Inbox Zero: how to tame your emails · 2020. 5. 28. · Whether it is school closures, news about gritting, advice on clearing pavements or transport updates, bad weather is great

Mark Pack

It’s widely used. It’s not new. It’s effective. But most council websites don’t want your email address. That’s not a tech problem, it’s a comms one.

Do you ban photocopying of your website pages? Do you insist on written permission for linking to your site? Do your emails deny being true?

You want to get your messages out there? Make duplication legal. Even the Pentagon does.

Can your online services be used from smartphones? Can a resident report something they’ve just seen out on the streets quickly and immediately?

Photo credit: _chrisUK on Flickr. Some rights reserved.

The website front page isn’t your shop front for the world. The search listing pages on Google are.

If you want to know what is being said about the council, you need to know what is being said online. Or is the internet being hidden away?

If you think digital matters, councillors and staff need to be able to do it from their council equipment. Or does a firewall block it all?

Do they have sensible staff policies for online activity? Is LinkedIn used for recruitment?

Whether it is school closures, news about gritting, advice on clearing pavements or transport updates, bad weather is great for social media.

Many people love it as a word processor. It is not a good web page or email generator.

The more elections you win, the more power you have to make your local council get all these things right:

101 Ways To Win An Election by Ed Maxfield & Mark Pack “Jolly but serious” – The Parliamentary Bookshop “A rattling good read” – Tribune Available in paperback and ebook formats: http://www.markpack.org.uk/101-ways-to-win-an-election/

Thank you