IBS And work with us Know us Why we exist? Solving managerial bandwidth in organizations. v WHO WE ARE Management & Marketing professionals K WHAT WE DELIVER services that straddle both thinking and execution Z HOW WE WORK Projects and Monthly Fees / Retainer t SERVICES ON OFFER Tailor-made solutions ( WHY IBS? We help leverage existing resources and enhance business value. b 8 5 $ a ! > " [ K S Let’s come & see 9 #
Inception Business Services
Jan 21, 2015
Inception Business Services (IBS) provides consulting and outsourcing services in the Marketing & Branding function. Some of the services we offer are as below:
Online Marketing and Social Media Management - This involved website, blogs, content and social media strategy, social media management and execution on a day to day basis, FB and Google advertising, other online ads, co-promotions, etc
Content creation or re-writing - From very specialised 10-15 page original written documents, to articles, to brand collateral content.
Marketing consulting strategy - done by organisations which are typically 5-10 years old. So we can organise workshops, do their company SWOT, re-do the company or brand positioning. We also do stand alone workshops for customer engagement strategy, brand communication strategy, etc.
Market Study and Business Plan Development - If a business wants to start in a new location or if people are trying to enter a new audience segment or if a new business is wanting to check feasibility, we do very specific market study and submit report. We also subsequently can help with the Business Plan or the Marketing plan development for the same.
Go to market / Store launch or activation - If a retail establishment has started a new store, then planning promotions to bring in traffic and walk in. If a business is based elsewhere and starting off in chennai, we can plan and activate this market with a complete go-to-market strategy.
If you would like any of the above services you can mail us to [email protected] or you can call us on 044-42698056
Online Marketing and Social Media Management - This involved website, blogs, content and social media strategy, social media management and execution on a day to day basis, FB and Google advertising, other online ads, co-promotions, etc
Content creation or re-writing - From very specialised 10-15 page original written documents, to articles, to brand collateral content.
Marketing consulting strategy - done by organisations which are typically 5-10 years old. So we can organise workshops, do their company SWOT, re-do the company or brand positioning. We also do stand alone workshops for customer engagement strategy, brand communication strategy, etc.
Market Study and Business Plan Development - If a business wants to start in a new location or if people are trying to enter a new audience segment or if a new business is wanting to check feasibility, we do very specific market study and submit report. We also subsequently can help with the Business Plan or the Marketing plan development for the same.
Go to market / Store launch or activation - If a retail establishment has started a new store, then planning promotions to bring in traffic and walk in. If a business is based elsewhere and starting off in chennai, we can plan and activate this market with a complete go-to-market strategy.
If you would like any of the above services you can mail us to [email protected] or you can call us on 044-42698056
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IBS And work
with us
Know us
Why we exist? Solving managerial bandwidth in organizations.
v
WHO WE ARE Management & Marketing professionals
K
WHAT WE DELIVER services that straddle both thinking and execution
Z HOW WE WORK Projects and Monthly Fees / Retainer
t SERVICES ON OFFER Tailor-made solutions
(
WHY IBS? We help leverage existing resources and enhance business value.
b 8
5
$
a
!
>
"
[ K
S Let’s come & see
9 #
Marketing | Consulting | Outsourcing | Communication
PRESENTATION summary
BEGIN HISTORY ALL AREAS
VALUE WORK DONE
end SHOW CASES
Why we exist?
v
I
WHAT WE DELIVER
Z II
TEAM IBS
K III
SERVICES ON
OFFER
( IV
HOW WE WORK
t
V
WHY IBS?
b VI
Why we exist?
v I
Marketing | Consulting | Outsourcing | Communication
TRUSTED PARTNER
“ I a m j u s t s t a r t i n g m y business. I need a trusted partner to help me get my business up and running.”
CO-OWNED EXECUTION
“We are constantly juggling so many balls. We need an effective partner to take ownership of some of the projects and see them through to meaningful execution”
EXTERNAL PERSPECTIVES
“We have enough resources, but we are looking for someone to help us with an external perspective and innovative ideas.”
