Increasing Website Sales & Conversions with Brad Hauck

Increasing Conversions

Profit Off Existing Systems

• Ebay

• Amazon

• App Stores

• Yahoo / Google Shopping

• Facebook

• Themes

Amazon Stores

Easily Upload Your ProductsUse Web-based tools, free desktop software, or text files.

Customers Buy Your ProductsAmazon helps customers make quick, easy and worry-free purchases.

Ship Products to CustomersReceive order notifications via email and ship your orders or let Amazon fulfill for you.

Get PaidAmazon deposits funds into your bank.

Ebay Stores

With an eBay Store, you'll get everything you need to create a central shopping destination where buyers can learn about you and all the products you sell.

You'll receive powerful tools for designing your Store, plus marketing and reporting features, and dedicated toll-free customer support.

Apple / Android Stores

Android gives you a world-class platform for creating apps and games for Android users everywhere, as well as an open marketplace for distributing to them instantly.

With the Mac App Store built into OS X Mountain Lion, getting the apps you want has never been easier. No more boxes, no more discs, no more time-consuming installation. Click once to download and install any app on your Mac.

Yahoo Stores

More Internet Retailer® Top 500 retailers use Yahoo! than any other hosted solution

Create, customize, and add products to your online store with their easy-to-use tools.

Facebook

Facebook's mission is to give people the power to share and make the world more open and connected.

Your business is for your customers. Build relationships with them, reach new people and drive sales using Facebook.

Over 900 million people like and comment an average of 3.2 billion times every day. When you have a strong presence on Facebook, your business is part of these conversations and has access to the most powerful kind of word-of-mouth marketing — recommendations between friends.

Improve Conversions Onsite

• Great sales copy

• Fantastic graphics

• Videos

• Calls to action

Great Sales Copy

Start with a headline

Use video to illustrate

Ask questions

Talk benefits not features

Help Not sell

Fantastic Graphics

Guarantees

Credit Cards

Arrows

Use a professional

Include phone number

Calls to Action

Call Today

Buy Now

Fill in our Contact Form

Click here to Start

Get your order in 24 hrs

Use Video

Youtube

Demonstrate

Share for links

Optimise for search traffic

Brings the real you to people

Create a channel

Leverage Social Media Marketing

• Harnessing the power of people to build a viral brand.

• What gets seen

• Using the stats

• Testing your audience

• Putting a plan in

People Power

Build your fan base through multiple social media channels

Not everyone loves Facebook

Treat each channel differently

Ask people to share, retweet

Promote information that’s useful

Cut out the selling. Offer specials instead

What get’s seen?

Funny photos

Videos

Jokes

Links to articles or news

Controversial comments

Questions needing opinions

Using Statistics

Likes

Reach

Talking about this

Weekly total reach

Total Likes

Countries

Test Your Audience

See what they react to

Try different types of updates

Mix up images, video, text, etc

Note the Reach / Engaged Users

Work out what has Virality

Putting a Plan into Place

Set topics & themes

Define how often you will update

Plan a response to comments

Manage trolls

Keep the conversation flowing for conversions

Free and Paid Tools

• Mailchimp

• Wordpress

• Google Insights

• Vimeo

• Hot Scripts

• Odesk

• Themeforest

Mailchimp

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.

Wordpress

WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 60 million people have chosen WordPress to power the place on the web they call “home”.

Vimeo

Upload your videos: Vimeo makes it easy to upload the videos you take. They adore many different kinds of file formats and give you great tools so you can make sure your videos look amazing. And even support HD!

With the click of a button, you can share a video (or several videos) with anyone you want. Vimeo has easy-to-understand privacy controls so you can decide who gets to see your videos and where they can be shown.

HotScripts

If you’re looking to build a new site that involves programming, you can often buy or get the complete script for free.

Odesk

Get the job done — on demand.

Find the help you need to take care of business. Dip into the impressive pool of talented professionals to tackle virtually any project on your timeline and terms.

Themeforest

At ThemeForest you can buy and sell HTML templates as well as themes for popular CMS products like WordPress, Joomla and Drupal with prices ranging from just $5 up to $40.

Items are priced on the complexity, quality and use of the file. The site is home to a bustling community of web designers and developers and is the biggest marketplace of its kind.