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INBOUND MARKETING TRUMPS OUTBOUND MARKETING
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Page 1: Inbound Marketing Trumps Outbound Marketing

INBOUND MARKETINGTRUMPS OUTBOUND MARKETING

Page 2: Inbound Marketing Trumps Outbound Marketing

INBOUND MARKETINGTRUMPS OUTBOUND MARKETING

62%

Inbound marketing costs 62 percent less per lead than

outbound marketing.

54%

Inbound marketing delivers 54 percent more leads into the marketing funnel than

traditional outbound leads.

48%

of marketers plan to increase their

inbound spending this year – the third year in a row that

inbound budgets are increasing at a pace of nearly

50 percent.

60%

of marketers have adoptedinbound marketing

strategies.

10xEffective inbound marketing

produces 10 x the conversions of outbound

marketing.

34%

Marketers dedicate 34 percent of their

department budgets to inbound tactics,

but only 11 percent to outbound.

Page 3: Inbound Marketing Trumps Outbound Marketing

INBOUND MARKETING ELEMENTS

Why CONTENT should be the core of your marketing strategy?• Content Marketing ROI

has increased by 300% in the past 3 years alone.

• Content Marketing makes 70% of consumers feel closer to a company.

Why it is important to CONVERT VISITORS INTO CUSTOMERS?• Companies that excel at

lead nurturing generate 50% more sales ready leads at 33% lower cost.

• Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.Why you should be active on

SOCIAL MEDIA?

• 100% higher lead-to-close rate with social media than outbound marketing.

• 92% of marketers reported increased exposure for their businesses using social media.

Why BLOGGING should be a key element in your marketing efforts?• 100% higher lead-to-

close rate with social media than outbound marketing.

• 92% of marketers reported increased exposure for their businesses using social media.

Why SEO matters?

• SEO leads have a 14.6% close rate whereas outbound leads have a 1.7% close rate.

• Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages.