Increase your Facebook Fans

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Dave Kerpen

Creating Great Fan Pages to Build & Grow Your Facebook Fans


• Strategies to Succeed on Facebook

• How Likeable Succeeds on Facebook

• How To Get Started on Facebook

What’s In Store:


Warnings About Facebook:

1) Facebook is not free.

2) Facebook will not bring you instant results.

3) Facebook cannot make up for a bad product or service.


15 Ways to Succeed on Facebook


1. listen first and never stop listening



2. think – and act – like your customer




3. compel your customers to be your first fans




4. respond quickly to all bad comments





5. respond to good comments

too



6. be authentic



7. should you ask a lot of

questions?


1. Pose a question or challenge directly to fans

2. Ask fans to “like” it

3. Announce winners of a Facebook-hosted contest or sweepstakes

4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories

in a recent study, Likeable Media looked at status updates that…


• In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.*

• In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”.

Likeable Media found the following…


8. provide value(yes, for free!)



9. share stories(they’re your social currency)



10. inspire your customers to share stories



11. integrate facebook into

the entire customer

experience



12. use facebook ads for greater

impact






13. admit when you screw up then leverage your mistakes



14. consistently deliver

excitement, surprise, &

delight



15. don’t sell! just make it easy & compelling for

customers to buy



A Likeable Case Study


*Likeable client

The Pampered Chef*


• START: Facebook page launched July 15th, 2010

• GOAL: 50,000 Likes in 6 months

• PURPOSE: Engage with brand advocates, connect with consultants, reach newcustomers

TPC Strategy


• Without any ad spend, the page received 10,000 Likes by noon the next day (July 16th,2010)

• Received 50,000 Likes 10 days after the page launch date

• Currently have over 240,000 Likes; with an average fan growth rate of 35.28% everytwo months

TPC Results


• Started using Facebook ads in October 2010 with $4,000 put into a 10-ad rotation

• Placed Facebook ads in alignment with their 30th Anniversary Celebration (celebratedon Facebook)

• $4,000 ad spending generated 34,436 new Likes (just $0.11 per new Like)

• In November, 16,028 Likes were generated from putting $1,000 into promoting andLivestreaming a cooking show (average new Like cost just $0.06)

TPC Ad Spend


• The Pampered Chef Facebook page has unique page tabs like Shop, Specials, Give a Gift, Live Show, Recipes, and more

• Facebook community has an active and engaging audience with stimulating discussions and friendly, passionate, supportive fans

TPC Today


Getting Started Today


If you can add a business as a “FRIEND”, it’s not properly set up on Facebook.

Individual profiles are for Individuals.

profiles:


Groups are organized around common interest.

Limited functionality, but able to organize large

groups of people.

Can be public or private.

groups:


Established for businesses:

Become a LIKER

Completely public, don’t need to be a member of

Facebook to view

HIGHLY functional.

fan pages:


community pages:


the 5 most engaging status updates:


Listen Up!

Be Transparent!

Respond to Everyone!

Just Be Likeable!

Just Remember…



Thank You/ Grand Prize/ I Love Feedback

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Engage with me @DaveKerpen on Twitter

Ask us questions @ Facebook.com/LikeableMedia

Or, email me anytime [email protected]

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