Increasing Conversion ABC Insurance Agency Rachael Casagrande
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Increasing ConversionABC Insurance Agency
Rachael Casagrande
First…
O Make it easyO Add site searchO Provide desired phone number and
email formatO Ensure Consumer Trust
O Privacy policy and Verisign Trusted
The CTAO BIGGER is Better
O Get started today/Talk to an Expert/Get your Free Quote
O Natural Language
O Color is KEY
A Rough Draft
Font and ColorsO Font without feet- Sans-Serif
O What Does Your Website's Color Scheme Reveal About You
O Those who use blue on their sites tend to be self-controlled, smart and reliable. If this is you, you could consider yourself a deep thinker with many admirable traits.
VideosO Try out different thumbnailsO Avoid auto-playO Insert CTA to end of videoO Use directional cues to point
consumers to conversional goalsO Optimize videos by putting them on
Youtube
Also…ACTION ORIENTED TAGLINE
BE MEMORABLE IN RESEARCH STAGE
DEMONSTRATE PROOF TO CLAIMS OF FAME INSERT CTA IN
CONTENT AS WELL AS IN BOX
FOCUS ON KEY TRAFFIC REFERRAL
TRY OUT A NEW IMAGE
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