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ASEAN (Association of Southeast Asian Nations) 41-6
ASEAN Industrial Complementation Scheme 41-2
ASEAN Industrial Joint Venture (ALJV) Scheme 42
approval procedures 42, 55 list of projects 56-7 Nestle projects 43-54, 58-9
ASEAN Industrial Project Scheme 41-2
Asia-Pacific region, competing in 184-5; see also FoodWorld Supermarkets; Hong Kong and Shenzhen Bank; Malaysian Airline System; Matsushita Electric Industrial Co.; XFM project
audio equipment 410-11 Austin, George R. 71, 72 authorized service stations 562 automated office 533, 545-6, 555 Aziz Abdul Rahman, Tan Sri
Abdul 335
Baltona 566, 568 Bangalore 387 bar coding 388 Barman, Jacques 153-62 passim Barrot, Pierre 11
Sony and direct supply to 572 Dearland 433 DEC 528 decentralization 295-8 defect reduction 467,480-1 Delhi 387 'Delissa' 4-5, 109-26
after three years in Japan 119-20
alternatives for the future 124-6 entry strategy for Japan
117-18 franchise contract 114-16 launch 118-19 and other European
competitors 116-17 proposal for entry into Japanese
market 110-12 selecting a franchisee 112 situation in 1997 120-4
Delta Airlines 451 Demonte, Filippo 533, 534, 535-6 department stores 97 departure control system 456-7 deregulated markets 4; see also
Philip Morris K.K. design
for manufacturing 470 product 468-9,473
detergents 431-2,434 diazo copiers 541 Dick, A.B. 539 Digital 569 display racks 388 disposable cameras 212 distribution
Canon 517-18, 525 consumer electronics in
Poland 567-70 consumer goods in India 383 copiers 543 'Delissa' 119-20, 121 Japan 106-8, 113-14 Japanese beers 234 Matsushita 411-13 Olivetti 528, 531-2 SIA 455-6 Sony UK 474 XFM project 358, 360
594 INDEX
distributors: Sony and 561-2 diversification
Canon 510 Kirin Brewery Co. 231-2 Potain S.A. 10-11
Company 284, 289 Haiso 69,70 Haloid Company 540 Hansa Canon 510 harmonizing 490-1 Hayashida, Yutaka 146 Heineken 230 high-definition television
(HDTV) 486 Higuchi, Hirotaro 234-5 Hills, Charles 132, 135, 138, 139 Hilti, Martin 173 Hilti, Michael 176 Hilti Corporation 6, 173-9
challenge for new management 176-7
history 173-4 strategy 2000 174-6, 179
Hindustan Lever (HL) 383 Hitachi 567 Hokkaido Asahi 231 home appliances 410 Hong Kong 15-16, 173, 176-7 Hong Kong and Shenzhen
Bank 184, 253-81 clients' expectations 262-4 Foreign Currency
Department 256 International Clients
Department 255-6 International Trade
Department 254-5 International Trade
Division 254-6; performance 265-7
Jian Cheng 254 Letters of Credit
Department 256 organization 253-4, 258 quality charter 277-8 quality norms 278, 279-80 quality project steps 262-76
sensitiveness of employees towards quality 261, 268-76
surveys 260-1 Howard, Jack 65, 67 Hubei Province 357-8, 369-70 human resources 386 Hungary 563, 564, 583 Hwang, Jong Sam 135, 137 Hyundai Heavy Industries
excellence 400; see also Kao Corporation; Matsushita Electric Industrial Co.
international air traffic 327-8, 346
international business competencies 400; see also Kao Corporation; Matsushita Electrical Industrial Co.
INDEX 595
International Trade and Investment (ITI) 567
inventory reduction 498 investment incentives
China 18,37 Malaysia 286, 302-4
Ishida, Professor 294 Islands Lights 70-1
Japan alcoholic beverages
industry 190-4, 206, 228-9
beer industry 192, 228-34, 242-5
camera industry 210-11,221-2 characteristics of traditional
management 199 chemical industry and
China 159 consumers 113, 195-6 'Delissa' in see 'Delissa' disposable cameras 212 distribution 106-8, 113-14 dry beer war 234-42 duvet market 96; meeting
Japanese tastes 98-9; see also Lestra Design
film consumers' behaviour 215, 226-7
film industry for amateurs 209, 218; competitors 212-14
film prices 226 film sales 222, 224 growth of economy and
advertising expenditure 436
photofinishing industry 209-10, 219-20
retail market 114 tobacco market 66-7, 70, 78,
83-8, 90-1; see also Philip Morris K.K.
