
R & D Centres of Refrigerator companies in India
LG Noida- Plot No. 51, Udyog Vihar Phase-II, Surajpur
Kasna Road, Dist. Gautam Budh Nagar, Noida Pune - Plot No. A-5, MIDC Ranjangaon, Tal. Shirur,
PuneSamsung Noida - Greater Noida Expy, Rajpur Khadar, Sector
126, Noida, Uttar Pradesh 201303 Bangalore Delhi Videocon . Videocon House, Chavaj Village, Bharuch
• Godrej Pirojshanagar, Eastern Express Highway, Vikhroli
( East), Mumbai. Whirlpool 29 NIT, Faridabad; (ii) Plot No.A-4, MIDC, Ranjangaon,
Taluk Shirur, Dist. Pune
• Hitachi Hitachi Complex, Karan Nagar Kadi, Dist. Mehsana,
Gujarat
• Bosch (i) Hosur Road, Adugodi, Bangalore; Electronic City, P.O. Naganathapura, Bangalore
• Voltas Refrigerator (i) Design Centre, Unit IV, MHBD, 2nd Pokhran Road,
Thane (W)
Research & Development Centre, UPBG, Plot No 2- 5, Sector – 8, IIE SIDCUL, Pant Nagar, U. S. Nagar, Rudrapur (Uttarakhand);
Research & Development Centre EM & RBG,Unit I, First
Future perspectives of the Refrigerator industry in India
WhirlpoolCompany this year plan to focus on the
premium segment of Home Appliances increase in production for more
sophisticated products like 3-door and 4-door refrigerators
• Videoconcompany will be focusing on 4K technology Making variations in designs and making the
product attractive
Godrejtarget to become the country's second
largest refrigerator maker expects to clock around 21% growth in
revenue at Rs 2,500 crore this fiscal• ElectroluxThe fridge of the future will be a smart
fridge, more sustainable• Boschincrease its availability at point of sales by 50
per cent from 1,200 to 1,400Bosch and Siemens to double stores to 60 by
2015
Haieronline factoriese-commerce in transit• SiemensAmong The Top 3 In India’shape the distribution strategy well to reach
the number three position in India