Inbound Leads Formula - Module2...Inbound Leads Formula Module 2: Developing Your Conversion Tracking System • Advertising strategies that are inviting, not hype to make your ads

Developing Your Conversion Tracking System

www.InboundLeadsFormula.com

Inbound Leads Formula

‐Module 2 ‐

Module 2 www.InboundLeadsFormula.com


Module 1: The Business of Internet Advertising and How to Play it Successfully

It’s All About Getting Business1 ‐ Get Business 2 ‐ Drive Traffic to Get Business

Three Types of Ad FormatsText, Image, HTML

Crafting Your Lead Converting AdS‐T‐A‐R Headline and Hook, Line, Sinker



Module 2: Developing Your Conversion Tracking System

• Advertising strategies that are inviting, not hype to make your ads stand out as a cut above

• Tips to making your conversion ratio soar• Analyzing results so you can fine tune what’s working and replicate it exponentially

• Expanding your ad campaign

1: Identifying and Tracking Your Ads– Advertising Site (URL)– Ad number and/or Headline– Geographic Location– Category– Date/Time




2: Tracking Results– Contact from Your Ad: Phone/Email– Clickthroughs to Your Website: Google Analytics

• Contact: Phone/Email/ Contact Form– Indexing of Your Ad with Internet Ranking & SEO



















Craigslist: Portland OregonOctober 2012

Ad# Clicks Ad Title4640, 5604 13 POWERFUL Websites that Set YOU above the COMPETITION!

0358 8 Custom Wordpress editing ‐ If you can imagine it, we can create it!6958 8 WEBSITES that INCREASE Your Internet Presence7982 6 Impressive‐Looking, High Performance, Affordable WEBSITES!1675 5 Professional and Affordable LOCAL Website Development

4670, 9242 5 Spend more time on YOUR business while we Manage your WEBSITE5316 5 Web Development & Programming, If You Can Dream it We Can Build It!6752 4 Get a WEBSITE that STANDS Out from the Crowd! 0755 3 Innovative WEB Site Solutions that Deliver Results!

8652, 4144 2 NW Web Technologies ‐ LOCAL Website Solutions5408 2 We Build Websites that Build Your Business4910 1 NW Web Technologies ‐ LOCAL Website Design & Development




Assignment: Create Your Tracking System


Advertising Strategies

Inviting, not hype to make your ads stand out as a cut above…View Competition –• Within Category• By Search



Advertising Strategies


View Postings


Make Your Conversion Ration Soar

• Create Lead Converting Ads: S‐T‐A‐R Headline Hook, Line & Sinker Body

• Post Ads Daily• Track Results• Repeat and Replicate Converting Ads


Best Classified Ad Sites1. Craigslist2. Backpage3. eBay Classifieds4. Oodle5. OLX



Expanding Your Ad Campaign

• Format– Text, Image, HTML

• Features– Can Post Daily– Multiple Cities Ok

• Results– Strong SEO– Title is URL



Backpage– www.backpage.com



Ad Title becomes the URL

1. Create an Account2. Click “Post” your ad3. Write Your Ad Title: Keywords4. Write your ad Body: – Hook, Line, Sinker.

Always in include pictures, Links, HTML.5. Confirm Your Ad….done!



Steps to Posting Your Ad

Craigslist Code also Works with BackPage• This is some bold text

You type: This is some <b>bold</b> text• This is red text

You type: This is <font color="red">red</font> text

• The is large heading text You type: <h1>This is large heading text</h1>also…h1, h2, h3, h4, h5, h6



Craigslist Styling with Easy HTML ‐ Body

<h3>My slammin’ awesome hook</h3>Description of my <b>incredible</b> products & services.<b><font color=“green” Call now: 503‐555‐5555</font></b>‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

My slammin’ awesome hookDescription of my incredible products & servicesCall Now: 503‐555‐5555



Styling with Easy HTML ‐ Body

<a href=“http://www.mywebsitelurl.com”>www.mywebsiteurl.com</a><img src=“http://www.websiteimagehosturlpath.com”>‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐www.mywebsiteurl.com



Links and Images with Easy HTML ‐ Body







• Post Ads on Craigslist AND BackpageNOTE: Craigslist = STAR Headline, BackPage = Keyword title

– Upload an Images & Use Some HTML • Write 2 More Ads and Post• Use Your Tracking Sheet to Track Results

By Next Session: Have 4‐6+ Live Ads!



This Weeks Challenge!



Your Member Area ‐ Support Documents

Worksheets: • Step‐by‐step Guide• Excel Tracking Sheet• Craigslist HTML• Sample Code files

Teleclass Audio Recording and Accompanying Slides



Module 2: Developing Your Conversion Tracking System

• Advertising strategies that are inviting, not hype to make your ads stand out as a cut above

• Tips to making your conversion ratio soar• Analyzing results so you can fine tune what’s working and replicate it exponentially

• Expanding your ad campaign