INDEXES - PiratePanelcore.ecu.edu/mgmt/simerlyr/indexes.pdf · INDEXES ORGANIZATION I-1 ABC, 149, 250, ... C–649t, C–660t, C–661t ... Ashford.com, C–313 Asics, C–420t, C–421t

Thompson−Strickland−Gamble: Crafting and Executing Strategy: Concepts and Cases, 14th Edition

Back Matter Indexes © The McGraw−Hill Companies, 2004

INDEXESORGANIZATION

I-1

ABC, 149, 250, C–205ABC Outdoor, 149Abercrombie & Fitch, C–193Aberfoyle Springs, C–77ABN Ambro, C–528Abovenet, C–310Academy Sports, C–432tAccenture, 105, 146, C–131t, C–306Access Control Technologies (ACT), C–334Acclaim Entertainment, C–150, C–151, C–152 to

C–153Accuvue, 246Acer, C–122, C–131tAcer Computer Group, 209, 241ACH Food Companies, C–506Acqua di Parma, C–512t, C–518t, C–519tACS, C–325, C–333ACT (Access Control Technologies), C–333 to

C–334Activision, C–150, C–151 to C–152Acura, 158Adams Market Research, C–37Added Dimension, C–192Adelphia Communications, 10, 285, C–165Ademco (ADI), C–325, C–334, C–355Adidas, 30–31, C–411, C–412, C–419, C–421t,

C–422, C–423, C–425t, C–426, C–427,C–429

Adidas-Salomon AG, C–414, C–420t, C–422ADM, C–471tADT, Inc., C–322, C–334, C–352, C–355ADT, Ltd., C–341Advanced Food Products LLC, C–476tAdvanced Micro Devices (AMD), 156, 361,

C–313, C–609tAdvance Information Technologies (AIT), C–352Advantage Dairy Group, C–474Advanta Seeds, C–473tAdvantica Restaurant Group, C–600AEG Hausgeräte GmbH, C–417A&E Network, 250Aerospatiale, 194, 331AES Corp. (Intellinet), 373, C–334, C–352Agache-Willot-Boussac, C–512Agilent Technologies, 271, C–609tAg Processing, Inc., C–476tAgriBioTech, C–473tAgriliance, LLC, C–464, C–472, C–473t, C–476tAgrium, C–472Agro Distribution, C–473tAgropur Cooperative, C–468t

Agway, C–474Ahold, C–47Ahold USA, Inc., C–45, C–46t, C–47, C–56t,

C–108tAimster, C–683, C–684Airborne Express, 356, C–121Airbus Industrie, 194Air China, C–619Air Europa, C–619Air France, C–619Airwalk, C–421, C–421tAIT (Advance Information Technologies), C–352Alande.de AG, C–309Alarm King, C–325Alaska Airlines, C–619, C–625t, C–628t to

C–629t, C–632t, C–633t, C–643t, C–648t toC–649t, C–660t, C–661t

Alberto-Culver Company, 370, 383, 384Albertson’s, Inc., C–21, C–45, C–46t, C–108t,

C–169, C–564, C–565, C–566Alcan Aluminum, 214Alcon, 276Aldi, C–46tAlex Spares, C–66 to C–67Alice White, C–448t, C–451, C–454tAllegheny International, C–344Allegro, C–31Allied Domecq PLC, C–262, C–435, C–442,

C–447t, C–448t, C–454t, C–672Allied Signal, 353Alloy.com, C–691Allsports, C–431t, C–432tAlmaden, C–455tAlpen, C–432tAlpine Lace, C–473tAltamonte, C–450tAlto Dairy Cooperative, C–473tAltria (Philip Morris), 191, 266, C–468t, C–488t,

C–492tAmazon.com, 7, 55, 93, 102, 120, 127, 163, 164,

166, 167, 219, 324, 357, 358, 361, 379, 392,C–27, C–30, C–35, C–306, C–312t, C–316,C–681, C–691

Amazon.com Auctions, C–311t, C–312 to C–313,C–313t

AMD (Advanced Micro Devices), 156, 361,C–313, C–609t

American Airlines, 5, 92, 145, 356, C–617,C–625t, C–627, C–628t to C–629t, C–632t,C–633t, C–643t, C–648t to C–649t, C–660t,C–661t, C–662, C–663, C–664

American Bank, C–171tAmerican Civil Liberties Union, 237American Eagle, C–619American Express, 153American Fare, C–585, C–587, C–589American Home Products, C–539, C–541American Life Project, C–142American Machine and Foundry Company

(AMF), C–378, C–381, C–388 to C–389American Medical Alert Corp., C–334American SG, C–421tAmerican Standard, 250American Tobacco, 224American Trans Air, C–627America Online (AOL), 148, 167, 221, C–27,

C–33, C–162, C–304America West Airlines, C–618 to C–619, C–625t,

C–627, C–628t to C–629t, C–632t, C–633t,C–643t, C–648t to C–649t, C–660t, C–661t

AmeriNet, C–334Ameritech, C–334, C–338AMF (American Machine and Foundry

Company), C–378, C–381, C–388 to C–389AM-FM, Inc., 149Amgen, 361Amora Maille, C–480, C–490, C–493Amtech Corp., C–335Anaheim Angels, 250Anaheim Mighty Ducks, 250Anheuser-Busch, 65, 102, 219, 236, C–453Annies Lane, C–440, C–446tAOL. See America OnlineAOL Time Warner, 148, C–692A&P, C–46t, C–108tAPI (Automobile Products of India), C–397Applebee’s Neighborhood Grill, C–56, C–217tApple Computer Inc., 224, 236, C–40, C–110t,

C–131t, C–295, C–300, C–681, C–683Applied Resources, Inc., C–343Applied Resources, Ltd., C–345Aprilla, C–387tAqua Cool, C–77Aramark Food and Services, C–26Aramark Global Food, C–217tArbor Mist, C–454tArby’s, C–219, C–219tArmour, 124Armour-Dial, C–498Arrowood, C–450tArt & Auction, C–512t, C–518t, C–519t, C–521Arthur Andersen, 24, 299

Note: Page numbers in italics indicate material in illustrations; page numbers followed by t indicate material in tables; page numbers followed by n indicatefootnotes; page numbers preceded by C–indicate material in Cases.



I-2 Indexes

Asahi Glass, 214Asbach Brandy, C–517tAscencia Bank, C–171tAshford.com, C–313Asics, C–420t, C–421tAspen, C–279Associated British Foods PLC, C–487t, C–506Associated Grocers, C–49Associated Milk Producers, C–468tAstro-Guard Industries, Inc., C–334Atari, C–498Athenos, C–469tA. T. Kearney, 105Atlantic Dairy Cooperative, C–473tAtlantic Records, C–291Atlas Peak, C–448t, C–672AT&T, 158, 193, 219, 227, 274, 331, 361AT&T Business, 274AT&T Comcast, 274AT&T Consumer, 274AT&T Wireless, 274Auctionwatch, C–296Audi, 92, 131Audiogalaxy, C–683Aura, C–672Austin Vale, C–450t“Automobile Manufacturing Co., Ltd.”, C–547Automobile Products of India (API), C–397Aveda Corporation, C–278Aveeno, 246A. V. Imports, C–454tAvis, 6Avon Products, Inc., 78, 174, 378, C–267 to

C–291, C–270 to C–272, C–520A&W restaurants, 216Azalea Seafood Gumbo Shoppe, C–42 to C–57

BAC, C–329, C–330Baccarat, 224Bad Ass Coffee, C–31Bahama Breeze, 246, 386Bain Capital, C–221Bain & Company, C–612Baja Fresh Mexican Grill, C–222Bajaj Auto Ltd., 197, C–396, C–397, C–398t to

C–399t, C–400, C–401, C–406, C–406t,C–407t

Bajaj-Kawasaki, C–397, C–402, C–404, C–405,C–406

Baker Industries, Inc., C–335, C–341 to C–342Balbi, C–448t, C–672Bally, 224Banamex, C–176Banana Republic, 76The Bancorp Bank, C–171tBandag, 132Band-Aid, 270, 271Banfi Vintners, C–454tBankAmerica, 378Bank of America, C–165, C–174, C–175, C–176,

C–177 to C–178Bank of Internet USA, C–171tBank of Tokyo, C–422Bank One, 363, C–25, C–165, C–172Bankrate.com, C–172t, C–180Barcelona EMPREN, C–66, C–69Bargain Harold’s Discount Outlets, C–585Barnesandnoble.com, 55Barnes & Noble, C–20, C–26Barton & Guestier, C–449t

Baskin-Robbins, C–262, C–263Bass Pro Shops, C–432tBastex AB, C–417Batavia Wine Cellars, C–448tBath & Body Works, C–276, C–279Bauer, C–423Baxter International, C–78, C–79tBayer AG, Consumer Care Division, C–360 to

C–375B&B Battery, C–352B. Dalton Bookseller, C–600Beaird-Poulan, 125, 244Beatrice Foods, C–246, C–473tBeaulieu Vineyards, C–449t, C–455tBed, Bath, and Beyond, C–565Bel Arbor, C–448tBell Aircraft, 250Bell companies, 158, 169, 287Belmondo, C–454tBenchmarking Partners, 105Benedom-Christian Dior Montres, C–512t,

C–519t, C–520BeneFit Cosmetics, C–512t, C–515, C–517t,

C–519t, C–520, C–527Benetton’s SportSystem, C–432Ben & Jerry’s Homemade, Inc., 213, 270, 307,

C–479, C–480, C–494 to C–500, C–495,C–506

Benziger Family Winery (BFW), C–665 toC–679

Beringer Blass Wine Estates, C–433 to C–460Beringer Vineyards, C–440, C–441, C–455tBerluti, C–512t, C–519t, C–520Bertelsmann AG, C–685, C–692Bertolli, C–480Best Buy, 148, C–35, C–113, C–147, C–161,

C–565, C–692Bestfoods, 270, C–479, C–490, C–493, C–500,

C–501 to C–503, C–502 to C–503, C–504t,C–506, to C–505t

Bestfoods Baking Company, C–480, C–506Best Practices Benchmarking & Consulting, 105Bethlehem Steel, 71Betty Crocker, C–104Beverage Marketing Corporation, C–70tBFW (Benziger Family Winery), C–665 to C–679Bic, 125BidVille, C–310, C–311t, C–312Big 5 Sporting Goods, C–432tBig V Supermarkets, C–596Billabong, C–420tBiometric Sensing Corp. (The National Registry,

Inc.), C–338Biotherm, 246Bisleri, C–82BIT Integration Technology, Inc., C–335Bizmart, C–585BJ’s Wholesale Club, C–565 to C–566Black & Decker, 7, 125, 244Black Mountain, C–77Black Opal, C–446tBlacks, C–431t, C–432tBlanchard and Blanchard, C–103Blimpie’s Subs and Salads, C–264Bliss, C–512t, C–515, C–517t, C–519t, C–526,

C–527Blockbuster Video, 148, 191, 270, 287, C–33,

C–35, C–36, C–41, C–311Bloomberg TV/Business Asia, C–609tBloomingdale’s, C–192, C–268

Blossom Hill, C–449tBlowout Entertainment, C–38Blue Diamond, 223BlueLight.com, C–595, C–601Blue Ribbon Sports, C–422BMG, C–692BMW, 7, 92, 127, 128, 131, 148, 158, 174, 241,

331, C–384t, C–386, C–387t, C–388t,C–405

BMW Bank of North America, C–171tBobbi Brown, C–278Bob Saxon Associates Inc., C–60Bodegas, C–448tBodegas y Bebidas, C–448tBody Shop, 307Boeing Corporation, 5, 194, 331, 346, C–612 to

C–613, C–614, C–618, C–619, C–627,C–631, C–641, C–644, C–646t, C–662

Boidi, C–518tBolla, C–448tBombardier, 244Bonefish Grill, C–197, C–200, C–202Bonterra, C–448tBoone’s, C–455tBorders Bookstores, 272, C–313, C–591Borders, Inc., C–585Borg-Warner Corp., C–341 to C–342Borg-Warner Security Corp., C–335Boss Media AB, C–417Boston Consulting Group, C–559Boston Market, C–216, C–227Bouygues, C–530nBP Amoco, 179B&Q, 303Brach’s Candy, C–43, C–565Brancott Vineyards, C–448tBraniff International, C–615, C–638 to C–639Braun, 246Brew HaHa, C–31Breyers, C–480Bridgestone, 64, 100Briggs & Stratton, 125Brilliant Digital Entertainment, C–691Brinks Home Security, Inc., C–335Bristol-Myers Squibb, 287British Aerospace, 194British Telecom, 193, 303Brittania, C–587BRL Hardy, C–442, C–446, C–447tBrooks, C–421tBrothers, C–31Brown-Forman Wine Estates, C–435, C–442,

C–446, C–448t, C–454tBrowning, C–498Bruno’s, C–46, C–49, C–55, C–56tBTR, 265Buell Motorcycle, C–382, C–384t, C–387t,

C–391, C–392, C–392t, C–393, C–393t,C–394

Buena Vista, C–672Buffalo Sabres, 285, C–263Builders Square, C–585, C–589Bulgari, C–521, C–527, C–528Bumble and bumble Products, C–278Bungie, C–154Burberry, C–278, C–521Burger King Corporation, 61, 299, C–217,

C–217t, C–218, C–219, C–219t, C–220,C–220t, C–221 to C–222, C–222t, C–229t,C–442, C–488t



Indexes I-3

Burlwood, C–455tBurns, C–241 to C–242, C–335Butler Manufacturing Company, C–344Buy.com, 55, 163, 166BV Coastal, C–449tByron Vineyards and Winery, C–450t

Cabela’s, C–432tCableLabs, 169Cabot Creamery, C–469tCadbury Schweppes, C–489tCadillac, 92, 131Cal Fed, C–176California Dairies Inc., C–468tCalifornia Perfume Company, C–268California Pizza Kitchens, 271Calina, C–449tCaliterra, C–450tCallaway, 219Callaway Coastal Vineyards, C–448t, C–672Camelot, C–454tCampanile, C–446tCampbell Soup Company, 127, 219, 223, C–479,

C–480, C–492t, C–568tCampo Viejo, C–672Camstar Systems, 122Canada Dry, 223–224Canada Packers, C–235, C–237Canadian Airlines, C–20Canadian Tire, C–432tCanandaigua Winery, C–435, C–442, C–446,

C–448t, C–451, C–454t, C–455tCanard-Duchêne, C–510, C–512t, C–514, C–519tCannondale, 132, 224Cannondale Associates, C–569Canon, 31, 132, 245, C–131tCanstar Sports, C–429Capcom, C–150Cape Mentelle, C–512t, C–519tCardinale, C–449tCardkey Systems, Inc., C–335, C–352Cargill, C–471t, C–472Caribou Coffee, C–31Carmenet, C–438, C–446t, C–448tCarnation Corporation, C–214Carrabba’s Italian Grill, C–197, C–199 to C–200,

C–202Carrefour, C–561Carrier, 250Carrows, C–600CarsDirect.com, C–313Cartier, C–520, C–527Casarsa, C–450t, C–455tCasi, C–340Casio, C–131tCastello di Gabbiano, C–438, C–446t, C–448tCastrol, 179, 185Catamount Holdings LP, C–468tCaterpillar, 21, 31, 127, 177, C–481Catherine’s Plus Sizes, C–192Cavit, C–454tCBS, 148, 270CDW Computer Centers, 393Cecchetti Sebastiani, C–454tCEDCO, Inc., C–335Celent Technology, C–170Celine Dion, C–279Celine SA, C–509, C–510, C–512t, C–515,

C–517t, C–519t, C–520, C–521Cenex, C–473t

Central, C–325, C–335Cessna Aircraft, 250CFAN, 194CF Industries, C–476tCFM International, 194CGMI Networks, C–314Cha, C–480Challenge Dry Products, C–469tChalone Wine Group, C–435, C–438Champagne Mercier, C–510Champagne Mumm, C–448tChampion/Jogbra, C–420tChandon Estates, C–512t, C–519tChanel, 7, 76, 133, C–278, C–521ChannelAdvisor, C–317Chapters, C–27Charles Schwab, 21, 25, 127, 165, 361Charles Shaw, C–449tCharlotte Russe, C–275Charmer/Sunbelt, C–437Charming Shoppes, Inc., C–192Chase Bank, C–177Chase Manhattan Bank, C–177Château d’Yquem, C–512t, C–515, C–516,

C–517t, C–519tChateau St. Jean, C–434, C–436, C–441, C–446t,

C–448tChateau Souverain, C–434, C–446t, C–448tChateau Tahbilk, C–446, C–448tChaumet, C–512t, C–515, C–518t, C–519t,

C–520, C–521Cheap Frills, C–187, C–189, C–191Checkers, C–230Checkpoint Systems, Inc., C–335Cheese and Protein International LLC, C–472Cheeseburger In Paradise, C–197Chef America, C–487tChemical Bank, C–167, C–592Chevron, 212, 330Chicago Cutlery, 224Chick-Fil-A, 305, C–229 to C–230Chipotle Mexican Grill, C–216, C–227Christian Children’s Fund, 237Christian Dior, C–509, C–512, C–515, C–516,

C–520, C–521, C–525, C–527Christian Dior Perfumes Inc., C–278, C–509,

C–510, C–512t, C–514, C–518t, C–519t,C–524, C–525, C–526, C–527

Christian Dior Watches, C–521Christian Lacroix, C–278, C–509, C–510,

C–512t, C–517t, C–519t, C–520Christie’s, C–311, C–527Chrysler, 147, 148, 331, C–548CHS Cooperatives, C–472, C–473t, C–474Chugai Boyeki America Corp., C–336Church’s, C–424Cie Financière Laflachere, C–517tCie Financière Richemont AG, C–415tCIGNA, 30Circuit City, 64, C–147, C–161, C–317, C–565Cisco Systems, 147, 150, 153, 155, 174, 223,

270, 322, 324, C–31, C–109, C–110t, C–110to C–111, C–125, C–131t, C–139

Citibank, C–171, C–173, C–176, C–177Citicorp, 378, C–176CitiGroup, 270, 300, C–165, C–174, C–175 to

C–177City Bank of New York, C–176City Market, C–430t, C–564City of Charlotte, N.C., 30

CKE Restaurants, C–220t, C–223C&K Systems, Inc, C–335Clarins, C–278Claris, C–295Clark Security Products—Closed Circuit

Television, C–352Classic Sports Network, 250Clear Channel Communications, 149Clear Channel Entertainment division, 149Clear Channel Worldwide, 148, 149Clearly Canadian, C–78, C–79tClinique, C–284, C–290Clorox, C–568tClos du Bois, C–448t, C–454t, C–672Cloudy Bay, C–512t, C–519tCNN, 129CoBank, C–476tCoca-Cola Company, 7, 92, 127, 184, 195, 196,

212, 266, 272, 299, 304, 308, C–31, C–71,C–75, C–77, C–78t, C–79t, C–81t, C–82 toC–83, C–569, C–594

Coca-Cola—Groupe Danone, C–83Cockburn’s Port, C–448tCoco’s, C–600Coffee Time, C–264Cole Haan, C–423Cole Myer, C–591Colombo, C–496Colony, C–450tColumbia, 276, C–420tColumbia TriStar, 276Columbia Winery, C–448tComcast, 274, C–40, C–685Comedy Central, 270Commonwealth Edison, 22Community Pride Food Stores, 305Compagnie Générale des Etablissements

Michelin, 7, 64, 100, 127, 174, C–547,C–556

Compaq Computer, 124, 148, 198, 209, 221,C–109, C–110t, C–121, C–127, C–130,C–131t, C–131 to C–132, C–132, C–295,C–304, C–313

CompuBank, C–170CompUSA, C–113Computer Sentry Software, Inc., C–336Con Agra Foods, C–468t, C–469, C–489t, C–496Concannon, C–450tConcord Foods, C–104Connaissance des Arts, C–512t, C–518t, C–519t,

C–521Constellation Brands, C–433, C–442, C–446,

C–447tConsumer Foods IOC, C–236Continental Airlines, 64, 92, 145, 365, C–611 to

C–635, C–643t, C–648t to C–649t, C–660t,C–661t

Continental Express, C–617, C–627, C–633,C–634

Continental Instruments, C–336, C–339Continental Lite, C–612 to C–613Control Label, C–236tConverse, C–421tCooking.com, C–30Cooper Industries, 250Coors, 65, 378Corbett Canyon, C–450tCorel, 148Corporacion Jaboneria Nacional, C–480Costco, C–26, C–31, C–438, C–565, C–566



I-4 Indexes

Coty, C–277t, C–279Couche-Tard, C–263Country Crock, C–480Countrymark Co-op, C–473tCountry Style, C–264Courir, C–430tCover Girl, C–274Cracker Barrel, C–56Cray, 326Credit Suisse First Boston (CSFB), 300Croplan Genetics, C–471, C–472Crown Motors, C–609tCrystal Farms, C–469tCrystal Geyser, C–78tCulligan International, C–78tCustomer Respect Group, C–179Cutting Edge Information, C–169 to C–170CVS Corporation, C–594

DADCO Mfg. Corp., C–336Daimler A.G., C–404 to C–405, C–548Daimler-Benz, 147, 148, 331Daimler-Benz Aerospace, 194DaimlerChrysler, 66, 147, 311Dairy Farmers of America (DFA), C–468,

C–468t, C–470Dairyman’s Cooperative Creamery Association,

C–473tDairy Marketing Alliance, C–472, C–474Dairy Queen, C–219tDaisy Brand Inc., C–469tDanone. See Groupe DanoneDanzante, C–450tDarden Restaurants, 246, 386Darigold, C–469tDassler Schuhfabrik, C–411Datsun, C–547Davidoff, C–279Davis Bynum Winery, C–673Dayton Hudson, C–583Dean Foods, C–464, C–468, C–468t, C–469t,

C–470t, C–472, C–473t, C–474De Beers, C–512t, C–521De Beers Centenary AG, C–521Decathlon, C–429, C–430t, C–431t, C–432tDecert Price & Rhoads, C–93DeepGreen Bank, C–171tDefis, C–519tde La Rue/LeFebure/Brandt Corp., C–336de La Rue PLC, C–336Delbard Group, C–518tDelchamps, Inc., C–46, C–55Delhaize America, Inc., C–46t, C–108tDelicato Family Vineyards, C–454tDell Computer, 7, 32, 64, 67, 93, 106, 124, 143,

145, 155, 162–163, 174, 185, 209, 243–244,324, 325, 331, 379, C–109 to C–139,C–110t to C–111t, C–311

Dell Direct Store, C–122Dellwood Foods, C–498Del Monte Foods, C–487t, C–568tDeloitte & Touche, 187, C–93, C–94Delta Airlines, 5, 92, 145, 356, C–165, C–617,

C–619, C–624, C–625t, C–628t to C–629t,C–632t, C–633t, C–643t, C–648t to C–649t,C–660t, C–661t, C–662

Delta Express, C–662Denny’s, C–600Descente, C–420tDesfosses International, C–517t

Detall Sport, C–431tDetection Device Systems, Inc., C–336Detection Systems, Inc., C–325, C–336, C–339,

C–355Detex, C–336, C–352DFA (Dairy Farmers of America), C–468t,

C–470DFC Intelligence, C–143, C–148nDFS. See Duty Free ShoppersDiadory, C–421tDiageo Chateau & Estates, C–454t, C–455tDiageo PLC, C–433, C–435, C–440, C–442,

C–447t, C–449t, C–453, C–488t, C–496,C–530n

Dial, C–568tDiamond, 250DiaSorin, 250Dick’s Sporting Goods, C–432tDiebold, C–318, C–336Diesel SpA, C–422, C–424 to C–425Digital Biometrics, Inc., C–336 to C–337Digital Equipment Corporation, C–131 to C–132Digital Java, Inc., C–254 to C–255Digital Monitoring Products, Inc., C–337Digital Security Systems, C–327, C–337, C–355Dillards, 76DIRECTV, C–36Disney Channel, 250Disney Cruise Line, 250Disney Radio, 250The Disney Store, 250Disport, C–430tDiversityInc., C–179Djedi Holding, C–517tDKNY, C–528Dolce & Gabbana, C–278, C–427, C–521Dollar Car Rental, 4Dollar General Corporation, C–86 to C–101,

C–87C–88Dollar Tree, C–86, C–100, C–100t, C–101tDomaine Chandon, C–512t, C–514Domino’s Pizza, 236, 356, C–217tDom Pérignon, C–278, C–510, C–512t, C–514,

C–519tDonato’s Pizzeria, C–216, C–227, C–229Donna Karan, C–275, C–429, C–509, C–512t,

