Inbound Marketing 101

Kelly Smith OssagaInbound Marketing Manager

at ZASocial Media

101

Inbound Marketing

Table Of Content

What is Inbound Marketing? Why is it important? How does it work? What are some of the careers

available in the field?

What is Inbound Marketing?

Inbound marketing is advertising a brand through blogs, podcasts, emails, videos, eBooks, newsletters, whitepapers, SEO and social media sites.

Noémie Lenoir

Outbound Marketing

Radio Ad TV ad Telemarketing

Why is Inbound Marketing Important?

Advertise your products to a large audience, at a relatively cheap price.

Engage with your customers or potential customers.

Drive traffic to your other marketing assets

How does Inbound marketing work?

Inbound Marketing Methodology

IM Methodology: Attract

Blog

Social

Media

Keywords

Pages

Make-up

Hair

Lipstick

Eye-brows

IM Methodology: Convert

CTAs

Landing

Pages

Forms

Contacts

One Step Closer!

Someone she knows

Friend

IM Methodology: Close

Email

Workflows

Lead Scoring

CRM

Integration

Rap

Dinner

Movie

Close the

deal

IM Methodology: Delight

Social Media

Smart CTA

Email

Workflows

Put a ring on

it

Buy her a car

Holiday to

Paris

Massages

IM Methodology

Example 1"Keywords"

Example 1: Keywords

Example 1: Keywords

Example 1: Keywords

Landing Page

Example 2“Social Media"

Nokia SA Facebook Page

Nokia SA Facebook Post

Nokia SA Facebook Post

Landing Page

Online community manager Blogger Copywriter Content strategist

Jobs In IM

Web designer Graphics designer Analytics guys

More IM jobs!!!

Thank you!!!