India Education Entrepreneurship Day 2014 - Prof MM Pant - Keynote: Educating a Nation

Educational Entrepreneurship: IEED

2014• [email protected]

• www.mmpant.net

• Mobile: +919810073724

• flipMOOC.wordpress.com

• Twitter: @mmpant

Reverse Innovation in Educational Businesses

• Lots of people need to and want to learn: India, Asia, BRICS and the rest of the world.

• At 315 million, India has the most students in world.

• The Asian population (including India) is 4.3 billion.

• A few billion are anxious to succeed in the 2nd decade of the 21st Century, a VUCA environment

Expectations from India!• Although India was in ancient times ' a land of the

wise', the problem at present is the co-existence of a few 'Islands of excellence' within large 'oceans of mediocrity'

• The BIG problem is a highly regulated, arrogant, irresponsible and unaccountable education system based on 'authority'.

• It is expected that innovative educational ventures from India will set an example to the world and provide unexpected growth opportunities The growth in this sector will be larger than any other sector has ever seen.

A: About Educational Entrepreneurship

• Guiding Educational Philosophy: Thought Leadership

• 10 Thought Leaders ; 7 Path-breaking books

• “ If I have seen further it is by standing on the shoulders of giants.”: Isaac Newton

• Evolving business models

Thought Leaders:• Burton R Clark ( The Entrepreneurial

University)

• Clayton Christensen ( Personalisation of learning as the Disruption in education)

• George Siemens with Stephen Downes ( Connectivism and MOOCs)

• Guy Claxton ( developing learning power)

• John Daniel ( massification of quality education)

Thought Leaders:• Ken Robinson ( learner uniqueness, creativity and

creating the right climate)

• Lev Vygotsky ( ZPD : Zone of Proximal Development and MKO : More Knowledgeable Other)

• Ram Takwale ( importance of an always connected learning environment),

• Richard Feynman ( learning to teach as the real learning),

• Salman Khan ( flipped teaching, chunking of learning and Analytics)

Clayton Christensen: Disrupting Class

• The key disruption in education is not the use of Technology per se, but the personalisation of the learning experience.

Understanding Learners?

• " The customer rarely buys what the company thinks it is selling him": Peter Drucker

• Who are our customers? What job do they hire educational Institutes to do?

• Which elements of the system is non-core to the job to be done? Which ones must be integrated to the core experience?

• We all learn differently.

Every Learner is unique:

• Howard Gardner's Multiple Intelligence;

• Myers Briggs Personality Test

• Learning Sensory Styles; VAK

• Carol Dweck's Mindsets Test

• Angela Duckworth's test of Grit:

Key Messages:• Disruption in business models have been

the dominant historical mechanism for making things more affordable and accessible.

• Disruption is facilitated when historically valuable ( and expensive) expertise becomes commoditised

• Centralisation followed by de-centralisation.

• The de-centralisation that follows centralisation is only beginning in education.

Blue Ocean Strategy• Blue Ocean

Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

• Renée Mauborgne and W. Chan Kim

Key elements:• Value Innovation= innovative value

• Create uncontested market space

• Make the competition irrelevant

• Create and capture new demand/market-space

• Blue Ocean Leadership

4 steps to BoS:Eliminate/ Reduce/Raise/Create

• Which of the factors that the Industry considers axiomatic can be eliminated?

• Which should be reduced?

• Which should be raised well above the prevailing standards?

• Which factors should be created that have not existed before?

Chris Anderson• "The Long Tail" is a

powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes.

What does it imply?• In a digital world, the bottlenecks between supply

and demand disappear and everything can become available to everyone?

• This is an example of a new economic model for business, one that is just beginning to show its power

• Instead of obsessing over market leaders at the head of the demand curve, the new models of distribution push many more products in the tail, which collectively can create a new market as big as the one we already know.

Impact on education:

• Good bye to the Pareto Principle

• MOOCs

• OERs

• The freemium model

• Nano-learning Objects

Nano-learning Objects:

• The learning satchet : ~10 minutes

• The learning capsule : ~5 minutes

• The learning nugget : ~3 minutes

• The learning moment : ~90 seconds

• The Kipling run : ~1 minute

• The learning pill : ~30 seconds

• Gyan Pal : ~24 seconds

Flipping the Classroom!• Flip Your

Classroom:

• Reach Every Student in Every Class Every Day

• Jonathan Bergmann

• Aaron Sams

The essence of Flipping:• In 'Flipped Learning' direct instruction moves

from the group learning space to the individual learning space, and the resulting group space becomes an interactive active learning environment.