C–520, C–527 to C–528Donna Karan International, C–516, C–518t,

C–519t, C–528Douglas International, C–515, C–517tDove, C–480DP, C–345DreamWorks, C–39Dreyer’s/Edy’s, C–496Dreyer’s Grand Ice Cream, Inc., C–20, C–25,

C–468t, C–487t, C–496, C–499Dr Pepper, 224Drugstore.com, C–313Ducati, C–386, C–387t, C–392Duke Children’s Hospital, 30Duncan Hines, C–104Dunhill, C–527Dunkin’ Donuts, C–261, C–262 to C–263, C–264DuPont, 21–22, 28, C–471Duracell, 246Duty Free Shoppers (DFS), C–512t, C–515,

C–519t, C–521, C–528, C–530nDynaflo, C–337Dynamark Security Centers, Inc., C–337Dynegy, 10

E!, 250EA (Electronic Arts), C–140 to C–162Eachnet, C–309EagleRider, C–393The Earthgrains Company, C–488tEarthstar Bank, C–171tEarthstation 5, C–684EA Sports Nation, C–140 to C–141, C–161Eastman Kodak, 92, 219, 330, 377, C–31eBay, 7, 120, 132, 163, 167, 219, 300, 357,

C–292t, C–292 to C–317, C–680eBay Japan, C–309Ebel, C–278, C–509, C–512t, C–515, C–518t,

C–519t, C–520, C–521Edison Media Research, C–682, C–682nEdmeades, C–449tEDonkey2000, C–684EDS (Electronic Data Systems), 33, 322, C–115Edward Jones, 393Eicher, C–406t, C–407tEidos, C–150E. & J. Gallo Winery, 330, C–433, C–436,

C–442, C–449t, C–455tEl Corte Inglés, C–431t, C–432tElectrolux Deutschland GmbH, C–417Electronic Arts (EA), C–140 to C–162Electronic Data Systems (EDS), 33, 322, C–115Electronics Boutique, C–161Elegant Textile Industry, C–609tEli Lilly, 361Elimexo AB, C–417Elite Hotels AB, C–417Elizabeth Arden, C–278, C–480, C–521Elizabeth Taylor, C–480Eller Media Company, 149Ellesse International, C–420t, C–429ELMO Mfg. Corp., C–337El Puerto de Liverpool, C–585eLuxury, C–512teLUXURY.com, C–519t, C–521, C–526EMC, C–110t, C–131tEmerson Electric, 244EMI Group, C–685, C–692Emilio Pucci, C–512t, C–515, C–518t, C–519t,

C–520Emipirix, C–310Emusic, C–681Energy Brands, C–78, C–79tEnix, C–151Enron, 10, 24, 286, 288–289, 299, 370, C–165,

C–166, C–177Enterasys, C–131tEntergy, 368Enterprise Rent-A-Car, 6, 132Epic, 276ePier, C–311t, C–311 to C–312Epson, 132, C–131tEquifax, Inc., C–308Ernst & Young, 187, 305, C–93, C–225Escada AG, C–415t, C–429Escorts Group, C–408Escorts Ltd., C–397, C–408Escorts-Yamaha (EYML), C–408eShop, C–295ESPN, 250, C–151ESPN 2, 250The Estée Lauder Companies, C–274, C–276,

C–277t, C–278, C–282, C–284, C–290Estrella River Winery, C–434E*Trade Bank, C–180



Indexes I-5

E*Trade Group, Inc., C–138, C–171, C–171t,C–172t, C–417

Etude Wines, C–436, C–438, C–446t, C–448tEuretco Sport, C–430tEuromonitor, C–219Everbank, C–172tEvian, C–80Evoke Communications, C–306Exelon, 19, 22Exodus Communications, C–310Expedia, 145, 166Express, C–279ExpressJet, C–633 to C–634Exxon Mobil, 30, 179, 330EYML (Escorts-Yamaha), C–408E-Z-Go, 250

Fairchild, C–326Fair Play, C–430tFamily Dollar, C–86Fargo Pyro Technologies, C–335Farmers Regional Cooperative, C–473tFarmland Feed, C–473tFarmland Industries, C–470, C–472, C–474Fashion Bug, C–192Fazoli’s, C–216, C–229FC Bayern München, C–422Federal Deposit Insurance Corporation (FDIC),

C–166Federal Express Services, C–609tFedEx, 7, 108, 121, 127, 129, 236, 352, 356, 361,

371Fendi, 76, C–509, C–512t, C–515, C–518t,

C–519t, C–520, C–521Fetzer Winery, C–448t, C–570, C–669Fidelity Investments, C–416Fila, C–420t, C–421t, C–422, C–425tFila Holding di Participazione, C–424Fila Holding SpA, C–415, C–424Film Caddy, C–37Finance Asia, C–609tFinanciere Agache, C–512Fingermatrix, Inc., C–337The Finish Line, C–432tFirestone, 64Firetector, C–337Firodia Group, C–400First Automotive Works, 194First Internet Bank of Indiana, C–171tFirst National City Corporation, C–176First Union Bank, C–179First Union Securities, C–179Fitness Master, C–348Fleet Boston Bank, C–165, C–172, C–175,

C–178Fleetwood, C–236tFleming Companies, C–596Fleming’s Prime Steakhouse and Wine Bar,

C–197, C–200 to C–202, C–302Fletchers, C–236tFontina Candida, C–448tFootaction USA, C–432tFoot-Joy, C–421tFoot Locker, C–311, C–423, C–429Forbes, C–176Ford Lio Ho Motor, C–609tFord Motor Company, 18, 66, 127, 148, 195,

236–237, 300, 311, 330, 331, 378Foremost Farms, C–468t, C–469 to C–470Forest Glen, C–449t

Formby’s, 223Forrester Research, C–174t, C–293, C–293t,

C–294Fortune Brands, C–442Forzani, C–432tFoster’s Brewing Group, C–433, C–436, C–437,

C–442, C–447tFoundation Capital, C–33Founder, C–122Four Seasons Hotels, 7Four Seasons Hotel Singapore, C–609tFox Entertainment Group, Inc., C–417Fox network, 149Franciscan Vineyards, C–448tFrançois Frêres, C–440Franzia, C–450tFred, C–512t, C–519t, C–521Fred Joailler, C–517tFred Meyer, Inc., C–108tFrench Salomon SA, C–422Fresh Inc., C–512t, C–515, C–518t, C–519t,

C–520, C–527Freybe, C–236tFrey Winery, C–669Friendship Dairies, C–469tFrigo Cheese Heads, C–469tFrito-Lay, 272, 371, C–464Frontier West Airlines, C–627Fruit of the Loom, C–420tFTD, C–296Fubu, C–275Fujitsu, C–121, C–131tFujitsu-Siemens, C–110t, C–130, C–131tFuji-Xerox, 104

Galderma, 276Gallerias, C–521Gallo of Sonoma, C–449tGallup International, 294tGalyan’s, C–432tGandy’s Dry Inc., C–469tThe Gap, 76, C–178Gardner-Denver, 250Garelick Farms, C–470tGarner, 246Gartner Research, C–129Gart Sports, C–432tGary Raden & Sons, C–455tGateway, 106, 209, 221, C–109, C–110t, C–121,

C–130, C–131, C–131t, C–137 to C–138,C–282

Gatorade, C–78GE. See General ElectricGebrüder Dassler OHG, C–411, C–422Gemex SA de CV, C–84Genentech, 143General Electric (GE), 23, 125, 194, 234, 244,

245, 274, 322, 323, 334, 346, 353, 362, 368,369–370, 373, 392, 393, C–121, C–574

General Foods, C–32, C–103General Magic, C–295General Mills, 223, 305, 361, C–464, C–468t,

C–475, C–479, C–488t, C–496General Mills/Pillsbury, C–492tGeneral Motors (GM), 31, 157, 194, 198,

377, 378Genius Group, C–424Geoff Merrill, C–448tGeorges Delbard, C–510, C–514George Weston, C–506

Gerber, 219Gerhard Schulmeyer, 394Giacomelli, C–431tGianni Versace, C–278, C–521Giant Eagle Inc., C–46t, C–108tGiant Food Inc., C–108tGildan Sportswear, C–420tGillette, 219, 246, C–568tGiorgio Armani, 246, C–528Giorgio Beverly Hills, C–269, C–277Girl Scouts, 237Gisalfa, C–431tGivenchy, C–275, C–278, C–429, C–509, C–510,

C–512t, C–515, C–517t, C–519t, C–520,C–527

Givenchy Couture, C–514Glacier Water, C–78tGlaxo, 108GlaxoSmithKline, 303Glazer, C–437G&L Bank, C–172, C–180Glen Ellen, C–450tGlobe, C–335Gloria Jean’s, C–31Gloss.com, C–278GM. See General MotorsGodiva Chocolates, 133Golden State Bankcorp, C–165, C–176Gold Kist, C–471tGoldman Sachs, 300, C–230Goldman Sachs Capital Partners, C–221Goldman Sachs Global Equity Research, C–81tGoldwin, C–420tGomez.com, C–30Gomez Inc., C–163, C–176, C–177, C–179Good Humor—Breyers Ice Cream, C–468tGoodwill, C–88Goodyear, 64, 100, 128Goody’s, C–565Google, 361, C–293, C–311, C–312t, C–316GoSport, C–430tGossamer Bay, C–449tGraffigna, C–448t, C–672Grand Metropolitan PLC, C–515Graniterock, 348, 393Grantham Mills, C–235The Great Atlantic & Pacific Tea Company, Inc.

(A&P), C–46t, C–108tGreat Lakes Cheese Co., C–468tGreat Pines Water, C–77Great Wall, C–122Green Mountain, C–31Green Mountain Coffee Roasters, 304–305Greenpeace, 25Greenwich Associates, C–179Greer’s, C–49, C–56tGreg Norman Estates, C–446t, C–448t, C–451,

C–454tGrimms, C–236tGrinnell Corp., C–341Grinnell Fire Protection Systems, C–341Grokster, C–683, C–691Groupe Danone, 270, C–71, C–77, C–78t, C–80,

C–80t, C–81t, C–82, C–83, C–479, C–490,C–492t

Groupe Gucci (Gucci Group NV), 76, 133,C–415t, C–427, C–429, C–515 to C–516,C–517t, C–518t, C–520, C–527, C–530n

Groupe Lactalis, C–468tGROWMARK, C–473t



I-6 Indexes

Grupo Cressida, C–480Grupo Financiero Santander Serfin, C–178G-Sport, C–431tGTE Spacenet, C–587 to C–588Guardian Monitoring, C–352Gucci Group NV (Groupe Gucci), 76, 133,

C–415t, C–427, C–429, C–515 to C–516,C–517t, C–518t, C–520, C–527, C–530n

Guerlain, C–278, C–512t, C–517t, C–519t,C–521, C–527

Guinness PLC, C–510, C–514, C–515, C–517t,C–518t

Gujarat Cycles Ltd., C–400

Häagen-Dazs, 133, 213, C–496 to C–497Haggar, C–528Hain, 223Half.com, C–295, C–305, C–306, C–311, C–316Hamilton Substrand, 250Hampton Inns, 61Handspring, C–306Hanes, C–587Hanson PLC, 274Hard Candy, C–512t, C–515, C–518t, C–519t,

C–527Hardee’s, C–217, C–219t, C–220t, C–223Hardee’s Food Systems, Inc., C–223Hard Rock Café, C–306Harley-Davidson, 7, 361, C–376 to C–395,

C–377, C–379 to C–381Harris Corporation, 346Harris Interactive, C–376Harrod’s, C–278Harrods of Knightsbridge, C–247Harvest, C–236tHarveys Bristol Cream Sherry, C–448tHasbro, Inc., C–296, C–300Hawaiian Airlines, C–619Hawthorne Mountain, C–450tH&CB, C–609tThe Healing Garden, C–279Health Rider, C–348HealthSouth, 10, 299, C–165Health Valley, 223Hear Music, C–21, C–24Heart, C–480H-E-B Grocery Company, C–46tH. E. Butt Grocery Company, C–108tHechinger Company, C–596Heineken, C–453Heinz, 23, 28, 43, 65Helados Holanda, C–499Helena, C–472Helena Rubenstein, 246Hellmann’s, 270, C–479, C–480Helly Hansen, C–429Helmut Lang, C–424Hennessy, C–509, C–510, C–512t, C–514,

C–519tHenri Bendel, C–193Henriot, C–514Hermes, C–520, C–521Hero Corporate Services, C–400Hero Cycles—Cold Rolling Division, C–400Hero Cycles Ltd., C–400Hero Exports, C–400Hero Group, C–399, C–400, C–401Hero Honda Motors Ltd. (HHM), C–396 to

C–410Hero Motors, C–400

Hershey, 236Hertz, 6Hervis, C–430tHewlett-Packard (HP), 27, 124, 132, 143, 148,

154, 155, 198, 219, 271, 348, C–109,C–110t, C–111, C–122, C–126, C–128,C–129 to C–130, C–131t, C–131 to C–135,C–133t, C–313, C–609t

Hewlett-Packard/Compaq, C–118HHM (Hero Honda Motors Ltd.), C–396 to

C–410Highway Cycle Industries Ltd., C–400Hiland, C–470tHilldsown Holdings PLC, C–235Hilton Hotels, 179, 181Himaraya, C–432tHine, C–512t, C–514, C–516, C–517t, C–519tHitachi, 67, C–121, C–131tHi-Tec, C–421tH. J. Heinz Company, C–487t, C–490HMC. See Honda Motor Company Ltd.H&M Hennes & Mauritz AB, C–417HMS Host, C–20Hogue Cellars, C–450tHome Depot, 21, 64, 119, 127, 216, 303, C–311,

C–589Honda Motor Company Ltd. (HMC), 7, 31, 66,

91, 127, 188, 194, 197, 245, 278, 325, 326,C–383, C–384t, C–387t, C–391, C–392,C–396 to C–410, C–400, C–407t

Honda Motor Scooters India Ltd., C–408 toC–409

Honda Technical Institute, C–399Honeywell International, 316, 334, C–326,

C–337, C–344, C–627Horizon Airlines, C–20, C–26, C–619Horizon Organic, C–470tHotel Bar Foods, C–469tHotels.com, 166Hotfox, C–275Hotmail, 168Hot Topic, C–275HP. See Hewlett-PackardHP Hood Inc., C–468tHub Larsen, C–236tHuffy, C–398Hughes, C–326Hugo Boss AG, C–278, C–415t, C–421, C–427,

C–521Hurley International, C–423, C–429Hygrade, C–241, C–242Hy-Vee, Inc., C–46t, C–108t

iBazaar, C–309IBM, 7, 67, 143, 145, 153, 155, 198, 221, 377,

C–110t, C–112, C–118, C–122, C–126,C–128, C–129 to C–130, C–131, C–131t,C–134, C–135 to C–137, C–136t, C–150,C–244, C–292, C–295, C–304, C–306,C–310, C–313, C–326, C–593, C–595

Ice Cream Partners, C–496Ideal Jawa, C–397Ideal Standard, 250Identicard Systems, Inc., C–337, C–352I-Escrow, C–308IGA, INC., C–108tILCO Unican Corp., C–337, C–339, C–341ILF Wachovia, C–179Il Giornale Coffee Company, C–8 to C–9, C–20Illinois Tool Works, Inc., C–225

IMC, C–472IMC Global, 214Indian Motorcycle Corporation, C–378, C–391 to

C–392Indian Motorcycles Pvt. Ltd., C–407Indigo Hills, C–449tInditex, C–426Ind-Suzuki Motorcycles Ltd., C–407Infiniti, 158Infoglide, C–308Infogrames, C–150, C–155ING Direct, C–171tInk Development, C–295Inniskillin Wines, C–450tINSEAD, C–276Integrated Security Systems, Inc., C–338Integrated Security Technologies, C–337Intel Corporation, 21, 23, 25, 26, 60, 61, 91, 143,

144, 147–148, 150, 156, 172, 176, 217, 221,322, 325, 379

Intellinet (AES Corp.), 373, C–334, C–352Intellitrak, C–329Intel Malaysia, C–609tInternational Accounting Group, C–225International Business Machines. See IBMInternational Data Corporation, C–110t, C–129,

C–129tInternational Home Foods, C–489tInternational Paper, C–43International Wine Accessories (IWA), C–440Internet Auction Co. Ltd., C–309Intersport, C–429, C–430t, C–431tInterState Net Bank, C–171tIntimate Brands, C–278Intres Sport, C–430tIntuit, C–300Investir, C–512t, C–515, C–517t, C–519t, C–521Iomega, 228Iowa Beef Packers, 123–124Ipsos-Reid, C–691IRI InfoScan, C–81tIriSCAN, Inc., C–338Isabella Rossellini, C–279iShip.com, C–308ISPAT Europe Group S. A., C–417ISPAT Germany GmbH, C–417ISPAT Hamburger Stahlwerke GmbH, C–417ISPAT Stahlwerke Ruhrort GmbH, C–417ITI, C–325iTunes Music Store, C–40 to C–41, C–681,

C–683i2 Technologies, C–595Ivey Management Services, C–102nIWA (International Wine Accessories), C–440

Jack in the Box, Inc., C–217, C–219, C–219t,C–220t, C–223 to C–224

Jackson-Triggs Niagara Estate, C–450tJacob’s Creek, C–451, C–454tJacobsen, 250Jaguar, 131, 148, C–427Jamieson’s Run, C–440, C–446tJani-King International, 181Jardinieres Delbard, C–514Jas Hennessy & Company, C–509, C–510,

C–512t, C–514, C–519tJazzman, C–519t, C–521J. C. Penney Company, 66, C–284, C–288,

C–290, C–311, C–558J. D. Edwards, 122



Indexes I-7

J. D. Heiskell, C–471tJ. D. Power, C–626J. D. Power & Associates, 131JD Sports, C–431tJekel Vineyards, C–448tJelly Belly, C–565Jennifer Lopez, C–279JFJ Bronco, C–449tJidosha-Seizo Kabushiki-Kaisha, C–547Jiffy Lube International, 7, 132Jil Sander, C–424Jitney Jungle, C–46, C–48JJB Sports, C–429, C–431t, C–432tJMP, C–230J.M. Schneider Foods (JMS), C–236t, C–239 to

C–240J. M. Smucker Company, 33Joe Boxer, C–583, C–601Johnson & Johnson, 7, 127, 145, 246, 270, 271,

303, 304Jollibee Foods, 198, C–609tJo Malone, C–278JOOP!, C–279Jordan Grand Prix Racing, C–426, C–427Jordan/Jumpan23, C–423Joshuya, C–432tJovan, C–498J. P. Morgan, C–177, C–527J. P. Morgan Chase, C–165 to C–166, C–175,

C–177, C–178Jupiter, C–163J. W. Foster and Sons, C–423

Kappa, C–429Karastan, 127Karstadt, C–432tKarstadtQuelle, C–430tKästner & Oehler, C–430tKawasaki, C–384t, C–387t, C–388t, C–391,

C–392, C–406Kazaa BV, C–680, C–681, C–683, C–684,

C–691, C–692KB Toys, C–311Keds, C–421tKeebler, C–489tKEL (Kinetic Engineering Ltd.), C–400, C–401,

C–406, C–406t, C–407t, C–408Kellers Creamery, C–469tKellogg’s, 196, C–105 to C–106, C–479, C–489t,

C–490Kemps, C–470tKendall-Jackson Estates, C–434, C–435, C–442,

C–446, C–449t, C–454tKent, C–471tKenzo, C–278, C–429, C–509, C–512t, C–517t,

C–519t, C–520Kenzo Parfums, C–512t, C–519t, C–527Kerastase Paris, 246Kesport/Intersport, C–430tKFC Corporation, 181, 182, 216, 271, C–217t,

C–229tKiehl’s, 246Kimberly-Clark, 361, C–544Kinetic Engineering Ltd. (KEL), C–400, C–401,

C–406, C–406t, C–407t, C–408Kinetic Honda Motors Ltd., C–397, C–398t to

C–399t, C–401, C–406, C–408Kinetic Motor Co., C–406tKingmaker, C–426Kinko’s, 393

Kirin Beverage Company, C–82KLM Royal Dutch Airlines, 193, C–619, C–627Kmart Corporation, 7, 76, 244, 272, 378, C–87,

C–88, C–96, C–161, C–165, C–311, C–346,C–564, C–565, C–583, C–584t, C–585 toC–602

Knogo North America, C–326, C–338, C–339,C–341, C–355

Knorr’s Soups, 270, C–479, C–480Knudsen Corp., C–469tKohl’s, 76Komatsu, 31, 177Konami, C–150Kosmo.com, Inc., C–30KPMG, 187, C–693Kraft Foods, 147, 223, 270, C–20, C–26, C–45,

C–105, C–108, C–468, C–469, C–469t,C–473t, C–474, C–479, C–488t, C–491t,C–492t, C–568t

Kraft Foods North America, C–468tKraft General Foods, C–31Krispy Kreme Doughnut Corporation, C–247Krispy Kreme Doughnuts, Inc., 7, 61, 167, C–31,

C–245 to C–266The Kroger Co., 28, 64, 378, C–45, C–46t,

C–108t, C–564, C–565, C–566The Kroger Co. Dairy Operations, C–468tKrug, C–509, C–512t, C–515, C–517t, C–519tKrusteaz, C–104Krystal Burger, C–230K-Swiss, C–421tKTM, C–387t

La Belle Jardiniere, C–515, C–517tLa Cote Desfossés, C–512tLa Crema, C–449tLactaid 100, C–470tLactalis USA/Sorrento Lactalis, C–468tLaflachère, C–512t, C–519t, C–520Lafleur, C–236tL.A. Gear, C–587L’Agefi, C–515Lakeside Dairy, C–473tLake to Lake Dairy Cooperative, C–473tLaMar’s Donuts, C–265, C–266tLancaster Group, C–279Lancome, 246, C–274, C–282, C–284Land O’Lakes, Inc., C–461 to C–478Land’s End, 361Lane Bryant, C–192, C–193La Roche-Posay, 246La Samaritaine, C–512t, C–516, C–518t, C–519t,

C–521, C–528La Tribune de l’Economie, C–512t, C–519tLa Tribune Desfosses, C–515Le Bon Marché, C–509, C–512t, C–515, C–517t,

C–519t, C–521, C–528Lee Memorial Hospital, 333Lee Roy Selmon’s, C–197Legend, C–122, C–131tLegg Mason Wood Walker, C–181Lejon, C–450tLe Monde de la Musique, C–519t, C–521LensCrafters, 393Leprino Foods, C–468, C–468t, C–470Lesters, C–236tL’Etrude Tajan, C–512t, C–515, C–518t, C–519t,

C–521Lever Brothers, C–481Levi Strauss & Company, 25, 219

Lexmark, 122, 132, C–126, C–131tLexus, 92, 131, 148, 158Lifetime Network, 250Lilydale, C–236tLimited Brands, C–277t, C–278 to C–279The Limited, Inc., C–193, C–278Limited Too, C–275Lincoln Electric, 77, 92, 125, 131, 361Lindemans, C–450t, C–451, C–454tLinux, 54Lipton, C–480Litton, C–344LiveWorld, C–31Living.com, Inc., C–30Liz Claiborne, C–192L.L. Bean, 7, 128, C–432tLML, C–406t, C–407tLoblaw, 22Lockheed Martin Corporation, 396Loewe SA, C–512t, C–514, C–515, C–517t,

C–519tLOL Farmland Feed LLC, C–464, C–470Lone Star Steakhouse & Saloon, C–211Long John Silver’s, 216Longoni, C–431tL’Oréal, 246, C–274, C–276, C–277t, C–514,

C–520Lotto, C–429Louis M. Martini, C–449tLouis Vuitton, C–278, C–429, C–509, C–510,

C–512t, C–514, C–515, C–516, C–519t,C–520, C–521, C–522, C–524, C–526

LucasArts, C–150, C–155Luce, C–450tLucent Technologies, 147, 226, 227, 274Lucy’s LaundryMat, C–264Lufkin, 250Luis Vuitton Moët Hennesey (LVMH). See Moët

Hennessy Louis VuittonLuna di Luna, C–454tLurssen, C–67LVMH. See Moët Hennessy Louis VuittonLVMH/De Beers, C–512t, C–519tLVMH-Guinness, C–510Lycos, C–385

M•A•C, C–278McAfee, 7McCain Corporation, C–235McDonald’s Corporation, 108, 181, 182, 184,

196, 198, 219, 236, 303, 331, 347–348, 393,C–19, C–31, C–213 to C–234

McDonald’s System, Inc, C–214 to C–215McKesson, C–77McKinsey & Company, 218, 274–275, 322–323,

