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Page 1: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Nicholson and Snyder, Copyright ©2008 by Thomson South-Western. All rights reserved.

Income and Substitution

Effects

Chapter 5

Page 2: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Demand Functions• The optimal levels of x1,x2,…,xn can be

expressed as functions of all prices and

income

• These can be expressed as n demand

functions of the form:

x1* = d1(p1,p2,…,pn,I)

x2* = d2(p1,p2,…,pn,I)•••

xn* = dn(p1,p2,…,pn,I)

Page 3: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Demand Functions

• If there are only two goods (x and y), we

can simplify the notation

x* = x(px,py,I)

y* = y(px,py,I)

• Prices and income are exogenous

– the individual has no control over these

parameters

Page 4: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Homogeneity• If all prices and income were doubled,

the optimal quantities demanded will not change

– the budget constraint is unchanged

xi* = xi(p1,p2,…,pn,I) = xi(tp1,tp2,…,tpn,tI)

• Individual demand functions are homogeneous of degree zero in all prices and income

Page 5: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Homogeneity

• With a Cobb-Douglas utility function

utility = U(x,y) = x0.3y0.7

the demand functions are

• A doubling of both prices and income

would leave x* and y* unaffected

xp

xI3.0

*

yp

yI7.0

*

Page 6: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Homogeneity• With a CES utility function

utility = U(x,y) = x0.5 + y0.5

the demand functions are

• A doubling of both prices and income

would leave x* and y* unaffected

xyxppp

xI

/1

1*

yxyppp

yI

/1

1*

Page 7: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Changes in Income

• An increase in income will cause the

budget constraint out in a parallel

fashion

• Since px/py does not change, the MRS

will stay constant as the worker moves

to higher levels of satisfaction

Page 8: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Normal and Inferior Goods

• A good xi for which xi/ I 0 over some

range of income is a normal good in that

range

• A good xi for which xi/ I < 0 over some

range of income is an inferior good in

that range

Page 9: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Increase in Income• If both x and y increase as income rises,

x and y are normal goods

Quantity of x

Quantity of y

C

U3

B

U2

A

U1

As income rises, the individual chooses

to consume more x and y

Page 10: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Increase in Income• If x decreases as income rises, x is an

inferior good

Quantity of x

Quantity of y

C

U3

As income rises, the individual chooses

to consume less x and more y

Note that the indifference

curves do not have to be

“oddly” shaped. The

assumption of a diminishing

MRS is obeyed.

B

U2

AU1

Page 11: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Changes in a Good’s Price

• A change in the price of a good alters

the slope of the budget constraint

– it also changes the MRS at the consumer’s

utility-maximizing choices

• When the price changes, two effects

come into play

– substitution effect

– income effect

Page 12: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Changes in a Good’s Price

• Even if the individual remains on the same

indifference curve, his optimal choice will

change because the MRS must equal the

new price ratio

– the substitution effect

• The individual’s “real” income has changed

and he must move to a new indifference

curve

– the income effect

Page 13: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Changes in a Good’s Price

Quantity of x

Quantity of y

U1

A

Suppose the consumer is maximizing

utility at point A.

U2

B

If the price of good x falls,

the consumer will maximize

utility at point B.

Total increase in x

Page 14: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Changes in a Good’s Price

U1

Quantity of x

Quantity of y

A

To isolate the substitution effect, we hold “real”

income constant but allow the relative price of

good x to change

Substitution effect

C

The substitution effect is the movement

from point A to point C

The individual substitutes

x for y because it is now

relatively cheaper

Page 15: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Changes in a Good’s Price

U1

U2

Quantity of x

Quantity of y

A

The income effect occurs because “real”

income changes when the price of good

x changes

C

Income effect

B

The income effect is the movement

from point C to point B

If x is a normal good,

the individual will buy

more because “real”

income increased

Page 16: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Changes in a Good’s Price

U2

U1

Quantity of x

Quantity of y

B

A

An increase in the price of good x means that

the budget constraint gets steeper

CThe substitution effect is the

movement from point A to point C

Substitution effect

Income effect

The income effect is the

movement from point C

to point B

Page 17: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Price Changes – Normal Goods

• If a good is normal, substitution and income effects reinforce one another

– when p :

• substitution effect quantity demanded

• income effect quantity demanded

– when p :

