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Do You Know Everything About CRO? 17 Experts Share Their Insights
17 CRO Experts Share Underrated Tips that Increase Conversions
If you’re not growing, you’re dying.
Sadly, many companies start their conversion rate optimization (CRO) strategy off on the wrong foot, with dated or generic tools that won’t help them grow.
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17 CRO Experts Share Underrated Tips that Increase Conversions
I asked some CRO savvy folks who understand the landscape for their thoughts on conversion rate optimization and the tools and techniques more people should know.
Their responses encompass a variety of tips, so let’s dive right in!
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17 CRO Experts Share Underrated Tips that Increase Conversions
Brian MasseyFounder of
Conversion Sciences
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“The one thing that not enough people know about Conversion Optimization is that everyone who builds a webpage is optimizing for conversion. It’s already happening. When you mull over which headline to use on a landing page, when you ponder which features to list on your product page and when you agonize over where to place your lead generation form, you are optimizing for conversion…”
17 CRO Experts Share Underrated Tips that Increase Conversions
Bryan GudmundsonCreative & Marketing
Director, UpSellit
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“I think one of the most overlooked conversion optimization tactics is connecting the mobile and desktop shopping experience. We’ve found that around 20% of repeat visitors return on a new device. This means that a visitor who researches on a smartphone or tablet has a high probability of coming back on a desktop computer at alater date...”
17 CRO Experts Share Underrated Tips that Increase Conversions
Bryan GudmundsonCreative & Marketing
Director, UpSellit
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“User testing. Most conversion optimization practitioners deep dive into quantitative data (analytics, heatmaps, etc), but neglect to collect and review qualitative data...”
17 CRO Experts Share Underrated Tips that Increase Conversions
Talia WolfFounder and Chief
Optimizer at Getuplift
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“Optimization isn’t about quick wins, it’s about identifying your customer’s goals and optimizing your funnel to better serve that goal. Rather than testing random elements on a page, spend more time on better understanding why people buy from you and why they choose your solution...”
17 CRO Experts Share Underrated Tips that Increase Conversions
Shayla PriceB2B Content Marketer,
SaaS Expert
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“It’s imperative that more companies take a customer-driven approach to conversion optimization. Following someone else’s best practices may guide your team; however, it’s all about your customers’ interests and behaviors...”
17 CRO Experts Share Underrated Tips that Increase Conversions
Peep LajaFounder
of ConversionXL
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“Don’t focus on tactics. If you focus on tactics, you’re doing it wrong. Invest in a thorough optimization process instead...”
17 CRO Experts Share Underrated Tips that Increase Conversions
Paul RoukeFounder & CEO
of PRWD. International keynote speaker.
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“Tactics make conversion optimisation sound easy. Conversion optimisation, done intelligently and strategically, is extremely hard work. Tactics help cover up for the typical lack of genuine user behaviour insight that is being used to informtest hypotheses...”
17 CRO Experts Share Underrated Tips that Increase Conversions
John EkmanFounder of the Swedish
Conversion Optimization agency Conversionista
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“Take the ‘rate’ out of Conversion Rate Optimization. Conversion rate is a metric. Increasing Conversions is your goal – Don’t get the two mixed up...”
17 CRO Experts Share Underrated Tips that Increase Conversions
Al MackinCo-Founder and CEO
at Formisimo
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“Continually build ideas from the market (your competitors and peers) in between tests so that you’re armed with more external data when you do come to test . Idea generation should be driven by when you see things in the market, rather than when you’re starting a new test...”
17 CRO Experts Share Underrated Tips that Increase Conversions
Shannon MacLeodConversion Optimization Consultant Conversion
Geek
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“Conversion Rate Optimization is a somewhat limiting term. We are really focusing on optimizing revenue. So the key metric we optimize isoftenRPV (revenue per visitor) instead of conversion rate...”
17 CRO Experts Share Underrated Tips that Increase Conversions
Valentin RaduCEO at Omniconvert
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“The good thing about conversion optimization is that it works like compound interest: once you have a win, it sticks and adds ongoing results. Unfortunately, there are still many marketers that see conversion rate optimization as a ‘nice-to-have’ that they can simply disregard or ‘check off’ by doing a new redesign to the website...”
17 CRO Experts Share Underrated Tips that Increase Conversions
Paul BoagUX designer/consultant,
speaker & author of User Experience
Revolution
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“If I could do only one thing to improve a site’s conversion rate, I would focus on performance. Ease of use is hugely important when it comes to conversion and performance is a key factor in making things easy...”
17 CRO Experts Share Underrated Tips that Increase Conversions
Neal ColeFounder of Conversion
Uplift Ltd
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“Asking for a small indication of commitment and then using this to persuade people to be consistent with their previous action is a very simple but effective conversion tactic. It’s one of Cialdini’s 6 principles of persuasion, but is probably the most powerful weapon of social influence...”
17 CRO Experts Share Underrated Tips that Increase Conversions
Luiz CentenaroeCommerce consultant specializing in CRO, SEO
and Email Marketing
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“Sure, there are tactics and tests that usually win. But running thousands of these tests and seeing mostly inconclusive results, we realized there are no ‘Quick Wins.’ Our most successful clients see wins when they understand iterative testing and go into these tests knowing they will have to go through 4-5 iterations before a win...”
17 CRO Experts Share Underrated Tips that Increase Conversions
Michael St. LaurentSenior Optimization
Strategist, WiderFunnel
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“Conversion optimization is so much more than making simple design tweaks. With the right experts and processes, conversion optimization can be leveraged to provide answers to an organization’s most critical business questions...”
17 CRO Experts Share Underrated Tips that Increase Conversions
Raluca TanaseCRO Specialist
Avangate
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“It is normal to have a lot of misconceptions around an up-and-coming discipline. I’d like to see less often the expectation that you can solve something through one A/B test. More focus on process and practitioner’s skills would bring more long term
results...”
17 CRO Experts Share Underrated Tips that Increase Conversions
Duane BrownPerformance Marketer,
Founder ofTake Some Risk
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“I wish more people knew how to run a poll or survey and ask questions of their (potential) customers. Being able to survey people and understand their intent, goals and why they are coming to your site makes it a lot easier to run a
proper A/B test on your website...”
17 CRO Experts Share Underrated Tips that Increase Conversions
Whew, that was a lot of tips!
If you want to read more, we recommend checking out the entire >>>blogpost<<<, it has even more tips from these experts.
We’d love to hear your thoughts on which ones were most helpful!
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17 CRO Experts Share Underrated Tips that Increase Conversions
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