trademark disputes 96-7 yogurt market 110-12
Japan Airlines 451 Japan Tobacco Inc. (ITI) 65, 67,
68-9,71-2 Japan Tobacco and Salt Public
Corporation (ITS) 66-7 Japanese Textile Association 102,
Singapore 423, 432-5 crisis of Kao Singapore 430-2 development of Biore in
Japan 425-6,442-3 financial information 422, 437;
Kao Singapore 422, 438-40
growth and advertising expenditures 436
international operations 426-7 in Japan 423-4 research and development 423,
424-5,441 Takayama's appointment to
Singapore 427-30 Karlsson, Lars 125-6 'Karuizawa' whiskies 192 Kasugamycin 195 Katayama, S. 66, 67 Kato, Akira 331-2,332-3,335-6 Kato, Yasumi 145, 146-7 Kedai National programme
289-90 Kirin Beer Light 230 Kirin Brewery Company, Ltd 184,
228-49 competitors 232-3 dry war 238-42 history 231-2 Japanese beer industry· 192,
228-34,242-5 marketing 233-4 new competitive moves in
Japan 240-1 new product line strategy
241-2 positioning map 245 reorganization 237-8 response to Asahi Super
Dry 236-8
Kirin Cool 241 Kirin Dry 236-7, 238-9 Kirin Fine Draught 236, 237, 241 Kirin Fine Malt 236, 237, 241 Kirin Fine Pilsner 241 kitchen-related products 411 KLIA 328-31
finance 330-1 implications for MAS 333-6 plan and links to Kuala
Lumpur 329-30 Kobayashi, Akio 73-4 Kobe, Yoshinori 288 Kodak 207,208,213-14,530,
L&M Milds 71-3, 74 labour relations 5; see also Ace
Electronics Korea, Ltd environment in South
Korea 130-1 Labour Relations Committee 137,
140 Lacoste 104 lager 229 Lang, Matthew 560,561-2,569,
571,572 Lark cigarettes 70 lead times 470,497-8 Lee, David 148 Lee, Father 136 Lee, Kung Hae 139, 140 Legrand, Daniel 95-104 passim Leo Burnett Kyodo Company
Akira Arai 98 alternatives for the future 104 dust problem 99-100 in Japan 96 looking for a new
distributor 97-8 meeting Japanese tastes 98-9 Mekies'trip to Tokyo 100-1 misunderstandings 102-4 new challenges 102 origins 95 trademark issue 96-7 washing formula 101-2
Lestra Sport 95, 96 Li, John 348, 362 licensing 14-15 Liebherr and Peiner 10, 11 Liger, Bernard 18-20 Liggett & Myers Tobacco
Company 65, 72 light sockets 406 Ling, Dr 329-30 liquid-toner copiers 514,
541-2 local content 298, 318 local globalization 477 local value 498-9 Long See Wool 323, 325-31
passim Lotte Canon 519 low-volume copiers 514-15,
530-1, 544-5
Lussman-Shizuka Corporation 5, 145-7
bribery affair 146 in Japan 145-6 reaction to bribery affair 146-7
M20 personal computer 528 M24 personal computer 528 MACHIMPEX 9, 16-17, 18-20,
21 Madras 387-9 Maeda, Takeo 511, 512 Makita, Mr 241 Malaysia 329, 332
demand for electrical goods 298-9
diffusion of electrical goods 319
earnings performance of electrical appliance companies 313
industrialization strategies 284-7
investment incentives 286, 302-4
Matsushita see Matsushita Electric Industrial Co.
