Indian IT sector

Indian IT sector

•Himasweta Pattanaik•Lopamudra Panigrahi•Sunil kumar Panda•Soumya sucharita Bastia•K.vinod kumar•Rupsa bhatacharjee

GROUP MEMBERS:-

Milestones:- 1946

• Establishment of Tokyo Telecommunications Engineering Corporation by Masaru Ibuka and Akio Morita

1958• Company name changed to Sony

Corporation

1960• Sony Corporation of America was

established

1967• The first factory in abroad was

opened in Taiwan

Milestones contd… 1989 • Sony purchased Columbia Pictures

1993• Sony computer entertainment was

established

2001• Sony Ericcson Mobile

Communications established

2004• Sony BMG Music Entertainment

established

Industry today

“Sony is one of the most important companies in the world of business”

158,500 employees

64 billion $ annual sales

Wide product range

Strong brand image

Top most players

Product Range

•TV & Audio Equipment •Mobile Phones & Music

•Computer

•Gaming

•Movie & Video Equipment

•Financial Services

Hardware

Hardware Industry Analysis

Competitive

rivalry

Threat of new entry

Buyer power

Threat of substituti

on

Supplier power

Porter’s five forces analysis

Threats of new

entrants

Barriers to entry

Time and cost of entry

Specialist knowledge

Economies of scale

Cost advantages

Technology and protection

Threat of New Entrants (Low)

Barriers to Entry

Government Policy

Economies of Scale

Product Differentiation

Capital Requirements

Switching Costs

Technology, Know-how and Innovation

Bargaining Power of Suppliers (Low)

Suppliers exert power in the industry by:

* Threatening to raiseprices or to reduce quality

*Powerful suppliers can squeeze industry profitability if firms are unable to recover cost increases

• Number of suppliers

• Size of suppliers

•Uniqueness of services

•Your ability to substitute

•Cost of changing

Bargaining Power of Buyers (Rather High)

Buyers compete with the supplying

industry by:

* Bargaining down prices

* Forcing higher quality

• Number of customers

•Size of each order

• Differences between competitors

• Price sensitivity

•Ability to substitute

•Cost of changing

Threat of Substitute Products (Low)

Products with similar function limit the prices firms can charge

• Substitute performance

• Cost of change

For example:

• Digital Camera in the place of Film Camera

• Fax machines in place of overnight mail delivery

Competitive rivalry

•Number of competitors

•Quality differences

•Other differences

•Switching costs

•Customer loyalty

•Costs of leaving market

Competitive rivalry(high)

After analyzing all the above information, it can be concluded that:-• Hardware industry is doing tremendously good in the it sector, introduce innovative technology, continuous improvements for gaining market share and competitive position in the market. 

•Industry’s top business priorities its lower costs, IT systems/technology improvements, Increase business growth, Improve efficiency, Customer service improvements.

• Company is focusing its strategies to achieve all these business priorities by adjusting and optimizing product line, enhancing high end service

Conclusion:-

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