• Nano-learning for pre-class 'first exposure'

• Active personalised learning during 'in-class' whole group session

• Mastery Learning evidence in 'post-class' session

Experience Engineering!

• Clued In: How to Keep Customers Coming Back Again and Again

• Lewis P. Carbone

Future Success:• Is not campus infrastructure alone

• Curriculum or content and IPR generated

• Accreditation or recognition by Government bodies

• Credibility and Trust will be more important

• But most important will be the learning experience

• Hence Experience Engineering

Conversational Capital• Conversation

al Capital: How to Create Stuff People Love to Talk About

• Bertrand Cesvet

The Engines of Conversational Capital( first 4)• 1. Myths are the narratives that become part of the very fabric

of consumption because they provide important clues as to fundamental meaning of that act.

• 2. Rituals are an essential part of how human beings create and formalize meaning. The presence of ritual marks out an experience as deeper in meaning - a phenomenon that is true for consumer experiences, as well.

• 3. Exclusive Product Offering (E.P.O.) is about allowing consumers to create an experience that asserts and actualizes their individuality; to, in a world of six billion people, feel and be unique.

• 4. Relevant Sensorial Oddity (R.S.O.) is about challenging our senses with something extraordinary, marking an experience as unique.

The Engines of Conversational Capital

( the other 4)• 5. Icons are signs and symbols that clearly

demarcate a consumption experience from any other.

• 6. Tribalism is about the power of a brand experience to inspire the association of like-minded people.

• 7. Endorsement is not about celebrity — it's about how the meaning and intensity of a brand experience naturally lead to credible people organically endorsing it.

• 8. Continuity is a strong harbinger of reputation, a fact that rests on the unity between what you promise, what people expect and what you deliver.

• Vijay Govindarajan: Reverse innovation is any innovation that is adopted first in the developing world. In the past, reverse innovations have been the rare exception to the rule, but the phenomenon is becoming ever more common, and the implications for multinationals are profound.

Reverse Innovation:• In particular, thanks to the rise of reverse innovation: you

must innovate, not simply export, if you want to capture the mammoth growth opportunities in the developing world. the stakes in emerging economies are global, not local.

• Passing up an opportunity in the developing world today may invite formidable new competition in your home markets tomorrow. legacy multinationals must rethink their dominant organizational logic if they are to win in an era of reverse innovation.

• Surprisingly, such innovations can defy gravity and flow uphill to the rich world. Increasingly we see companies developing products in countries like China and India and then distributing them globally.

Key Shifts in the 2nd decade of the 21st

Century:• Scarcity to Abundance; The Long Tail is really

about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

• from education being dictated by politics and business, both politics and business will be driven by education ;

• finally data will become more important than either the course content/curriculum or the pedagogy

B: Specific Opportunities

• Listed below are 10 categories of educational businesses, and a long tail of 15 bullets. Considering variations within each category, this is probably 50 opportunities.

• Putting India at the centre of educational innovation

1: An Educational Apps Store

• Need for an Educational Apps store, that inspires 'trust'

• Education apps can be big money makers over the next few years, but to be revenue generating they need to include in-app purchases.

• In future can be expanded to an online store for educational products: Amazon, Flipkart, Myntra,

2: NAMASTE Planet!

• New Age Mobile Academy for Specially Talented Eclectics

• Planet : Pioneers, leaders, ambitious, networked, enthusiastic,technologically fluent

• Implementing 'heutagogy' suitable for self-directed learners

Features:• A personalised learning environment " mobile first,

wearable next" with wireless Internet and flipped learning to supplement and complement the 'ritualistic' educational structures and is entrepreneurially driven

• All learners have a ' Learner Disposition Profile', updated with certificates of prior competence, reports of diagnostic tests and badges as evidence of learner achievement .

• Every Learner is assigned a mentor to manage the cognitive, meta-cognitive and affective needs. Use of learning Analytics will enhance the learning experience.

