Indian railways

Chetana’s Bachelor of Management Studies

Subject: Service Sector Management Group No.

: 10

Submitted to:Prof. Hemant kombrabail

Topic: Indian Railways

 Sr.no 

 Name

 Roll no

 1.

 KARTHIK NADAR 

 3135

 2. 

 MANOJ ABRAHAM 

 3136

 3. 

 PRAVEEN KUMAR

 3144

 4. 

 ABBAS SAYYED

 3148

 5. 

 ABHISHEK SHETTY

 3149

GROUP MEMBERS

Introduction

Product Offering

Passenger Services

Freight Services

Product Offering

Core Service

Facilitating Service

Supporting Service

Competition Analysis

Roadways

Aviation

Ports

7P’s of marketing

Product

Price

Consumer groups

Age based pricing

Quantity based pricing

Place

Promotion

People

Process

 Physical evidence

SERVICE TRIANGLE

291 Training institutes and PREM

Website for railway

employees

Websites and sms services for facilitating services  

Promotion of Luxury trains like palace on

Wheel, etc.

Staff Welfare Plans, Performance based rewards

Pricing based on consumer group, age-basedPricing, inter-temporal pricing strategies  

Internal Marketing

External Marketing

Service Triangle

Interactive Marketing

"May I help You"counters

Customer care Institute for training  front line staff.

INDIAN RAILWAYS

Employee Passenger

Thank you