• substitution effect quantity demanded

• income effect quantity demanded

Page 18: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Price Changes – Inferior Goods

• If a good is inferior, substitution and

income effects move in opposite directions

– when p :

• substitution effect quantity demanded

• income effect quantity demanded

– when p :

• substitution effect quantity demanded

• income effect quantity demanded

Page 19: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Giffen’s Paradox• If the income effect of a price change is

strong enough, there could be a positive

relationship between price and quantity

demanded

– an increase in price leads to a drop in real

income

– since the good is inferior, a drop in income

causes quantity demanded to rise

Page 20: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

A Summary

• For normal goods, a fall in price leads to an

increase in quantity demanded

– the substitution effect causes more to be

purchased as the individual moves along an

indifference curve

– the income effect causes more to be purchased

because the resulting rise in purchasing power

allows the individual to move to a higher

indifference curve

Page 21: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

A Summary

• For normal goods, a rise in price leads to a

decline in quantity demanded

– the substitution effect causes less to be

purchased as the individual moves along an

indifference curve

– the income effect causes less to be purchased

because the resulting drop in purchasing

power moves the individual to a lower

indifference curve

Page 22: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

A Summary

• For inferior goods, no definite prediction

can be made for changes in price

– the substitution effect and income effect move

in opposite directions

– if the income effect outweighs the substitution

effect, we have a case of Giffen’s paradox

Page 23: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

The Individual’s Demand Curve

• An individual’s demand for x depends

on preferences, all prices, and income:

x* = x(px,py,I)

• It may be convenient to graph the

individual’s demand for x assuming that

income and the price of y (py) are held

constant

Page 24: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

x

…quantity of x

demanded rises.

The Individual’s Demand Curve

Quantity of y

Quantity of x Quantity of x

px

x’’

px’’

U2

x2

I = px’’ + py

x’

px’

U1

x1

I = px’ + py

x’’’

px’’’

x3

U3

I = px’’’ + py

As the price

of x falls...

Page 25: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

The Individual’s Demand Curve

• An individual demand curve shows the

relationship between the price of a good

and the quantity of that good purchased by

an individual assuming that all other

determinants of demand are held constant

Page 26: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Shifts in the Demand Curve

• Three factors are held constant when a

demand curve is derived

– income

– prices of other goods (py)

– the individual’s preferences

• If any of these factors change, the

demand curve will shift to a new position

Page 27: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Shifts in the Demand Curve

• A movement along a given demand

curve is caused by a change in the price

of the good

– a change in quantity demanded

• A shift in the demand curve is caused by

changes in income, prices of other

goods, or preferences

– a change in demand

Page 28: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Demand Functions and Curves

• If the individual’s income is $100, these

functions become

xp

xI3.0

*

yp

yI7.0

*

• We discovered earlier that

xp

x30

*y

py

70*

Page 29: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Demand Functions and Curves

• Any change in income will shift these

demand curves

Page 30: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Compensated Demand Curves

• The actual level of utility varies along

the demand curve

• As the price of x falls, the individual

moves to higher indifference curves

– it is assumed that nominal income is held

constant as the demand curve is derived

– this means that “real” income rises as the

price of x falls

Page 31: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Compensated Demand Curves

• An alternative approach holds real income

(or utility) constant while examining

reactions to changes in px

– the effects of the price change are

“compensated” so as to force the individual to

remain on the same indifference curve

– reactions to price changes include only

substitution effects

Page 32: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Compensated Demand Curves• A compensated (Hicksian) demand curve

shows the relationship between the price

of a good and the quantity purchased

assuming that other prices and utility are

held constant

• The compensated demand curve is a two-

dimensional representation of the

compensated demand function

x* = xc(px,py,U)

Page 33: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

xc

…quantity demanded

rises.

Compensated Demand Curves

Quantity of y

Quantity of x Quantity of x

px

U2

x’’

px’’

x’’

y

x

p

pslope

''

x’

px’

y

x

p

pslope

'

x’ x’’’

px’’’y

x

p

pslope

'''

x’’’

Holding utility constant, as price falls...