362, C–498McPherson, C–446, C–451, C–454tMacy’s, 66, 76, C–169, C–192Madison Dairy Produce Company, C–473tMadster, C–683Magnavox, 188Maharastra Scooters, C–406t, C–407tMahonia, C–165Mailboxes, Etc., C–308Mainspring Communications, C–171Majestic Auto Ltd., C–400, C–406t, C–407tMake Up For Ever, C–512t, C–515, C–518t,

C–519t, C–520Making It Big (MIB), C–185, C–186, C–187 to

C–196, C–188



I-8 Indexes

Makro, C–430tMalguti, C–400Manchester United, C–423Manor Group, C–431tMaple Leaf Foods (MLF)Consumer Foods Division, C–235 to C–244,

C–236t to C–240t, C–244Maple Leaf International, C–236Maple Leaf Mills, C–235Maple Leaf Pork, C–236Maple Leaf Poultry, C–236Maple Lodge, C–236tMarasutti, C–450tMarc Jacobs, C–509, C–512t, C–519t, C–520Margarine Unie, C–481Marie-Jeanne Godard, C–517tMarigold Foods, C–496Marks & Spencer, 266Marques de Arienzo, C–448t, C–672Marriott Group, C–605Marriott Host International, C–21, C–26Marriott International, 179, 393, C–604Marshall Field, C–586tMars, Inc, C–496Martha Stewart, C–593Martha Stewart Everyday, C–595, C–601Martha Stewart Living, C–595Maruti-Suzuki, 195Mary Kay Cosmetics (MKC), 78, 224, 381, 393,

C–277t, C–279 to C–280, C–520MasterCard, C–169, C–176, C–330Master Charge, C–176Mast Industries, C–193Matrix, 246Matsushita, C–121, C–244Matua Valley Wines, C–436, C–446tMax Factor, C–274, C–277Maxwell House, C–31Maybelline, 246, C–290Mayfield, C–470tMayo Clinic, 25Mazola, 270, C–479Meadowbrook Lane Capital, C–499MediaOne, 274Media Play, 148Meijer, Inc., C–46t, C–108tMelrose Dairy Proteins, LLC, C–476tMercadoLibre.com, C–309Mercedes-Benz, 7, 77, 92, 127, 131, 148, C–376Mercier, C–512t, C–514, C–519tMerck, 108, 145, 360, 361Meridian Vineyards, C–434, C–446t, C–448t,

C–455tMerrill Lynch, 330, C–528Mervyn’s, C–586tMesaba, C–627Metro, C–430tMetro-Goldwyn-Mayer (MGM), C–39, C–40MetroJet, C–662Metro Limited, C–585Metroplex Supermarkets, C–258M.G.A., Inc., C–38MGM, C–39MGM (Metro-Goldwyn-Mayer), C–39, C–40M. G. Vallejo, C–450tMiami Cruiseline Services, C–512t, C–515,

C–518t, C–519t, C–521, C–528MIB (Making It Big), C–185, C–186, C–187 to

C–196, C–188Michael Kors, C–520

Michelin, 7, 64, 100, 127, 174, C–547, C–556Michelin North America, C–547Michel Picard, C–448tMicrodug AG, C–417Micromania, C–518tMicron Electronics, C–130Microsoft Corporation, 11, 12, 25, 28, 32, 54,

60–61, 127, 129, 143, 148, 184, 198, 212,219, 220, 221, 277, 278, 279, 303, 322, 346,370, 379, C–140, C–141, C–142, C–146,C–147, C–150, C–154 to C–155, C–155,C–159, C–310, C–316

Midland Cooperatives, C–473tMidway Games, C–150, C–151Midwest Express, C–627Migros & Globus, C–431tMildara Blass, C–436, C–437, C–438, C–441,

C–454tMillstone, C–31Minardi, C–427Minolta, C–313Miramax, C–40Mirassou Vineyards, C–449tMission Bell Winery, C–448tMr. Coffee, 244Mitchells, C–236tMitsubishi, 143, 240Mitsui & Company, C–472, C–475Mizuno, C–420t, C–421tMKC (Mary Kay Cosmetics), 78, 224, 381, 393,

C–277t, C–279 to C–280, C–520MLF. See Maple Leaf FoodsM&M, C–565MoArk LLC, C–471, C–476tModell’s, C–432tMoët & Chandon, C–429, C–509, C–510,

C–512t, C–514, C–519t, C–526Moët Hennessy, C–516Moët Hennessy Louis Vuitton (LVMH) SA,

C–276, C–277t, C–278, C–415t, C–421,C–429, C–442, C–509 to C–531, C–511t,C–512

Mogen David, C–450tMonarchy Enterprise Holdings BV, C–412,

C–416, C–417Monsanto, 361, C–471, C–472Montana Wines, C–448t, C–672Montblanc, C–527The Monterey Vineyard, C–449tMonterra, C–454tMonto Motors, C–408Moody’s, C–547More Group, 149Morellato, C–518tMorgan Stanley & Co. International Ltd.,

C–416Morpheus, C–683, C–691, C–692Morris Air, C–641Morris E. Curiel Distributing, C–517tMosler, C–318, C–338Motel 6, 133Moto Guzzi, C–386, C–387t, C–392Motorola, 353, C–317, C–326, C–340Motto Kryla, Fisher, C–451Moulinex, C–242MountAdam Vineyards, C–512t, C–516, C–518t,

C–519tMovieBeam, C–39 to C–40The Movie Channel, 270Movie Gallery, C–35, C–37 to C–39, C–39

Moviegallery.com, C–38 to C–39MovieLink, C–35, C–40MP3.com, C–684Mrs. Fields Cookies, 348MSN, C–316MTV, 270, C–428Mumm Cuvee Napa, C–448tMunjal Castings, C–400, C–403Munjal Sales Corporation, C–400Munjal Showa Ltd., C–400, C–403Musicland, 148MV/Cagiva, C–387tMX Sport, C–431tMyESP.com, C–31Myhome, C–480MySimon, C–293MZ, C–387t

Nabisco, C–488t, C–493Namco, C–150Naomi Campbell, C–278, C–521Napa Creek, C–449tNapa Ridge, C–449tNapco Security Systems, Inc., C–325, C–327,

C–338, C–355Napster, C–683, C–684, C–692National, C–437National Basketball Association (NBA), C–423National Car Rental, 6National Cash Register, 274National Dairy Holdings LP, C–468tNational Football League (NFL), C–423National Interbank, C–171tNational Marine, C–66, C–67, C–68The National Registry, Inc., C–338National Tyre Services, 265–266Navion Software Development, C–609tNaya, C–77NBA (National Basketball Association), C–423Nbank, C–171tNBC, 149, C–291NCR, 274, C–131tNEC, C–110t, C–121, C–122, C–309NEC Japan, C–122Neighborhood Markets, C–57Neiman-Marcus, 76, C–528Nessuah Zannex Ltd., C–417Nestea, 276Nestlé Company, 147, 174, 184, 223, 270, 276,

C–31, C–45, C–433, C–451, C–479, C–481,C–487t, C–488t, C–491t, C–496

Nestlé Waters, C–71, C–77, C–78t, C–79 toC–80, C–80t, C–81t, C–82

NetBank, C–171t, C–180Netflix, C–33 to C–41Netscape, 221Neutrogena, 246New Balance, C–421tNew Covent Garden Soup, 213New Line Cinema, C–40New Regency Productions, Inc., C–412, C–417,

C–428The News Corporation Ltd., C–412, C–417Newton Vineyards, C–512t, C–516, C–518t,

C–519tNew World Coffee, C–31New York & Company, C–193Nexity Bank, C–163 to C–184, C–171t, C–172t,

C–180Nexity Financial Corporation, C–180



Indexes I-9

NFL (National Football League), C–423NFO WorldGroup, C–77Nicholson, 250Nickelodeon, 270Nielsen Marketing Research, C–179, C–588Nielsen SoundScan, C–685Nieman Marcus, C–268Nike, Inc., 23, 30, 162, 307, 310, 322, 330,

C–244, C–412, C–413 to C–414, C–416,C–419, C–420t, C–421, C–421t, C–422,C–422 to C–423, C–425t, C–426, C–427,C–428 to C–429, C–432

NikeTown, C–423Nintendo, 277, 278, 279, C–140, C–141, C–145,

C–146, C–148, C–149 to C–150, C–154,C–155, C–159, C–160

Nissan Motor Co., Ltd., 127, 194, C–546 toC–556

Nivea, C–275Nokia, 21, 174, 219, 379, C–154NonStopYacht.com, C–65Non Stop Yacht S.L., C–58 to C–69No Pudge! Foods, Inc., C–102 to C–108Nordic Track, C–348, C–350Nordstrom, 76, 348, 361, 369, 371, C–26, C–192Nortel, C–131tNorthern Video Systems, Inc., C–327, C–338,

C–355Northwest Airlines, 5, 145, 193, 356, C–617,

C–619, C–621, C–625t, C–628t to C–629t,C–632t, C–633t, C–643t, C–648t to C–649t,C–660t, C–661t

Northwest Water, 333Novartis, C–473tNova Scotia Power, 30Novell, 148Noxell, C–277NPD Group, C–144NRI (The National Registry, Inc.), C–338Nucor Steel Corporation, 71, 117, 118, 119, 214,

363, 365, 382

OAG, C–626Ochsner, C–431tOffice Depot, 71, 163, 164, C–311OfficeMax, 71, 272, C–585, C–589, C–591Office Square, C–585Old Navy, C–192Olive Garden, 246, 386Olymel, C–236tOmas, C–512t, C–518t, C–519t, C–520, C–521On Cue, 148Opus One, C–450tOracle, 143Oral-B, 246Orange County Choppers, C–385Orbitz, 145, C–617Osborne Investments, LLC, C–471Otis Elevator, 240, 250, 356Outback Steakhouse, Inc., C–197 to C–212Overlander, C–241Overland Group, C–261Overture, C–311, C–314Owens Estate, C–448tOxygen Media, C–518t

Pace Membership Warehouse, C–585, C–589Pacific Sunwear, C–432tPactive, 234Paine Webber, C–281

Painted Hills, C–449tPalm Bay Imports, C–454tPalmer Johnson Inc., C–60, C–67, C–68Palm, Inc. (PalmPilot), 273, C–111, C–131t,

C–154Pampero, C–517tPan American Airlines, C–321Panasonic, 245, C–422Paramount Pictures, 148, 270, C–40Parfums Christian Dior, C–278, C–509, C–510,

C–512t, C–514, C–518t, C–519t, C–524,C–525, C–526, C–527

Parfums Givenchy, C–512t, C–514, C–519tParfums Stern, C–269Park-Benziger Import Company, C–665Parmalat Canada, C–468tPasqua, C–20Patagonia, 224, C–617Patek Philippe, C–520Pathmark Stores, Inc., C–46t, C–108tPaxton Communications, 149PayLess Drug Stores, Inc., C–585, C–589, C–591PayPal, C–301, C–303, C–307, C–308PBL Online, C–309PCS, C–472PCs Ltd., C–112Peaberry, C–31Peet’s Coffee and Tea, C–2 to C–3, C–31Pegasus, C–426Penfolds, C–450tPennzoil, 179Penske, C–591Penta, C–85People’s State Bank, C–180Pep Boys, 27Pepperwood Grove, C–454tPepsiCo, Inc., 92, 127, 147, 246, 266, 271–272,

308, 322, C–20, C–25, C–71, C–75, C–77,C–78, C–78t, C–79t, C–81t, C–83 to C–84,C–489t, C–493

Pepsi-Gemex SA de CV, C–84Perdue, C–471tPerkinElmer, 274Pernod Ricard, C–451, C–454tPerrier Jouet, C–448tPeter Vella, C–449t, C–455tPetters Group Worldwide, C–313, C–314Peugeot, 145Pew Internet and American Life Project, C–682Pew Research Center, C–142, C–173, C–174P. F. Chang’s China Bistro, C–201Pfizer, 304, 360P&G. See Procter & GamblePharma, C–361t, C–362t, C–368, C–369, C–370Phi Beta Kappa, 237Philadelphia Electric Company, 22Philip Morris (Altria), 191, 266, C–468t, C–488t,

C–492tPhilip Morris/Kraft, C–493Philips Communication, C–340, C–422Philips Electronics, 185, 188Phillips, de Pury & Luxembourg, C–515, C–518t,

C–521 to C–522, C–527, C–528, C–530nPiaggio of Italy, C–397, C–400, C–406Piedmont Airlines, C–615Pierre Cardin, C–424Pillsbury, C–488t, C–496Pinault-Printemps-Redoute SA (PPR), C–415t,

C–429, C–515, C–527Pioneer, C–471, C–472

Pirelli, 64Pittsburgh Plate Glass Company, C–344nPittston Company, C–335Pittway Corporation, C–327, C–338, C–355Pivot International, C–343 to C–359Pizza Hut, 61, 181, 216, 271, C–217tPlayStation, 276, 277PM Ag Products, C–471tPMW (The National Registry, Inc.), C–338Polaroid Corporation, 228, 330Polly O, C–469tPolo Ralph Lauren, 76Pommery Champagne, C–514, C–517t, C–518t,

C–528Porcher, 250Porsche, 132Portman Group, C–604Portman Ritz-Carlton Shanghai, C–603 to C–610Portman Shangri-La Hotel, C–604PotashCorp, 214Pottery Barn Kids, 132PPG Biomedical Systems, C–344, C–345PPG Industries, C–344, C–345PPR (Pinault-Printemps-Redoute SA), C–415t,

C–429, C–515, C–527Prada Group, C–520, C–521, C–527Prada SpA/Prada Sports, C–424Prada Sport, C–421, C–422, C–427, C–429Prairie Farms Dairy, Inc., C–468t, C–470t, C–476tPratt & Whitney, 250Precious, C–469tPret a Manger, C–216, C–229Price Club, C–113Price/Costco, C–113Priceline.com, 163, 167PricewaterhouseCoopers, 187, C–601Principal Bank, C–171t, C–180Printrak International, Inc., C–330, C–338Prisma, C–430tProcter & Gamble (P&G), 65, 67, 147, 245, 270,

322, 325, 361, C–31, C–32, C–276, C–277t,C–277 to C–278, C–296, C–479, C–483t,C–491t, C–534 to C–545, C–567, C–568t,C–569

Progressive Insurance, 134Protection One, C–352Proventus AB, C–412, C–417Providian Financial Corporation, 285–286Prudential Financial, C–179Prudential Insurance, 311Prudential Securities, C–175Publix Super Markets, Inc., 393, C–46t, C–48,

C–49, C–108t, C–169Puma AG, C–411 to C–432Puma Schuhfabrik Rudolf Dassler, C–411Pure Software, C–33Purina Mills, Inc., C–470, C–473t, C–474,

C–475t

Qdoba Mexican Grills, C–223Quaker Oats, 147, C–489tQuaker State, 179Quartz Crystals, C–344Quick Stuff Convenience Stores, C–223Quiksilver, C–420t, C–429Qwest Communications, 287, 299Qwiky’s, C–31

Rachid Group, C–82Radio Classique, C–512t, C–518t, C–519t, C–521



I-10 Indexes

Radionics, Inc., C–327, C–339, C–355Radio Shack, C–93Ragú, C–480Raley’s, C–46tRallye, C–430t, C–432tRalph Lauren, 127, 128, 246, C–275, C–516Ralph’s Grocery Company, C–108tRalston Purina Company, C–488tRandall’s, C–49, C–56tRansomes, 250Ravenswood, C–448tRCA, C–40RealNetworks, 221Red Cross, 237Red Hat Linux, 11, 12, 23Redken, 246Red Lobster, 246, 386Reebok, C–412, C–416, C–419, C–420t, C–421,

C–421t, C–422, C–425t, C–426, C–427,C–429

Reebok International Ltd., C–414, C–423 toC–424

Regency Entertainment USA Corp., C–417R.E.I., C–432tRenault S.A., 145, 194, C–547, C–548, C–553,

C–555Republic, C–437Republic Industries, C–338Restless Records Corp., C–417Retirement Systems of Alabama, C–663ReturnBuy, C–316Reuters, C–498Revco, C–600Revlon, C–277t, C–280, C–290, C–291, C–568tR. H. Phillips, C–450tRichardon-Vicks, C–277Richemont, C–429, C–527Rising Woman Books, C–187Rite Aid, 299, C–592The Ritz-Carlton, Hong Kong, C–609tRitz Carlton Hotels, 7The Ritz-Carlton Millennia Singapore, C–609tRitz Hotel, C–604Riva y Garcia, C–65, C–66, C–69R. J. Reynolds, 191RJR Tobacco, C–568tRobert Mondavi Coastal, C–454tRobert Mondavi Corporation, C–435, C–442,

C–446, C–447t, C–450t, C–453, C–454t,C–455t

Robert Mondavi Napa, C–450tRobert Mondavi Private Selection, C–450tRobert Morris Associates, C–346tRobin’s Donuts, C–264RoC Group, C–514, C–518tRoche Holding, Lt., C–287Rockman Cycle Industries Ltd., C–400Rockwell Automation, 143Rodriguez Group, C–60Rolex, 7, 77, 127, 128, 133, C–520, C–521Rolls-Royce, 133, C–376Roots, C–429Rosemount Estates, C–450t, C–451, C–454tThe Rothbury Estate, C–446tRoto-Rooter, 181Route 66, C–595Royal Ahold, 64Royal Bank Financial Group of Canada, C–170Royal Dutch/Shell, 217, 304, 307Royal Enfield, C–397

Roy’s, C–197, C–200 to C–202, C–302Royster Clark, C–472Ruinart, C–512t, C–514, C–519tRussell, C–420tRutherford Vintners, C–449tRybovich Spencer, C–60

Sachs, C–387tSAC Technologies, Inc., C–339Safelock Division (Simplex Access Controls),

C–337, C–340Safety Components International, 214Safeway Diary Division, C–468tSafeway Inc., 64, 311, C–45, C–46t, C–56t,

C–108t, C–564, C–565, C–566St. Albans Cooperative Creamery, C–497St. Clement, C–436, C–446t, C–448tSt. Louis Browns, C–238St. Regis Hotel, C–610St. Vincent’s Hospital, 333–334Saks Fifth Avenue, 76, C–192, C–193, C–278Sally Beauty Company, 370Salomon, C–429Salomon Smith Barney, 270, 300Salon des Entrepreneurs, C–519tSaltram, C–440Salvation Army, 237Sam Goody, 148Sam’s Clubs, C–26, C–42, C–45, C–48, C–49,

C–54, C–57, C–113, C–560 to C–561,C–565, C–566, C–577, C–589

Samsung, 143, 186, C–39Samuel Adams, 224San Francisco Giants, C–258Sanofi, C–514Saputo Inc., C–468t, C–470Sara Lee, C–488t, C–490Sargento, C–469tSassaby, C–278Sauber, C–427Saucony, C–421tSBC Communications, 169SCEA (Sony Computer Entertainment America),

C–153Schindler, 240Schreiber Foods Inc., C–468t, C–469SCORE (Service Corps of Retired Executives),

C–102Scotland Yard, 25Seagate Technology, 28Sears, Roebuck, and Company, 7, 30, 31, 66, 377,

378, C–123, C–225, C–284, C–288, C–306,C–311, C–312t, C–594

Seattle Coffee Company, C–20, C–21Second Cup Coffee, C–31Secure Pay, C–308Security First Network Bank, C–170Security Systems, C–340Sega, 279, C–141, C–145, C–150, C–151Seiyu, C–564Selezione Sport, C–431tSeniorNet, C–307Senior Technologies, Inc., C–339Sensor Engineering Co., C–339Sensormatic Electronics Corp., C–326, C–336,

C–339, C–355Sensor Video, C–326, C–339Sentry Medical Products, Inc., C–341Sentry Technology Corporation, C–326, C–338,

C–339 to C–340, C–341

Sentry Vision, C–341Sephora, C–276, C–278, C–429, C–509, C–512t,

C–517t, C–519t, C–520, C–521, C–528Sephora.com, C–519t, C–521, C–526Service Corps of Retired Executives (SCORE),

C–102Sesame Street, C–6017-Eleven, 181, 216, C–4967UP, 266SGI (Silicon Graphics), 155Shanghai Hormel Foods, C–609tShangri-La Group, C–605Sharman Networks Ltd., C–683Sharp Corporation, 91, C–121Shaw’s Supermarkets, Inc., C–46t, C–108tShell, 179Sheraton, 179Sheraton Huating Hotel, C–604Sherwin-Williams, 150Showa Manufacturing Company, C–400Showtime, 270Shuttle by United, C–662Shu Uemura, 246SID Editions, C–518t, C–519tSiemens, 276Siemens Nixdorf Information Systems, 394Siglo, C–672Sikorsky, 250Silicon Graphics (SGI), 155Silverado Partners, C–434Simi Winery, C–518tSimplex Access Controls, C–340Simplex Access Controls, Safelock Division,

C–337, C–340Simplex Technologies, Inc., C–341Simplex Time Recorder Co., C–339Singapore Airlines, 92Skippy, 270, C–479SlimFast, 270, C–479, C–480, C–493 to C–494,

C–506Smith Barney, C–175Smithfield Foods, 151, C–471Smokey Bones BBQ Sports Bar, 246, 386Snapple Beverage Group, C–489tSNECMA, 194SOE (Sony Online Entertainment), C–149,

C–153 to C–154Softbank, C–30, C–595Soft Sheen/Carson, 246Soft Warehouse Superstores, C–112 to C–113Sonic Drive-in, C–219tSonoma-Cutrer, C–448tSonoma Mountain Ranch, C–666Sony, 124, 143, 174, 185, 213, 275, 276, 277,

278, 279, 311, 325Sony Classical, 276Sony Computer Entertainment America (SCEA),

C–153Sony Corporation, C–120, C–121, C–130,

C–131t, C–140, C–141, C–142, C–146,C–147, C–150, C–153 to C–154, C–155,C–159, C–160, C–313, C–685

Sony Music Entertainment, C–692Sony Online Entertainment (SOE), C–149,

C–153 to C–154Sony Pictures, C–40Sotheby’s, C–313, C–527Southcorp Wines, C–446, C–447t, C–450t,

C–451, C–453, C–454tSouthern States, C–471t



Indexes I-11

Southern Wine & Spirits, C–437Southwest Airlines, 4, 5, 7, 92, 104, 122, 124,

236, 322, 323, 356, 361, 372, C–612,C–625t, C–628t to C–629t, C–630, C–632t,C–633t, C–636 to C–664

Speedo, C–420tSport2000, C–430t, C–431tSport Disseny, C–431tSport Experts, C–430tSport Eybl, C–430tSport Group Finland/Elmo, C–430tSportia, C–430tSport Masters, C–430tThe Sports Authority, 272, C–432t, C–585, C–591Sport-Scheck, C–430tSports Giant, C–585Sport Soccer, C–431t, C–432tSport Voswinkel, C–430tSquare, C–151SRI (Stanford Research Institute), C–344S3 Rio Division, C–422S. S. Kresge Company, C–585SSRS Holding AB, C–417Stadium, C–431tStags Leap Associates, C–434Stags’ Leap Winery, Inc., C–434, C–436, C–440,

C–446t, C–448tStandard, 250Standard & Poor’s, C–547Stanford Research Institute (SRI), C–344Staples, 71, 216, C–113Starbucks Coffee International, C–18 to C–19Starbucks Coffee, Tea, and Spice, C–2Starbucks Corporation, 7, 32, 91, 127, 219, 246,

304, 306, 393, C–2 to C–32, C–262, C–496Star Systems, C–169StefanoBi, C–512t, C–519tSterling Drug, Inc., C–363Sterling Vintners, C–449t, C–454tStetson, C–279Steyr Daimler Puch, C–400, C–404 to C–405Stila Cosmetics, C–278Stonebridge Bank, C–171tStonehaven, C–451, C–454tStonyfield Farm, 305, 307Stony Ridge Winery, C–665The Stop & Shop Companies, Inc., C–106,

C–108tStreamCast Networks, C–683StreetPrices, C–293Stride Rite Corporation, 125, C–296Subaru, 77Subway, C–108, C–217t, C–219, C–219t, C–264Suiza Foods, C–468Sumac Ridge Estate, C–450tSummers Group, 266Summit, C–450tSunbeam, 244, C–344Sunbeam Castings, C–400, C–403Sun Coast, 148Sundaram Fasteners, 198Sun Microsystems, 221, C–128, C–129 to C–130,

C–131t, C–138, C–310Suntory International Corporation, C–434Suntory Limited, C–77, C–84Suntory Water Group, C–78t, C–84t, C–84 to

