Index report 3rd

Paciic WorldDestination

Index

SOUTH KOREA

HONG KONG

INDONESIA

ITALYFRANCE

UAE

TOP DESTINATIONS

EMEA DESTINATIONS ASIA DESTINATIONS

ITALY

UAE

FRANCE

0 100 200 300 350

SOUTH KOREA

INDONESIA

HONG KONG

0 100 200 300 400

TOP3 TOP3

Special Report: 2014 Most Popular Destinations

* PACIFIC WORLD INDEXAnalysis based on requests into more than 80 destinations and 60,000 annual international delegates. The equation is designed to absorb factors like seasonality by incorporating a three-month rolling average andyear-on-year comparisons, growth and group size. Pacific World also scans the destinations monthly, looking at recent changes in country/city image; new flights and accessibility; major events; buzz about new hotels/infrastructure; political, economic and currency movements; and which event types they are seeing requests from.

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1

2

3

1

2

3

ASIA

EMEA

China

Indochina

Thailand

India

Indonesia

Singapore

Hong Kong

South Korea

Singapore

France

Spain

UK

Italy

Portugal

UAE

Italy

Monaco

South Africa

Hong Kong

Indochina

China

South Korea

Indonesia

Hong Kong

South Korea

Indochina

China

South Korea

Singapore

China

South Korea

China

Singapore

Indonesia

China

Singapore

Thailand

Malaysia

Hong Kong

Indonesia

Malaysia

China

Hong Kong

India

Indonesia

South Africa

Portugal

South France&Monaco

Italy

South France&Monaco

UAE

Italy

Spain

Greece

South France& Monaco

Italy

UK

France

UAE

Portugal

France

Portugal

UAE

Italy

France

UK

Portugal

South France&Monaco

UK

Greece

UK

Italy

TOP DESTINATIONITALY

TRENDS AND NEW IN ITALY

NEW congress center: Opening of “Cloud”

NEW venue: Aquarium, one of the biggest in Europe, large spaces for meetings and gala events - Opening June 1stRenovation of “Luneur”, the ancient Park in the city with the Big Wheel.

NEW hotels: Indigo Rome – St George (the first Indigo in Italy) 5* – Gran Melià 5* - Palazzo Montemartini 5* - Hotel Eden 5* rebranded in Dorches-ter Hotel – Starhotels Michelangelo 4* and A.Rome 4*

Conventional but reinvented venues & activities: Cooking class, wine tasting and gastronomic activities with a creative twist.

Most demanded venue: Cinecittà Film Studios (Ancient Rome set)

MO

ST P

OPULAR MA

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ETS

Middle East, Far East, North & South America

POPULAR IN ITALY

NEW DEVELOPMENTS

Aggressive investment in new hotels in Rome (7% new hotels) and Milan (5%)

the last 2 years,

New luxury venues

STRATEGIC TRANSACTIONS

Etihad-Alitalia transaction attracts Middle and Far East markets

Fast train connection from/to Milan has been increased by additional departures for 2015, considering

EXPO2015

Paciic WorldDestination

Index

WHY ?TOP

DESTINATION

ITALYTOP

DESTINATION

Big and strategic events influencing positively

“Great visibility thanks to the International Conference on Nutrition (FAO world headquarters are located in Rome). and World Summit of Nobel Peace in December. Pope figure and the visit of important leaders of the world.

Arabian market is still one of the most important for Incentives and congress in my destination. Recently the National Commer-cial Bank (NCB), the largest bank in the Arab world for asset, has chosen Italy this year to celebrate its tenth Annual Conference.EXPO will increase the interest and the amount of incentives into Milan and close destinations.End of crisis and recent government stability influencing positively the MICE business”.