Page 34: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Compensated & Uncompensated Demand

Quantity of x

px

x

xc

x’’

px’’

At px’’, the curves intersect because

the individual’s income is just sufficient

to attain utility level U2

Page 35: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Compensated & Uncompensated Demand

Quantity of x

px

x

xc

px’’

x*x’

px’

At prices above px’, income

compensation is positive because the

individual needs some help to remain

on U2

Page 36: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Compensated & Uncompensated Demand

Quantity of x

px

x

xc

px’’

x*** x’’’

px’’’

At prices below px’”, income

compensation is negative to prevent an

increase in utility from a lower price

Page 37: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Compensated & Uncompensated Demand

• For a normal good, the compensated

demand curve is less responsive to price

changes than is the uncompensated

demand curve

– the uncompensated demand curve reflects

both income and substitution effects

– the compensated demand curve reflects only

substitution effects

Page 38: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Compensated Demand Functions

• Suppose that utility is given by

utility = U(x,y) = x0.5y0.5

• The Marshallian demand functions are

x = I/2px y = I/2py

• The indirect utility function is

5.05.02

),,( utility

yx

yxpp

ppVI

I

Page 39: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Compensated Demand Functions

• To obtain the compensated demand

functions, we can solve the indirect

utility function for I and then substitute

into the Marshallian demand functions

5.0

5.0

x

y

p

Vpx

5.0

5.0

y

x

p

Vpy

Page 40: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Compensated Demand Functions

• Demand now depends on utility (V)

rather than income

• Increases in px reduce the amount of x

demanded

– only a substitution effect

5.0

5.0

x

y

p

Vpx

5.0

5.0

y

x

p

Vpy

Page 41: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

The Response to a Change in Price

• What happens to purchases of good x

change when px changes?

x/ px

• Differentiation of the FOCs from utility

maximization could be used

– this approach is cumbersome and provides

little economic insight

Page 42: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

The Response to a Change in Price

• We will use an indirect approach using the

expenditure function

minimum expenditure = E(px,py,U)

• Then, by definition

xc (px,py,U) = x [px,py,E(px,py,U)]

– quantity demanded is equal for both demand

functions when income is exactly what is

needed to attain the required utility level

Page 43: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

The Response to a Change in Price

• We can differentiate the compensated

demand function and get

xc (px,py,U) = x[px,py,E(px,py,U)]

xxx

c

p

E

E

x

p

x

p

x

xx

c

xp

E

E

x

p

x

p

x

Page 44: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

The Response to a Change in Price

• The first term is the slope of the

compensated demand curve

– the mathematical representation of the

substitution effect

xx

c

xp

E

E

x

p

x

p

x

Page 45: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

The Response to a Change in Price

• The second term measures the way in

which changes in px affect the demand

for x through changes in purchasing

power

– the mathematical representation of the

income effect

xx

c

xp

E

E

x

p

x

p

x

Page 46: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

The Slutsky Equation

• The substitution effect can be written as

constant

effect onsubstituti

Uxx

c

p

x

p

x

• The income effect can be written as

xxp

Ex

p

E

E

x

I effect income

Page 47: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

The Slutsky Equation

• Note that E/ px = x(px,py,I)

– a $1 increase in px raises necessary

expenditures by x dollars

– $1 extra must be paid for each unit of x

purchased

Page 48: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

The Slutsky Equation

• The utility-maximization hypothesis

shows that the substitution and income

effects arising from a price change can be

represented by

I

xx

p

x

p

x

p

x

Uxx

x

constant

effect income effect onsubstituti

Page 49: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

The Slutsky Equation

• The first term is the substitution effect

– always negative as long as MRS is

diminishing

– the slope of the compensated demand curve

must be negative

I

xx

p

x

p

x

Uxx constant

Page 50: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

The Slutsky Equation

• The second term is the income effect

– if x is a normal good, then x/ I > 0

• the entire income effect is negative

– if x is an inferior good, then x/ I < 0

• the entire income effect is positive

I

xx

p

x

p

x

Uxx constant

Page 51: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

A Slutsky Decomposition

• We can demonstrate the decomposition

of a price effect using the Cobb-Douglas

example studied earlier

• The Marshallian demand function for

good x was

x

yxp

ppxI

I5.0

),,(

Page 52: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

A Slutsky Decomposition

• The Hicksian (compensated) demand

function for good x was

5.0

5.0

),,(

x

y

yx

c

p

VpVppx

• The overall effect of a price change on

the demand for x is

2

5.0

xxpp

x I

Page 53: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

A Slutsky Decomposition

• This total effect is the sum of the two

effects that Slutsky identified

• The substitution effect is found by

differentiating the compensated demand

function

5.1

5.05.0

effect onsubstituti

x

y

x

c

p

Vp

p

x

Page 54: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

A Slutsky Decomposition

• We can substitute in for the indirect utility

function (V)