C–85Superbrand, C–468tSuper Kmart Centers, C–565, C–587, C–590Super Target, C–565

SUPERVALU, C–46t, C–46 to C–47, C–54Sut’s Premium Ice Cream, C–496Suzuki, C–384t, C–387t, C–388t, C–391, C–392,

C–407 to C–408Swift, 124Swiss Valley Farms, C–473tSycamore Lane, C–454tSyngenta, C–471, C–472SYSCO, C–27, C–47Sytron, Inc., C–340

Taco Bell Corporation, 181, 216, 271, 331,C–217t, C–219t, C–229t

TAG Heuer, C–278, C–509, C–512t, C–515,C–518t, C–519t, C–520, C–521

Take-Two Interactive, C–150Talk City, Inc., C–30 to C–31Talon Medical, C–341Tampa Bay Fisheries, C–57Tandem Computer, C–131Tandy Brands Accessories, C–568tTapiz, C–449tTapwave, C–154Tarac Bottlers, C–440Target Corporation, 64, 76, 272, 357, C–96,

C–147, C–161, C–169, C–311, C–312t,C–346, C–565, C–583, C–585, C–586t,C–591, C–592, C–594, C–595, C–596,C–600

Tarsus, C–672Tazo, C–21, C–24TCI Communications, 274Team Sportia, C–431tTechlin, Inc., C–339Technicien du Sport, C–430tTechnomic, C–261Teletech Telesystems, Inc. (TTI), C–345, C–346tTelevisa, 198Tellabs, 361Tenata Nasional, C–609tTerra, C–473tTexas Instruments, 241, 330, C–137, C–326,

C–340Texas International, C–639Texas Pacific Group (TPG), C–221, C–434Textron, Inc., 250Textron Automotive, 250Textron Fastening Systems, 250Textron Financial Services, 250T. Frick AB, C–417Thermedics Detection, Inc., C–340Thermedics, Inc., C–341Thermo-Electron Corporation, C–340 to C–341Thomas Pink, C–512t, C–515, C–518t, C–519t,

C–520ThomasPink.com, C–526Thomson, S. A., 172THQ, C–150, C–1533Com, 273, C–125, C–131t3DO, C–150, C–1513M Corporation, 7, 28, 127, 209, 338, 339, 346,

3933M Dental Products Division, 23Ticketmaster, C–311Tiffany & Company, 77, 224, C–269, C–521,

C–528Tillamook Country Creamery, C–469tTimberland, C–420tTime Warner, 143, 148, 149, C–140, C–685Timex, 77, 236, 330

Tim Horton’s, C–222, C–261, C–263 to C–264TJ Maxx, 76, C–528T-Mobile USA, C–22Tobata Casting Co., Ltd, C–547ToGo’s Eateries, C–262, C–263Tommy Hilfiger, C–192, C–421tToon Disney, 250Top-Sport, C–430tTorrefazione Italia, C–21Toshiba, 32–33, 93, 124, C–121, C–122, C–130TowerGroup, C–173Tower Records, C–680Towers Perrin, 105Toyota Motor Company, 7, 21, 31, 91, 104, 131,

143, 174, 185, 194, C–427Toys “R” Us, 93, 305, 357, C–147, C–161, C–565Toysrus.com, C–313TPG (Texas Pacific Group), C–221, C–434Trader Joe’s Company, 20, 133, C–103, C–438Tradesafe, C–308Trane, 250Transparency International, 292, 292t, 293t, 294tTransWorld Airlines (TWA), C–321, C–632t,

C–633t, C–643t, C–660t, C–661t, C–662Travaglini, C–448tTravelers Group, 270, C–176Travelocity, 145Tree of Life, 223Tretorn AB, C–417, C–429Trianon AB, C–417Triarc, Inc., C–489tTricon Restaurants International, C–609tTrinchero Family Estates, C–454tTrinitron, 276Trinity, C–85Tri-Star, C–412Triumph, C–386, C–387t, C–392Tropicana, C–493TTI (Teletech Telesystems, Inc.), C–345, C–346tTully’s Coffee, C–31Tupperware, 393Turner Road, C–448tTurning Leaf, C–449t, C–455tTurnworks, Inc., C–626TVS Group, C–407TVS Motor Company Ltd., C–407t, C–410TVS-Suzuki, C–397, C–398t to C–399t, C–402,

C–405, C–406, C–406t, C–407 to C–408TWA (TransWorld Airlines), C–321, C–632t,

C–633t, C–643t, C–660t, C–661t, C–662Twentieth Century Fox, C–40Tyco Industries, C–322, C–334, C–341, C–355Tyco International, Ltd., 10, 252, 270, 286, 299,

C–341Tyson, C–471t

UAP, C–472uBid.com, C–313 to C–314uBid, Inc.,C–311t, C–312, C–312tUDV/Guinness Wine Group, C–440Ultra-Scan Corporation, C–341Umbrella Bank, C–171tUmbro, C–420tUnican Security Systems Ltd., C–337, C–340,

C–341Unilever Bestfoods (UBF), C–490, C–506Unilever NV, C–483, C–484Unilever PLC, 28, 147, 196, 223, 270, C–45,

C–468t, C–469, C–479 to C–508, C–482 toC–484, C–483, C–484



I-12 Indexes

Union Cervecera, C–517tUniroyal Goodrich, C–547United Airlines, 5, 145, C–20, C–26, C–617,

C–625t, C–627, C–628t to C–629t, C–632t,C–633t, C–643t, C–648t to C–649t, C–660t,C–661t, C–662, C–663 to C–664

United Country Brands, C–472United Parcel Service (UPS), 30, 356, C–121,

C–301, C–308, C–680United Technologies, Inc, 250Universal Cooperatives, C–476tUniversal Music Group, C–684, C–685, C–692Universal Outdoor, 149Universal Studios, C–40UPN, 149, 270UPS (United Parcel Service), 30, 356, C–121,

C–301, C–308, C–680UPS Store, 181Urban Decay, C–512t, C–515, C–518t, C–519t,

C–520, C–526, C–527US Airways, 5, C–615, C–625t, C–627, C–628t

to C–629t, C–632t, C–633t, C–643t, C–648tto C–649t, C–660t, C–661t, C–662, C–663

U.S. Foodservice, C–47, C–49, C–56U.S. Internal Revenue Service, C–229tU.S. Office Products, C–26U.S. Postal Service (USPS), 72, 356, C–292 to

C–293, C–295, C–301, C–308U.S. Repeating Arms Company, C–498U.S. Steel Corporation, 71U.S. Systemwide Foodservice Sales, C–217UST, C–442U.S. Tobacco, C–442U.S. West, 287Utz Quality Foods, 123

Van Heusen, C–528Vans, C–421, C–421tVenators, C–432tVerizon Communications, 169, 311, 397, C–683,

C–685Verizon Internet Services, C–684Verizon Wireless, 194Vermont Pure, C–78tVersace, C–427Versillias Supplies, C–67Veuve Clicquot, C–510, C–512t, C–519tVeuve Clicquot Ponsardin, C–514VF Knitwear, C–420tVH1, 270Viacom, 148, 270, C–140Viacom/CBS, 149Vichy Laboratories, 246Vicon Industries, Inc., C–322, C–341Victoria, C–432tVictoria’s Secret, C–193, C–278, C–279Victoria’s Secret Beauty (VSB), C–276, C–279Video Sentry Corp., C–338, C–341 to C–342Villa Arcena, C–449tVincor, C–450t

Virgin Airways, C–619Virgin Atlantic, C–627Visa, C–21, C–25, C–169, C–330Vist, 198Vivendi Universal SA, C–150, C–151, C–681,

C–684, C–685, C–692Vivienne Westwood, C–279Vodaphone AirTouch PLC, 194, 311Volkswagen, 127, 194Volvo, 145, C–547Von Roll Holding AG, C–417The Vons Companies, Inc., C–108tVSB (Victoria’s Secret Beauty), C–276, C–279

Wachovia, C–175, C–176, C–178 to C–180Wachovia Bank, C–179Wachovia Securities, C–179Walden Book Company, C–585Waldenbooks, C–585, C–589Walgreen’s, 163Walmart.com, C–37Wal-Mart Neighborhood Markets, C–45Wal-Mart Stores, Inc., 7, 21, 30, 64, 65, 67, 76,

77, 92, 93, 119, 125, 187, 219, 236, 244,272, 356, 369, 382, 392, 393, C–19, C–33,C–35, C–37, C–41, C–42, C–45, C–46t,C–49, C–54, C–56, C–56t, C–87, C–88,C–96, C–113, C–123, C–147, C–161,C–169, C–216, C–311, C–312t, C–346,C–438, C–470t, C–486, C–537, C–557 toC–582, C–583, C–585, C–586t, C–588,C–589, C–590, C–591, C–592, C–593,C–594, C–595, C–596, C–692

Wal-Mart Supercenters, C–49, C–57, C–559 toC–560, C–596

The Walt Disney Company, 7, 149, 250, 252, 393,C–39 to C–40, C–140, C–216, C–296,C–304, C–568t, C–583, C–601

Walt Disney Pictures, C–40WanderGuard, Inc., C–339Warner Bros., 191, C–40Warner Bros. Entertainment, C–40Warner-Lambert, C–539, C–541Warner Music Group, C–692WCC (West Coast Choppers), C–385Wegman’s, C–46tWells Fargo, 23, C–26, C–170, C–174, C–335,

C–342Wells Fargo Alarm Services, C–335Wendy’s International, Inc., C–217, C–217t,

C–219, C–219t, C–220, C–220t, C–222 toC–223, C–229, C–229t, C–230, C–263

Wendy’s Old-Fashioned Hamburgers, C–222West Coast Choppers (WCC), C–385Western Airlines, C–615Western Digital, 28Western Resources, C–338Western Union, C–564WestFarm Foods, C–468tWestinghouse, C–340

Westin Hotels, C–20Westway, C–471tWestwood Studios, C–158Whirlpool Corporation, 125, 187, 188–189, 353White Barn Candle Company, C–279White Shoulders, C–480Whole Foods Market, 7, 305, 307, 360, 361Widmer Wine Cellars, C–448tWilbur-Ellis, C–472William Hill, C–448t, C–672Wilson, 124Winchell’s Donut House, C–264Wincor Nixdorf, C–131tWindsor, C–448tWine Estates (Brown-Forman), C–442The Wine Group, C–450t, C–454tWine World Estates, C–433Wingspan Bank, C–172Winn-Dixie Stores, Inc., C–46, C–46t, C–49,

C–54 to C–55, C–56t, C–108t, C–468tW. L. Gore & Associates, 34, 133, 361, 393Wolf Blass, C–440, C–446t, C–448tWoodbridge, C–450t, C–455tWood Fruitticher, C–49Woolworth, C–319WordPerfect, 148World Business Chicago, C–225WorldCom, 10, 24, 286–287, 299, 300, C–165,

C–166Wrangler, 356, C–587Wyeth, 23Wynns Coonawarra Estate, C–450t

Xbox, 277Xebio, C–432tXerox Corporation, 31, 104, 236, 334, 378,

C–113

Yahoo Auctions, C–311t, C–312, C–314Yahoo.com, C–314Yahoo, Inc., 102, 120, 143, 163, 165, 167, 300,

C–304, C–309, C–311, C–312t, C–316Yamaha Motor Company Ltd., 31, 214, 215,

C–384t, C–387t, C–388t, C–391, C–392,C–406, C–406t, C–407t, C–408

Yamaha Motors Escorts Ltd. (YMEL), C–408Yangarra Park, C–446, C–449tYellow Glen, C–446t, C–448tYMEL (Yamaha Motors Escorts Ltd.), C–408Yoplait-Columbo, C–468tYoung’s Market, C–437Yue-Sai, C–279Yue Yuen Inc., C–422, C–426Yuke’s Company, Ltd., C–153Yum! Brands, Inc., 181, 216, C–229tYves Saint Laurent, C–514

Zenith, C–512t, C–515, C–518t, C–519t, C–520,C–521



NAME INDEX

I-13

Abramovitch, Ingrid, C–17nAdamson, James, C–583, C–594, C–600, C–601

to C–602Adams, Tom, C–37Addison, John, C–42, C–43, C–44, C–48, C–49,

C–55, C–56Agassi, Andre, C–423Agie, Bradley R., EN–6Ahe, Chris, C–238Ahlstrand, Bruce, EN–1Albee, Mrs. P. F. E., C–268 to C–269, C–281Albert, Jay, C–103Alexander, John, EN–8Alexander, Marcus, 234, EN–5Aleyne, Adrian, 103tAllaire, Paul, 344Allen, Bill, C–201Allen, E., C–478Amanor-Boadu, Vincent, C–461 to C–478Amsden, Davida M., EN–7Amsden, Robert T., EN–7Anderson, Fred D., C–300Anderson, Robert, C–213nAndreoli, Teresa, C–90n, C–91nAnsell, Jeff, C–543Anslinger, Patricia L., EN–5Ansoff, Igor, C–351Antoine, Richard, C–542, C–543Antonini, Joseph, C–587 to C–591, C–593Aquire, Fernanco, C–543Arnault, Bernard, C–509, C–510 to C–511,

C–512, C–513 to C–516, C–522 to C–526,C–527, C–528

Arndt, Michael, C–545Arno, A., C–446nArnold, David J., EN–3Arnold, Susan, C–542, C–543Aronson, Amy, EN–6Aronson, Susan Ariel, EN–5Ash, Mary Kay, C–279Atkinson, Matt, C–665, C–667, C–673, C–677,

C–678, C–679

Badaracco, Joseph L., EN–1, EN–8Bajaj, Rahul, C–397Baker, A., C–478Baker, N., C–693nBaldwin, Jerry, C–2, C–3, C–4, C–5, C–7, C–8Baliga, B. R., EN–4Ball, Deborah, C–481nBall, Molly, C–185nBand, David C., EN–7Bank, David, C–25nBarger, Sonny, C–382 to C–383Barham, B., C–466nBarney, Jay, EN–1Barr, C. W., C–552n

Barrett, Amy, C–545Barrett, Colleen, C–640, C–647, C–659, C–660

to C–661Barringer, Bruce, EN–1Barry, Megan, EN–8Barthélémy, Jérome, EN–6Bartlett, Christopher A., 339, EN–2, EN–3,

EN–6, EN–8Barton, David, C–461 to C–478Basham, Bob, C–198, C–205 to C–206Basu, Kumal, 282, EN–6Bates, John, C–683Batista, Elisa, C–170nBaumann, Inge, C–417Baumhart, Raymond, EN–5, EN–8Becker, Boris, C–411Beckham, David, C–422Behar, Howard, C–16Beinhocker, Eric D., 218, EN–4Belloni, Tony, C–542Belson, Ken, C–122nBendeich, Mark, C–494nBenziger, Chris, C–665, C–666, C–673, C–677,

C–678, C–679Benziger family, C–665 to C–666Benziger, Mike, C–665 to C–667, C–678Bergh, Chip, C–543Beringer, Frederick, C–433Beringer, Jacob, C–433Berkowitz, Ben, C–316nBerliner, Emile, C–681Berndt, Wolfgang, C–542Berner, Robert, C–545Bernick, Carol Lavin, 384Bertelli, Patrizio, C–424Bethune, Gordon, C–611n, C–611 to C–618,

C–621 to C–624, C–626n, C–626 to C–627,C–630, C–632 to C–633, C–635

Bezos, Jeff, 358, 392Bhide, Amar, 140, 368Bianco, Anthony, C–557n, C–568n, C–576n,

C–581nBickford, Deborah J., EN–4Biesada, Alexandra, EN–2Birchall, David W., EN–2Birinyi, Laszlo, 44Birkinshaw, Julian M., C–438n, EN–6Black, J., C–692nBlanchart, Bob, C–542Blayney, D., C–465nBleustein, Jeffrey, C–376, C–390, C–395Bluedorn, Allen C., EN–1Blumenkrantz, Michael, C–104nBodett, Tom, 133Bogner, William C., EN–2Boland, Michael A., C–461 to C–478, C–478Bonderman, David, C–434

Bontis, Nick, EN–2Bordin, Gelindo, C–424Bossidy, Lawrence, 316, 344, EN–6Bower, Joseph L., EN–3Bowerman, Bill, C–422Bowie, David, C–680Bowker, Gordon, C–2, C–3, C–4, C–5, C–7, C–8Brabeck-Letmathe, Peter, 184Brandenburger, Adam M., 140Brandes, Richard, C–454t to C–455tBrando, Marlon, C–382, C–390Brenneman, Greg, C–612, C–613, C–614,

C–615, C–617, C–618, C–626Brinkmann, Johannes, EN–5Bromiley, Philip, EN–1Brooks, Katrina, C–545, C–637n, C–641n,

C–656nBrown, David, EN–5, EN–6Brown, Eryn, C–545Brown, Robert, EN–1Brown, Shona L., 207, EN–1, EN–4Brunner, Gordon, C–542Bryant, Kobe, C–422Bucar, Branko, EN–5, EN–8Buchanan, Lauranne, C–360 to C–375Buchan, Brian, C–542Buell, Erik, C–382Buffett, Jimmy, C–197Buffet, Warren, C–564Burgmans, Antony, C–479, C–480, C–482,

C–494, C–502, C–506Burr, Brian, C–95Bush, Bernard, C–95n, C–98nBush, George W., C–609Byrne, John A., 323, EN–6Byrnes, Bruce, C–542, C–543

Caliguiri, Paula M., EN–7Campbell, Andrew, 234, EN–5Campbell, P., C–374Camp, Robert C., EN–2Cantalupo, James, C–213, C–216, C–217, C–224

to C–225, C–228, C–230Carasco, Emily F., EN–8Carlson, David, C–587, C–590Carlson, S., C–690n, C–691nCarpenter, Bob, C–91, C–93Carrabba, Johnny, C–199Carroll, Archie B., EN–5Carroll, Stephen J., EN–5Carson, Chris, C–442Carter, John C., EN–8Castaldi, Richard, C–433 to C–460Castrogiovanni, Gary J., EN–4Chait, M., C–694nChakravarthy, Bala, EN–4Chambers, W., C–478

Note: Page numbers in italics indicate material in illustrations; page numbers followed by t indicate material in tables; page numbers followed by n indicatefootnotes; page numbers preceded by C– indicate cases; page numbers preceded by EN– indicate endnotes.



I-14 Indexes

Champy, James, 344, EN–7Chandler, Alfred, EN–6Chang, Matthew, C–603 to C–610Charan, Ram, 316, EN–6Charles, Prince of Wales, C–59Chatterjee, Sayan, EN–4 to EN–5Chen Ming-Jer, EN–3Chernin, Peter, C–412, C–417Chevalier, Alain, C–510, C–513Ching, Emilio, C–345, C–346t, C–349Chisholm, Shirley, 282Chmielewski, D. C., C–684nChowdhury, Neel, C–122nChristensen, Kurt, EN–3Christie, Linford, C–427Christie, P. Maria Joseph, EN–5, EN–8Christ, P., C–467nClark, Don, 221Clark, Kerry, C–542, C–543Clasper, Michael, C–542Clinton, William Jefferson, C–14, C–609Cloyd, Gill, C–543Coates, Theresa T., C–318 to C–342, C–343 to

C–359Coffman, Vance, 396Cohen, Ben, C–494, C–498, C–499Collins, James C., 348, EN–1, EN–6Collins, John, 202Collis, David J., EN–2, EN–5Combs, Sean, C–683Conaway, Charles, C–594 to C–596, C–600,

C–601Cook, Scott, C–300Cooper, Bill, C–351Cooper, Robin, EN–2Cooper, Trudy, C–198Copeland, Thomas E., EN–5Cordon, Carlos, EN–6Coty, FranÁois, C–279Couette, Yves, C–499Covin, Jeffrey G., EN–1, EN–3Craver, Richard, C–174nCrena, Lucila, C–682Creswell, Julie, C–166nCrosby, Philip, EN–7Cruyff, Johan, C–411Cucuzza, Thomas G., EN–2Cullers, Sue A., C–86 to C–101Cunningham, Harry, C–585Cusumano, Michael A., 202, EN–3

Daley, Clayton, C–542, C–543Daniels, Cora, C–2n, C–18nDarr, Eric D., EN–7Dassler, Adalbert (Adi), C–411, C–422Dassler, Armin, C–411Dassler Family, C–412Dassler, Rudolf (Rudi), C–411, C–422D’Aveni, Richard A., EN–4David, Grainger, C–213n, C–215n, C–230nDavidson, Arthur, C–378Davidson, Hugh, EN–1Davidson, Wallace N., EN–6Davidson, William, C–378Davidson, William G. (“Willie G.”), C–389 to

C–390David, Steve, C–542, C–543Dawar, Niraj, 172, 197, EN–4Daye, Sherri, C–224nDay, Julian, C–583, C–602

Deal, Terrence E., EN–8Decker, Andy, C–680DeCocinis, Mark J., C–603 to C–608, C–610Deep, Johnny, C–683Deering, Anne, EN–6Dell, Michael, 301, C–109, C–111 to C–115,

C–117, C–119 to C–120, C–124 to C–127,C–126n, C–138 to C–139, C–139n

Deng Xiaoping, C–603Devinney, Timothy, EN–6Didius Julianus, C–294Dinsmore, Christopher, C–58nDionne, E. J., 282Dobson, W., C–467nDonaldson, Gordon, EN–1Donaldson, Thomas, 291, EN–5Donavan, Steve, C–542Dorgan, Ted, C–238Douglass, J. Kirkland (Kirk), C–343, C–345,

C–348, C–349, C–350, C–351, C–352 toC–353, C–359

Doz, Yves L., 194, EN–3, EN–4, EN–5Dragonetti, Nicola C., EN–2Dranikoff, Lee, EN–5Dreyfus, Robert Louis, C–422Drucker, Peter F., EN–4, EN–5, EN–6Duncan, Jack W., EN–2Dunfee, Thomas W., 291, EN–5DuPont, Dale K., C–60ndu Pont, E. I., 22

Ebbers, Bernie, 300Echikson, W., C–451nEisenhardt, Kathleen M., 207, EN–1, EN–4El-Jelly, Abuzar, EN–6Elkind, Peter, C–165nEmerson, Ralph Waldo, 14Engel, Don, C–692Ensign, P. C., C–438nEscoffier, Auguste, C–604Eusebio, C–419Evans, Philip, EN–2

Fahey, Liam, EN–3Fanning, Shawn, C–683Farkas, Charles M., EN–8Fastow, Andrew, 286Fauber, Bernard, C–587, C–589Feltman, Charles, C–238Ferratt, Thomas W., EN–7Ferrier, Walter J., EN–4Fiegenbaum, Avi, EN–2Field, Joseph J., C–265Field, Michael, C–58nFife, Jim, C–461Fiorina, Carly, C–132, C–134 to C–135Fischer, Helmut, C–412Fishman, S., C–681nFitzGerald, Niall, C–479, C–480, C–482, C–483,

C–502, C–506Fleming, Paul, C–201Floyd, Steven W., EN–1, EN–6Fonda, Peter, C–383, C–390Ford, Henry, 18Ford, Robert C., EN–8Forster, Julie, C–106nFoster, Joseph William, C–423Foust, Dean, C–545Fox, Bob, C–103Fox, Neil, C–214

Franks, Robert, C–65Freda, Fabrizio, C–543Freed, David, C–451n, C–460nFreiberg, Jackie, C–636n, C–637n, C–647n,

C–657n, C–658n, C–660nFreiberg, Kevin, C–636n, C–637n, C–647n,

C–657n, C–658n, C–660nFriedman, Milton, 282Friis, Janus, C–683Frost, Tony, 172, 197, EN–4Frost, T. S., C–438nFrucci, Lindsay, C–102 to C–108, C–103nFry, J., C–690n

Gadiesh, Orit, EN–1Gaensler, Martin, C–412Gallagher, Leigh, EN–4Gall, Gene, EN–7Galliano, John, C–516, C–524Galunic, D. Charles, EN–4Gamble, James, C–277, C–535Gamble, James Norris, C–277Gamble, John E., C–42 to C–57, C–70 to C–85,

C–109 to C–139, C–267 to C–291, C–376 toC–395, C–509 to C–531, C–583 to C–602,C–636 to C–664

Gannon, Martin J., EN–5Gannon, Tim, C–198Garofalo, R., C–682nGarrett, Todd, C–542Gasparino, Charles, 300Gates, Bill, 301Gauntlett, Harry, C–197, C–211 to C–212Gauntlett, Sarah June, C–197 to C–212Gauther, M., C–374Geisser, Werner, C–543George, S., EN–7Georghehner, Johan, C–238Ger, Gutiz, EN–4Gervin, Kelly, C–235, C–236, C–242 to C–243,