Emanuele PinnaDestination Manager Italy

WHAT WE SAYDestination Manaer Comments

ROME

MO

ST P

OPULAR DESTINATIO

N

Incentives Meetings Sport Events

TOP DESTINATIONUAE

TRENDS AND NEW IN DUBAI

Dubai Tram!Four Seasons JumeirahFour Seasons Jumeirah, Sheraton Grand Sheikh Zayed road Hyatt Regency Dubai creek heights

MO

ST P

OPULAR MA

RK

ETS EMIR

AT

ES NEW ROU

TES

VIS

A EXEMPTION

PASSPASSIndia, USA, Estern Europe

Scandinavia, BeneluxChicago, Oslo, Brussels, Oslo,

Mumbai, Delhi, etc

13 eastern European countries: Poland, Slovenia, Slovakia,

the Czech Republic, Lithuania, Hungary, Romania, Bulgaria…

POPULAR IN DUBAICamel PoloHarley Davidson tours,

Experiences combining special modes of transportation (Limousines, helicopters,

sea planes etc)

Luxury and high end activities in Dubai.

Camel PoloHarley Davidson tours,

Experiences combining special modes of transportation (Limousines, helicopters,

sea planes etc)Luxury and high end activities in Dubai.

Desert : the most demanded venue!Beachfront locations

Venues near Burj Khalifa are trendy!

Paciic WorldDestination

Index

WHY ?TOP

DESTINATION

UAEUnited Arab Emirates

TOPDESTINATION

“Dubai is an ever-changing city which attracts a lot of repeaters due to the fact that there is something new all the time.  Dubai is targeting 20 million tourists by 2020. VISA excemptions and Emirates new routes has generated a posiive impact on the MICE sector increas-ing groups from Europe Eastern countries ans India specially”.

Jestine AlfredDestination Manager Pacific World

WHAT WE SAYDestination Manaer Comments

Dubai

MO

ST P

OPULAR DESTINATIO

N

TOP DESTINATIONFRANCE

TRENDS AND NEW IN FRANCE

MO

ST P

OPULAR MA

RK

ETS

USAUK

ASIA

Paciic WorldDestination

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“Associations, which hold international congresses in this destination, find that attendance goes up by 20% on average, compared to other locations, which shows how strong the impact is of the French capital.New technologies are not client’s priorities for their meetings considering the budget limitations. As for social media, this is not really something they advertise much. The only request we had was to organize a flash-mob during an exhibition so that participants would relate this on social media. Most of time, the confidentiality and the serious of their meeting do not really leave space for that”.

Cecile DubeauDestination Manager France

WHAT WE SAYDestination Manaer Comments

ParisStrasbourgLoire Valley

MO

ST P

OPULAR DESTINATIO

N

MO

ST P

OPULAR SERVIC

E1

Incentives

Meetings

NEW Hotels Indigo Hotel 4* Pullman Tour Eiffel 4* MGgallery Molitor 5* Plaza Athénée 5* Hotels Entirely RenovatedMarriott Rive Gauche 4* entirely Peninsula Hotel 5* Bristol 5* -renovated,

The world’s leading tourist destination, Paris, is coveted like no other city for its exceptional heritage, art, events and romantic image. The capital of fashion, Paris is known for being a trend-setter and with nearly 20,000 shops, a shopper’s paradise, which is why all source markets very fond of shopping like Asia, Brazil and Russia, represent a high percentage in hotels’ occupancy rates.

NEW VenuesPotel & Chabot’s first dinning cruise boat (Le Pavillon Seine, 400 seats)

Reopening Restaurants: La Gare (400 seats)Train Bleu (250 seats)Eiffel Tower’s private room (140 seats)New shopping centre of 140 luxury brand outlet

VIP versions of traditional activities: Behind the scenes visits to Eiffel Tower, the Versailles Palace, the Opera House, etc. Traditional city visits or transfers including unusual ways to do it: 2CV vintage cars, lunch or dinner cruises Glass roof double decker bus-restaurant, Tuk-tuk Gastronomic experiences are popular: conventional and more creative excursions to food markets with food tasting tours or food market shopping with a chef.

WOW” venues which symbolize the destination are expected Most demanded venues in Paris: Eiffel Tower private room, The Louvre, Orsay museum, Versailles Palace , Opera House as they evoke history, culture and prestige.

TRADING PLATFORMBeyond the glamour, Paris is one of the world’s largest economic trading platforms, making it an excellent place to hold business.