25.1

5.05.05.025.0)5.0(5.0

effect onsubstituti

xx

yyx

pp

ppp II

Page 55: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

A Slutsky Decomposition

• Calculation of the income effect is easier

2

25.05.05.0 effect income

xxxppp

xx

II

I

• The substitution and income effects are

exactly the same size

Page 56: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Marshallian Demand Elasticities

• Most of the commonly used demand

elasticities are derived from the

Marshallian demand function x(px,py,I)

• Price elasticity of demand (ex,px)

x

p

p

x

pp

xxe x

xxx

px x /

/,

Page 57: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Marshallian Demand Elasticities

• Income elasticity of demand (ex,I)

x

xxxe

x

I

IIII

/

/,

• Cross-price elasticity of demand (ex,py)

x

p

p

x

pp

xxe

y

yyy

px y /

/,

Page 58: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Price Elasticity of Demand

• The own price elasticity of demand is

always negative

– the only exception is Giffen’s paradox

• The size of the elasticity is important

– if ex,px< -1, demand is elastic

– if ex,px> -1, demand is inelastic

– if ex,px= -1, demand is unit elastic

Page 59: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Price Elasticity and Total Spending

• Total spending on x is equal to

total spending =pxx

• Using elasticity, we can determine how

total spending changes when the price of

x changes

]1[)(

, xpx

x

x

x

x exxp

xp

p

xp

Page 60: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Price Elasticity and Total Spending

• If ex,px> -1, demand is inelastic

– price and total spending move in the same

direction

• If ex,px< -1, demand is elastic

– price and total spending move in opposite

directions

]1[)(

, xpx

x

x

x

x exxp

xp

p

xp

Page 61: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Compensated Price Elasticities

• It is also useful to define elasticities

based on the compensated demand

function

Page 62: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Compensated Price Elasticities

• If the compensated demand function is

xc = xc(px,py,U)

we can calculate

– compensated own price elasticity of

demand (exc,px

)

– compensated cross-price elasticity of

demand (exc,py

)

Page 63: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Compensated Price Elasticities• The compensated own price elasticity of

demand (exc,px

) is

c

x

x

c

xx

cc

c

pxx

p

p

x

pp

xxe

x /

/,

• The compensated cross-price elasticity

of demand (exc,py

) is

c

y

y

c

yy

cc

c

pxx

p

p

x

pp

xxe

y /

/,

Page 64: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Compensated Price Elasticities

• The relationship between Marshallian

and compensated price elasticities can

be shown using the Slutsky equation

I

xx

x

p

p

x

x

pe

p

x

x

px

x

c

c

x

px

x

x

x,

I,,, xx

c

pxpxesee

xx

• If sx = pxx/I, then

Page 65: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Compensated Price Elasticities

• The Slutsky equation shows that the

compensated and uncompensated price

elasticities will be similar if

– the share of income devoted to x is small

– the income elasticity of x is small

Page 66: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Homogeneity• Demand functions are homogeneous of

degree zero in all prices and income

• Euler’s theorem for homogenous

functions shows that

II

x

p

xp

p

xp

y

y

x

x 0

Page 67: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Homogeneity

• Dividing by x, we get

I,,,0

xpxpxeee

yx

• Any proportional change in all prices

and income will leave the quantity of x

demanded unchanged

Page 68: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Engel Aggregation

• Engel’s law suggests that the income

elasticity of demand for food items is

less than one

– this implies that the income elasticity of

demand for all nonfood items must be

greater than one

Page 69: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Engel Aggregation

• We can see this by differentiating the

budget constraint with respect to

income (treating prices as constant)

II

yp

xp

yx1

III

I

II

I

I,,

1yyxxyx

esesy

yyp

x

xxp

Page 70: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Cournot Aggregation

• The size of the cross-price effect of a

change in px on the quantity of y

consumed is restricted because of the

budget constraint

• We can demonstrate this by

differentiating the budget constraint with

respect to px

Page 71: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Cournot Aggregation

x

y

x

x

xp

ypx

p

xp

p0

I

y

yp

p

yp

px

x

xp

p

xp x

x

y

xx

x

xIII

0

xx pyyxpxxesses

,,0

xpyypxxseses

xx ,,

Page 72: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Demand Elasticities

• The Cobb-Douglas utility function is

U(x,y) = x y ( + =1)

