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SITA Lab Overview Aviation ICT Forum 2013 Goa, India By: STEPHANE CHEIKH Innovation Manager, SITA Lab
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India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

Jun 25, 2015

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PANEL 4: Aviation innovation – Supporting your passengers and sustaining your business - How emerging technologies can create new business opportunities – Stephane Cheikh, Innovation Manager, SITA Lab
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Page 1: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab OverviewAviation ICT Forum 2013Goa, India

By: STEPHANE CHEIKHInnovation Manager, SITA Lab

Page 2: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab
Page 3: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab3 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

AGENDA

Big Data

API Platform

iTravel & Mobile

Tablets for Airport Services

…In the near future

Page 4: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab4 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

Big Data & Predictive AnalyticsSydney Airport Big Data PoC

Page 5: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab5 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

Sydney Airport Big Data PoC

• Predicting passenger flows and queues in the future• Using sensor fusion and all data available• Including capacity model

Note: Sydney airport is a SITA iFlow customer with WIFI geo-location

Page 6: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

Immigration Events

Car Park Events

General Aviation

Runway usage

Runway mode• Wheels down – Block Time• Remote Stand Bussing(s)

Geo Data Events

Bag Reclaim First & Last Bag Time

Restroom Usage

Traffic Data

Arrivals

Departure• Retail spent• Lounge access

Sample Data Inputs

Page 7: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

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• WIFI Geo Device Detection• Thermal People Detection• Barcode Tag Scan• Bluetooth Detection

Sensor Data

Sensor Fusion

Page 8: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

Sample Outcomes

Total Pax Counts2 Predicted Flows

Bag Delivery Forecast

Transit Gate Estimations

Exit Flow Forecast

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4 Roster Recommendations

Page 9: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab9 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

API PlatformDeveloper.aero

Page 10: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab| Aviation ICT Forum 2013 | Confidential | © SITA 2012

Beyond the BrowserMultiplication of touch points

10

Past

Now:

Social Networks

iGoogle

Mobile Browser

Tablet

eBook Reader

iOSBlackberryAndroid

Windows Phone

?

Past:

Page 11: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab11 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

Boarding Pass API

FEATURES• Apple Passbook, Samsung Wallet & NFC • Distribution via SMS, email or app

integration• Support for push notifications • Barcode signing options and TSA Pre™

Page 12: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab12 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

iTravelMobile Centre of Excellence

Page 13: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab13 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

Started in 2008

Kiosk

Symbian

Page 14: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab14 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

5 years later: iTravel

• Native applications for best user experience

• Fastest way to search for and book a ticket!

• Simple multi-passenger check-in

• Push-notifications• World-class UX design• Optimized to latest OS &

device features

Page 15: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab15 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

iTravel Key Features

Shopping

Booking

Check-in

Airline Information

Customer Journey

Flight Information

Baggage Tracing

Page 16: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab16 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

Tablets for Airport Services PoC with Airports

Page 17: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab17 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

WorldTracer Tablet

• Allows MH ground handlers at KLIA to assist travelers with lost/delayed baggage• 6 agents with iPad tablets and 6 Zebra iMZ320 printers• About 30 to 50 WTR reports daily

Page 18: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab18 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

Queue Busting Tablet

• 2 months trial • 2 agents with Android tablets & Zebra printers• About 30 to 50 check-in per day

Page 19: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab19 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

In the coming futureAreas of Focus

Page 20: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab20 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

Wearable Computing & Devices

Page 21: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab21 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

Wearable Computing & Devices

Page 22: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab22 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

Wearable Computing & Devices

Page 23: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab23 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

Internet of Things

Stick sensors in physical place — such as duty free — and app users will benefit from personalized micro-location based notifications & actions

Page 24: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab

Future Passenger Biometrics

Page 25: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab25 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

Robotic Use for Airport

Page 26: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab26 | Aviation ICT Forum 2013 | Confidential | © SITA 2012

Drone/Copters Use for Airport

SocialDrones:

> Airport & Airline Disaster Management> Emergency Situations Monitoring

Page 27: India Aviation ICT Forum 2013 - Stephane Cheikh, Innovation Manager, SITA Lab

SITA Lab

Believe you can and you’re halfway there. –Theodore Roosevelt