SEO GUIDE 2019 INCOME SCHOOL’S
SEO GUIDE 2019INCOME SCHOOL’S
DON’T LET SEO GURUS SCARE YOU
▸ Traffic on CamperReport.com jumped from 100,000 pageviews to 250,000 pageviews in 5 months.
▸ 73% of our articles on DirtBikePlanet.com rank #1 on Google.
▸ We have never been hit by a Google algorithm update, and our sites continue to improve as Google improves.
▸ Tens of millions of people have visited our sites from Google search.
THE AIM OF ALL SEO IS TO GIVE THE MOST HELPFUL ANSWER TO A SEARCHER’S QUERY. ALL ELSE IS MERELY A MEASUREMENT TOOL.
GOOGLE’S BEST MEASUREMENT TOOLS▸ User experience (Click-through rate, pogo sticking)
▸ Content length, catchy and descriptive title, direct answer, great formatting.
▸ Quality external links to the page
▸ Site reputation and authority
▸ Use of images
▸ Internal links to the page
▸ Small number of outbound links to quality sites
▸ URL length
▸ Author reputation
GOOGLE’S REPUTATION MEASUREMENT TOOLS
▸ Quantity and quality of websites linking to the domain
▸ Quantity and quality of websites linking to the page
▸ Authorship reputation from human quality checkers
▸ Website reputation from human quality checkers
▸ Reviews of business/product on Yelp and other sites.
▸ YMYL
BACKLINK PROFILE, DOMAIN AUTHORITY, AND AUTHORSHIP ARE YESTERDAY’S SEO. TODAY IS ALL ABOUT REPUTATION.
Ricky and Jim
SECRET #1
INCOME SCHOOL’S 5-DAY SUPER SECRET REPUTATION BUILDER
▸ Get real (Buy a snake, run a marathon, rent a boat for the weekend, etc)
▸ Create an about page on your website, and bylines in your articles to establish credibility
▸ Degrees, speaking at conferences, books, real-life experience, ownership
▸ Create a resource designed for sharing (Pinterest, Reddit, infographic, epic post)
▸ Outreach (Guest post, guest podcast appearance, Youtube collab)
▸ Go big where necessary (Speak at conference, eBook, get a certificate)
GOOGLE’S USER EXPERIENCE MEASUREMENT TOOLS
▸ Pogo sticking
▸ Content length
▸ Use of images or other multimedia
▸ Time on page
▸ Clean formatting and organization
▸ User interaction on page (Shares, comments, etc)
▸ Click through rate
▸ Over-monetization
THE MOST GAMEABLE RANKING FACTOR OF ALL IS THE USER EXPERIENCE ON THE SITE, AND NO ONE ELSE SEEMS TO WANT TO COMPETE.
Ricky and Jim
SECRET #2
Poor user experience Medium user experience Exceptional user experience
‣ Very short
‣ Partial answer to the query
‣ Cheesy stock image
‣ Filled with monetization
‣ Content unreadable (Notmobile friendly, blocked, small font)
‣ Slow loading, not secure
‣ Adequate length
‣ Directly answers question
‣ Quality imagery and formatting
‣ Not overly monetized
‣ Good reading experience
‣ Normal load time, solidtechnology and security
‣ Long-form content
‣ Answers the question quickly and thoroughly
‣ Exceptional imagery and formatting
‣ Not overly monetized
‣ Good reading experience, clean font
‣ Fast load time, solidtechnology and security
GOOGLE’S PASS/FAIL MEASUREMENTS▸ Site speed
▸ SSL
▸ Lack of malware
▸ Easy navigation on site
▸ URL length
▸ Mobile friendliness
▸ Excessive broken links on the site
▸ Over monetization
▸ Copyright issues and plagiarism
▸ Schema usage
FOR A NEW SITE, IT GENERALLY TAKES 35 WEEKS FOR A NEW PAGE TO ACHIEVE 90% OF THE GOOGLE RANKING IT WILL ACHIEVE.
Ricky and Jim
GOOGLE SEO GUIDE 2019