• The demand functions for x and y are

xp

xI

yp

yI

Page 73: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Demand Elasticities• Calculating the elasticities, we get

1 2,

x

x

x

x

x

pxpI

p

px

p

p

xe

x

I

00 ,

x

p

x

p

p

xe

yy

y

px y

1 ,

xx

xpIpx

xe

II

II

Page 74: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Demand Elasticities• We can also show

– homogeneity

0101,,, Ixpxpx

eeeyx

– Engel aggregation

111,, II yyxx

eses

– Cournot aggregation

xpyypxxseses

xx0)1(

,,

Page 75: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Demand Elasticities• We can also use the Slutsky equation to

derive the compensated price elasticity

1)1(1,,, Ixxpx

c

pxesee

xx

• The compensated price elasticity

depends on how important other goods

(y) are in the utility function

Page 76: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Demand Elasticities

• The CES utility function (with = 2,

= 5) is

U(x,y) = x0.5 + y0.5

• The demand functions for x and y are

)1(1

yxxppp

xI

)1(1

yxyppp

yI

Page 77: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Demand Elasticities

• We will use the “share elasticity” to

derive the own price elasticity

xxx px

x

x

x

x

pse

s

p

p

se

,,1

• In this case,

11

1

yx

x

xpp

xps

I

Page 78: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Demand Elasticities

• Thus, the share elasticity is given by

1

1

1121

1

,1)1()1(

yx

yx

yx

x

yx

y

x

x

x

x

pspp

pp

pp

p

pp

p

s

p

p

se

xx

• Therefore, if we let px = py

5.1111

11

,, xxx pspxee

Page 79: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Demand Elasticities

• The compensated price elasticity is

0.115.05.1,,

,Ixxpx

pxesee

xx

c

Page 80: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Demand Elasticities

• The CES utility function (with = 0.5,

= -1) is

U(x,y) = -x -1 - y -1

• The share of good x is

5.05.01

1

xy

x

xpp

xps

I

Page 81: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Demand Elasticities• Thus, the share elasticity is given by

5.05.0

5.05.0

15.05.025.05.0

5.15.0

,

1

5.0

)1()1(

5.0

xy

xy

xy

x

xy

xy

x

x

x

x

ps

pp

pp

pp

p

pp

pp

s

p

p

se

xx

• Again, if we let px = py

75.012

5.01

,, xxx pspxee

Page 82: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Demand Elasticities

• The compensated price elasticity is

25.015.075.0,,

,Ixxpx

pxesee

xx

c

Page 83: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Demand Elasticities

• In general, the compensated price

elasticity is

xpx

sex

c 1,

Page 84: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Consumer Surplus

• Suppose we want to examine the

change in an individual’s welfare when

price changes

Page 85: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Consumer Welfare

• If the price rises, the individual would

have to increase expenditure to remain at

the initial level of utility

expenditure at px0 = E0 = E(px

0,py,U0)

expenditure at px1 = E1 = E(px

1,py,U0)

Page 86: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Consumer Welfare

• In order to compensate for the price rise,

this person would require a

compensating variation (CV) of

CV = E(px1,py,U0) - E(px

0,py,U0)

Page 87: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Consumer Welfare

Quantity of x

Quantity of y

U1

A

Suppose the consumer is maximizing

utility at point A.

U2

B

If the price of good x rises,

the consumer will maximize

utility at point B.

The consumer’s

utility falls from U1

to U2

Page 88: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Consumer Welfare

Quantity of x

Quantity of y

U1

A

U2

B

The consumer could be compensated so that

he can afford to remain on U1

C

CV is the amount that the

individual would need to be

compensated

CV

Page 89: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Consumer Welfare

• The derivative of the expenditure function

with respect to px is the compensated

demand function

x

yx

yx

c

p

UppEUppx

),,(),,(

Page 90: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Consumer Welfare

• The amount of CV required can be found

by integrating across a sequence of

small increments to price from px0 to px

1

1

0

1

0

),,(0

x

x

x

x

p

p

p

p

xyx

cdpUppxdECV

– this integral is the area to the left of the

compensated demand curve between px0

and px1

Page 91: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

welfare loss

Consumer Welfare

Quantity of x

px

xc(px…U0)

px1

x1

px0

x0

When the price rises from px0 to px

1,

the consumer suffers a loss in welfare

Page 92: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Consumer Welfare

• A price change generally involves both

income and substitution effects

– should we use the compensated demand

curve for the original target utility (U0) or

the new level of utility after the price

change (U1)?