CONNECTIONSOne of the best connected cities in Europe. Well served. Paris has daily connections with over 526 cities, attracting 13 million business travellers per year! PHARMA, AUTOMOBILE & it HEADQUARTERSBig headquarters located in Paris’ outskirts: Pharma firms (Bayer, Sanofi, Abbott, Baxter, etc), IT (Dell, HP, etc), Automobile (Peugeot, Renault) celebrating annual or investigators meetings in the Capital.

RENOVATIONS & NEW DEVELOPMENTS NEW Openings of a significant number of 4* and 5* hotels/ NEW Venues

NEW

WHY ?TOP

DESTINATION

FRANCE

TOPDESTINATION

POPULAR IN FRANCE Catering services: Interest for traditional catering services and gastron-omy offer.

TOP DESTINATIONSOUTH KOREA

MO

ST P

OPULAR MA

RK

ETS

FLIGHTS

VIS

A EXEMPTION

PASSPASSChia, USA New Budget Direct

flights from China to Jeju Island and Incheon

Airport

USA visitors: No VISA for 1st 90daysSimplified VISA application process for Chinese: No visa to Jeju Island Russian visa-free increased Russian

visitors by 22%

POPULAR IN SOUTH KOREA

Incentives: Traditional Korean activities – Marshal

arts, cooking, and rice wine tasting

About MICE Programs: Unique and authentic programs to

attract ‘been there, done that’ audience

Venues for events:

Authentic Korean locations Ultra modern sleek ambience.Museums, Palaces and Private

Paciic WorldDestination

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“Political situation in S. Korea has yet to be a positive influence. The North Korea threat related issue from the previous years has affected tourism drastically, however, the relationship has become stable in 2014, thereby making the tourists feel safe to visit South Korea.Chinese economy-nouveau riches, have impacted the overall tourism business. Companies have become much more budget conscious. Super DLX options were requested but not chosen such as BMW test drive, Private Helicopter tour, Meeting with Famous artists, etc.Budget was rarely an issue; political approval process is the challenge”.

Ej FieldhouseCountry Manager South Korea

WHAT WE SAYDestination Manaer Comments

MO

ST P

OPULAR DESTINATIO

N TOP

IN

DUSTRY SECTO

RS

SeoulJeju Island

SOUTHKOREA

TOPDESTINATION

NEW DEVELOPMENTSNEW Premium outlets in Yeoju, Paju, Icheon, Gwangmyeong,

Gimhae and Busan attracting Chinese visitors.

NEW Hotels: Dongdaemun Design Plaza: A cutting-edge modern multicultural facility.

TRENDS AND NEW IN SOUTH KOREADESTINATION IMAGE

Seoul: a ‘Global city’ last year.

4 major movements:Ranked 3rd international conference destination from UIA (Union of International Associations)Riding on K-wave: Seoul got the image of Entertourment (new words for combining entertainment and tour) city. Effective city branding images: ‘Imagine Your Korea’ (July 2014) & ‘Tour friendly city’ campaign to Chinese tourists with diverse events specialized just for them (September 2014).

AIRPLANE CRISISRecent airplane crisis in the Southeast Asia region (Malaysian Airlines), the number of visitors from Hong Kong and Taiwan coming into Korea has risen sharply. KOREAN BRANCHES IN USAConcentration of Korean Corporate branches and sales office in the major cities in USA influence positively the MICE business into South Korea.

WHY ?TOP

DESTINATION

Pharmaceutical

Energy

Finance/Banking

TOP DESTINATIONINDONESIA

MO

ST P

OPULAR MA

RK

ETS MO

ST P

OPULAR SERVIC

E1USA

Asia PacificAustralia

Incentives

Corporate Meetings

TRENDS AND NEW IN INDONESIA

Paciic WorldDestination

Index

WHY ?TOP

DESTINATION

INDONESIA

TOPDESTINATION

“After years of battling the “image” of Bali bombing in 2005, Bali is viewed as a safe destination now with height-ened security measures put in place by the Police and local people. – Indonesia has enjoyed political and economic stability in the past years.