C–244Ghemawat, Pankaj, EN–1Gherty, Jack, C–461 to C–462, C–463, C–464,

C–474, C–475 to C–476Ghoshal, Sumantra, 339, EN–2, EN–3, EN–6,

EN–8Ghosn, Carlos, C–546 to C–556, C–549n,

C–551n, C–553nGibson, Richard, C–224n, C–230nGilbert, James L., EN–1Gilinsky, Armand, C–185n, C–433 to C–460Ginovsky, John, C–173nGinter, Peter, EN–2Gittell, J. H., C–658nGivenchy, Hubert de, C–514Glanton, Ellen, C–100nGlass, David, C–559, C–579, C–580Goffee, Robert, EN–8Goldstein, S., C–374Goleman, Daniel, EN–8Gomez, Alain, 172Gómez I. Janer, Emilio, C–66, C–69Goodman, Paul S., EN–7Goold, Michael, 234Gordon, Mary Ellen, EN–2Gould, Michael, EN–5Govindarajan, Vijay, EN–2Graham, J., C–685n, C–693nGrant, Lorrie, C–581n, C–582nGrant, Peter, 169



Indexes I-15

Greenberg, Jack, C–216, C–217Greenfield, Jerry, C–494, C–499Griffin, Michael, C–543Griffin, Steven, C–683Grimm, Curtis M., EN–4Grossman, Linda, C–4Grove, Andrew S., 25, 26, 172Grubman, Jack, 300Guay, J., C–374Gundersen, Edna, C–692n, EN–6Gunnarson, Sara K., EN–8Gup, Benton, C–164n, C–170nGupta, Anil K., 44Guvenli, Turgut, EN–5

Hackett, John, C–168nHaeckel, Stephan H., EN–7Hagan, James, C–95, C–98Hainer, Herbert, C–422Hall, Floyd, C–591, C–592, C–593, C–594,

C–600Hall, Gene, EN–7Hallowell, Roger, C–652n, C–657nHall, William K., EN–4Halverson, Richard, C–89nHambrick, Donald C., EN–3Hamel, Gary, 114, 194, 202, EN–1, EN–2, EN–3,

EN–4Hamermesh, R. G., EN–4Hammer, Michael, 344, EN–7Hammond, J. G., C–374Hamson, Keith, C–543Hanawa, Yoshikazu, C–547, C–548, C–551Hannafey, Francis T., EN–7 to EN–8Hannifin, John J., EN–5Hardee, Camilla, EN–1Harding, Mike, C–246Hardy, Quentin, C–296nHarley, William, C–378Harmon, A., C–685n, C–693nHarrigan, Kathryn R., EN–3Harris, Bardiner, EN–5Harris, Charles, C–681Hartman, Jim, C–43Haskell, Dean T., C–230Hastings, Reed, C–33, C–35, C–37, C–41Hawk, Thomas F., C–2 to C–32Hawk, Tony, C–152Hayes, Robert H., 86, EN–3, EN–6Hayibor, Sefa, EN–6Heckler, Margaret, C–366Heely, Michael B., EN–3Hegert, M., EN–2Heifetz, Ronald A., EN–8Heikkil, Jussi, EN–6Heller, Laura, C–87n, C–96nHelyar, John, C–566nHenman, Tim, C–422Hennessy family, C–513Henretta, Deb, C–543Herzberg, Frederick, 344Heskett, James L., EN–7, EN–8Hess, Amerada, C–127Hess, David, EN–5Hewlett, Bill, 27Hill, Grant, C–424Hill, Ronald Paul, 302Hill, Scott, C–235 to C–244Hilmer, Frederick G., EN–6Himelstein, L., C–436n

Hinckley, D., C–692nHirsch, Robert D., EN–5, EN–8Hitt, Michael A., EN–1Hodgetts, Richard M., EN–7Hofer, Charles W., EN–4Hofer, Werner, C–417Hoffman, Felix, C–362Hoffman, Mat, C–152Hofmeister, Joseph A., C–602Hogsett, Don, C–92nHolland, B., C–691nHolland, Robert, C–498Hollings, Fritz, C–694Honda, Soichiro, C–399Hopper, D. Ian, 221Horton, Tim, C–263House, Charles H., EN–1House, David, C–264Hout, Thomas M., EN–8Howell, Debbie, C–87n, C–89n, C–92n, C–95n,

C–97n, C–98nHowe, Peter J., 227Howlin’ Wolf, C–22Huey, John, C–572n, C–579nHuler, Scott, C–611nHumble, John, EN–8Hunt, Neil, C–35Hurd, Jonathan, EN–3

Immelt, Jeffrey, 368Ingram, Bob, C–86n, C–89nIreland, Kathy, C–587Iwai, Nissho, C–422

Jackson, David, EN–8Jackson, Katy Beth, C–213 to C–234Jackson, Thomas Penfield, 221Jacobsen, Kristine, EN–2Jacobs, Marc, C–525Jacobs, Pat, C–235, C–243, C–244Jager, Durk, C–534, C–539, C–539 to C–541,

C–541, C–545James, Jesse, C–385Jarrett, Dale, C–205Jassawalla, Avan R., EN–8Jay-Z, C–424Jenkins, Stephan, C–690Jesse, E., C–466nJohn, Prince-Regent of England, C–533Johnson, Jay L., C–91Johnson, William R., 43Jones, Ashby, C–158nJones, B., C–466nJones, Del, EN–7Jones, Gareth, EN–8Jones, Kathryn, C–124n, C–138nJones, S., C–682nJones, Sam, C–65Jordan, Michael, C–423Jung, Andrea, C–267 to C–291Juran, J., EN–7

Kahaner, Larry, EN–2Kami, Michael, 2Kamras, Mikael, C–417Kanter, Rosabeth Moss, EN–3, EN–7Kaplan, Nancy J., EN–3Kaplan, Robert S., 301, EN–2Karan, Donna, C–527 to C–528Katz, J., C–478

Kaufmann, Lutz, C–411 to C–432Kaufman, Rhonda, EN–1Keeble, Justin, EN–5, EN–6Kelleher, Herb, C–636, C–637, C–640, C–647,

C–652, C–653 to C–654, C–656, C–657,C–658, C–659

Kellner, Larry, C–619, C–626, C–630Kelly, Kevin, C–682n, C–694, C–694nKennedy, Allen A., EN–8Kennedy, Ruth, C–157 to C–158Kerr, Steven, 361, 366, EN–7, EN–8Kersch, Sheri, C–6Ketchum, Mark, C–542, C–543Kidwell, Roland E., EN–4Kim, W. Chan, 86, EN–1King, Rollin, C–636 to C–640, C–640Kipling, Rudyard, 282Klenz, Walter, C–433, C–434, C–435, C–437,

C–451, C–452, C–452n, C–453 to C–454,C–456

Kloer, P., C–682n, C–685nKnight, Phil, C–422Kohn, Alfie, EN–7Koller, Tim, EN–5Kotick, Robert, C–153Kotler, Philip, EN–3, EN–4Kotter, John P., 20t, EN–7, EN–8Kournikova, Anna, C–422Kreiser, Patrick, C–292 to C–317Kresge, Sebastian S., C–585Kress, Donald, 86Kroc, Ray, C–213, C–213n, C–214 to C–215,

C–216, C–225, C–227Kroll, Luisa, C–538n, C–545Kropf, Susan, C–269, C–284, C–285n, C–286,

C–290Kuraytim, Fuad, C–542Kwan, Ik-Whan G., EN–5, EN–8

Lachman, Charles, C–280Lacroix, Christian, C–513, C–526Lacroix, J., C–374Lafley, Alan George, C–541, C–542, C–542 to

C–543, C–543, C–544 to C–545, C–545nLaHara, Brianna, C–693LaMar, Ray, C–265LaMar, Shannon, C–265Lampel, Joseph, C–532 to C–533, EN–1Landau, M., C–684nLang, David, C–484nLanphar, Tom, C–665 to C–679Larue, Warren, C–198Latta, Gisela, C–372 to C–374Lauder, Estèe, C–278Lauder, Joseph, C–278Laurie, Donald L., EN–8Lavelle, Louis, C–545Lawrence, Anne T., 291, EN–5Lawrence, Ron, C–9LeBeau, Joe, C–245, C–252Lee, Greg, C–180Lee, Spike, C–601Leibovitz, Mitchell, 27Lemak, David J., EN–7Leonard, D., C–681nLeonard, Wayne, 368Leuchter, Miriam, 323Leung, Shirley, C–227nLevering, Robert, 348Lever, William Hesketh, C–481



I-16 Indexes

Lewis, Ken, C–177, C–178Lewis, Peter, C–140n, C–141n, C–142n, C–152nLieberthal, Kenneth, EN–3Liedtka, Jeanne M., EN–4, EN–7Lightfoot, Paul, C–567nLincoln, Abraham, 16Lindeberg, Johann, C–425Linkletter, Art, C–215Lisanti, Tony, C–569nLivengood, Scott, C–245, C–246, C–247, C–252,

C–254 to C–255Lodds, Pat, C–42, C–43Lombardi, Vince, 316Long, David, C–163, C–180, C–181Lopez, Raymond H., C–433 to C–460Lorek, Laura, 164Lortie, A., C–374Love, John F., C–214Lubatkin, Michael, EN–4 to EN–5

McAleer, Joseph, C–246McCain, Michael, C–235McCawley, Tom, EN–6McCombs, Billy Joe, 149McConnell, David H., C–268, C–269, C–281McCoy, Michael, C–545McDonald, Bob, C–542, C–543McDonald, Dick, C–213, C–214McDonald, Maurice, C–213, C–214McGrath, Jeremy, C–152McGrath, Rita Gunther, 114, 134, EN–3, EN–5McGuinn, Roger, C–681McKay, Stephanie, C–65Mackenzie, Susan, C–545McLean, Bethany, C–165nMcLean, C. D., C–626MacMillan, Ian C., 114, 134, EN–3, EN–4, EN–5McNatt, Robert, C–545McNealy, Scott, C–138MacSwan, Angus, C–59nMadapati, Ravi, C–534 to C–545Madden, John, C–205Maddox, Braxton, C–33 to C–41Madonna, C–427, C–690Magretta, Joan, C–113n, C–120n, C–123n,

C–124n, EN–1Main, Jeremy, EN–2, EN–3Majchrzak, Ann, EN–7Malone, Hermione, C–262n, C–263nMaltz, Lawrence, C–9Malugen, Joe, C–37Mandola, Damien, C–199Mann, Joseph, C–59n, C–60nMaradona, Diego, C–411Margolis, Joshua D., EN–6Marino, Louis, C–213 to C–234, C–292 to C–317Markides, Constantinos C., 2, 86, EN–1, EN–4,

EN–5Mark, Ken, C–58nMartin, Gary, C–542Matalon, David, C–412, C–417Mathews, A. W., C–691nMatthäus, Lothar, C–411Mauborgne, Renèe, 86, EN–1Mays, Lowry, 149Merey, Claud, C–542Merker, Christopher K., C–360 to C–375Mesquita, Jorge, C–543Messner, Reinhold, C–424Metcalf, Paul, C–58 to C–69

Meyerson, Morton, C–115Middleton, John, C–550nMidgley, David, EN–6Mihara, Yasuhiro, C–426Milchan, Arnon, C–412, C–417Miles, Morgan P., EN–1Miller, Cyndee, C–90nMiller, Kim, C–218nMillikin, John P., C–546 to C–556Mills, Mike, C–499nMilne, A.A., 316Milne, George R., EN–2Minasy, Arthur, C–319Mintzberg, Henry, 282, EN–1, EN–6Mirra, Dave, C–153Mitchell, Jordan, C–58nMitrano, Tracy, C–685Mokwa, Michael P., EN–2Monroe, Clay, C–306Montgomery, Cynthia A., EN–1, EN–2, EN–5Montgomery, Joseph C., EN–7Montini, Enio, C–602Montoya, Jorge, C–542, C–543Moone, Michael, C–434Moore, Daryl, C–10Moore, Gordon, 26Moore, James F., EN–6Moriyama, Hiroshi, C–552Morris, D., EN–2Morrison, Allen, C–235 to C–244Moscowitz, Milton, 348Motto, Vic, C–451Motwani, Sulajja Firodia, C–410Mroz, John Edward, EN–7Muccio, Tom, C–543Mudd, Tom, 184Munjal, Brijmohan Lal, C–396, C–401, C–402,

C–404, C–409Munjal family, C–398, C–401, C–403Murphy, Patrick E., EN–8Murray, Shaun, C–152Muse, Lamar, C–637, C–638, C–640Musto, Chris, C–179

Nagy, Christine, C–25Nalebuff, Barry J., 140Nash, Sarah, EN–4Ness, Joseph A., EN–2Neuborne, Ellen, C–545Newman, Annie, C–193Nicholls-Nixon, Charlene, C–58 to C–69Nichols, P. M., EN–5Nielsen, Anders P., EN–2Nightingale, Myron, C–433 to C–434Niles-Jolly, Kathryn, EN–8Noble, Charles H., EN–2Noguchi, Yuki, 227Nolan, Richard L., EN–7Norman, Donald, C–593Norton, David P., 301Nuechtern, Martin, C–542, C–543Nugent, Robert, C–224

O’Bannon, Douglas P., EN–6Obuchi, Keizo, C–552Odak, Perry, C–498, C–499Ohinata, Yoshinobu, EN–7Ohlsson, Thore, C–417Ohmae, Kenichi, 44Okawara, Merle, C–309

O’Keeffe, John, C–542Olian, Judy D., EN–7, EN–8Olsen, Dave, C–9, C–16Olusoga, S. Ade, EN–2Omidyar, Pierre, C–292, C–295, C–303, C–306,

C–314 to C–315Onassis, Aristotle, C–60Ordonez, J., C–692nOrlowski, J. P., C–374Oster, Sharon, 2O’Sullivan, Orla, C–172nOtto, Charlotte, C–542, C–543Owens, Jesse, C–411Oztark, Sevgi, EN–5, EN–8

Paine, Lynn Sharp, EN–8Panayotopoulos, D., C–542, C–543Pareles, J., C–680nParise, Salvatore, EN–3Park, Daewoo, EN–1Parker Bowles, Camilla, C–59Parker, James F., C–659, C–663Parker, Sean, C–683Parrish, Harrison, C–37Par, Terence P., 102tPartin, J. C., C–374Partin, J. S., C–374Pastrana, Travis, C–427Paterson, Paul A., C–143nPatton, Gen. George S., C–641Paull, Matthew, C–225Pavarotti, Luciano, C–683Peale, Cliff, C–545Pearson, Ann, C–310nPeel, Sir Robert, C–318Peet, Alfred, C–2, C–7Pelé, C–411, C–419Penn, C., C–456nPepper, John, C–542Perdue, David, C–98Perrin, Charles, C–267, C–269, C–273, C–280,

C–281Pertinax, C–294Peteraf, Margaret A., EN–2Peterson, Joseph, C–332Pfeffer, Jeffrey, 361, EN–7, EN–8Phelps, Charles, C–693Phelps, Graham, C–693Philips, John, C–440Phillippe, Laurent, C–543Pierce, Charles, C–543Pinault, Francois, C–515 to C–516, C–527Pinckerd, Stacey, C–168nPisano, Gary P., 86, EN–3, EN–6Polman, Paul, C–542, C–543Pompian, Stuart, C–103Pope, Augustus, C–319Porras, Jerry I., EN–1, EN–6Portanger, Erik, EN–5Porter, Michael E., 51, 99, 101, 107t, 114, 116,

202, EN–1, EN–2 to EN–3, EN–4Post, James E., 291, EN–5Powell, Thomas C., EN–7Power, Michael, C–542, C–543Prada, Mario, C–424Prada, Miuccia, C–424Prahalad, C. K., 114, EN–1, EN–3, EN–5Preston, James, C–268, C–269Preston, Lee E., EN–6Prial, F., C–451n



Indexes I-17

Price, Raymond L., EN–1Probst, Lawrence, C–140, C–141, C–157, C–158Procter, William, C–277, C–535Pulliam, Susan, 300Putnam, Howard, C–640Puzder, Andrew F., C–222

Quelch, John A., EN–3Quick, James Campbell, C–653n, C–654nQuinlan, Michael, C–216Quinn, James Brian, EN–2, EN–3, EN–6, EN–7,

EN–8

Racamier, Henry, C–510, C–513Rafalko, Robert J., EN–8Ramaswamy, Kannan, C–396 to C–410Raskin, Andy, C–554nRathle, Mike, C–42, C–43, C–44, C–48, C–49,

C–56Rawls, Linda, C–59nReagan, Ronald, C–48Reed, John, EN–5Reed, Richard, EN–7Reese, Jennifer, C–9nRevson, Charles, C–280Revson, Joseph, C–280Riccello, John, C–157Richard I (Lionheart), King of England, C–533Richards, Gregory, C–219nRichards, Keith, C–383Richards, Phil, C–95Richmond, R., C–691nRidderstrale, Jonas, EN–6Rigby, Darrell K., EN–7Riggs, Cynthia, C–185 to C–196Ritz, César, C–604Ritz, Marie, C–604Roberts, Brian, C–40Roberts, Michael, C–225Robertson, Chris, C–102 to C–108Roberts, Sarah, EN–5, EN–6Robin Hood, C–532 to C–533Roddick, Andy, C–423Rogers, Richard, C–279Rogovsky, Nikolai, EN–5Rollins, Kevin, C–124, C–124nRoman, Ronald M., EN–6Romero, Simon, 227Roos, Goran, EN–2Rosenthal, Jim, EN–7Rossi, Renzo, C–424 to C–425Ross, Joel, 2Rossouw, Gedeon J., 296t, EN–5Rosso, Wayne, C–683Rothschild, William E., EN–3Rounds, Kate, C–19nRovenpor, Janet, C–680 to C–694Rowling, J. K., C–157Rudolph, Vernon, C–245Russo, Pat, 227Rynes, Sara L., EN–7, EN–8

Sander, Jil, C–426, C–427Sankhe, Rahul, C–396 to C–410Sanyal, Rajib, EN–5Saporito, Bill, C–564n, C–579nSashittal, Hemant C., EN–8Sasson, Lisa, EN–3Satchell, M. J., EN–5Sathe, Vijay, EN–8

Scanlan, Gerald, EN–7Schäfer, Roger, C–376 to C–395Schendel, Dan, EN–4Schlosser, Julie, C–545Schmitz, Herbert, C–542Schneider, Anton, EN–5Schneider, Benjamin, EN–8Schubert, W. K., C–374Schuessler, Jack, C–222Schuh, Mike, C–33Schulman, Lawrence E., EN–2Schultz, Howard, 301, C–2, C–3n, C–4 to C–5,

C–6n, C–7, C–8, C–9, C–9n, C–11, C–14 toC–15, C–17n, C–21, C–22, C–25n, C–32

Schwartz, J., C–691nSchwartz, Mark, C–596, C–601Schwartz, Mark S., EN–5, EN–8Schweitzer, Louis, C–548, C–554Scott, H. Lee, C–557, C–559, C–579, C–582Scott, Peter F., C–434, C–434nScruggs, Earl, C–376Selby, Richard W., 202Selmon, Lee Roy, C–197Serwer, Andy, C–545Shah, Amit J., C–2 to C–32, C–245 to C–266Shank, John K., EN–2Shaw, Gordon, EN–1Shill, Walt, C–316Sibley, Bill, C–43, C–44Siegel, Zev, C–2, C–3, C–4Silk, S. B., EN–4Silverman, Murray, C–665 to C–679Silver, Sara, 227Simon, Herbert, C–351Simons, Robert, 282, EN–6, EN–7Simpson, Jessica, C–680, C–681Sims, Ronald R., EN–5Singh, Jang B., EN–8Singh, Ravi, EN–3Sipho, Dr. Baldwyn, C–332Sires, David, C–213, C–213nSkinner, Jim, C–225Skoll, Jeffrey, C–296, C–303Slater, Kelly, C–152Slevin, Dennis P., EN–3Smith, Darrel, C–683Smith, H. Jeff, EN–6Smith, Iain, 302Smith, Jaclyn, C–587Smith, Ken G., EN–4Smith, Kennedy, EN–7Smith, N. Craig, EN–5, EN–6Smith, Randall, 300Smith, Ron, C–330Smith, T. C. G., C–374Smith, Troy, C–224Smyth, Russ, C–225Sockwell-Mason, Ikimulisa, C–168nSoderquist, Don, C–563Somerville, Iain, EN–7Sonneborn, Harry, C–215, C–227Soo, Christine, EN–6Sorkin, A. R., C–692nSouthard, L., C–466nSpears, Britney, C–683Spielberg, Susan, C–224nStalk, George, EN–2Steele, Rob, C–543Steiner, George A., EN–5Steiner, John F., EN–5

Stelmach, Leigh, C–87Stengel, Jim, C–543Stephens, Debra, 302Stevens, Harry, C–238Stoeberl, Philipp A., EN–5, EN–8Strickland, A. J., C–33n, C–163n, C–197nStroh, Linda K., EN–7Stuckey, John, EN–3Stumpf, David A., C–373 to C–374Sturdy, Janet, C–188, C–190, C–191Sukiennik, Greg, C–254nSull, Donald N., EN–1Sullivan, Chris, C–199, C–205 to C–206, C–209Sunoo, Brenda Paik, C–647n, C–653n, C–655nSun Zi, 368Swann, James, C–169nSwayne, Linda E., EN–2Swibel, Matthew, C–545

Takahashi, Dean, C–155nTakiguchi, Haruo, C–409Talton, Jon, C–581Tansey William, C–214Tartar, S., C–691nTatge, M., C–192nTaylor, Marilyn L., C–318 to C–342, C–343 to

C–359Tedeschi, B., C–691nTeece, David, EN–2Teerlink, Richard, C–381 to C–382Teets, John W., 16Terry, Robert J., 234Thomas, David, C–222, C–223Thomas, Howard, EN–2Thompson, Arthur A., C–2 to C–32, C–109 to

C–139, C–140 to C–162, C–245 to C–266,C–479 to C–508, C–557 to C–582, C–611 toC–635, C–636 to C–664

Thompson, Ken, C–179Thomson, Alan, EN–8Thornhill, John, C–484nTichy, Noel, 368Timberlake, Justin, C–219Tomba, Alberto, C–424Torvalds, Linus, 12Tovstiga, George, EN–2Tristram, Claire, C–295nTrottman, Melanie, C–656nTrounson, R., C–682nTrump, Donald, C–513Tubin, George, C–173Tully, Shawn, 184, C–656n, EN–3Turlington, Christy, C–427Turner, Cal, C–86, C–89, C–93, C–95Turner, Cal, Jr., C–87, C–89, C–90, C–92, C–95,

C–98Turner, Fred, C–216, C–225Turner, J. L., C–86, C–89Twer, Doran, EN–7Tyler, Beverly B., EN–1

Upton, David M., 86, EN–3, EN–6Useem, Jerry, C–557n, C–564n, C–568n,

C–569n, C–573n, C–582n

Välikangas, Liisa, 202, EN–4Väller, Rudi, C–411van Houton, Ben, C–15nvan Putten, Alexander B., 134, EN–3, EN–5van Vuuren, Leon J., 296t, EN–5



I-18 Indexes

Vasquez, Beverly, C–227nVedpurswar, A. V., C–545Veiga, John F., 361, EN–7Verges, Troy, C–690Very, Philippe, 234Vitucci, S. Stephen, C–86 to C–101Vogelstein, Fred, EN–7, EN–8Vuitton family, C–510, C–513Vuitton, Louis, C–510

Wade, Judy, EN–7Waitt, Ted, C–137Waldburg, Sebastian, C–66, C–69Walker, Doug, C–434Walker, L., C–449t to C–450t, C–453nWalker, Lee, C–114, C–115Wallace, Tim, C–666, C–679Walsh, James P., EN–6Walton family, C–558Walton, M., EN–7Walton, Sam, 392, C–557, C–558 to C–559,

C–563, C–564, C–571, C–572n, C–572 toC–573, C–574, C–575, C–579, C–579n

Wambold, Richard, 234Wang Qianwei, EN–7Wan, Michelle D., C–603, C–608Ward, Getahn, C–95nWard, Sara, C–693Warner, M., C–690nWatanabe, Kuniyuki, C–554Waters, J. A., EN–1Waters, Muddy, C–22