Page 93: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

The Consumer Surplus Concept

• Alternative way to look at this issue

– how much the person would be willing to

pay for the right to consume all of this good

that he wanted at the market price of px0?

Page 94: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

The Consumer Surplus Concept

• The area below the compensated

demand curve and above the market

price is called consumer surplus

– the extra benefit the person receives by

being able to make market transactions at

the prevailing market price

Page 95: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Consumer Welfare

Quantity of x

px

xc(...,U0)

px1

x1

When the price rises from px0 to px

1, the actual

market reaction will be to move from A to C

xc(...,U1)

x(px,…)

A

C

px0

x0

The consumer’s utility falls from U0 to U1

Page 96: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Consumer Welfare

Quantity of x

px

xc(...,U0)

px1

x1

Is the consumer’s loss in welfare

best described by area px1BApx

0

[using xc(...,U0)] or by area px1CDpx

0

[using xc(...,U1)]?

xc(...,U1)

A

BC

Dpx

0

x0

Is U0 or U1 the

appropriate utility

target?

Page 97: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Consumer Welfare

Quantity of x

px

xc(...,U0)

px1

x1

We can use the Marshallian demand

curve as a compromise

xc(...,U1)

x(px,…)

A

BC

Dpx

0

x0

The area px1CApx

0

falls between the

sizes of the welfare

losses defined by

xc(...,U0) and

xc(...,U1)

Page 98: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Consumer Surplus

• We will define consumer surplus as the

area below the Marshallian demand

curve and above price

– shows what an individual would pay for the

right to make voluntary transactions at this

price

– changes in consumer surplus measure the

welfare effects of price changes

Page 99: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Welfare Loss from a Price Increase

• Suppose that the compensated demand

function for x is given by

5.0

5.0

),,(

x

y

yx

c

p

VpVppx

• The welfare cost of a price increase

from px = $1 to px = $4 is given by

4

1

5.05.0

4

1

5.05.02

x

X

p

pxyxy

pVppVpCV

Page 100: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Welfare Loss from a Price Increase

• If we assume that V = 2 and py = 4,

CV = 2 2 2 (4)0.5 – 2 2 2 (1)0.5 = 8

• If we assume that the utility level (V) falls to 1 after the price increase (and used this level to calculate welfare loss),

CV = 1 2 2 (4)0.5 – 1 2 2 (1)0.5 = 4

Page 101: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Welfare Loss from a Price Increase

• Suppose that we use the Marshallian

demand function instead

15.0),,(

-

xyxpppx II

• The welfare loss from a price increase

from px = $1 to px = $4 is given by

4

1

1

4

1

ln5.05.0x

x

p

pxx

-

xpdppLoss II

Page 102: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Welfare Loss from a Price Increase

• If income (I) is equal to 8,

Loss = 4 ln(4) - 4 ln(1) = 4 ln(4) = 4(1.39) = 5.55

– this computed loss from the Marshallian demand function is a compromise between the two amounts computed using the compensated demand functions

Page 103: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Revealed Preference and the Substitution Effect

• The theory of revealed preference was

proposed by Paul Samuelson in the late

1940s

– defines a principle of rationality based on

observed behavior

– uses it to approximate an individual’s utility

function

Page 104: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Revealed Preference and the Substitution Effect

• Consider two bundles of goods: A and B

• If the individual can afford to purchase

either bundle but chooses A, we say that

A had been revealed preferred to B

• Under any other price-income

arrangement, B can never be revealed

preferred to A

Page 105: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Revealed Preference and the Substitution Effect

Quantity of x

Quantity of y

A

I1

Suppose that, when the budget constraint is

given by I1, A is chosen

B

I3

A must still be preferred to B when income

is I3 (because both A and B are available)

I2

If B is chosen, the budget

constraint must be similar to

that given by I2 where A is not

available

Page 106: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Negativity of the Substitution Effect

