Inbound Marketing Analytics
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Inbound MarketingAnalytics
Analytics 2.0
Analytics 2.0
Sexy, powerful, force for good
Analytics 2.0
Metrics vs. Analysis
Clickstream
Insights
Analytics 2.0 Clickstream
Multiple Outcomes Analysis
Experimentation & Testing
Voice of Customer
Competitive Intelligence
Insights
What?
How much?
Why?
Why?
What else?
Pay dirt!
Metrics
Clickstream
Visits and Visitors
Clickstream
Time on site, time on page
Clickstream
Bounce rate
Clickstream
Exit rate
Clickstream
Conversion rate
Clickstream
Engagement
Analysis
Segmentation
Testing & Experimentation
A/B Testing
Traffic
Version 1 5%
Version 2 4%
Version 3 9%
Competitive Intelligence
Thank You
Email:[email protected]
Blog:domesticatingit.com
Twitter:@JonDiPietro
Book:“Social Media for Engineers & Scientists”leftbrainhandbook.com
Related Documents
![How Content Marketing Affects Website Analytics [Episode 11] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://static.cupdf.com/doc/110x72/55537805b4c905da528b4d90/how-content-marketing-affects-website-analytics-episode-11-tuesdays-tips-tactics-inbound-marketing-in-10-minutes-or-less.jpg)
![PROVE YOUR ROI: MAKE SMARTER MARKETING DECISIONS BY TRACKING MARKETING ANALYTICS [INBOUND 2014]](https://static.cupdf.com/doc/110x72/55d54d72bb61ebe0228b4709/prove-your-roi-make-smarter-marketing-decisions-by-tracking-marketing-analytics.jpg){kind=tracking}