Watson, Gregory H., EN–2Webb, Allen P., EN–8Webb, Maynard, C–310Weber, James, 291, EN–5Wehling, Bob, C–542Weir, Tom, C–86n, C–89nWelch, Jack, 234, 274, 323, 392, C–574Welch, Raquel, C–638Weldon, Ellie, C–603 to C–610Wernerfelt, Birger, EN–2Wesley, Pamela, C–295 to C–296Wetlaufer, Suzy, C–509n, EN–8Wheat, A., C–193nWhippy, Liz, C–682White, David, EN–3Whitman, Margaret (Meg), C–296, C–300,

C–303, C–305, C–315, C–316, C–316n,C–317

Wilke, John R., 221Williamson, Peter J., 86, EN–4Williams, Serena, C–281, C–411Williams, Venus, C–281, C–423Wilson, Meena S., EN–8Wilson, Stephen, C–683Winchell, Verne, C–264Wingfield, N., C–691n, C–693nWingfield, Nick, C–316nWinn, Joan, C–185 to C–196Wittenborn, Dirk, C–60nWitter, Coralie, C–230Wojaczek, Katharina, C–417Wolverton, Troy, C–314n

Woodard, Ron, C–618Woods, Tiger, 325, C–423Wooldridge, Bill, EN–1, EN–6Worrell, Dan L., EN–6Wright, Jim, C–639Wysocki, Bernard, Jr., C–576n

Yamaguchi, Roy, C–197Yang, Dori Jones, C–3n, C–6n, C–9n, C–17n,

C–25nYip, George S., EN–1Yoffie, David B., EN–3Yoshino, Hiroyuki, C–409Yother, John Frank, C–163 to C–184Young, Rick, C–243, C–244Young, Shawn, 169

Zack, Michael H., EN–2Zahra, Shaker A., EN–2, EN–4Zander, Joachim, C–360 , C–361, C–367, C–368,

C–369, C–374 to C–375Zeitz, Jochen, C–411, C–412, C–427, C–428,

C–429, C–432Zellner, Wendy, C–557n, C–568n, C–576n,

C–581nZennstrom, Nikas, C–683Zimmerman, Ann, C–576n, C–580n, EN–6Zimmerman, Frederick M., EN–4Zuber, Amy, C–217nZyder, Horst, C–417



Indexes I-25

Entry barriers—Cont.industry environment and, C–261 to

C–262, C–471internal startup and, 238legal and regulatory battles, C–636, C–637

to C–639supply-side fragmentation and, 215virtual businesses, C–174 to C–175

Entry of new competitors, 55–58, 56cost-of-entry test, 238, 239, 247, 251as driving force, 71means of entry, 235

Environmental issuesanti-pollution regulation, C–387 to C–388best practices, C–28case study of EMS program (See

Environmental management systems)“earth-friendly” actions, 305ethics, 289exposure to hazardous substances, 289,

290–291product popularity and, C–70 to C–71, C–72

to C–74social responsibility and, 303, 307, 312

Environmental management systems (EMS), casestudy of, C–665 to C–679

company environmental policy, C–677company history, C–665 to C–666environmentally responsible production,

C–666 to C–667government regulations, C–671, C–671 to

C–673, C–672tindustry practices and, C–667 to

C–669, C–668marketplace advantage and, C–670program development, C–673, C–674 to

C–677, C–677 to C–678, C–678t, C–679tprogram implementation, C–678 to C–679

Environmental mission statement, C–30E-procurement software, 121–122ERP (enterprise resource planning), 123ESOP (employee stock option plan), C–14, C–15Ethical culture approach, 296t, 297–298, 312Ethical failures

“borrowing” equipment, 291bribery (See Bribery)changing approaches and, 298company reputation and, 10–11, 29corporate scandals, 386, C–165 to C–166corrective adjustments following, 396,

397–398government investigation of, C–601 to C–602marketing fraud, 299unethical strategies and behavior, 10–11,

285–289company culture and, 288–289pressure for performance and, 286–288responses to, 299selfish interest, 285–286

Ethical relativism, 289, 290–291, 311Ethical strategy, 10–11Ethical universalism, 289, 291, 311Ethics, 282–313

action agenda for imbedding, 386–387in administering compensation systems,

364–365in benchmarking, 105business ethics, 283–301, 311

approaches to managing, 295, 296t,297–298

Ethics—Cont.business ethics—Cont.

categories of management morality,284–285

in global community, 289–295linking strategy to core values, 299–301reasons for ethical strategies,

298–299, 300test of, 388unethical behavior and, 285–289

codes of ethical conduct, 299in benchmarking, 105corporate culture and, 383, 385, 385t, 386

competitive intelligence and, 78compliance and enforcement, 297, 387,

389–390copyright infringement, C–680 to C–694of direct-to-consumer advertising, C–361displaying ethical integrity, 395–396disregard for values, 24ethical principles, C–15 to C–17leadership in, 395–397in product design, C–157 to C–158role in corporate culture, 383, 385t, 385–387,

386, 387, 400social responsibility and, 301–311, 312–313software programs in, 396strategy and, 283See also Managing ethical conduct

Ethics audits, 396Exchange rate fluctuations, 176–178Exclusive agreements, 220, C–162Executive compensation

linking to social responsibility, 310–311tied to strategy execution, 40–41top-level executives, 364

Exit strategiesin leveraged buyouts, C–434need for, C–532 to C–533

Expansion strategy, C–246 to C–248, C–248,C–249t to C–250t

Experience effects. See Learning-curve effectsExpertise, 7, 89

building, 107obtaining, through outsourcing, 155strategic alliances and, 146in supply chain management, 119technological

aggressive R&D efforts and, 208cross-border strategic alliances and, 192diffusion of, 71–72in emerging industries, 204, 205

transferringcompetitive advantage and, 188in diversification, 251in emerging markets, 198

Export strategies, 180–181External crises

financial, C–620t, C–630 to C–631low-cost provider strategy and, C–636, C–661

to C–664turnaround strategies and, C–620t, C–627,

C–630 to C–631workforce reduction due to, C–627, C–630

External environment. See Business environmentExtreme-value retailing, C–86 to C–101,

C–87, C–88

Facilitiesconsolidating, 214

Facilities—Cont.design and construction of, C–19, C–22,

C–23, C–24evaluation of, C–216expanding, C–90, C–92 to C–93foreign manufacturing facilities, C–349“formula” facilities, 216growth opportunities and, C–57investment in, 222low-cost leadership and, C–571poor maintenance of, C–583, C–590quality of, 360, 361relocating, 123specialty production facilities, C–255, C–256,

C–257, C–258, C–259t to C–260t“topping-out” problem, 210

Fair trade certified products, C–28“Fair trade” prices, 304Fair use doctrine, C–684“Family” work environment, 347Fast-changing markets. See High-velocity marketsFast-exit strategy, 225Fast-followers, 167–168, 171FCPA (Foreign Corrupt Practices Act), 293Feint offensives, 191Fierce rivalry, 55Financially distressed companies, 249Financial objectives, 27, 28

company growth and, C–463 to C–464long- and short-term, C–230objective setting, 41–42

Financial performance, 28, 29portfolio restructuring and, C–472, C–474,

C–476t, C–477tpressures for unethical behavior, 287social responsibility and, 307–308turnaround strategies and, C–634 to

C–635, C–635tFinancial resources

marshaling, 345–346, 366strategic fits in, 263–266unrelated diversification and, 250, 251

Financial strategies, turnaround, C–613 to C–614,C–618 to C–619, C–620t, C–621

Financing, 205First-generation products, 204First-mover advantages

choice of timing, 167–168, 169, 171in emerging industries, 205in global business, C–456in low-cost provider strategy, 120for runner-up firms, 222–223

“Fits,” in strategy execution, 39Five-forces model of competition, 47, 50–68,

51, 83entry of new competitors, 55–58, 56presence of available substitutes, 59, 60profitability and, 67–68rivalry among sellers, 50–55, 52seller-buyer relationships, 64–67supplier-seller relationships, 60–64

Flawed corporate cultures, 370Flexibility, 360Focus

in capability building, 326on core competencies, 154on customers, 222on excellence, 394–395

Focused (market niche) strategies, 116,132–135, 138



I-26 Indexes

Focused (market niche) strategies—Cont.for declining industries, 213differentiation strategy, 133, 134–135of dot-com enterprises, 166examples of, 133, 134extreme-value retailing, C–86 to C–101,

C–87, C–88in fast-changing markets, 209low-cost strategy, 132–133optimum situation for, 134–135risks of, 135“white box” products, C–126 to C–127

Foreign companiesalliances and partnerships with, 145–146,

240–241company cultures of, 372entry into market, C–397, C–398t to C–399t

Foreign Corrupt Practices Act (FCPA), 293Foreign markets, 172–200

cross-country differences and, 175–178in corporate culture, 390in ethical standards, 289–291exchange rate fluctuations and, 176–178host governments and, 178locational advantages, 176

cross-market subsidization and, 189–190direct sales strategy in, C–121 to C–123emerging markets, 195–198, 200

local company strategies, 196–198, 197strategy implications of, 196tailoring products for, 195–196

expansion into, 174as diversification strategy, 240–241market maturity and, 212

global strategic offensives, 191growth potential, C–129multicountry v. global competition, 178–180profit sanctuaries, 189, 190quest for competitive advantage in, 185–189

cross-border coordination and, 188–189cross-border transfers and, 173,

187–188, 199location and, 185–187

strategic alliances in, 180, 191–195, 199–200examples of, 194optimizing, 193–195risks of, 192–193, 194

strategy options for, 180–185, 199choice of strategy, 182, 183, 184, 185examples of, 184export strategies, 180–181franchising strategies, 180, 181–182licensing strategies, 180, 181

Fortify-and-defend strategy, 220, 224–225Fortune magazine, 288, 348Forward channel allies, 106, 107tForward channel value chains, 101Forward integration, 150, 151Fragmentation

in functional organization, 333, 334, 338weak-culture companies, 376

Fragmented industries, 214–217competitive pressures in, C–468 to C–470,

C–468t to C–570tstrategy options for, 216–217supply-side fragmentation, 214–216

“Franchise properties,” C–151, C–161Franchising, C–495 to C–496

international expansion, C–247 to C–248licensing agreements in, C–246

Franchising—Cont.strategy for foreign markets, 180, 181–182

Free fill, C–105 to C–107Freelance businesses, C–187Fringe benefits, 359–360, C–15, C–16Full integration, 150Functional-area strategies, 142, 166–167

in single-business enterprises, 36in strategy-making pyramid, 35, 36

Functional organization structures, 332–334, 343

Geographic coverageless-contested markets, 158limited, 217mergers and acquisitions and, 147multinational diversification and, 275new areas, 205, 209regional hubs, C–412, C–416regional market segmentation, C–242small-town markets, C–87

Geographic expansionlow-cost leadership and, C–561, C–563

to C–564in low-cost provider strategy, C–650, C–652strategy for, C–17 to C–24

employee training and, C–19infrastructure, C–19, C–22, C–23, C–24international expansion, C–18 to C–19

Geographic organizational units, 332, 343, C–484Global alliances, examples of, 194Global companies, 189, 190Global competition, 55, 143

bases of, C–385 to C–387, C–387t, C–388tbusiness ethics and, 289–295, 311

bribes and kickbacks, 291–293, 292t–294tcross-cultural variability, 289–291example of, 291variation in local standards, 294–295

case study of, C–140 to C–162basis of competition, C–150 to C–151customer needs and wants, C–142, C–142t,

C–144 to C–145development costs, C–145 to C–147, C–152industry conditions, C–141t, C–141

to C–155marketing and distribution, C–147 to

C–148, C–148t, C–160, C–160to C–162

product design, C–155, C–157 to C–158strategic alliances, C–158 to C–160,

C–159t, C–162suppliers, C–160technological innovation, C–148 to C–150

diverse markets and, C–422 to C–425by DMNCs, 279domestic companies in, 198dominance in, case study of, C–2 to

C–32, C–3teconomies of scale in, 192industry conditions and, C–273t, C–273 to

C–276, C–274tinternational competition compared, 174multicountry competition compared,

178–180, 199strategies for foreign markets, 180, 182, 183,

184, 185Global competitor, 174, 199Global contest strategy, 191Global Corruption Report (2003), 292, 292t,

293t, 294t

Global industries, market niche strategies within,C–185 to C–196

Globalizationcase study of, C–433 to C–460challenges of, C–446, C–451, C–452t to C–460tas driving force, 69–70

Globalization strategy, C–441, C–441 to C–442,C–443t to C–446t

Globally competitive industries, 179Global market leadership, 173, C–514

case study of, C–2 to C–32, C–3tmergers and acquisitions and, 148strategic alliances and, 144See also Foreign markets

Global marketsbusiness ethics in, 289–295declining industries and, 215diversity within, C–419, C–420t,

C–421, C–421tGlobal scope of DMNCs, 276–277“Glocalization” strategy, C–399 to C–400Government, 292t, 292–293, 293tGovernment policies, 73, 176Government regulation

advertising, C–361copyright protection, C–682, C–684, C–691EMS programs, C–671, C–671 to

C–673, C–672tas entry barrier, 57–58environmental laws, C–387 to C–388of food and beverage products, C–74industry attractiveness and, 256, 256tinvestigations into unethical practices, C–601

to C–602mergers and acquisitions and, 149price regulation, C–466product warning labels, C–364 to C–365regulatory influences as driving force, 73virtual businesses and, C–163 to

C–164, C–175Green Business certification, C–667Growth development leadership, 384Growth drivers, C–140Growth potential

in e-commerce, C–314 to C–317, C–317example of, C–260 to C–261

Growth strategiescase study of, C–42 to C–57globalization and, C–452 to C–453, C–456multi-year plans, C–479 to C–508, C–482

to C–484“next generation” strategic plan, C–288, C–289

to C–291“organic,” C–429, C–432sustaining growth, C–304 to C–310

Growth-via-acquisition strategy, 223Growth via diversification, C–587Guerrilla offensives, 158Guesswork, 204

Harvesting strategy, 228Hazardous substances, 289, 290–291High-velocity change

strategies for, 9adaptive strategy, 206–207, 207, 209offensive strategies, 207, 207–208

unhealthy cultures and, 377High-velocity markets, 206–210, C–471

fast-growing, 53, C–71 to C–79, C–72t, C–73t



Indexes I-27

High-velocity markets—Cont.strategic moves for, 208–210strategic postures for, 206–208, 207

Home-field advantages, 197Horizontal work structure, 336Host governments, 178House brands, C–486Human assets, 90Human resources management, 99“Hybrid” strategies, C–68 to C–69

Immateriality principle, 287Immoral managers, 284, 295, 301Improvement, in Six Sigma process, 352Incentive programs, C–577 to C–578Incumbent firms, 57Independent operating companies. See Business

unitsIndoctrination into corporate culture, 371Industrial services, C–464, C–466Industries

competitive attractiveness of, 67–68declining, 213–214, 215fragmented, 214–217

strategy options for, 216–217supply-side fragmentation in, 214–216

inventing new industry, 148maturing, 210–213, 264means of entry into, 235as targets for unrelated diversification,

C–343, C–352transition to global competition, 179–180

Industry and competitive analysisof external environment (See Business

environment)quantitative strength ratings, 108–111, 110t

Industry attractivenessdiversification and, 255–258relative, 82–83

Industry attractiveness testattractiveness-strength matrix, 256t, 259t,

260–262, 261, 273diversification and, 238, 267

Industry conditionsbrand strategy and, C–238 to C–241buyer demographics and, C–209,

C–210tcopyright infringement and, C–680 to C–694e-commerce, C–294 to C–295entry of new firms and, 58example of, C–31 to C–32financial crises, C–620t, C–630 to C–631in foreign markets, 178growth strategy and, C–211 to C–212parts and services procurement, C–58 to C–69performance relative to, 88rivalry and, 54

Industry consolidation, 211, C–77Industry environment

consolidation pressures, C–486, C–487t toC–489t, C–490, C–491t to C–492t

relative attractiveness of, 82–83strategy options and, 231

Industry growthdemand drivers, C–320 to C–322e-commerce, C–293, C–293tmulti-segment industry, C–319 to C–322,

C–320, C–321Industry growth cycle, C–451Industry growth rate, 70

Industry growth trends, C–333Industry leadership

case study of, C–109 to C–139strategies for leaders, 219–220, 221

Industry life cycle, 68Industry opportunities, 94Industry outlook, 47, 82–83, 84–85Industry position, 231Industry practices, environmental, C–667 to

C–669, C–668Industry profitability, 256, 256tIndustry prospects, 228Industry segments, 179

effects of consolidation on, C–165manufacturing as, C–326, C–327 to C–328mass marketing as, C–322price segments, C–435 to C–436by product categories, C–383, C–385, C–386tservices, products, and components, C–318,

C–322, C–323 to C–324, C–325to C–329

systems design as, C–322, C–325 to C–327technological innovation and, C–329 to C–333technology development as, C–328 to C–329value-added resellers, C–326 to C–327

Industry turmoilchanges in strategy and, C–348 to C–349company growth and, C–343 to C–359effects of mass merchandising, C–346, C–346,

C–347, C–348Industry uncertainty, 256, 256tIndustry value chains, 99

activity chain, C–324global competition and, 198price-cost comparisons, 100–102, 101

Infomercials, C–346, C–346, C–347, C–348Information

accessibility to, C–65monitoring empowered workers, 358–359monitoring rivals, 78–79monitoring strategy execution, 391–392product information, 161sources of, 391–392

Information systemscompetitive advantage and, 356–357instituting, 357–358

Information technology, introducingin bankruptcy avoidance strategy, C–595in corporate restructuring, C–544 to C–545

Initial public offering (IPO), 300, C–249, C–303,C–434 to C–435

Initial strategies, 180–181Innovation, 106

encouraging in employees, 324for industry leaders, 219new products and applications (See Product

innovation)new technology (See Technological innovation)role of corporate culture in, 394–395

Inputs, 61–62, 119Intangible assets, 90Intellectual capital, 91, 324Intellectual property, C–157Intentionally amoral managers, 284, 295Interdisciplinary teams, 333–334, 343Internal environment

evolution of corporate culture and, 372leadership in strategy execution, 39matching strategy to, 231in strategic vision, 19t

Internal operations, 344–367continuous improvement, 349–356information systems

competitive advantage and, 356–357instituting, 357–358

marshaling resources for, 345–346, 366operating systems, 356, 357–359policies and procedures, 346–349, 347, 366rewards and incentives, 359–366, 367

balancing reward and punishment, 362linking to outcomes, 362–366motivational practices, 359–360, 361

Internal ruthlessness, 288–289Internal start-up, 239–240Internal weaknesses, 93International Benchmarking Clearinghouse, 105International competition

direct sales strategy, C–121 to C–123, C–287to C–288, C–289

global competition compared, 174industry growth and, C–219 to C–221, C–220t,

C–221market maturity and, 210–211See also Global competition; Multinational

corporationsInternational competitor, 174, 199International distribution, C–438, C–440International expansion

competition and, C–220t, C–220 to C–221corporate culture and, C–603 to C–610in franchise operations, C–247 to C–248market development, C–309

International management team, C–416International markets, 147

expansion into, C–261, C–564for specialized products, C–392 to C–394,

C–394t, C–395International Organization for Standardization

(ISO)environmental management systems, C–673,

C–677 to C–678, C–678t, C–679tgap analysis for certification, C–674 to C–677pursuit of ISO 14000 certification,

C–672, C–673International trade restrictions, 58Internet

direct-to-end-user sales and marketingapplications for, 122case study of, C–117, C–121 to C–123

as driving force, 69, 70file-sharing services, ethics of, C–680

to C–694online sales and marketing, C–192, C–193in quality initiatives, 355using as distribution channel, 161–166, 171

brick-and-click strategies, 162–163, 164disseminating product information, 161minor distribution channel, 162online enterprises, 163–167

Internet technology applicationsin company growth strategy, C–33 to C–41functional departments and, 333global competition and, C–140information systems, 356–358for manufacturers, 122in maturing markets, 211for new and improved products, 188organizational structure and, 340, 341proprietary, 165reducing overhead costs and, 122



I-28 Indexes

Internet—Cont.revamping value chain and, 121–122

Intrapreneurship, corporate, 33–34Introductory low prices, 125Inventory control

inventory management problems, C–587 toC–588, C–590 to C–591, C–592 to C–593

just-in-time practices, C–120 to C–121outsourcing and, 155perpetual inventory system, C–97stock keeping units (SKUs), C–87,

C–90, C–97Invest-and-expand strategy, 265Investor-oriented companies, C–467IPO (initial public offering), 300, C–249, C–303,

C–434 to C–435IPO-allocation schemes, 300ISO. See International Organization for

Standardization

Joint venturescase study, C–25 to C–26as diversification strategy, 240–241

Just-in-time production schedule, C–48 to C–49, C–55

Kaizen, 351Keiretsu investing, C–547, C–550, C–553Key product attributes, 259, 259tKey resource inputs, 119Key success factors (KSFs), 48, 80–82, 84

common types of, 81tin e-commerce, C–293 to C–294quantitative strength ratings and, 108–109strategic fits in, 266

Key value chain activities, 103–105Kickbacks, 291–293, 292t–294tKSFs. See Key success factors (KSFs)

Labor costs, 69–70Lagging indicators, 29, 42Language barriers, 192Late-movers, 167–168, 169, 171, 206Lawsuits

antitrust suits, C–621, C–639company reputation and, C–579 to C–582

Leadershipcompany growth and, C–461 to C–462corporate restructuring and, C–534 to C–545in diversification strategy, C–513 to C–516in ethics and social responsibility, 395–397by example, 381–382global market leadership, 173

mergers and acquisitions and, 148strategic alliances and, 144See also Foreign markets

growth development leadership, 384in low-cost provider strategy, C–640 to C–644,

C–659 to C–661role in corporate culture, 371, 374, 375, 380,

381, 399role of leader, C–616of strategy execution process, 391–398, 400

constructive pressure, 392–394development of competencies, 395ethics and social responsibility, 395–397focus on excellence, 394–395sources of information, 391–392taking corrective action, 396, 397–398

Leadership—Cont.turnaround strategy and, C–412, C–413

to C–414in use of e-commerce technology, C–125

Leadership development programs, 323, 324,C–260

Leadership skills, C–185 to C–196Leadership strategies, 207, 208, 373Leading indicators, 29, 42Learning curve, 48Learning-curve effects, 48–50, 49t

in emerging industries, 204locational advantages, 186low-cost provider strategy and, 119of multicountry strategy, 182in multinational diversification, 275product standardization and, 175–176

Learning process, 195Legal issues

copyright infringement, C–680 to C–694employment of illegal immigrants, C–580legal and regulatory entry barriers, C–636,

C–637 to C–639low-cost leadership and, C–579 to C–582

Less-developed countries. See Emerging marketsLeverage. See Bargaining powerLeveraged buyouts

brand reputation and, C–381 to C–382customer dissatisfaction and, C–388globalization and, C–434industry turmoil and, C–345 to C–346

Licensing agreements, C–146, C–158in franchising, C–246team sponsorships, C–423

Licensing strategy, 180, 181Lifestyle products, C–427 to C–428, C–470Liquidation of weak businesses, 228Local markets, 192Location, as driver of success, C–228Locational advantages

cooperative partnerships, C–399 to C–400in foreign markets, 176, 185–187, 199

Locational variables, 119, 173, C–59Logistics management, C–426“Long-jump” strategic initiatives, 217, 218Long-term financial objectives, C–230Long-term objectives, 29Low-cost leadership

case study of, C–557 to C–582advertising, C–565company background, C–558 to

C–559, C–560tcompany meetings, C–579compensation and incentives, C–576

to C–578competitive environment and, C–565

to C–566corporate culture, C–572 to C–574customer service, C–571 to C–572, C–574cutting-edge technology, C–566 to C–567distribution activities, C–565, C–570

to C–571employee input, C–574 to C–576employee training, C–578 to C–579facilities, C–571geographic expansion strategy, C–561,

C–563 to C–564legal issues, C–579 to C–582merchandising innovations, C–564

to C–565

Low-cost leadership—Cont.case study of—Cont.

multiple-store formats, C–559 to C–561,C–562t to C–563t

pricing strategy, C–564strategy for, C–559 to C–565strategy implementation, C–566 to C–579supplier-seller relationships, C–568t, C–568

to C–569corporate culture and, 373in declining industries, 214in foreign markets, 174incentives tied to, 363industry leadership, C–109 to C–139keys to achieving, 124–125stay-on-the-offensive strategy for, 219

