France Market snapshot Global ranking for inbound visits to the UK in 2017 #1 Global ranking for inbound spend in the UK in 2017 #3 45% 1% 30% 19% Holiday Business 5% Study Misc M Inbound tourism overview Annual visits* Annual visitor spend* VFR** Purpose of travel* (2017) Seasonal spread of travel* (2017) 22% Jan–Mar Apr–Jun Jul–Sep Oct–Dec 25% 29% 22% 24% Market access* (2017) Regional spread of travel* (2017) % share of nights High Medium Low By air 42% By sea 17% By tunnel 41% Visits from France 5 nights Average length of stay* (2017) **Visit friends and/or relatives. 8 % 0.5 % 1 % 17% 7 % 3 % 6 % 4 % 2 % 7 % 42 % 2 % 4,064,000 3,956,000 3,784,000 3,618,000 3,633,000 3,787,000 3,974,000 4,114,000 4,171,000 2009 2010 2011 2012 2013 2014 2015 2016 2017 2017 average spend per visit £360 2009 2010 2011 2012 2013 2014 2015 2016 2017 £1,151 m £1,151 m £1,142 m £1,142 m £1,166 m £1,166 m £1,513 m £1,513 m £1,368 m £1,368 m £1,434 m £1,434 m £1,493 m £1,493 m £1,372 m £1,372 m £1,425 m £1,425 m Sources: *International Passenger Survey (IPS). Séverine Tharreau VisitBritain Country Manager France [email protected]Visit Britain 35 rue du Faubourg St Honoré 75008 Paris France Consumer website: visitbritain.com Corporate website: visitbritain.org Image library: visitbritainimages.com Trade website: trade.visitbritain.com Media centre: media.visitbritain.com @VisitBritainFR LoveGreatBritain.fr @LoveGreatBritain_fr #LoveGreatBritain
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Inbound tourism overview - VisitBritain · France Market snapshot #1 Global ranking for inbound visits to the UK in 2017 #3 Global ranking for inbound spend in the UK in 2017 45%
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FranceMarket snapshot
Global ranking for inbound visits to the UK in 2017#1 Global ranking for inbound spend in the UK in 2017#3
of French visitors were “likely” or “extremely likely” to recommend Britain in 2015*
95%
Sour
ces:
* In
tern
atio
nal P
asse
nger
Sur
vey
(IPS
), *
* V
isit
Bri
tain
/Ips
os 'D
ecis
ions
and
Influ
ence
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sear
ch (A
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able
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ho v
isit
ed B
rita
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***
Anh
olt-
GfK
Nat
ion
Bra
nds
Inde
x.
Top three activities in the UK* (2007-2017)
Shopping Going to the pub
Perceptions of Britain*** (2017)
Word of mouth Information on search engines
√ Ease of access √ Cultural attractions√ A different culture√ Vibrant cities √ Wide variety of places to visit
1 3
Top influences in visiting Britain** (2016)Top motivations for choosing Britain for a holiday** (2016)
Travel companions** (2016)
59%
19% 19%
Spouse/ Partner
13%On their own
With childrenunder 16 With friends
14%
With other adultfamily members
2
Other / unknown453
ExplorersPrimarily 40+ age group; higher incomefamilies and empty nesters who look forauthentic experiences often in theoutdoors. Enjoy culture and heritage,scenic countryside, a mix of traditionand off-the-beaten track.
BuzzseekersPrimarily 18-39 age group, dominanceof singles, pre-family couples and youngprofessionals. Youthful and adventurousmind set. Active, enjoy foreign cultures.Motivated by cultural attractions, easeof access, vibrant cities, and a variety ofplaces to visit.