Inbound Marketing Operations
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Inbound Marketing Operations
Introduction
relevance.com | @drelevance
• Formerly Slingshot SEO• Inc. 500 – 2011 & 2012 • Delivering Earned Media through
Digital PR and Content Marketing• Over 10,000 Online Media
Relationships
Introduction – Chad Pollitt
• Director of Marketing at digitalrelevance• 3 Year HubSpot Customer & Partner• Former Army Commander and Iraq War Veteran• Co-author of
The Enterprise Blog Post Optimization Guide• Featured in The Wall Street Journal, Inc., New York
Times, BtoB Magazine, Forbes and others
relevance.com | @ChadPollitt
Inbound Ops – Offer
relevance.com | @ChadPollitt
Inbound Ops – Landing Pages + CTAs
relevance.com | @ChadPollitt
Inbound Ops – Lead Nurturing
relevance.com | @ChadPollitt
Inbound Ops – Email
relevance.com | @ChadPollitt
Inbound Ops – Blog, Earned, Owned
relevance.com | @ChadPollitt
Inbound Ops – Social Media
relevance.com | @ChadPollitt
Inbound Ops – Analyze & Adjust
relevance.com | @ChadPollitt
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