A NEW APPROACH FOR NEW BUSINESS How to create an inbound marketing program for new business FUEL LINES BUSINESS DEVELOPMENT WWW.FUELINGNEWBUSINESS.COM
A NEW APPROACH FOR NEW BUSINESS
How to create an inbound marketing program for new business
FUEL LINES BUSINESS DEVELOPMENT WWW.FUELINGNEWBUSINESS.COM
Alabaster, AL
80% of ______ makers said
they found their vendors not the other way around
200 +
look and sound the _____
most agencies are in a perpetual state of ________ and
_______ their websites
adding to their problems
the battle for new business …
90% of energy and resources spent using _______ tactics
There is a new model for new business that makes the existing model __________.
in 2010 agencies finally JUMP IN
OVERTHINKING it
Agency Logo
the typical agency blog
provides ____ for new business
stand out from among your ___________
you ______ the client relationship
allows you to ____ the dating process
ability to charge _____ _____
Social media is a time _____ rather than a time killer.
maintain awareness ____ without interruption
a perpetual ____ for new business leads.
your own customized _____ ____ program
a glimpse of what new business
heaven is like
what are prospects looking for?
experts _____
my blueprint for using
social media + content for new business
1. Define Your Audience and Objectives
positioning is the ________ for new business
the lack of positioning makes
new business ______
agencies _____ positioning
Social Media removes the ____ in
positioning
fish for a specific fish with a
specific bait
fish AWAY from the boat so you don’t scare off the fish
… small to midsize agencies can
catch some really BIG FISH
instead of ______ new business
learn how to be _______
Social Media + Content Marketing Provides _______ ______
2. Create a Content Driven Website
my
PLATFORM for new business
the typical agency website
a niche blog for new business
creating an appealing position
a solution for agency branding
outline for a niche blog
• Target Audience
• Tag Line
• Blog Title
• URL
• Key Words
• Categories
• multi-unit retailers
• “marketing resources for great grand openings”
• The Store Starters
• www.thestorestarters.com
• new stores
creating Sheehy’s niche blog
creating a niche blog - fast
• choose a focus
• establish a positioning of expertise
• back it up - “looking under the hood”
3.Develop a SYSTEM for Content Creation
leaders ____ and ______ lead
“Reading fuels your writing”
Photo Credit: Colin Milligan
the benefits having a BASE of content …
Content Creation and Curation• 400 to 500 words
• 1 original post for every 4 to 5 curated post
• Key words in post titles
• Write in inverted pyramid style
• Lead with conclusion
• Write for scan-a-bility
• After 30 posts - schedule at least 1 posts per week
• Repurpose content consistently over multiple social media platforms
4. Turn Up the Traffic
Two Ways to Jump-Start Blog Traffic
1. eNewsletter
2. Twitter
accelerate SEO
5. Implement Best Practices for Engagement
Social media is about _____
connecting with other _____.
people want to work with other people that they …
The way you network ____ is
the way you network _____.
calls-to-action
6. Measure to Refine and Improve
If you can’t ______ it
you can’t improve it.
7. Manage the Process
Basecamp
ManageFlitter
HootsuitePro
SocialOomph: Repurposing Content
1.5 hours
Photo Credit: Francesco Lodolo
Ph 205.370.7750
Email [email protected]
Blog: www.fuelingnewbusiness.com
Twitter: @michaelgass
www.michaelgass.com