Computing Strand:• Coding for all : Scratch, Python and many others

• Computational Thinking:

• Computer Based Maths

• Tinkering with digital systems

• Making with 3D Printers

• Gaming and Games Development

• Apps Development

Other elements:

• Academic : CBSE/ICSE/IGCSE/IB

• Personality: Grit, Character...

• 6 terms of 2 months a year: 6 week PBLs in each term

• Learning is demonstrated as creations

3: School for life-long learning:

• Pre-natal, neo-natal and pre-school learning;

• Programs for parents

• School for the 2nd half of life: an idea originally suggested by Carl Jung

4: A Network of Independent Educators

• Engineers, Doctors, Lawyers, Chartered Accountants or Architects can all practice their expertise within Government, a Corporate or independently.

• Qualified educationists would work independently.... as teachers, diagnosticians, mentors, quality assessors, curriculum designers, content creators etc

• A Professional Network of Independent Educators with regulation and assurance of professional standards

5: Educational Diagnostics:

• Intelligence:

• Standard traditional IQ; . Emotional Quotient; Howard Gardner's multiple intelligence (7) risk intelligence

• English Language Skills ( 4 main skills, further sub-divided, to eventually have more than 10 skills)

• Thinking Skills:

• Critical Thinking; Analytical Thinking; Mathematical Thinking ; Computational Thinking

• Creative Thinking ; Innovative Thinking: Entrepreneurial Thinking

Some more.....• Learning Disposition:

• Sensory Learning Style : AVK....; familiarity with learning technologies

• Cognitive Learning Style : Apprentice, Incidental, Inductive, Deductive, Discovery; measure of self-directed learning; intrinsic motivation/ extrinsic motivation

• Preferred Physical Learning Environment : Quiet, isolated , individual , group

Certified Diagnostician

• Merely giving results of various tests as reports is not adequate, nor can these tests be entirely automated.

• An educational diagnostician understands the contexts and limitations of the instruments, and must give a look at the results as well as provide guidance to both parents and teachers in the use of these test reports.

6: Next Generation Physical Learning Spaces

• Chain of Generic learning lounges;

• learning Cafés; learning Gyms; learning Spas

• Maker Spaces;

• There was a time when almost every American child learned in a one-room school.

• Reminiscent of our Gurukuls and the more recent movement of our own 'Ekal Vidyalaya'.

7: Focus Chains:• Language learning Gyms (From No English to

Know English):

• Maths Gyms ( Overcoming Maths Phobia with the help of Computers):

• Developing Computer Fluency ( add on programs) ;

• innovation development; entrepreneurship development; thinkers, tinkerers and makers

8: A Universal Educational HelpDesk

• Anything you wanted to know about educational matters, but didn't know whom to ask?

• JustDial; Askme etc. focused on

• Serving learners, teachers and parents

9: Educational Marketing

• The biggest challenge in an era of abundance is matching resources to the target audience.

• A prospect is overwhelmed with available resources, and recommendation engines are very useful.

• A focused educational marketing company that leverages databases, learner profiles and social media to connect learners to content that they need.

10:A one-stop advisory for Matters Educational

• An educational Observatory

• An independent specialist advisory organisation whose opinions are sought by many. For instance Seybold reports in field of printing;

• Organizations like McKinsey, Ernst and Young, Deloitte, etc.

A long tail of educational business ideas:

• A chain of Educational Malls

• A large (1000 acres) integrated 'education' City

• Training a million technicians in the skills of tomorrow

• Centre for Financial Literacy

• Reality show on education ( Maths, English and Science) : TV and new Media

A long tail... Continued

• Educational back-office services

• De-materialised degrees and certificates

• Games Based Learning Systems: epistemic value of games

• Creativity and Innovation Spas

• Managerial/Computational Skills self-taught ( MBA/MCA unbundled) in Hindi and other regional languages

A long tail....

• 21st Century Gurukul for 21st Century Gurus

• Certified Educational Diagnostician

• Certified Educational Data Scientists

• Educational Tourism for Global Citizenship

Thank You !

• [email protected]

• www.mmpant.net

• Mobile: +919810073724

• flipMOOC.wordpress.com

• Twitter: @mmpant