INBOUND Bold Talks: Emily Olson LaFave

Page 1 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/1.jpg' width='140' height='200' /> The Art of Telling Someone Else’s

Story@emilyolso

n

Page 2 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/2.jpg' width='140' height='200' /> STOPTelling the world about your

features.

STARTTelling the world how it connects to

somebody.

Page 3 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/6.jpg' width='140' height='200' /> Page 7 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/7.jpg' width='140' height='200' /> photo credit: @MattArmendariz

Page 8 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/8.jpg' width='140' height='200' /> Page 9 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/9.jpg' width='140' height='200' /> Page 10 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/10.jpg' width='140' height='200' /> A TON

Page 11 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/11.jpg' width='140' height='200' /> Page 12 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/12.jpg' width='140' height='200' /> People SUCK at telling their own stories.

Page 13 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/13.jpg' width='140' height='200' /> Page 14 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/14.jpg' width='140' height='200' /> We want to be heard.We want to be validated.We want to matter.

Page 15 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/15.jpg' width='140' height='200' /> Page 16 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/16.jpg' width='140' height='200' /> Page 17 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/17.jpg' width='140' height='200' /> Page 18 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=18' data-page='18' class='cut-thumb lazyload' alt='Page 18: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/18.jpg' width='140' height='200' /> Page 19 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=19' data-page='19' class='cut-thumb lazyload' alt='Page 19: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/19.jpg' width='140' height='200' /> 1. Look for the story everywhere2. Find people in the middle3. Invest in visuals4. Pick a timely story

Page 20 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=20' data-page='20' class='cut-thumb lazyload' alt='Page 20: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/20.jpg' width='140' height='200' /> Page 21 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=21' data-page='21' class='cut-thumb lazyload' alt='Page 21: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/21.jpg' width='140' height='200' /> Page 22 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=22' data-page='22' class='cut-thumb lazyload' alt='Page 22: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/22.jpg' width='140' height='200' /> Page 23 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=23' data-page='23' class='cut-thumb lazyload' alt='Page 23: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/23.jpg' width='140' height='200' /> Page 24 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=24' data-page='24' class='cut-thumb lazyload' alt='Page 24: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/24.jpg' width='140' height='200' /> Page 25 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=25' data-page='25' class='cut-thumb lazyload' alt='Page 25: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/25.jpg' width='140' height='200' /> Page 26 <img data-url='document/inbound-bold-talks-emily-olson-lafave.html?page=26' data-page='26' class='cut-thumb lazyload' alt='Page 26: INBOUND Bold Talks: Emily Olson LaFave' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032514/55d52f20bb61eb7c0b8b46cc/html5/thumbnails/26.jpg' width='140' height='200' /> GIVE TO GET

INBOUND Bold Talks: Emily Olson LaFave

Business

elses story

timely story

photo credit