Inbound marketing Presentation Harvard+Wharton

INBOUND MARKETING FOR STARTUPS

GAEL BRETON

@GAELBRETON

HOW DO MOST PEOPLE BUY IN 2011?

OR

HOW DO WE GET INTO THE NATURAL BROWSING STREAM WITHOUT DISRUPTING IT?

AGENDA

• Strategy – Optimize SEO

• Blogging

• Social Media

• Discussion Marketing

• Product Based Strategy

• Real life events

SEO

SEO – PREPARE FOR THE WARhttps://adwords.google.com/select/KeywordToolExternal

SEO – CLAIM LOCAL LISTINGShttp://www.google.com/placesforbusiness

SEO – GET AN AFFILIATE PROGRAMhttp://www.hasoffers.com

BLOGGING

BLOGGING – PICK THE RIGHT PLATEFORMhttp://wordpress.org/

BLOGGING – WHAT TO WRITE ABOUThttp://www.seomoz.org/beginners-guide-to-seo

BLOGGING – GET VIRALhttp://www.paywithatweet.com/

BLOGGING – GET VIRALhttp://export.ly/

SOCIAL MEDIA

SOCIAL MEDIA – CHOSE YOUR TARGET

SOCIAL MEDIA – CONNECT WITH THE COMMUNITYhttp://followerwonk.com

SOCIAL MEDIA – CONNECT WITH THE COMMUNITYhttp://findpeopleonplus.com/

DISCUSSION MARKETING – GUEST WRITING

DISCUSSION MARKETING – ANSWER QUESTIONS

DISCUSSION MARKETING – FORUMS AND BLOGShttp://www.google.com/alerts

REAL LIFE EVENTS

ORGANIZE MEETUPShttp://www.meetup.com

SPONSOR CHARITIES AND STUDENT GROUPS

THE END

@gaelbreton