The Top 10 Principles of Inbound Marketing explained by Dwight Schrutte
The Top 10 Principles of
Inbound Marketing explained by
Dwight Schrutte
BUYER PERSONA
In order to
delight your customer
you must first
fully understand them
UNIVERSAL STRATEGY
Inbound Marketing
can be used
effectively for any
company, for any
product, and to any
buyer persona.
If you don’t believe
you can beat
Walmart on price,
why do you choose to
continue your race to
the bottom?
ADDING VALUE
The goal is not just to
get more customers,
it’s to delight them
and make advocates
that promote your
brand to the world.
ADVOCATES
Maybe you will find
that trick that will out
smart the Google
search engines and
instantly get you #1
SEO
A / B TESTING
100% of customers
will tell you what they
prefer when asked.
Disrupting me via
ads, calls or emails
destroys trust and
makes you just
seem creepy
SPAM
Be Genuine.
Letting people know
the real you
through your content
builds trust.
TRUST
Inbound leads are
61% less expensive
than traditional
outbound leads.
COST
Forget the
puppies and babies.
Enough with trying to
be cute or sexy.
Just be helpful.
BE HELPFUL
THE END OF INTERUPUTION MARKETING