INBOUND Bold Talks: Ignite INBOUND Marisa Smith

#INBOUND14

Marketing Without Barriers

Marisa Smith, The Whole Brain Group

@wholebrainprez

Persona: Ray Age: 68 Income: $70,000 Occupation: Financial Planner

Persona: Ray Age: 68 Income: $70,000 Occupation: Financial Planner Ray is also blind and uses a screen reader to navigate the internet

(Close your eyes)

(Keep ‘em closed)

57 Million People. $3 Trillion in disposable income.

Aging population. Growing audience.

We’ve removed barriers to buildings.

Let’s remove barriers to information.

Images are missing meaningful

alt text

Navigation isn’t keyboard accessible

Labels are missing on form fields

Dynamic content loses keyboard focus

The design’s color contrast

sucks

Try using your site without using a mouse.

Audit and test your content for standards compliance.

Consider accessibility in your personas.

Consider accessibility in your style guidelines.

Marketing EVERYONE

Can Love

Marketing EVERYONE

Can Love @wholebrainprez

#INBOUND14 #IgniteInbound

Marisa Smith Head Brainiac at The Whole Brain Group [email protected]