B A N D W I T H I S S U E S
“We know the right things to do, but we don't have the right resources or the time to get it done. We need reliable support to release crucial bandwidth and get more done.”
Why we exist? Some pertinent needs that we help fulfill
E
N
Q
]
WHAT WE DELIVER
Z II
!
Marketing | Consulting | Outsourcing | Communication
From thinking to execution We deliver the entire gamut
Thinking
With and for you Brainstorming or
Strategy Discussions
Macro
Ideation - bird’s eye view of your business needs
Micro
Setting plans and tasks - Moving to fix the nuts and
bolts
execution
Doing – With available time and resources
( u w Ñ
Services on offer
( III
a
Marketing | Consulting | Outsourcing | Communication
our services Our strength suite
Inbound marketing Brand collaterals
Brand Management Property Development
4
Brand Identity Brand positioning
Marketing / Business plan
Training/Coaching
q
Social Media Management
Brand content
$
Customer Internal
Extensive research and content
2
marketing consulting outsourcing communication
Marketing | Consulting | Outsourcing | Communication
our clients some of our partners
Marketing | Consulting | Outsourcing | Communication
BRANDproperties
Inception Day was organized on 1st June 2013. It is our
own brand property. It helps establish thought leadership
and engage with the right audience.
Developed for Margazhi.org. A photography contest that
helped engage with connoisseurs of Indian
performing arts. Tie-ups with The Hindu and PSM
Over the last year, conceptualized, created and shared the e-mail newsletter
to engage with existing clientele of the brand. Is now
a trademark property.
We help create properties that create an impact
2012-13
Oct to
jan
01 JUN
TEAM IBS
IV
"
K
Marketing | Consulting | Outsourcing | Communication
our organization How we are structured
vendors
#
partners
H Project
associate
G Project
directors
%
Thinking !
Owning !
Executing
!
Project Owners
! Daily Tasks !
Execution
!
One point contacts
!
Web Development
!
Content !
Designers !
Marketing | Consulting | Outsourcing | Communication
Cross disciplines Our team draws on people from varying education and experience backgrounds. Brainstorming and ideation for projects typically involves everyone even though specific team members co-own projects. CULTURE.VALUES.PERFORMANCE We ensure our team has a holistic approach to life and work. We encourage people to associate with projects that they find personally fulfilling. It's simple really - happy IBS team usually = happy IBS clients.
TEAMIBs Diverse.Passionate.Driven.
HOW We WORK
t
9 V
Marketing | Consulting | Outsourcing | Communication
Project based assignments
• Time bound projects with defined objectives and milestones.
• Typical for collateral development, corporate/brand identity, positioning discussions, documentation, research, etc.
Monthly ongoing assignments
• Managing brands on an ongoing basis - online marketing, social media management, bogs & other brand content, customer engagement initiatives, etc
• Six months to one year plus contracts.
How We WORK Completely depends on you
[
y
Marketing | Consulting | Outsourcing | Communication
WORKFLOW How we operate and run assignments
Converse (listen &
understand)
o
REVIEWS Feedback
b
BEGIN WORK
l
SCOPING Our inputs
and work plan
r
Monitor Constantly
6
Start
project
&
Execution
Project or ongoing
Y
WHY IBS?
b #
VI
Marketing | Consulting | Outsourcing | Communication
whyIBS
What’s so
special
two
We understand what your current business need is and provide solutions accordingly
Three
We constantly watch your timelines, budgets and requirements and operate and deliver within those specifications
one
We bring fresh ideas and perspectives that add value to your business
four
We come with a problem solving mindset and stay till everything is fixed
five
We constantly learn the latest happenings and bring to you state of the art solutions
six
We work as your collaborative partner and more often than not step into your shoes to think and execute Ü
!
'
(
"
)
Hoping to begin our association soon!
YOU THANK
*
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