Income generation and marketing Frances Norton Wellcome Library.

Income generation and marketing

Frances Norton

Wellcome Library

Treasury

Research Councils£1,150m

Funding Bodies£1,600m

Central Government£607m

UK Higher Education Institutions

UK Charities£768m

UK Industry & Public

Corporations£290m

EU & other overseas sources£503m

Other£58m

Non-core funding

5 strategies

Resource allocation

Space use

Real estate

Digitisation

Licencing

Resource allocation

• Indirect costs and cross charging

• Consortial deals and central delivery

Space use

•Just in case

•UK Research Reserve

•e-only

Real estate

• Club

• Public & corporate events

• Association, naming

• Filming

• Conferences, public

catering & bookshops

• Schools programmes

Digitisation

0

2

4

6

8

10

12

14

16

18

20

Core library Institutional External project Private On demand Commercial

Digitisation

•Bespoke services

•Income streams

Licencing

•Content bundles

•Image+ libraries

•Merchandise

Last thoughts

•Re-focus activity

•Reorganisation of staff

•New skills and roles