The political situation in Thailand has generated an incensement of last minute incentives in 2014”.

SumadiMICE Manager Indonesia

WHAT WE SAYDestination Manaer Comments

BALI

MO

ST P

OPULAR DESTINATIO

N TOP

IN

DUSTRY SECTO

RS

IT

Automotive

SECURITYWith heightened security measures put in place by the Police and local people, Bali is now one of the favourite destinations in South East Asia.

STRATEGIC EVENTS Rise of USA interest for Bali after the success of the Asia Pacific Summit in 2014 IMMERSIVE ACTIVITIESStrong interest to experience the culture and natural setting in a different way, as a local.

There has been strong interests for groups holding events in Bali to incorporate visits to the coffee plantations where they can take a tour to see how beans are grown, sample local blends and get hands-on experience on coffee making. Indonesia is now being viewed as a safe destination. With the opening of Ritz-Carlton in Bali recently, it has attracted interests from the US market into Bali as it is an American brand.

NEW international airport terminalNEW Road to connect the airport to the Nusa Dua and Sanur area.NEW Hotel: Ritz Carlton opened recently.

Catering services, Now trendy: Rajalaya service (Royal Balinese ceremony).

Popular incentives activities: Combina-tion of culture and adventure team-building and CSR activities are popular.

Most requested: Hotels with beach access, close to the airport, preferable in Nusa Dua area, are highly in demand. Most demanded for events: Exclusive Herirate sites: Taman Ayun Temple, Mengwi Palace and Rumah Bali to be transformed into unique venue for thematic events.

POPULAR IN INDONESIA

TOP DESTINATIONHONG KONG

TRENDS AND NEW IN HONG KONG

NEW DEVELOPMENTSNEW Observation Wheel: great venue with stunning views of the city. NEW Hotels: Crowne Plaza Kowloon East - 5 stars property with high standard meeting/conference facilities.Ovolo: nice & cosy boutique style 3 stars hotel.Pottinger: Unique 4 stars hotel remodelled in the sytle of old Colonial Hong KongSheraton Hotel: Mega property recently opened, 3000+ sleeping rooms!

CORPORATE GOVERNANCEPharma, IT, automotive sectors looking for local suppliers able to offer guaran-tees in the areas of Corporate Governance and Compliance

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OPULAR MA

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ETS

China, FrenchMiddle East

POPULAR IN HONG KONG

Dragon Boat Racings, the most request-ed activityLocal events & festivities attracting international visitors The Rugby World 7s, Chinese New Year, and Hong Kong Marathon The Annual International Dragon Boat Racing combining special sports and festivities.Trendy activity! “The Amazing Race” operated using Ipads. Most requested: Venues with views of our Victoria Harbour & the city. Interest to explore unknown destina-tions (secondary cities) in China in combination with Hong Kong.

Programs start or end in Hong Kong due to the connectivity from Interna-tional destinations aswell as as the high standard of hotels and venues can offer a Wow start or end to the program.

Clients looking for special set up and themes created for coffee breaks

during meetings & conference.

Social media integration during break sessions to post their own personal

experiences.

For large events: Hong Kong Conven-tion & Exhibition Centre (HKCEC)

For high end events: The Sky 100 observation deck on the 100th floor providing 360 degree view of the city and the Victoria Harbour. Chinese dim sum: signature food in Hong Kong and also the most popular in all MICE programs.

