Incorporating a Large Retention Project: Lessons Learned LaToya Haynes Assistant Director of Residence Life, Frostburg University Sean McNalley, Assistant.

Incorporating a Large Retention Project:Lessons Learned

LaToya HaynesAssistant Director of Residence Life, Frostburg University

Sean McNalley,Assistant Director of Residence Life, Frostburg University

Lisa HickeyDirector of Marketing, EBI

• Public, 4-Year University• Located in Frostburg, MD• 93% of students are in-

state• 46% women /

54% men• 73% of first-year

students live on-campus

Who is Frostburg State University?

• Founded in 1994• Over 1500 Colleges and Universities

worldwide• Surveyed over 12 million students• Nearly 100 assessment in 10 areas of

higher education• MAP-Works implemented on over 100

campuses

Who is EBI?

Reasons to Improve Retention

Improving Retention

Improved retention is

linked to campus budget

Attaining a degree benefits student

Higher graduation

rates benefits community/

nation

Strategic Plan and Retention

“Retention” is mentioned 12 times in our

15-page Strategic Plan!

Pitfalls of a Large Project Implementation

• When was this new initiative introduced to your department?

• Is there ever a “right” time?

Timing

• Do you have all of the information regarding program?

• Were you fully trained?

• What methods were used for training and did they work?

Program Information

• Faculty vs. Student Affairs– How can we avoid this?

Staff Buy-In

• Does your institution expect Res Life to always be a part of something or get all of the necessary info out to students?

• If yes, how does this affect your office and your day-to-day job?

Res Life = Funnel of Information

MAP-WorksRetention Platform

MAP-Works Retention Platform

Identify

Intervene &Coordinate

Inform

Manage

Motivate

Motivate

Identify


Inform

Manage


Identify

• Theory, research and experience are the core of MAP-Works

• Retention is driven by early, systematic, continuous, comprehensive identification of student issues

• Result = sophisticated, evolving, proven identification of at-risk students

Motivate

Identify


Inform

Manage


• Link faculty/staff to students to motivate activity, focus effort, and monitor impact

• Focus on students who need help• Monitor and measure impact on

student success and retention

Motivate

Motivate

Identify


Inform

Manage


• Comprehensive, accurate information about your students = successful and effective student interactions

Inform

Motivate

Identify


Inform

Manage


• Retention is a team effort, facilitated by communication across units to coordinate intervention efforts


Motivate

Identify


Inform

Manage


• Easily capture, manage and track activity

• Quick access to analysis and reporting

• Efficiently manage intervention efforts

• Measure impact

Manage

• Student Profile Data• ERP Interface

(Banner, Peoplesoft, Datatel, Jenzabar)

• BlackBoard, Building Block partner

• Student Profile Data• Campus Resources• Survey Data• Alerts/Notes

• Social Norming• Expectations• Campus Resources

The MAP-Works Process

•Advisors•Residence Hall

Staff•Seminar

Instructors•Coaches

• Talking Points• Dashboard• Share Notes/Alerts• Coordinate Actions

Quickly Navigate

Utilize Everyone on Campus

Get everyone on campus involved by allowing them to issue Alerts when they have

concerns

Collect Academic Info Quickly

Request instructors provide immediate feedback on

performance Information is instantly provided to Direct-Connects for

follow-up…

Less Time Diagnosing

More Time Helping Students

Effectiveness & Efficiency

More Time Helping

Less Time on the Computer

MAP-Works Outcomes Reports answer these important questions}

Outcomes Reports will arm you with the information necessary to prove the true impact MAP-Works has had on your campus and justify your efforts and investments in the MAP-Works Program.

Outcomes Reports

Engage Students in Process

Written Student Report

Facebook / Portal

Take survey, download report

Send emails or make appointments…

Rooted in theory, research experience

Sophisticated/custom risk algorithm

Systematic data collection

Accurate Risk Indicator

Easy visualization of information

Various types of communication (Facebook, text message,scheduling)

Coordinated interventions

Faculty/Staff Alert

Reporting (Outcomes, Benchmarking, Faculty & Staff, All Student)

Customized student feedback (Student Report)

Training & Consulting

Proven results

“MAP-Works

provided encouragement and

it served as a source

of clarity when it came

to my college life

problems. MAP-Works changed

my college life experience in a way that I will never forget.”

- Demetrius ColemanStudent at Southern Illinois University-

Edwardsville

MAP-Works

Lessons Learned About Retention

• What worked well

• What will be changed for future

Implementing MAP-Works

• Don’t expect everyone to love it from the beginning!!!!

Building Staff & Faculty Buy-In

Success Stories

A little goes a long ways…

Success Stories

Sara

Discussion / Questions

LaToya Haynes, [email protected] McNalley, [email protected]

Lisa Hickey, [email protected]

Incorporating a Large Retention Project: Lessons Learned LaToya Haynes Assistant Director of Residence Life, Frostburg University Sean McNalley, Assistant.

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