Inbound marketing - Things you must know

Inbound Marketing :- the Things you must know

# 12-month road map for content creation

Create a 12-month road map to align content publishing .

Ensure content production aligns with long-term business goals and client needs.

# Have a Editorial Calendar and Editorial meetings.

Everyone on the content team should have access to a content calendar.

Brainstorm to get new content ideas during editorial meetings. .

# Content Audit can make things better.

Content audit helps to get clear picture of what content you currently have and what needs to be there.

Click here for good Content Audit guide .

# Quality vs Quantity ? : Create

few *Masterpiece* content

Focus on creating the Masterpiece article that keeps your audience coming back to get more the that one.

Key to good content: Write about Questions, Issues, and challenges customers face.

Solve their problems and make them learn more about your product.

# Use multiple formats -

Not just your Blog!

Produce content in varied formats.

eBooks/ Videos/ Inforgraphics/Reviews/ Case studies /Online course/ Cheatsheets e.t.c

Get more visibility by distributing multiple formats

# “Curation” is new frontier of good content

Help then cut trough content overload! Find best ones for them

Curating 30 minutes a day can produce lot of content which can bring traction.

Don’t have own content ?? –Start a curated newsletter.

# Research !

Know your business, Know your industry, Know your customersand then produce relevant content.

It will help people in your niche to find valuable information, and help introduce them to your brand.

The more research you do , the more authority you will build

# Hammering and Spamming does not work.

Don’t be a hammer. Customers decide how and when to engage.Be there when they need , be a guiding light!

Avoid temptation to spam via newsletter and social streams to get more leads.

Negative sentiment can spoil your efforts. Know that every content is not Viral.

# Go Social

Connect with customers socially. Follow your customers on Twitter/Google+.

Let customer reach you over social media channels rather than customer support .

Timing is everything in social media. Get on that particular conversation at that moment .

# Focus on quality traffic.

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Focus on quality traffic rather thank junk one.

Contribute only to top blogs in your niche rather than hundreds of less known ones.

Associate with high-traffic online publications to improve the perceived value of your content.

# Identify and optimize your best content.

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Use analytics to find what's bringing most traffic.

Optimize that content piece and improve for SEO.

Make sure its available and keep a tab on it during maintenance/downtime.

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# Content Conversion Leads Sales Funnel

Keep opt-ins and links to landing pages in content or on sidebars of your blog.

Optimize landing pages to maximize leads , use CTAs (Call to Action)

Plug-in the leads into CRM system to onboard customers

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# Acquisition Retention

Use segmented newsletters.

Host webinars and product trainings to build rapport

Bring them back to your site with awesome content

Provide great support ,createWiki or Product forum.

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Don’t let them RUN away!

# Have patience- Its worth giving efforts.

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Inbound marketing is not everyone's knack.

Its hard work and patience, there is no magical key to it.

A jug fills drop by drop - Buddha

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Thank You !

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