Paciic WorldDestination

Index

WHY ?TOP

DESTINATION

HONGKONG

TOPDESTINATION

Clients today are looking for more than just seeing a destination and rely on us to help them take home an experience. Most events we organise incorporate a Welcome cocktail or Gala Dinner event. One of the unique experiences that can be created is our “Dai Pai Dong” themed reception which recreates the local Chinese/Hong Kong street scene. Together with traditional “Street food” style food stalls we can recreate the streets of Hong Kong and promote networking by incorpo-rating a variety of interacting entertainments such as caricaturists and fortune tellers.Hong Kong is an important hub with an award winning international airport, with high standard in hotels, restaurants and off site venues as well as being a safe city with a prime location in Asia.Key MICE actors played an important role to avoid a negative impact of the Central Occupy Protests in the business. situation , the city remained well organised. Hong Kong is a city open for free expressions and protests hence people began to travel from Mainland China to Hong Kong to join these peaceful activities on Sundays as a weekend pastime. Some of our clients who were in Hong Kong during this period also requested to experience this special scene as part of their event program. ------Ivy Sung，Destination Manager Hong Kong

WHAT WE SAYDestination Manaer Comments

Hong KongMacau

INTERNATIONAL COMPAINES HEADQUARTERS

VISA FREE

TAX FREE SYSTEM

CURRENCY

FLIGHTS

SAFETYMO

ST P

OPULAR DESTINATIO

N

DESTINATIONS TRENDSTOP 12 TRENDS IN THE TOP MICE DESTINATIONS

Paciic WorldDestination

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VISAVisa still being a big factor when choose a destination. VISA free destinations are always preferred.

FLIGHTS / TRAIN / ACCESIBILITY Good connections, new routes/accessibility together with the promotional campaigns airlines implement in the corresponding source markets affect positively the MICE business in the destinations. Strategic movements have been key in 2014 for TOP destinations: ETIHAD – ALITALIA transaction offering New perspective for Middle East in ItalyHong Kong frequent adjustments for flight schedules and air routes between HK and any destination.

Reinventing the destinationsTOP destinations has been able to reinvent themselves taking advantage of the existing cultural and natural heritage, investing on new/trendy/mod-ern structures. Ancient and new, desination combin-ing historic and state of the art venues and hotels are the most demanded.

Destination Clichés: Image mattersPreconceived image of a destination and how it fits the meeting, incentive or event image or the host company values still playing an important role when choosing a location. Conventions Bureaus, tourism institutions but also DMCs play an important role helping to transmit, influence or change the perception of a destination.

International Hotels Chains investment generating trust

The opening of international well known hotels in the destinations generate trust and interest among clients. If an international chain is investing in new hotels in a hidden island in Vietnam there should be potential and something attractive not just for the leisure but for the MICE industry.

International Companies Headquarters at the destinations Big and important international companies have their Headquar-ters or factories in mostly of the TOP destinations influencing the development of the MICE business. Visits to factories combined with conventions and meetings are common.

Compliances and Corporate Governance: International clients are requiring more and more for destinations and suppliers at these

destinations that offer guarantees in the areas of Corporate Governance and

Compliances.

Big events and world famous figures helping to generate interest

Big international events contribute to generate trust and sense of safety and attraction for specific destinations. This year the EXPO Milan Milan will affect positively the growth of the MICE business.

Crisis Management: SecurityPolitic crisis represent challenges and opportunities. The ability of the destination key MICE players (DMCS, hotel chains, airlines, etc) to manage a political and/or economic crisis keeping fluent communication with the important key markets transmitting helped to avoid a negative impact in the business: Hong Kong had a wonderful year dispiting the political situation.

Tcehnology & Social Media at MICE Programs The introduction of technology at the events and programs remains an outstanding account. Clients show interest for new technologies to enhance their programs but still conservative when make a decision. Ipads, smartphones are already present in the incentives proposal sent and confirmed by clients as this still have been around during years already. The integration of Social Media into the incentives and corporate event has already started but is not yet consolidated and common on the programs.

Venues: Symbol of a destinationWow and landmark venues that represent the destination but also exclusive ones not open to the public are always expected and required. In Bali clients might like a themed dinner in a palace or temple while in Dubai clients will show interest by luxury and exclusive venue at the top of Burj Khalifa or trendy ones such as Armani Hotel. In South Korea, the interest will be around temples and palaces. In Italy, they might choose the Cinecittá Film Studios that symbolize one of the most important cultural expressions of Italian culture: the cinema

High-end activities are backThe interest by high end/luxury/VIP activities is back and growing specially at destinations that fit the image of luxury as Dubai and Abu Dhabi.