Low-cost provider strategies, 7, 116, 117–126achieving cost advantage with, 117,

119–124, 136controlling cost drivers, 117, 119–121, 124examples of, 123–124revamping value chain, 121–123

case study of, C–636 to C–664additional strategy elements, C–650, C–652change of leadership, C–659 to C–661compensation scales, C–655core values, C–657corporate culture, C–658cost-cutting practices, C–644 to C–647,

C–646t, C–648t to C–650temployee-first attitude, C–642 to C–643,

C–652 to C–659employee productivity, C–648t to C–649t,

C–657, C–658 to C–659employee training, C–654 to C–655external crises and, C–636, C–661 to C–664financially troubled rivals, C–663 to C–664focus on customer satisfaction, C–647leadership, C–640 to C–644legal and regulatory problems, C–636,

C–637 to C–639management style, C–656 to C–657marketing and promotion, C–647, C–650,

C–651, C–652no-layoff policy, C–656operating performance awards,

C–659, C–660tpromotion policies, C–654 to C–655recruitment and hiring, C–653 to C–654struggle for market position, C–637

to C–639unionization, C–655 to C–656warrior mentality, C–639

example of, 5, 118extreme-value retailing, C–86 to C–101,

C–87, C–88focused (market niche), 132–133in fragmented industries, 216keys to success, 124–125optimum situation for, 125–126pitfalls of, 126

Low-price leadership, C–217 to C–219Low-wage countries, 176Luxury products

brand portfolio of, C–435 to C–436, C–436brand positioning, C–424diversification into, C–509 to C–531,

C–511t, C–512parts and services procurement, C–58 to C–69See also Related diversification, example



Indexes I-29

Macroenvironment, 45–46, 47Mail order sales, C–27Make-or-buy issue, 62–63Malcolm Baldrige National Quality

Award, 348Management

action agenda for (See Action agenda)human resources management, 99leadership of strategy execution process,

391–398, 400constructive pressure, 392–394development of competencies, 395ethics and social responsibility, 395–397focus on excellence, 394–395sources of information, 391–392taking corrective action, 396, 397–398

professional, C–296, C–300, C–498quality of, 14

Management by walking around (MBWA), 392, C–640

Management companies, for luxury products,C–60, C–61

Management morality, 284–285, 311Management philosophy, national culture

and, C–550Management style, C–640 to C–644, C–656

to C–657Management team, 341

e-commerce venture, C–65, C–66international, C–416staffing, 318, 322, 323

Management training, C–578Managerial activities, 245Managerial capabilities, 265–266Managerial decisions, 121Managerial depth, 266Managerial practices, 393Managerial requirements, 252–253Managerial skills, 317–318Managerial traits, 326–327Managers

categories of morality, 284–285, 311amoral, 284–285, 295, 297, 301immoral, 284, 295, 301intentionally amoral, 284, 295moral, 284unintentionally amoral, 284–285, 295

decision-making and, 336“empire-builders,” 376–377forming winning strategies, 13MBWA and, 392“relationship managers,” 338–339role in strategy crafting/execution, 33senior, lead responsibility of, 40strategy-related roles, 34tasks in strategy execution, 320, 319–321

“Managing by the numbers,” 252, 358Managing ethical conduct, 295, 296t,

297–298, 312changing approaches to, 298compliance approach, 297damage control approach, 295, 297ethical culture approach, 297–298non-issue approach, 295

Manufacturersof clone products, 132–133Internet applications for, 122of luxury products, C–60power over retailers, 61value chain innovation by, 211

Manufacturing activitiesbuild-to-order, 162–163, C–118 to

C–119, C–119differentiation strategy and, 128foreign facilities, C–349as industry segment, C–326, C–327 to C–328outsourced, C–104strategic fits in, 244, 263superpremium products, C–496vertically integrated, C–258, C–260

Manufacturing costs, 131, 176, 185–186Manufacturing economies, 119Manufacturing execution systems (MES)

software, 123Manufacturing process innovation, 71Manufacturing-related KSFs, 81tManufacturing share, worldwide, 186Marginal products, pruning, 211Market(s)

as competitive battlefield, 50fast-changing (See High-velocity markets)foreign (See Foreign markets)mature, 210–211multinational diversification and, 275–279strategies and, 3–4

Market challengers, 221Market conditions

turnaround strategy and, C–419, C–420t,C–421, C–421t

virtual businesses, C–174Market demand, 214–215Market dominance

competitive rivalry for, C–142, C–352to C–353

sustaining, C–303 to C–310Market growth, 175, 270, C–129t, C–129

to C–130Market growth potential, C–89Market growth rate, 49tMarketing activities

differentiation strategy and, 128in direct sales strategy, C–117, C–121

to C–123global competition and, C–160, C–160

to C–161grassroots marketing efforts, C–251 to C–252improvement of dealerships, C–389incentives, 364industry turmoil and, C–351, C–352innovation in, 71, 165in low-cost provider strategy, C–637 to C–639,

C–647, C–650, C–651, C–652market segmentation for, C–240 to C–241product placement, C–411 to C–412, C–419strategic fits in, 244–245team sponsorships, C–422, C–423,

C–424, C–427in turnaround strategy, C–411 to

C–412, C–419for value-added products, C–49, C–54 to

C–56, C–56tvalue of ISO 14000 certification, C–679

Marketing campaigns, C–613Marketing costs, C–147 to C–148Marketing fraud, 299Marketing-related KSFs, 81tMarketing research, C–353, C–354, C–355,

C–356 to C–359Marketing research data, 162Marketing strategy, C–204 to C–205

Market leaders, 159Market niche, targeting, 205, C–185 to C–196Market niche strategies. See Focused strategiesMarket opportunities, 97

copyright infringement and, C–693 to C–694, C–694

identifying, 94, 95tMarket-penetration curve, 168Market position, 48, 75–77

adding new businesses and, 270in best-cost provider strategy, 131brick-and-click strategy for, 163competitive strategy and, 116, 116evaluating, 77proprietary Internet applications and, 165rivalry and, 54strategic group mapping of, 75–77, 76, 84strategic objectives and, 29strategy evaluation and, 87

Market segmentationfor marketing purposes, C–240 to C–241sales revenue and, C–403

Market segments, 158, 213changes in, C–47competition within, C–496 to C–497downturns in, C–474 to C–475, C–478entry into new segment, C–126 to C–127,

C–360 to C–375product lines and, C–416, C–419

Market shareadvertising policies and, C–365 to C–366competition for, 210diminishing, C–137, C–138mergers and acquisitions and, 147slow-exit strategy and, 228small, 222

Market size, 49t, 255, 256tMarket visibility, 151Mass marketing, C–322Mass media advertising, 222, 224Mass merchandising, C–346, C–346,

C–347, C–348Maturing industries, 210–213

cash cows in, 264industry changes and, 210–211pitfalls of, 212–213positioning for, C–77strategic moves for, 211–212

MBWA (management by walking around),392, C–640

Measurementof change in corporate culture, 384of objectives, 27in Six Sigma process, 352

“Medium-jump” strategic initiatives, 217, 218Merchandising strategies

altering product mix, C–90 to C–91, C–96innovation, C–564 to C–565mass merchandising, C–346, C–346,

C–347, C–348Mergers and acquisitions, 146–149, 170

acquisition strategy, C–152capability building and, 327company growth and, C–461conflict in, C–131 to C–135, C–133tconsolidations, C–164 to C–165, C–165tdefined, 146distribution and, C–45 to C–47, C–46in diversification, 238, 239examples of, 148, 149, C–493 to C–506



I-30 Indexes

Mergers and acquisitions—Cont.in globalization strategy, C–436 to C–437as growth strategy, C–90market maturity and, 211, 212in multi-year growth plan, C–479 to C–508,

C–482 to C–484overpriced, C–490, C–493portfolio restructuring, C–472, C–473tquestionable, C–527 to C–528restructuring and, 273by runner-up firms, 222unrelated diversification, 248–249, 270

MES (manufacturing execution systems)software, 123

Mission statements, 20–21, C–17, C–17environmental, C–30example of, 463, C–438, C–439, C–462product, economic, and social, C–497

Moderate rivalry, 55Monetary rewards, 359, 361Monitoring and tracking

of empowered workers, 358–359of rivals, 78–79of strategy execution, 391–392

Moral compass, 283, 311Morality, 305–306Moral managers, 284Motivation

corporate culture and, 390results-oriented climate and, 393in strategy execution, 39

“Mover-and-shaker” offensives, 222–223Multibusiness companies, 34, 35, 36–37Multicountry companies, 189, 190Multicountry competition, 178–180, 199Multicountry strategy, 180, 182, 183, 184, 185Multifaceted offensive strategies, 157–158Multinational competition, C–442,

C–446, C–447tMultinational competitor, 174, 199Multinational corporations

enforcing ethical standards, 389–390incentives, 360, 365, 390international expansion, C–18 to C–19post-diversification strategies for, 269,

275–279appeal of, 275, 277–279combined effects of, 277global scope of, 276–277

strategy-culture fit in, 390–391workforce diversity in, 304, 305

Multinational cultures, 372Multiple-store formats, C–559 to C–561, C–562t

to C–563tMultiple strategy horizons, 218–219Muscle-flexing strategy, 220Mutual benefit, 193–194Mutual trust, 193

Name-brand products, C–490Narrowly diversified companies, 253Nepotism, 290Net competitive advantage, 109Net competitive disadvantage, 109New businesses, 58New business models, 198New competitors, 55–58, 56New industries, 215New markets, 204New product categories, 147

New products. See Product innovationNext-generation products, C–146 to

C–147, C–150Nine-cell matrix, 256t, 259t, 260–262, 261“No excuses” standard, 365No-frills service, C–646No-layoff policy, C–656Non-issue approach, 295, 296t, 312Nonmonetary rewards, 365Nonprofit enterprises, 237Nonunion workforce

controlling costs and, 118, 119corporate culture and, C–498union pressures and, C–580 to C–581,

C–582“Not-invented-here” mindset, 376, 377–378“Numbers game,” 287

Objectives, 26–32examples of, 28measurement and, 26–27

Objective settingbalanced scorecard approach to, 27–32

example of, 30long- and short-term objectives, 29strategic intent and, 29–31as team effort, 31top-down objective setting, 31–32

financial and strategic, 41–42OECD (Organization for Economic Cooperation

and Development), 293, 294tOffensive strategies, 4, 155–159, 170

basis for attack, 159choosing target of, 159against competitor strengths, 156–157global, 191for high-velocity change, 207, 207–208predatory tactics, C–396 to C–397, C–639for runner-up firms, 222–223time needed for, 155–156turnaround strategy, 224types of, 156–159

On-site customer services, C–124Operating strategies

in single-business enterprises, 36–37in strategy-making pyramid, 35, 36

Operating systems, 356–359information and controls, 357–358monitoring empowered workers, 358–359in strategy execution, 38

Operations, in value chain, 99Opportunity, 82–83Order fulfillment, 166, 332, 357, C–104Organic growth strategy, C–69, C–429, C–432Organizational agility, 209–210, 223, 229Organizational assets, 90Organizational beliefs, 463, C–462Organizational control. See ControlOrganizational learning, 39–40

competitive advantage and, 107See also Learning-curve effects

Organizational units. See Business unitsOrganization building, 321, 321–322,

341–342core competencies and competitive

capabilities, 322, 324–328staffing, 321, 322–324structuring organization and work, 322,

328–340, 329Organization design, 340

Organization for Economic Cooperation andDevelopment (OECD), 293, 294t

Organization members, 24, 317–318Organization structure

ad hoc forms, 394diversified company, C–490dual-headquarters company, C–482 to

C–484, C–486example of, C–464, C–465, C–466Internet technology applications and, 340, 341modification to fit strategy, 331–332process-complete departments, 332, 343role of managers in strategy execution, 320,

319–321strategy-critical activities in, 332–334strategy execution and, 328–340, 329, 342–343

alliances and collaboration, 338–339cross-unit coordination, 337–338, 339delegation of authority, 334–337, 335tstrategy-critical activities, 331–334structuring work effort, 339–340value chain activities, 328–331

streamlining, 118, 340–341turnaround strategies, C–593 to C–594“virtualized,” C–412, C–416

Outbound logistics, differentiation strategyand, 128

Outer-ring influences, 45–46, 47Outsourcing, 106, 170

advantages of, 120, 153–155capability building and, 327for declining industries, 214disadvantages of, 155in fast-changing markets, 209manufacturing operations, C–104order fulfillment, 166in turnaround strategy, C–426of value chain activities, 328–331

benefits of, 330excessive, dangers of, 331merits of partnering, 330–331

vertical integration abandoned for, C–131Overhead costs, 122Oversight, 40

Packaging and warehousing services, C–440Partial integration, 150Partnerships, C–191, C–198, C–207Patents, 220Patron-oriented companies, C–467Pay-for-performance link, 287Payoff size, 55Peer evaluation, 359Peer pressure

in corporate culture, 371, 373–374ethical standards and, 297–298, 386as incentive, 297–298

“People-first” workforce diversity strategy, 305Perceived value, 129, 130, C–451Perennial runners-up, 222Performance

boosting, 235–236evaluating, 87–89, 88role of strategy in, 12sharpening, 325, 326

Performance improvement, C–230Performance indicators

information systems for tracking, 357–358Six Sigma defect rate, 355, 363

Performance measurement, 39–40, 42–43



Indexes I-31

Performance-oriented environment, 362Performance outcomes, linking rewards to,

362–366in compensation systems, 365example of, 363importance of results, 364in multinational enterprises, 366

Performance targets, 26business model and, C–67 to C–69, C–68in declining industries, 213heavy pressure to meet, 286–288linking to compensation systems, 364–365social, 310–311in strategy execution, 318

Perks and privileges, 41, 359–360Personal gain, 285–286Philanthropy, 302, 303, 310, 312Physical assets, 89Piecework incentive plans, 361, 363Planning

enterprise resource planning, 123outlining strategic action plan, 232, 232twritten strategic plan, 37–38

Policies and procedureschanging problem cultures and, 381in strategy execution, 346–349, 347, 366

Policy manual, 347–348Political factors, 256, 256tPolitical lobbying, 387Politicized internal environment, 376–378Portfolio restructuring, C–472, C–473t, C–474,

C–475t, C–476tbankruptcy and, C–591 to C–592divestitures, C–472, C–473t, C–479,

C–480, C–506financial performance and, C–472, C–474,

C–476t, C–477tluxury products, C–528mergers and acquisitions, C–472, C–473t

Post-diversification strategies, 269, 269–279,280–281

broadening business base, 270, 271divestiture strategies, 269, 271–273for multinational corporations, 275–279

appeal of, 275, 277–279combined effects of, 277global scope of, 276–277

restructuring, 273–275Potential driving forces, 73Preemptive strikes, 158–159Prepay systems (fraud), C–165Price competition

extreme-value retailing, C–86 to C–101,C–87, C–88

“fair trade” prices, 304global, C–143 to C–145, C–147tguerilla offensives, 158offensive strategies, 156–157See also Low-cost provider strategies

Price-cost comparisons, 98–108, 112–113benchmarking costs of key value chain

activities, 103–105industry value chains, 99, 100–102, 101kinds of value chains, 100measuring cost competitiveness, 102t,

102–103remedying cost disadvantage, 106, 107ttranslating performance into competitive

advantage, 106–108, 108value chain concept, 98–99, 99

Price cuttingcare in, 230in emerging industries, 206low-cost leadership and, C–564low-cost provider strategy and, 125overly aggressive, 126by runner-up firms, 222as turnaround strategy, C–596

Price premiums, 130Prices, C–228, C–466Price segment, C–240 to C–241Pricing strategy, C–564Primary value chain activities, 98, 99Private-label products, 224, C–486Proactive ethics, 10Proactive (intended) strategy, 8–9, 8, 13–14, 209Problem cultures, changing, 379–381, 380, 399Process-complete departments, 332, 333,

338, 343Process reengineering, 354Procurement, 121–122, 387

of parts and services, C–58 to C–69business model for, C–63 to C–65emerging competitors, C–67identifying key competitors, C–65 to C–67management team, C–65, C–66procurement process, C–60 to C–62,

C–61, C–62strategic options, C–67 to C–69, C–68via e-commerce site, C–62 to C–63, C–64

in turnaround strategy, C–426Product(s)

alternative product lines, C–404 to C–405alternative uses for, C–360 to C–375banned products, 291broad v. narrow offerings, 165–166clone products, 132–133customization v. standardization, 173,

175–176, 198customized, C–383, C–385decision to remove or rename, C–368 to

C–369, C–371t, C–372tdiversification and, 237as driver of success, C–228first-generation, 204for foreign markets, 195–196launching, C–401 to C–403, C–402,

C–403, C–405marginal, pruning, 211, 214new products (See Product innovation)new user applications for

in emerging industries, 205in mature markets, 210by runner-up firms, 223

order fulfillment issue, 166oversupply of, C–456poor quality of, C–378, C–381specialty products, C–31 to C–32, C–391

to C–392substitute products, 59, 60value-added, C–42 to C–47

Product attributes, 178Product boycotts, 306Product customization

for emerging markets, 195–196production/distribution costs and, 175standardization contrasted, 173, 175–176, 198

Product designfor foreign markets, 175, 196for global competition, C–155, C–157 to C–158

Product design—Cont.revamping value chain and, 122

Product developmentbusiness results and, C–287, C–288costs of, C–145 to C–147, C–152formal control processes, C–151 to C–152

Product differentiation, 49t, 125, C–403Product enhancements, C–622Product information, 161Product innovation, 49t

award-winning, C–48, C–54case study, C–24 to C–27competition and, C–77 to C–79corporate culture and, 373, 377in corporate restructuring, C–544customer concerns about, 204customer preferences and, C–216, C–219customer requirements and, C–216, C–350

to C–351differentiation strategies based on, 213in distinctive-image strategy, 224diversification and, 271as driving force, 70–71in fast-changing markets, 209as fortify-and-defend strategy, 220functional organization and, 332global competition and, C–148Internet technology applications for, 188low-cost leadership and, C–125 to C–126luxury products, C–523 to C–524as offensive strategy, 158slowed, 210specialty products, C–274 to C–275in stagnant industries, 215by startup businesses, C–102 to C–103, C–103

Production activitiesconsolidation of, C–465 to C–466,

C–466, C–467environmental impacts of, C–668, C–668

to C–669just-in-time schedule, C–48 to C–49, C–55quality control in, C–28 to C–29, C–524

to C–525for specialty (luxury) products, C–60store operations, C–255, C–256, C–257,

C–258, C–259t to C–260tin value-added industries, C–42 to C–43

Production base, 180, 181Production capacity, 49t, 220, C–394 to C–395Production costs, 175, 244Production procedures, 145Productivity

in low-cost provider strategy, C–648t toC–649t, C–657, C–658 to C–659

turnaround strategies, C–592Product mix, C–48, C–109 to C–111Product packaging, C–71Product performance, 128, 230Product placement, C–49, C–54 to C–55, C–85Product portfolio

in brand strategy, C–237changes in, C–427 to C–428developing for mail-order, C–190single-product business, C–252, C–252,

C–253t, C–254, C–254 to C–255turnaround strategy and, C–416, C–418 to

C–419, C–419Product promotion, C–146, C–392 to C–393Product quality, C–252, C–252, C–253t, C–254,

C–254 to C–255



I-32 Indexes

Product recalls, C–48, C–50t to C–53tProduct standardization

buyer preferences for, 72customization contrasted, 173, 175–176, 198in low-cost provider strategy, 119, C–644low-cost provider strategy and, 125revamping value chain and, 123rivalry and, 54

Product tie-ins, C–204 to C–205Product type specialization, 216Product warning labels, C–364 to C–365Profit(s), 20–21, 310Profitability

attention to, C–642in direct-to-end-user sales, C–128diversification and, 247, 248, 251executive compensation and, 364globalization strategy and, C–441, C–441 to

C–442, C–443t to C–446tindustry attractiveness and, 256, 256tmarket maturity and, 211relative, 259t, 260strength of five competitive forces and, 67–68threats to future profitability, 94

Profit margin, 117, 162, 164Profit potential, 77Profit sanctuaries, 189, 190, 278Profit-sharing plan, C–577Projected growth rate, 255, 256tPromotion, as incentive, 360Promotional activities, 158

as driver of success, C–228in low-cost provider strategy, C–655no-promotion policies, C–365 to C–366

Proprietary knowledge, 204Public opinion, adverse, 220, 221, 298, 299Public relations

to block company acquisition, C–498 to C–499marketing strategy and, C–360 to C–375value of ISO 14000 certification, C–679

Purchasing, 262–263, 278, C–27 to C–28

Qualitycustomer focus on, C–218 to C–219luxury products, C–522 to C–523poor-quality products, C–378, C–381striving for excellence, C–574

Quality controlin build-to-order manufacturing, C–119international franchising and, 181luxury products, C–524 to C–525outsourcing and, 153in production process, C–524 to C–525strategic alliances and, 145work environment and, C–603 to C–610

Quality improvementcorporate culture and, 373, 395differentiation strategies based on, 213, 230functional departments and, 333by runner-up firms, 213in turnaround strategy, C–614, C–616 to

C–618, C–621 to C–623Quantitative evaluation of strategy, 88–89Quantitative strength ratings, 108–111, 110t, 113Quick-response capability, 208

“Rank and yank” evaluations, 288Rapid company growth

case study, C–2 to C–32, C–91 to C–93,C–92t, C–93t

Rapid company growth—Cont.corporate culture and, 372growth-sustaining strategies, 217–219, 218leadership and, C–514 to C–516, C–517

to C–518risks of multiple strategy horizons, 218–219staffing and, 322by startup businesses, C–103 to C–104sustaining, 217–219, 218

Rapid-growth strategies, 236Raw materials, 123, 205Reactive (adaptive) strategy

high-velocity change and, 206–207, 207, 209nature of, 8–9, 8

Real-time information systems, 358Reclamations, in retail sales, C–107Recruitment and selection, 322–324

ethics and values in, 387in low-cost provider strategy, C–653role in corporate culture, 371, 381to stimulate innovation, C–484, C–486work environment and, C–608

Regional firms. See Domestic companiesRegulatory factors, 256, 256tRelated businesses, 241, 242Related diversification, 241–247, 243, 279–280

company growth and, C–197 to C–202, C–198to C–201

focus on core businesses and, C–481 toC–482, C–485t

in fragmented industry, C–461 to C–478competitive advantage and, 245–247

cautions regarding, 247economies of scope, 246–247shareholder value, 247

cross-business strategic fits, 236, 242–245administrative, 245in distribution, 244in manufacturing, 244R&D and technology, 243in sales and marketing, 244–245strategic analysis of, 262–263, 264, 271supply chain activities, 243–244

cross-unit coordination and, 337–338, 339example: luxury products

acquisitions and divestitures, C–517to C–518

brand image and, C–524, C–525corporate strategy for, C–522 to C–526global economy and, C–527 to C–529,

C–528, C–529innovation, C–523 to C–524leadership, C–513 to C–516quality control, C–524 to C–525rapid company growth, C–514 to C–516,

C–517 to C–518risk tolerance, C–525 to C–526selective retailing and, C–521,

C–522, C–528shareholder value and, C–516, C–519,

C–520 to C–527strategic fits, C–526 to C–527

“Relationship managers,” 338–339Relative costs, 258–259, 259tRelative market share, 258, 259tRelative profitability, 259t, 260Religion, 294Relocating facilities, 123Reputation. See Brand reputation; Company

reputation

Research and development (R&D)business strategy for, C–127collaboration in, 278differentiation strategy and, 127, 128progressive investment in, 208related diversification and, C–526 to C–527strategic fits in, 243, 337turnaround strategy and, C–425t, C–425

to C–426in value chain, 99

Resistance to changecommunicating strategic vision and, 25in corporate culture, 380–381, 383hazards of, C–532 to C–533hostility, 376in work practices, 346

Resource allocation, 229, 267Resource depth, 266Resource disadvantages, 57Resource fits, 263–266

cautions concerning, 266competitive and managerial resources,

265–266financial resources, 263–265

Resource requirements, 255, 256tResources

analyzing, 86–113financial (See Financial resources)marshaling, 345–346, 366transferring, 277

Resource strengthscombinations of, 93competitive power of, 92–93as cornerstone of strategy, 97cross-border markets and, 198diversification and, 242flexibility and adaptability, 209–210identifying, 89–93, 95tlocational advantages, 186

Resource strength strategy, 7Resource weaknesses

identifying, 93–94, 95toffensive strategies and, 157

Restructuring, 269, 273–275, C–412Restructuring charges, 287Results, effectiveness of strategy and, 88Retail sales, 61, 356–357

concept stores, C–429control of retail channels, C–515, C–522distribution issues, C–75 to C–76extreme-value retailing, C–86 to C–101,

