Indian Premier League (IPL) Digital rights sales deck

&

bring to you

YouTubeindiatimes.com

2012

why IPLSince its launch in 2008, the IPL has generated growing

mainstream popularity.

“IPL teams play Twenty20, a faster-paced game that has attracted younger fans and billions of dollars in corporate sponsorship.”- deccanherald.com

“The mix of players from around the cricketing world is what has worked wonders in making it popular not only in India but also other cricket loving nations.”- cricket.sporting99.com

Season 1 Season 2 Season 3

0.47 million Views Avg. rise by an eye-catching

Season 4

1.5 million Views 90%

3.3 million Views0.85 million Views

Cricket fans worldwide areincreasingly searching for IPL

Search insights show that the appetite for IPL has increased annually since it began in 2008, with the biggest increase in 2011 at 61%

And it will only get Bigger & Better!

$12 Billion

$4 Billion(founded in 2009)

(founded in 1992)

In only 4 seasons!

The Brand Value

IPL ON indiatimes.com(ipl.indiatimes.com)

0.17 millionPeople watched it

2.6 millionViews Generated

30 MinutesAverage Time Spent

IPL ON indiatimes YouTube channel(youtube.com/indiatimes)

People watched it Views Generated

0.7 million0.09 million

800M people visit YouTube every monthWith YouTube as our partner we reach-out close to half the people on the Internet, globally!

World Class Video Streaming Experience– DVR Functionality, 16:9 HD Adaptive Streaming

Innovative Player Features– Picture-in-picture, Multiple Camera Angles,

– Cue points, On-the-fly highlights

Social Experience– Watch with Friends, Live Discussion,

– FB/Twitter integration, SMS integration

Integrated Scoreboard– Live scores, Ball-by-ball commentary,

– Charts/Statistics,

The Product Features

The Packages

Display Video Inventory Branding / Logo

Deliverables

Categories of Sponsors

Display Video Inventory Branding / Logo

Deliverables

Categories of Sponsors

Main Sponsor - Australia targeted

Deliverables:

• Fixed banner (Size: 300x100) will be placed on the IPL Homepage for entire activity period. 100% SOV.

• Pre rolls – 1 million committed impressions will be given to the main sponsor (15 sec spot)

• Mid rolls – max of 2 spots per match and total of 2 million impressions (15sec spot)

• 0.5 million standalone banners across TIL network

• Video on demand pre rolls - impressions are 0.3 million

• Video on demand banners – impressions are 0.25 million across Network

Total Investment – US$ 50,000

Thanks