• Suppose that an individual is indifferent

between two bundles: C and D

• Let pxC,py

C be the prices at which

bundle C is chosen

• Let pxD,py

D be the prices at which

bundle D is chosen

Page 107: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Negativity of the Substitution Effect

• Since the individual is indifferent between

C and D

– When C is chosen, D must cost at least as

much as C

pxCxC + py

CyC ≤ pxCxD + py

CyD

– When D is chosen, C must cost at least as

much as D

pxDxD + py

DyD ≤ pxDxC + py

DyC

Page 108: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Negativity of the Substitution Effect

• Rearranging, we get

pxC(xC - xD) + py

C(yC -yD) ≤ 0

pxD(xD - xC) + py

D(yD -yC) ≤ 0

• Adding these together, we get

(pxC – px

D)(xC - xD) + (pyC – py

D)(yC - yD) ≤ 0

Page 109: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Negativity of the Substitution Effect

• Suppose that only the price of x changes

(pyC = py

D)

(pxC – px

D)(xC - xD) ≤ 0

• This implies that price and quantity move

in opposite direction when utility is held

constant

– the substitution effect is negative

Page 110: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Mathematical Generalization• If, at prices pi

0 bundle xi0 is chosen

instead of bundle xi1 (and bundle xi

1 is

affordable), then

n

i

n

i

iiiixpxp

1 1

1000

• Bundle 0 has been “revealed preferred”

to bundle 1

Page 111: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Mathematical Generalization• Consequently, at prices that prevail

when bundle 1 is chosen (pi1), then

n

i

n

i

iiiixpxp

1 1

1101

• Bundle 0 must be more expensive than

bundle 1

Page 112: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Strong Axiom of Revealed Preference

• If commodity bundle 0 is revealed

preferred to bundle 1, and if bundle 1 is

revealed preferred to bundle 2, and if

bundle 2 is revealed preferred to bundle

3,…, and if bundle K-1 is revealed

preferred to bundle K, then bundle K

cannot be revealed preferred to bundle 0

Page 113: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Important Points to Note:

• Proportional changes in all prices and

income do not shift the individual’s

budget constraint and therefore do not

alter the quantities of goods chosen

– demand functions are homogeneous of

degree zero in all prices and income

Page 114: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Important Points to Note:

• When purchasing power changes,

budget constraints shift

– for normal goods, an increase in income

means that more is purchased

– for inferior goods, an increase in income

means that less is purchased

Page 115: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Important Points to Note:

• A fall in the price of a good causes

substitution and income effects

– for a normal good, both effects cause more

of the good to be purchased

– for inferior goods, substitution and income

effects work in opposite directions

• no unambiguous prediction is possible

Page 116: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Important Points to Note:

• A rise in the price of a good also

causes income and substitution effects

– for normal goods, less will be demanded

– for inferior goods, the net result is

ambiguous

Page 117: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Important Points to Note:

• The Marshallian demand curve

summarizes the total quantity of a good

demanded at each possible price

– changes in price cause movements along

the curve

– changes in income, prices of other goods,

or preferences may cause the demand

curve to shift

Page 118: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Important Points to Note:

• Compensated demand curves illustrate

movements along a given indifference

curve for alternative prices

– they are constructed by holding utility

constant

– they exhibit only the substitution effects

from a price change

– their slope is unambiguously negative (or

zero)

Page 119: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Important Points to Note:

• Demand elasticities are often used in

empirical work to summarize how

individuals react to changes in prices

and income

– the most important is the price elasticity of

demand

• measures the proportionate change in quantity

in response to a 1 percent change in price

Page 120: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Important Points to Note:

• There are many relationships among

demand elasticities

– own-price elasticities determine how a

price change affects total spending on a

good

– substitution and income effects can be

summarized by the Slutsky equation

– various aggregation results hold among

elasticities

Page 121: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Important Points to Note:

• Welfare effects of price changes can

be measured by changing areas below

either compensated or ordinary

demand curves

– such changes affect the size of the

consumer surplus that individuals receive

by being able to make market transactions

Page 122: Income and Substitution Effects -- UCLA Microeconomic Theory (Lecture)

Important Points to Note:

• The negativity of the substitution effect

is one of the most basic findings of

demand theory

– this result can be shown using revealed

preference theory and does not

necessarily require assuming the

existence of a utility function