C–87, C–88fixed-price, C–100global competition in, C–140 to C–162low-cost leadership, C–557 to C–582profits from slotting fees, C–104 to

C–108, C–108tselective retailing, C–521, C–522, C–528in turnaround strategy, C–429, C–430t

to C–432tRetaliation, 160, 230Retrenchment, 225, 271–273Revenue-cost-profit economics, 12Revenue-increasing turnaround strategy, 226Rewards and incentives, 359–366, 367

balancing reward and punishment, 362compensation and incentives, C–577 to C–578as culture-changing activities, C–624C–625linking to performance outcomes, 362–366

designing compensation systems, 364–365



Indexes I-33

Rewards and incentives—Cont.linking to performance outcomes—Cont.

example of, 363importance of results, 364in multinational enterprises, 366

low-cost leadership and, C–576 to C–578motivational practices, 359–360, 361operating excellence and, 394quality improvement and, C–621 to

C–622, C–623results-oriented climate and, 393reward programs, C–577 to C–578role in corporate culture, 371, 381in strategy execution, 39in turnaround strategies, C–594unethical practices, C–601 to C–602

Risk-avoiding companies, 4, 377Rivalry. See Competitive rivalryRivals. See Competitive rivalsRonald McDonald House program, 303Royalties, C–146 to C–147, C–149, C–248“Rules bending,” 390Runner-up firms, 221–224

obstacles for, 222offensive strategies against, 159strategic approaches for

content follower strategy, 224distinctive-image strategy, 224growth via acquisition, 223offensive strategies, 222–223specialist strategy, 223–224superior product strategy, 224vacant-niche strategy, 223

Salesauction sales, C–292t, to C–292 to C–317custom orders via Internet, 163dealership support, C–402 to C–403deceleration in growth of, C–481differentiation strategy and, 128direct sales

case study of, C–267 to C–291low-cost leadership and, C–117, C–121

to C–123ethical standards in, 387improvement of dealerships, C–389incentives, 364Internet-based tracking, 123mail order, C–27to present customers, 212specialty sales, C–26 to C–27store ambiance and, C–24strategic fits in, 244–245strategies for increasing, C–282, C–284value-added products, C–49, C–54 to C–56t

Sarbanes-Oxley Act of 2002, 298Seasonal factors, 256, 256t, 270Securities and Exchange Commission, 286Security issues, in virtual businesses, C–173Selective retailing, C–521, C–522, C–528Selfish interests, 285–286Self-managed teams, 360, 361Seller-buyer partnerships, 67Seller-buyer relationships, 64–67

copyright infringement and, C–693 to C–694customer relationship management, C–526

Sellerse-commerce

business processes, C–300 to C–301demographics, C–294 to C–295

Sellers—Cont.in foreign markets, 178

Seller-supplier partnershipsin build-to-order manufacturing, C–119

to C–120collaborative, 331competitive pressures and, 63–64

Selling businesses, 272, 273Senior executives. See Top-level executivesSenior managers, 40Service emphasis, 210, 373Shareholder interests, 40–41

ethical behavior and, 287–288social responsibility and, 307–308

Shareholders, 375, C–93Shareholder value

diversification and, 238related diversification, 247unrelated diversification, 251–252

divestiture and, 272related diversification and, C–516, C–519,

C–520 to C–527in single-product business, C–245social responsibility and, 310

“Short-jump” strategic initiatives, 217, 218“Short pay” policy, 348Short-term objectives, 29, 206, C–230Short-term strategic alliances, 195Sideline businesses, 229Single-business enterprises

competition against, C–442, C–446, C–448tto C–450t

strategy for (See Business strategy)strategy-making pyramid in, 36–37success of, 236–237

Single-product businesses, C–245 to C–266SIRFs (special item request forms),

C–104, C–107Situational leadership, C–461 to C–462Situation-driven strategies, 175, 199Six Sigma defect rates, 355, 363Six Sigma quality control, 351–354, 366–367

commitment to, 370DMADV process, 351DMAIC process

components of, 351–352cost-cutting and, 353–354example of, 352–353

Skills, 89, 145, 152, 263Skills-related KSFs, 81tSKUs (stock keeping units), C–87, C–90, C–97Slogans, 24–25Slotting fees, C–75 to C–76, C–104 to C–108,

C–108t, C–486Slow-exit strategy, 225, 228–229Slow-growing markets, 53Small businesses, hostile environment for, C–104

to C–108Small-share firms. See Runner-up firmsSocial changes, 73Social contract, 306Social factors, 256, 256t, C–187, C–189Social responsibility, 301–311

business case for, 306–308, 312–313case study of strategy for, C–29 to C–30community involvement, C–209in company culture, C–494, C–497 to C–499“do-good” executives and, 302, 308–309leading initiatives in, 396–397linking strategy with, 302, 304–305

Social responsibility—Cont.linking to executive compensation, 310–311literacy programs, C–89meaning of, 302, 302–304moral case for, 305–306product safety issues, C–360 to C–375shareholder value and, 310

Sociological forces, 370–371Sources of revenue, in franchising, C–225,

C–226t, C–227 to C–228Special item request forms (SIRFs),

C–104, C–107Specialization strategy, 209, 223–224Specialty retailing, C–515Spending, 220Spinning off unwanted businesses, 272–273,

C–633 to C–634Splitting diversified companies, 274Staffing, 342

company growth and, C–193 to C–195,C–194, C–351

employee recruitment and retention, 322–324management team, 318, 322, 323, 341sales representatives, C–284 to C–286

Stagnant industries, 213–214, 215Stakeholder interests, 40–41, 378Standardized products. See Product

standardizationStar brands, C–509Star businesses, 265Start-up enterprises

distribution problems and, C–102 to C–108in e-commerce, C–295 to C–296parts and services procurement, C–58

to C–69specialty products, C–185 to C–196virtual businesses, C–175

“Statement on Corporate Responsibility,” 301Statistical data, 257Stay-on-the-offensive strategy, 219Stock awards, as incentive, 361Stock keeping units (SKUs), C–87, C–90, C–97Stock option plan, C–577Stock purchase plan, C–14 to C–15, C–577Stories, corporate culture and, 371, 381Straight-percentage market share, 258Strategic action plan, outlining, 232, 232tStrategic actions, 140–171, 142

aggressive, 52–55, 126, 208corrective action, 396, 397–398culture-changing actions

changing problem cultures, 380–381substantive, 382–383, 384symbolic, 381–382

defensive strategies (See Defensive strategies)“earth-friendly,” 305functional-area strategies, 142, 166–167Internet strategies, 161–166, 171

brick-and-click strategies, 162–163, 164disseminating product information, 161as minor distribution channel, 162online enterprises, 163–167

mergers and acquisitions, 146–149offensive strategies, 155–159

basis for attack, 159choosing target of, 159types of, 156–159

outsourcing strategiesadvantages of, 153–155disadvantages of, 155



I-34 Indexes

Strategic actions—Cont.strategic alliances, 141, 143–146

dangers of relying on, 146with foreign companies, 145–146pervasive use of, 143–144unstable, 146value of, 144–145

timing of, 167–168, 212–213vertical integration, 150–152

backward, 150–151forward, 150pros and cons of, 152strategic disadvantages of, 151–152

See also Action agendaStrategic alliances, 90

business model and, C–68changing, C–532 to C–533collaborative partnerships and, 141,

143–146, 170dangers of relying on, 146with foreign companies, 145–146pervasive use of, 143–144picking good partners, 193unstable, 146value of, 144–145

in competitive strength test, 259, 259tas diversification strategy, 240–241in emerging industries, 205in fast-changing markets, 209with foreign companies, 145–146, 240–241in foreign markets, 180, 191–195, 199–200

culture and lifestyle issues, C–546C–556examples of, 194optimizing, 193–195risks of, 192–193, 194

global, examples of, 194organizational bridge-building, 338–339with outside constituencies, 338–339of runner-up firms, 223in turnaround strategy, C–429, C–432,

C–619, C–621Strategic alternatives. See Strategy optionsStrategic analysis

competitive strength assessment, 108–111,110t, 113

price-cost comparisons, 98–108, 112–113of resources and competitive position,

86–113in Six Sigma process, 352, 354SWOT analysis, 89–98, 112

Strategic analysis of diversification,254–268, 280

business-unit competitive strength, 258–262calculating scores, 258–260, 259tinterpreting scores, 260nine-cell matrix, 256t, 259t, 260–262, 261

crafting new strategic moves, 267–269cross-business strategic fits, 262–263, 264industry attractiveness, 255–258

calculating scores, 255–257, 256tinterpreting scores, 257–258

performance prospects, 266–267, 268resource fits, 263–266

cautions concerning, 266competitive and managerial, 265–266financial, 263–265

Strategic balance sheet, 94Strategic choices, 121Strategic compromise, error of, 212Strategic dangers, 146

Strategic fits, 241, 243analysis of, 262–263, 264in competitive strength test, 259, 259tin decentralized organization, 337individual business units, C–344 to C–345in related diversification, 236, 242–245

administrative, 245competitive advantage and, 245–247in distribution, 244in manufacturing, 244R&D and technology, 243, C–526 to C–527in sales and marketing, 244–245supply chain activities, 243–244

restructuring and, 273–274unrelated diversification and, 248

Strategic group, 75Strategic group mapping, 75–77, 76, 84Strategic inflection points, 25, 26Strategic initiatives

implications of SWOT analysis for, 97for rapid-growth companies, 217–218, 218rivalry and, 55

Strategic intent, 29–31Strategic issues, “worry list” of, 108–111,

110t, 113Strategic mistakes

in declining industries, 214in maturing industries, 212–213

Strategic objectivescompany growth and, C–463 to C–464financial objectives, 27, 28objective setting, 41–42

Strategic performance, 28, 29Strategic plan, 43

implementing, 37–38“next generation” plan, C–288, C–289

to C–291Strategic Planning Institute’s Council on

Benchmarking, 105Strategic principles, C–236tStrategic vision, 17–26, 19t–21t, 41

example of, C–281 to C–282, C–283linking with company values, 21–24mission statement compared, 20–21used as incentive, 360See also Communicating strategic vision

Strategy, 2–15business model and, 11, 12, 15changes in

continuous improvement and, 348–349industry turmoil and, C–348 to C–349

devising, 235–236effectiveness of, 87–89, 88, 112for emerging markets, 196ethics and (See Ethics)evolution of, 9good management and, 14importance of, 13–14, 15key components of, 87, 88link with driving forces, 74for low-cost leadership, C–559 to C–565matching to all situations, 230–232, 232tnature of, 3–11, 15

competitive advantage and, 5–7ethics and, 10–11example of, 5identifying, 4, 6proactive and reactive, 8–9, 8

pitfalls in executing acquisitions (See Mergersand acquisitions)

Strategy—Cont.quality of strategic efforts, 230social responsibility and (See Social

responsibility)in strategy-making pyramid, 34, 35tailoring to circumstances, 202–232ten commandments for, 229–230winning strategy, 11–13, 15

Strategy crafting, 38–39, 42, 232Strategy-critical activities, 331–334

dangers of outsourcing, 331functional organization structures and,

332–334as organizational building blocks, 332performing internally, 329policies and procedures, 347

Strategy-culture conflict, 374, 375–376Strategy-culture fit, 375, 379–383

changing problem culture, 379–381, 380in multinational and global companies,

390–391through substantive actions, 382–383, 384through symbolic actions, 381–382

Strategy execution, 316–343action agenda (See Action agenda)business results and, C–284 to C–288continuous improvement programs, 349–356core competencies and competitive

capabilities, 324–328, 342competitive advantage and, 327–328role of employee training in, 328three stage development of, 324–328

corporate culture and (See Corporate culture)framework for, 318–319, 341future directions in, 340–341good management and, 14implementation, 38–39

failure of, C–586t, C–588 to C–591objective setting, 42

leadership of, 391–398, 400constructive pressure, 392–394development of competencies, 395ethics and social responsibility, 395–397focus on excellence, 394–395sources of information, 391–392taking corrective action, 396, 397–398

managing internal operations (See Internaloperations)

matching structure to strategy, 328–340, 329,342–343

alliances and collaboration, 338–339cross-unit coordination, 337–338, 339delegation of authority, 334–337, 335tstrategy-critical activities, 331–334structuring work effort, 339–340value chain activities, 328–331

organization building, 321, 321–322, 341–342staffing, 322–324, 342

employee recruitment and retention,322–324

management team, 318, 322, 323, 341turnaround strategy, C–616 to C–618

Strategy-focused organization, 13–14Strategy implementation

execution and, 38–39, 42failure of, C–586t, C–588 to C–591low-cost leadership and, C–566 to C–579in turnaround strategies, C–614 to C–627

Strategy implementer, 379Strategy maker, 379



Indexes I-35

Strategy-making pyramid, 34, 35, 36–37business strategy, 34corporate strategy, 34functional-area strategies, 36operating strategies, 36

Strategy optionsdeciding among, 231for foreign markets, 180–185, 199

choice of strategy, 182, 183, 184, 185examples of, 184export strategies, 180–181franchising strategies, 180, 181–182licensing strategies, 180, 181

for remedying cost disadvantage, 106, 107tStrategy revision, 225–226Strategy-supportive company culture, 373–374Streamlining, 154Strengths. See Resource strengthsStress, 362Stretch objectives, 27, 362, 393Stripping extras, 122Strong-culture companies, 375–376Struggling enterprises, 159“Stuck in the middle” strategies, 135–136Subcultures, 372–373Subscription fees, C–149Substantive culture-changing actions,

382–383, 384Substitute products, 59, 60Success, key drivers of, C–228 to C–229“Success sequence,” 265Superior product strategy, 224Superpremium products, C–494Supplier(s)

clustering, 176collaborative partnerships with, 331, C–119

to C–120to industry, C–76luxury products and, C–60 to C–62,

C–61, C–62outsourcing value chain activities to, 330standards for, C–570strategic alliances with, 205in value-added industries, C–42value chain innovation by, 211volume discounts, C–160

Supplier bargaining power, 60–63, 63low-cost provider strategy and, 119related diversification and, 243–244

Supplier-seller relationshipscompetitive pressure and, 60–64

examples of, 60–61seller-supplier partnerships, 63–64supplier bargaining power, 60–63, 63

dependence on suppliers, 151global competition and, C–386keiretsu investing, C–547, C–550, C–553low-cost leadership and, C–568t, C–568

to C–569Supplier value chains, 100–101Supply chain activities

cost-price differences and, 100costs associated with, 106, 107tdifferentiation strategy and, 127organization of, C–403strategic fits in, 243–244vertically integrated, C–248

Supply chain management, 99efficient relationship management, 64expertise in, 119, C–117, C–119 to C–120

Supply chain management—Cont.functional departments and, 333Internet technology and, 121–122strategic alliances and, 145turnaround strategies, C–595

Supply chain relationships, C–693Supply-side fragmentation, 214–216Support activities

administrative support, 99, 245, 329, 330competitive advantage and, 356–357, 367outsourcing and, 153in value chain, 98, 99

Supreme Court, U.S., 78Surplus capacity, 147Sustainable competitive advantage, 68

importance of, 229–230strategy for, 7, 12

Sustainable differentiation, 127Sweatshop conditions, 307Switching costs

alternative suppliers, 61–62buyer bargaining power and, 65as entry barrier, 57low-cost provider strategy and, 125rivalry and, 54substitute products and, 59, 60

SWOT analysis, 89–98, 112drawing conclusions from, 94, 96, 96–97identifying market opportunities, 94, 95tidentifying threats to future profitability, 94resource strengths and competitive

capabilities, 89–93competencies and competitive

capabilities, 90–92power of resource strengths, 92–93

resource weaknesses and competitivedeficiencies, 93–94, 95t

sample questions, 96–97Symbolic culture-changing actions, 381–382Systems design, C–322, C–325 to C–327Systems development, 99

Target marketsbest-cost provider strategy, 131competitive strategies for, 115–116for small businesses, C–104

Target market segment, C–240Tariffs, 58, 178, 191Team effort, 31, 32–33, 393Teamwork, in turnaround strategy, C–624, C–625Technical support activities, C–123 to C–124Technological change. See Technological

innovationTechnological expertise. See ExpertiseTechnological innovation

access to, 147–148copyright infringement and, C–681 to C–682,

C–683 to C–684, C–684 to C–685differentiation strategy and, 130diversification and, 243, 278as driving force, 71global competition and, C–140improvements, 106, 128industry segments and, C–329 to C–333low-cost leadership and, C–566 to C–567new product channels, C–165, C–167 to C–170pace of, 49tperfecting, 205pursuit of, 222by runner-up firms, 222–223

Technological innovation—Cont.supply-side fragmentation and, 215

Technological processes, 123Technology

competitive race in, 125in emerging markets, 204global, 143, 145

development of, C–328 to C–329diversification and, 237low-cost leadership and, 125sharing, 195strategic fits in, 243in value chain, 99

Technology-related KSFs, 81tTen commandments for strategy, 229–230Thinking strategically, 46–47Threats, external, 97

emerging threats, 255, 256textreme-value retailing, C–89identifying, 94, 95t

Three-tier distribution system, C–437, C–437to C–438

Tie-in products, 215Timeliness, 332, 365Time-paced moves, 209, 251Timing of strategic actions, 167–168

industry conditions and, 212–213new product launch, C–428

Top-down guidance, 347, 391Top-down objective setting, 31–32Top-level executives

accessibility of, C–612, C–615, C–623, C–657in adaptive cultures, 378–379compensation of, 364

linking to social responsibility, 310–311tied to strategy execution, 40–41

culture-strategy alignment and, 374diversification and

pressures of, 252–253tasks required, 251–252

ethical integrity of, 297, 298, 300, 301evaluation by board of directors, 40incentive compensation for, 364proactive ethics of, 10role in organization building, 340role in strategy execution, 318social responsibility of, 302, 309–310, 311task of crafting corporate strategy, 235–236tasks in diversification, 251–252

“Topping-out” problem, for manufacturingfacilities, in mature markets, 210

Total quality management (TQM) programs,351, 366

Trade associations, C–686 to C–689, C–690,C–692 to C–693

Trade imbalances, C–451Trademarks, C–363Trading platform, broadening, C–304 to C–306Traditional accounting, 102, 102tTraditional functional departments, 332Tradition-steeped companies, 385–386Training. See Employee trainingTroubled companies, C–151, C–213, C–534

to C–545Turnaround strategies, 224, 225–227

addressing customer dissatisfaction, C–388to C–389

brand strategy, C–243, C–244case study of (products), C–411 to C–432

brand positioning, C–412, C–426 to C–429



I-36 Indexes

Turnaround strategies—Cont.case study of (products)—Cont.

competitive rivals and, C–422 to C–425distribution and retail, C–429, C–430t

to C–432tleadership, C–412, C–413 to C–414market conditions and, C–419, C–420t,

C–421, C–421tmarketing activities, C–411 to

C–412, C–419partnerships and alliances, C–429, C–432product lines, C–416, C–418 to

C–419, C–419research and development, C–425t, C–425

to C–426sourcing and logistics, C–426value chain and, C–425 to C–432“virtualized” company structure and,

C–412, C–416case study of (services), C–611 to C–635

awards and recognition for, C–626to C–627

belt-tightening moves, C–631 to C–635,C–632t to C–634t

board of directors and, C–614changing corporate culture, C–623

to C–626corporate culture and, C–614external crises and, C–620t, C–627, C–630

to C–631financial results of, C–634 to

C–635, C–635tfinancial strategy, C–613 to C–614, C–618

to C–619, C–620t, C–621government assistance and, C–630industry conditions and, C–620t, C–630

to C–631market plan, C–612 to C–613quality improvement, C–614, C–621

to C–623spin-offs, C–633 to C–634strategy execution, C–616 to C–618strategy implementation, C–614 to C–627top-level executives, C–626

combination efforts, 226–227cost cutting, 226culture and lifestyle issues (See Culture and

lifestyle)example of, 227, C–230ineffective, bankruptcy and, C–583 to C–602for market position, C–137 to C–138revenue boosting, 226for sales growth, C–269, C–272 to C–273,

C–280 to C–288selling off assets, 225staffing, 322strategy revision, 225–226for troubled companies, C–151, C–213

Unattractive industry environment, 82–83Uncertainty, 72–73Unconcerned approach, 295, 296t, 312Underpricing competitors, 117Unethical strategies and behavior. See Ethical

failuresUnhealthy corporate cultures, 376–378Unified strategy-making, 37Unintentionally amoral managers, 284–285, 295Unions, 249, C–655 to C–656Unique resource strengths, 92Unit costs, 211–212

Unrelated businesses, 241, 242Unrelated diversification, 248, 248–253, 280

drawbacks of, 252–253mergers and acquisitions, 248–249, 270merits of, 249–252

generally, 249–251shareholder value, 251–252

target industries, C–343, C–352Unweighted ratings system, 109, 110t, 111U.S. v. Microsoft, 221User agreements, C–301User requirements, 125

Vacant-niche strategy, 223Value

in best-cost provider strategy, 130–131delivering to customer, 309perceived value, 129, 130unique, 163–164See also Shareholder value

Value-added products, C–42 to C–47,C–464, C–465

distribution, C–45 to C–47production, C–42 to C–43suppliers of, C–42

Value-added resellers, C–326 to C–327Value-added services, C–123, C–308Value chain

concept of, 98–99, 99creating new systems, 123–124cross-business relationships, 236,

242–245, 247engineering, 164–165relationships within, C–158 to C–160revamping, 106, 117, 121–123system for entire industry, 99, 100–102, 101trimming, 214turnaround strategy and, C–425 to C–432variations in, 100, 101–102

Value chain activitiesbenchmarking costs, 103–105efficiency in managing, 117, 119, 120, 127linked, 99, 100–102, 101, 119–120outsourcing, 328–331primary, 98, 99strategic alliances and, 144

Value chain analysis, 98Value chain costs, 103tValue chain innovation, 211Value chain models, C–116t, C–130 to C–131“Value” products, C–217Values. See Core valuesVertical coordination, in brand strategy, C–243Vertical integration (VI), 49t, 150–152, 170

abandoned for outsourcing, C–131backward, 150–151benefits of, 120differing degrees of, 100forward, 150in manufacturing, C–258, C–260pros and cons of, 152strategic disadvantages of, 151–152in supply chain, C–248

“Virtualized” company structure, C–412, C–416Vision, linking with core values, 21–24Vision statements, 18–19, 20t, 21t, 22, 23,

463, C–462

Wall Street Journal, 292Weak businesses

end-game strategies, 228–229

Weak businesses—Cont.liquidation of, 228restructuring and, 273strategies for, 224–229turnaround strategies, 225–227

combination efforts, 226–227cost cutting, 226example of, 227revenue boosting, 226selling off assets, 225strategy revision, 225–226

Weak-culture companies, 376Weaknesses. See Resource weaknessesWeak rivalry, 55Web sites. See Company Web sitesWeighted measures, 256–257, 260Weighted ratings system, 109–110, 110t, 111Whistleblowing, 389“White lines,” 349Winning strategy, aspects of, 11–13Work climate

corporate culture and, 373as incentive, 347results-oriented, 392–393role of policies and procedures, 347in strategy execution, 39strategy for improving, C–11, C–14 to C–15

Work effort, structuring, 339–340Work environment

case study of, C–603 to C–610company background, C–604cooperative venture, C–604 to

C–605, C–605corporate culture and, C–606 to C–608cultural issues, C–605employer-employee relationship, C–605,

C–606, C–606improvements in efficiency, C–608t, C–608

to C–609, C–609tindustry conditions and, C–603 to C–604market conditions and, C–609 to C–610recruitment and retention, C–608

conditions in, 307, 310corporate culture and, C–497 to C–498, C–611

to C–612employee retention and, 324“family” environment, 347highly politicized, 376–378performance-oriented, 362as social responsibility, 303

Workforce diversity, 304, 305, 312Workforce reduction

in corporate restructuring, C–539 toC–540, C–544

cultural issues in, C–552due to external crises, C–627, C–630

“Workout” process, 323Work practices, changes in, 346Work teams

in business process reengineering, 334empowered, 336interdisciplinary teams, 333–334management teams, 318, 322, 323, 341self-managed, 360, 361

World Trade Organization (WTO), 178“Worry list,” 111–112, 113WTO (World Trade Organization), 178

INDEXES - PiratePanelcore.ecu.edu/mgmt/simerlyr/indexes.pdf · INDEXES ORGANIZATION I-1 ABC, 149, 250, ... C–649t, C–660t, C–661t ... Ashford.com, C–313 Asics, C–420t, C–421t

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