Inbound Marketing Ridger Resorts

Inbound Marketing

Bret L. Simmons, Ph.D.The Ridge Resorts

June 4, 2012

Today’s Presentation

www.slideshare.net/BretLSimmons

Main Points Today1. Inbound marketing is a huge opportunity2. This is much bigger than marketing3. Being searchable, shareable, and

relational is good for your business4. Proper operating principles are the key

to success

•Disclaimers•My background

Search or Social?

Brand ValueIf people don’t select you,

spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.

(Seth Godin)

Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.

Brand Value1.Who are you?2.Who do you want to

help?3.How do you want to

help them?

Why You?Why Now?

Social MediaYou must be personal and conversant

Lead with valueWrap the personal around your value

Does your brand have personality?

HUB

Inbound Marketing ExamplesTahoe Mountain SportsThe Abbi AgencyResorts WestDreams ResortsSecrets ResortsDisney ResortsTahoe SouthHeavenly

Questions?

Bret L. Simmons, Ph.D.www.bretlsimmons.com

[email protected](775) 336-9576