Nestle 44, 46-7, 58-9 Malaysia Singapore Airlines
(MSA) 324, 449 Malaysian Airline System
(MAS) 184, 323-47, 449, 451
break-up of ground handling 333-4
in the cargo business 328 corporate objectives 340 domestic activities 326-7,
341-2 financial data 323-4, 340 fleet expansion 323, 339 international network 327-8 KLIA's implications for 333-6 and national integration
324-8 new international airport
328-31 possibilities for regional
cooperation 335-6 repositioning Subang
Airport 334 restructuring 336 revenues 341
strategic alliances 334-5 taking MAS into the
future 336-8 Malt Dry 241 'managers' (customer
segment) 264 manufacturing
Matsushita 413; Europe 581, 589
Potain S.A. 12-13 Sony: coordination with
marketing, sales and distribution 473-5; information management's role in manufacturing excellence 470-3
MAP 426 Margin of Preference (MOP) 45 market segmentation
Japanese beer market 229-31, 242
Japanese cigarette market 70, 83-8
PPCs 542-3, 550 marketing see also distribution
Japanese brewers 233-4, 244 Kao Corporation 423-4 Matsushita 411-13; in
Europe 582, 583-4 Olivetti 528, 531-2, 538 Potain S.A. 13 Sony UK (Bridgend) 473
Maucher, Helmut 39 MCA Corporation 405 media: in China 370-3 media planning 122 Meiji Milk Products 111-12,
123-4 Mekies, Georges 96-7,99-103 MELCOM (Matsushita Electric
Company (Malaysia) Berhad) 284-5, 287, 291, 297,298
management methods and culture 292-5, 309
organization chart 310-11 Mercian wines 193, 194 Meyer, Nick 49, 50, 51 middle class: in India 379,384-5 middlemen 50-1; see also dealers Miller Brewing Company 240 Min, Tae Soo 140 Mini Disc 488 Minolta 549 Mitarai, Takeshi 510 Mitsubishi Research
Institute 246-8 Mitsubishi Trading Company
(MTC) 566
Mitsui & Co. 64-5, 70 Mitte 559, 560-1, 567-8, 570-1 Mittropol 568 mixed service organizations 563 Miyake, Kikyo 289-90 Mizutani, Takuo 284 mobile cranes 10 Mohapatra, Pradipta K. 375, 376,
385,387,389 mopeds 351, 354, 361; see also
XFM project Morgan, Robert 129, 141 Morimoto, Naoto 99-104 passim Morinaga Milk Industry 112,
335, 337, 400-1, 447-64 advertising 455 background 448-50 and Changi Airport 332-3 customer experience 462-4 customer profile and product
line 453-5 customer service 449-50,
452-3 duration of flights 460 financial performance 451, 459 5-year statistics 347 flowchart of databases 461 history 449-50 profile 343 sales and distribution
system 455-6 situation in 1991 450-2 technology and in-flight
111-12 Sodima 112, 116 Solbourne Computer Inc. 409 Solex (Velosolex) 348-50, 358 Song, Hae Jin 129, 140-1 Sony Barcelona 401, 485-506
application relationship chart 505
Catalonian work ethic 490 future 499 harmonizing 490-1 impact of STREAM 496-9
information sharing 494-5 inventory reduction 498 IS Group 496 IS hardware configuration
504 IS strategy 495-6 local response to
STREAM 498-9 market quality 492-3 marriage of two cultures 490 plant organization 489-90 production 491-2,497-8 quality assurance 493-4 reducing lead time 497-8 TV manufacturing plant
488-92 Sony Corporation 405, 415, 477,
487-8, 499-501 background and
beginnings 466 business groups and sales and
service companies 506 competitors in Poland 564-6 distribution and service in
Poland 567-70 in Europe 561-4 financial performance 478,
487, 503 global organization 499-500 and multimedia 487-8 order, product and capital flows
for sales in Poland 575 in Poland 402,559-75;
options 570-2 sales and service in
Europe 562-3 STREAM project 475-6, 495,
496-9 Sony Espana SA 488 Sony Europa 477, 479, 480,
500-1 Sony Europe International
(SEI) 570, 572 Sony Manufacturing Company UK
(Bridgend) 401,465-84 consumer 475 coordination of manufacturing
with marketing 473-5 defect reduction 480-1 distribution 474 evolution and role of information
services department (ISD) 469-70, 482-4
impact of STREAM 475-6
key issues to resolve 473 marketing 473 product design 468-9, 473 production quantities 481 quality 467,480-1 retail outlets 475 role of information managment
in manufacturing excellence 470-3
sales companies 474 suppliers 467-8,481
Sony Overseas SA (SOSA) 561 Sony Poland (as option) 572 Sony Style 487 soya milk 44, 49-51 soya sauce powder 44, 52 Spelt, Leonard D. 63, 69, 73, 74 Spencers & Co. 376-7; see also
FoodWorid Supermarkets SRT International Advertising
China's potential 353-4, 367 communications budget 361 competitors in two-wheeler
industry 354-5 cost structure 361-2, 374 distribution 358, 360 Fei-Ma Bicycle Co. 348 government restrictions 356-7 market prospects 355-6 market research findings in
Hubei and Guangdong Provinces 369-70
other potential markets 357-8 potential customers 358-60
potential markets outside China 361
prototypes 351 Shanghai's potential 352-3 suitability of XFM for Chinese