A GLOBAL PLATFORM, A LOCAL SOLUTION Frank Monaco, Executive Vice President & Managing Director, International
Incomm Partner alliance 2015 presentation
Aug 17, 2015
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A GLOBAL PLATFORM,A LOCAL SOLUTION
Frank Monaco, Executive Vice President & Managing
Director, International
We’re currently in 31 countries,serving 1.8 billion consumers
London, England
By 2017
Sydney, Australia
MalaysiaThailandSingaporeChinaEastern Europe
IndonesiaMiddle EastTurkey
PhilippinesVietnamCambodiaIndiaSouth Africa
Committed
Pre Launch Phase
Scoping
31 countries serving 1.8 billion consumers
Melbourne, Australia
40 countries serving 4.9 billion
consumers
Toronto, Canada
International7 CONFIDENTIAL AND PROPRIETARY
Macro-Economics
Identify:• Demographics• Employment• GDP• Retail Price Index• Political Environment
Sources:• Timetric• Planet Retail• Mercator• Local Gov Statistics &
Reports
Return
International8 CONFIDENTIAL AND PROPRIETARY
Micro-Economics
Identify:• Online Penetration• Internet Users• Social Media (Adoption &
Accessibility)
• Mobile & Wired Penetration
Source:• Deloitte• Hitwise• TechCrunch• IAB
Return
International9 CONFIDENTIAL AND PROPRIETARY
Retail Dynamics
Identify:• Penetration
o Nationalo Regionalo Independent
• Technical Infrastructure• Operational Infrastructure
o Merchandisingo Logisticso Finance
Source:• Planet Retail
Return
International10 CONFIDENTIAL AND PROPRIETARY
Tax, legal & Regulatory
Environment
Return
Identify:• Offshore / Onshore Models• Agency / Buy Sell• Licensing• Money Licenses• Pre-Existing product
Dynamics (e.g. wireless)
Source:• KPMG• Deloitte• Local Legal Council• Partnership Knowledge
International11 CONFIDENTIAL AND PROPRIETARY
Product Availability
Identify:• National vs Global• PIN• Mobile• Product Categories
o Gifto Financialo Online Storeso Gamingo Gamblingo Musico Applications
Source:• NewZoo• Planet Retail• Mastercard / Visa / Amex• Partnership Knowledge
Return
International12 CONFIDENTIAL AND PROPRIETARY
Consumer Behaviour
Identify:• Cross Boarder Influence• Cultural Dynamics• Population Density• Pre-Existing Purchase &
Gifting Habits
Source:• Partnership Knowledge• Engage Local Insight
Return
International13 CONFIDENTIAL AND PROPRIETARY
Projected Performance & Resource Requirements
Review:• 1 – 3 Year Projections based
on all previous factors including:o Warehousingo Marketingo Supply Chaino Merchandisingo Staffo Officeso Legalo Tax
Return
International14 CONFIDENTIAL AND PROPRIETARY
Market Entry – Final Decision
Macro-Economics
Micro-Economics
Retail Dynamics
Tax / Legal / Regulatory Environment
Projected Performance & Resource Requirements
Consumer Behaviour
Product Availability
Population
29,179,9523,589,520
17,723,000
Social Media
Internet Wealth
more than 50%
…users as of Dec.31, 2011, 60% penetration
…Facebook subscribers Dec 21/12 46% penetration
…middle-income households (World Bank, 2007)
Malaysian Snapshot
Kuala Lumpur, Malaysia
16
Self-Use Markets vs Gifting
Japan
South KoreaThailand
Brazil
Hong Kong
TaiwanSalzburg, Austria
UK
Canada
Germany
France
Spain
Italy
Australia
Austria
Denmark
17
Biggest Potential for Growth Gifting
Tokyo Tower, Japan
Japan TaiwanHong KongSouth Korea
Thank You
Frank Monaco, Executive Vice President & Managing
Director, International
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