INDIAPROTECTS BREASTFEEDING B reastfeeding provides the best possible start to life, a foundation for fulfilling the rights of the child. It provides ideal nut riti on to the babies,protects them agai nstinfections,allergies and ast hma. Excl usiv e breastf eedi ng dur ing firs t six mont hs and continu ed breastf eedi ng for two year s or beyond along with adequate and appropiate complementary feeding promotes phys ical , psyc hological, moto r, ment al and psychoso cial growth and development . Breastf eeding contributes to enchance ment of cognitive development and better vis ual acui ty. It gives a headstartand prepare s babies for bet ter lear ning. If infant feeding practices are sub-optimal, it increases the chances of diseases and dealth. WHO estimate t hat 1.5 million infant lives could be saved eachyear thro ugh incr eased breastfeedi ng. It is essenti al to protect and promote breastf eedi ng and prot ect pregnant wome n and nur sing mot hers from any influence that could undermine the practice of exclusive breastfeeding. Inappropriate practices of companie s undermine breastfe eding leading to increased infan t morbidity, mortalit y and malnutrition. Recogniz ing this to be a major public health problem, the Government of India enacte d the Law in 1992 known as the Infant Milk Substitues, Feeding Bottles and Infant Foods ( Regulation of Production, Supply and Distribut ion) Act, 1992. This was further stren gthened in June 2003. This is known as the Infant Milk Substitu es, Feeding Bot tles and Inf ant Foods ( Regulat ion of Product ion, Supply and Dist ribu tion ) Amen dmen t Act, 2003. It willbe notified andeffect ive veryshortly . 1. which means any food for consump tio n of children up to the age of six months which tot all y or part ial ly replaces mothe r’ s mil k such as or any other such infantformula. Infant Milk Substitutes Lactogen-1, Lacto gen-2,Nestogen-1, Nestog en- 2, Lactodex- 1, Lactodex - 2, Amul Spray, Zer olac , Dex olac , Pr oSoy al , Simyl- MCT , Similac Neosure 2. of any brand like orany other brand. Feeding Bottl es Bonny Baby, Hello Baby , Wipro 3. which means any food for consumption of children after the age of six months and up to the age of two years such as and oth er promoted for consumption ofbabiesunder theage two. Infant Foods Nestum, Cer elac, Fare x, Weano, Veelac, Infacare, First Food, Dexrice, Easum, Junior Hor lick s, Gro wing up mil k, health dri nks anyfoodproductsProducts under the scope of the Act Raising the bar : India sets even higher standar d for breastf eedin g pro tection aising the bar : India sets even higher standard for breastfeeding protection Lactogen-1 Nestogen-1 B o n n yB a b yH e l l o B a b yW i p r o N e s t u m Dexrice
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Breastfeeding provides the best possible start to life, a foundation for fulfilling the rights of the child. It
provides ideal nutrition to the babies, protects them against infections, allergies and asthma. Exclusive
breastfeeding during first six months and continued breastfeeding for two years
or beyond along with adequate and appropiate complementary feeding promotes
physical, psychological, motor, mental and psychosocial growth and development.
Breastfeeding contributes to enchancement of cognitive development and better
visual acuity. It gives a headstartand prepares babies for better learning.
If infant feeding practices are sub-optimal, it increases the chances of
diseases and dealth. WHO estimate that 1.5 million infant lives could be
saved eachyear through increased breastfeeding.
It is essential to protect and promote breastfeeding and protect pregnant women and nursing mothers from
any influence that could undermine the practice of exclusive breastfeeding. Inappropriate practices of
companies undermine breastfeeding leading to increased infant morbidity, mortality and malnutrition.
Recognizing this to be a major public health problem, the Government of India enacted the Law in 1992
known as the Infant Milk Substitues, Feeding Bottles and Infant Foods ( Regulation of Production, Supply and
Distribution) Act, 1992. This was further strengthened in June 2003. This is known as the Infant Milk Substitues,
Feeding Bottles and Infant Foods ( Regulation of Production, Supply and Distribution) Amendment Act, 2003.
It willbe notified andeffective veryshortly.
1. which
means any food for consumption of
children up to the age of six months
which totally or partially replaces
mother’s milk such as
or any other
such infantformula.
Infant Milk Substitutes
Lactogen-1,
Lactogen-2,Nestogen-1, Nestogen- 2,
Lactodex- 1, Lactodex - 2, Amul Spray,
Zerolac, Dexolac, ProSoyal , Simyl-
MCT, Similac Neosure
2. of any
brand like
orany other brand.
Feeding Bottles
Bonny Baby, Hello Baby,
Wipro
3. which means
any food for consumption of children
after the age of six months and up to
the age of two years such as
and other
promoted for consumption
ofbabies under theage two.
Infant Foods
Nestum,
Cerelac, Farex, Weano, Veelac,
Infacare, First Food, Dexrice, Easum,
Junior Horlicks, Growing up milk,
health drinks any food
products
Products under the scope of the Act
Raising the bar : India sets even higher standard for breastfeeding protectionaising the bar : India sets even higher standard for breastfeeding protection
BP-33, Pitampura, Delhi 110 088 (INDIA) Tel: +91-11-27312445 Tel/Fax: +91-11-27315606Email: ; Webiste:bpn i@b pn i.o rg w ww. bpn i. or g
Designed by:
Process & spot
Compiled and Edited by:
Dr. Arun Gupta & Vandana Sabharwal
Resourcces
The Law to protect and promote breastfeeding
Analysis of the IMS Act, after amendment in 2003- Electronic copy available on request.
-The book provides very simply the details of the IMS Act,
1992 and Amendment Act 2003. Rs. 60.00 (Updated Edition 2003).
Edited by Dr. Arun Gupta, Dr. Tarsem Jindal & Dr. J P Dadhich.
If you notice any violation report to us with proof.
Breastfeeding PromotionNetwork of India (BPNI)
The Breastfeeding Promotion Network of India (BPNI) is a registered, independent, non-profit, national organizationthat works towards protecting, promoting and supportingbreastfeeding and appropriate complementary feeding of infants & youngchildren.BPNI believes that breastfeedingisthe right of all mothers and children. BPNI works throughadvocacy, social mobilization, information sharing,education, research, training and monitoring the company compliancewiththeIMSAct.
• Promoting use of infant milk substitutes, feeding
bottles or infant foods on the pretext of distribution
of educational or informational material
BPNI does not accept funds or sponsorship of any kind from the companies producing infant milk substitutes, feeding bottles, related equipments, orinfantfoods (cerealfoods).
Donation & distr ibution of educational and informationalmater ial
PROHIBITED
• Offering gifts to a health worker or to any member