Inbound Marketing cb consulting November 2009 Volker Ballueder Managing Director www.cb-consulting.co.uk [email protected] Thanks goes to www.hubspot.com
Jun 19, 2015
Inbound Marketing
cb consulting
November 2009
Volker Ballueder
Managing Director
www.cb-consulting.co.uk
Thanks goes to www.hubspot.com
• Email shots
• Direct Mail
• Tradeshows
• Seminars
• Cold Calling
• Advertisement
• Facebook: 5,800,000+ supporters
• Twitter: 450,000+ followers
• LinkedIn: 13,000+ views
• Hillary Clinton used traditional advertising.
• The world of advertising has changed, the way consumers make choices are different today than they were a few years ago. It is less about reach but about engagement.
• Social Media / Dialogue
• Create awareness, traffic, interest
• Create searchable content
• Generate qualified leads
• Support offline
• ...the more qualified links point to your site, the better your ranking (generally speaking).
• Generate a website with li(n)keable content:• www.volkerballueder.com
• www.coachingfutures.com
• www.balamadana.com
• Make sure to use social bookmarking, Twitter,Flickr, Facebook & more to signpost your site.
• Support the content by writing SEO friendly, engage with visitors & open the dialogue.
• Twitter @ballueder
• Blog: www.volkerballueder.com
• LinkedIn: http://www.linkedin.com/in/ballueder
• Slideshare: http://www.slideshare.net/ballueder
• Facebook: http://www.facebook.com/ballueder
• PR / Online PR / Reputation Management
• Social Bookmarking
• Blog: SEO friendly through keyword enrichment
• Website: SEO friendly, link worthy content
• Interlinking of sites (see above)
• Online PR & comments on forums/industry blogs that link back to your site
• Use analytics to track incoming traffic and most “converting” keywords
• PPC campaign to support signposting
• Producing regular valuable content for blog
• Driving traffic to the site, engage with industry, fuel conversation
• Offering valuable content for download: e.g. whitepapers• Future: Webinars, webTV, Podcasts
• Survey, newsletter, etc. etc.
• Speaking at industry events
• PR: comments / opinion pieces
• Sponsoring events
• Arranging own seminar/events
• Engaging with industry bodies
• Entering Awards
1. Customize your URL with your name. My LinkedIn profile URL is http://www.linkedin.com/in/ballueder
2. Add Custom Anchor Text to Links. You can have up to 3 links on your profile to other websites, and these links pass SEO authority: “cbconsulting - Coaching”
• Remember who you are writing for: who is your target audience?
• Be personal!
• Bring news or something to speak about – don’t be boring!
• Paragraphs: bring in paragraphs, make the text flow
• Headlines: be creative, appealing & SEO friendly
• Images: put in some images, ppl like it. But don’t make them too big (download time)
Contact cb consulting today:
Volker Ballueder
@ballueder