Inconceivable Content: The Dread Pirate Rober's Guide to Creating Swashbuckling Content, Pillaging the Search Engines, and Commandeering a Treasure Trove of Conversions

© Copyright 2010 Stoney deGeyter


Good content is SEO’d content.

Text

SEO

Sales


No content, no sales.

Keyword Content

Think Keywords

Hear Keywords

Search Keywords


“Perfect” content still has to change.

Layout

Content

Headlines

Keywords


No Hidden

Text

Publish Negative Reviews

No Hype Be Genuin

e

Trusted Content


SEO

Keyword Selection

Keyword Guidance

Copywriter

Keyword Integration

Keyword Usage

Good content cannot be rushed.


Start with keyword research.

Target Audience

Areas of Interest

Needs to be Met

Business

Students

Hobbyists

Education

Information

Ideas

Strategy

Direction

Community


Keywords don’t always mean

what we think.

“cordless

telephone”

headset?

cordless “teleph

one headset

”


Know your visitors.

Researchers

Shoppers

Buyers


Use similar qualifiers together.

Exotic Widgets

Classic Widgets

Vintage Widgets

Quality Widgets

RedWidgets

Discount Widgets


Ignore “old-school” nonsense.

• 7 percent?

Keyword Density

• 6.4 times?

Keyword count• 3rd, 12th

Words?

Keyword Positioning


“Chosen” keywords aren’t always the right keywords.

Competitor Uses Doesn’t “fit” Single-word


Write content no one else has.

Niche areas

Highly targeted keywords

Easy to rank

phrases

Info queries


Write for your audience first.

Maintain reader value

Keywords not obvious

Persuasive content


Don’t destroy the conversion process.

Interest

Conver-sions

Engag-ement


1

•There is no magic amount of text

2

•Keep it as brief as possible

3

•Use no more than needed to convert

Be concise.


Write for skimmers and scanners.

ResearchersParagraph Headings

Keyword Rich Links

Bullet Points

Bolded Text


Use words that encourage action.

Action Words

Calls to Action

Textual Links


Good content never dies.

Keep content up to date

Redirect deleted pages

Repurpose old content for new mediums

Link to and from historical pages

