Strategic Management Submitted by: Aditya Khare Aditya Thakare Cheena Pasrija Joydeepta Biswas Indian Luggage Industry
Indian Luggage Industry
Aug 18, 2015
Current Growth: 10-15% CAGR per annum
Expected to reach over INR 100 billion approx. by 2015
Drivers
Increasing disposable income of consumers
Enhanced visibility of products
Lifestyle product
Organized sector:45%; Unorganized sector: 55%
Changing Trends
The franchisee model
High end segment: tying up with global brands
Mid segment: value for money products
Large pool of consumers attracting Foreign players
The preference of consumers is now shifting to soft luggage
Expected to reach over INR 100 billion approx. by 2015
Drivers
Increasing disposable income of consumers
Enhanced visibility of products
Lifestyle product
Organized sector:45%; Unorganized sector: 55%
Changing Trends
The franchisee model
High end segment: tying up with global brands
Mid segment: value for money products
Large pool of consumers attracting Foreign players
The preference of consumers is now shifting to soft luggage
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Strategic ManagementSubmitted by:Aditya Khare Aditya Thakare Cheena PasrijaJoydeepta BiswasIndian Luggage IndustryContents Overview Industry Analysis PEST Porters Analysis VIP Company Analysis VIP SWOT Analysis VIP Competitor Analysis Issues e!ommendations and Impli!ations Current rowth! "#$"%& CA' per annum ()pectedtoreacho*erI+'"##,i--ion appro). ,y /#"% "rivers Increasing disposa,-e income o0 consumers (nhanced *isi,i-ity o0 products Li0esty-e product 1rgani2edsector!3%&45norgani2edsector! %%&C#an$in$ Trends The 0ranchisee mode- 6ighendsegment!tyingupwithg-o,a- ,rands Mid segment! *a-ue 0or money products %ar$epoolo&!onsumersattra!tin$ 7oreign p-ayers The pre0erence o0 consumers is now shi0ting to so0t -uggage Overview/##8 /#"# /#"%9"3.//8.#%3.:"#.;/#.
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