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Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

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Page 1: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.
Page 2: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

• Inception» January 2004

• Media Venture » M/s. Century Communications Ltd. (CCL)

• Business of Pearl Media» Acquisition of Sponsored Category Programs» Airtime Sales » Content creation » Branded Entertainment» Advertiser Funded Programs (AFP)

About Us

Page 3: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Objectives

• To have multiple media vehicles - provide effective and efficient communication opportunities to various advertisers.

• Create & provide Discerning & Top of the line content

Page 4: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Our Strengths

• Emphasis on providing Quality Programs• Basket includes Top Programs across all

top south channels– No. 1 programs on all channels

• Content Creation for both Regional and mainline Hindi Channels

• One Stop shop for providing strategic brand solutions

• OUR TEAM!

Page 5: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Our team- Core group

• Sanjay Reddy, CEO– Sanjay is the “DON” and has a media

experience of 17 years in sales, spanning various print & television media. Sanjay, also is an adventurous person and has a lot of experience in start - up ventures. Sanjay has worked in companies like Times of India, Dalal Street Magazine, CNBC, ESPN, Sony, HBO, Disney, etc.

Page 6: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Our team- Core group

• Vineet Gupta, Vice President - Ad Sales – “There’s nothing that can’t be sold” says

Vineet and ofcourse he can say that having sold across various genres at Zee Network, India TV and Star News.

Page 7: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Our team- Core group

• Jeetu Chawla, Vice President - Branded Entertainment – A passionate storyteller, Jeetu, in his quest to

master his craft, has worked on various projects in different countries. He thrives on captivating his audience and loves to experiment in the realm of entertainment.

Page 8: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Our team- Core group

• Natasha Kapoor, Head - Research & Analysis– Coming from an agency background, Natasha

invigorates the research & business development department for the company. Natasha has been a buyer and planner for HLL and understands the mechanics of the business.

Page 9: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Our team- Core group

• Manish Lopes, Head - Inventory & Revenue Management– Manish is the “Money man” & is in charge of

Operations and Collection. He has the experience of dealing with National clients and handling large scale operations at Walt Disney and Sony & Max.

Page 10: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Our team- Sales

• N. S. Easwaran, Sr. Manager (West)– In addition to being the whole & soul of New

Age Entertainment, Easwaran also has experience in selling on ground events in India & abroad.

Page 11: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Our team- Sales

• Partha Sarthi, Asst. Manager (West)– Our “Retail King”, Partha independently

handled the business for Gujarat market for Star Gold, Utsav & News. He also has experience in selling airtime for radio at the time when radio was not even considered a business!

Page 12: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Our team- Sales

• Rony Samuel, Executive (West)– Rony is the youngest member of the team &

works on building new relationships & clients across the western market. With every new relationship, Rony forms not just a professional but also a personal bond with his clients.

Page 13: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Our team- Sales

• Gautam Bordoloi, Asst. Manager (North)– Gautam comes from a non-media background

and a chance encounter got him into media sales. He has been a part of the launch of India TV & CNN - IBN.

Page 14: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Our team- Sales

• Kalyan Nandi, Manager (North)– Kalyan loves his clients! An ex-client servicing

guy, Kalyan has worked at Dalal Street Magazine, Dainik Jagran, Akash Bangla, Jain TV and a host of other print & TV vehicles.

Page 15: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Our team- Sales

• Ravi Jaiswal, Asst. Manager (North)– Ravi is an “all rounder”. Having handled not

just sales but also operations and acquisitions, Ravi is one versatile person. His experience includes working with Yellow Pages & ETV.

Page 16: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Our team- Sales

• Gayathri P.V., Regional Manager (South)– Gayathri is a go - getter who’s full of energy.

She has varied experiences in American Express, Sony, HBO, AXN & Max, Star One & Gold

Page 17: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Our team- Sales

• V. Antony Joseph, Sr. Executive (South)– A team player, Antony has an entrepreneurial

outlook in life. He has worked with Indian Express, Outlook, Business Chartered, Star One & Gold

Page 18: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Our team- Sales

• Gopinath M.R., Sr. Executive (South)– Gopi, the workaholic spends all his spare time

at work trying to find new clients and getting them on board. He has worked with the two of the biggest names in South - Sun TV & Raj TV.

Page 19: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Our team- Sales

• Murali Mohan R, Sr. Execuctive (South)– Murali is a self - motivated person and has a

hands-on experience in media and advertising. His sales experience includes TV, Telecom and Print.

Page 20: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Our Clients

- Madison

- Group M

- Rediffusion DY&R

- Starcomm India

- Grey Worldwide

- Lintas

- FCB Ulka

- Mccann Errikson

- Zenith Multimedia

Few of our Clients include…….. Results India

Fulcrum

Motivator

Maxus

Lodestar

Interface

Page 21: Inception »January 2004 Media Venture »M/s. Century Communications Ltd. (CCL) Business of Pearl Media »Acquisition of Sponsored Category Programs »Airtime.

Contact UsPearl Media (Mumbai)101/102, Trade World, B-Wing, Kamala Mills Compound, Senapati Bapat Marg , Lower Parel, Mumbai – 400013 Tel No –91-22-24960064 / 24960563 Fax - 56603064

Pearl Media (Delhi) C/o Century Communications Ltd, Plot No 17 B&C, Sector 16A, Film City, Noida - 201301 Tel No :91-11-95120-2517802/3/5/6/8 Fax : 91-11-95120-2517804/7

Pearl Media (Chennai) 32/29, Rajshekaran Street, Off. Dr. Radhakrishnan Salai, Mylapore, Chennai- 600000.Tel No: 91-44-28471092 / 28471093Fax: 91-44-28471098

www.century-communication.com